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<strong>Beverage</strong> <strong>Clouding</strong> <strong>Agent</strong> <strong>Market</strong> Forecast and<br />
Segments, 2016-2026<br />
December 2016<br />
Report Id : REP-GB-1582<br />
Status : Ongoing<br />
Category : Food and <strong>Beverage</strong>s<br />
©2015 Future <strong>Market</strong> Insights, All Rights Reserved
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Research Methodology (1/2)<br />
Systematic Research Approach<br />
<strong>Market</strong> profiling<br />
Formulating discussion guide<br />
Developing list of respondents<br />
Data collection<br />
Data validation<br />
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In-depth secondary research is used to<br />
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industry players, top products, industry<br />
associations, etc.<br />
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Business<br />
Solution<br />
Key industry experts<br />
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Developments<br />
<strong>Market</strong> dynamics<br />
Products<br />
Conclusions<br />
Data analysis<br />
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3
<strong>Beverage</strong> <strong>Clouding</strong> <strong>Agent</strong> <strong>Market</strong><br />
<strong>Clouding</strong> agents are the key additive in beverages that offers them the natural opacity appearance,<br />
making them visually cloudy and appealing to consumers. While a typical clouding agent is formed of<br />
palm oil and citrus fruit extracts, the market is currently flooded with a variety of innovative clouding<br />
agents. Generally added to fruit juices, energy drinks, sports drinks, and fruit jellies, clouding agents play<br />
a vital role in the beverages industry.<br />
According to FMI’s research, the global beverage clouding agent market is anticipated to witness<br />
sustained growth throughout 2016 and further by 2026 end.<br />
Key Drivers: <strong>Beverage</strong> <strong>Clouding</strong> <strong>Agent</strong> <strong>Market</strong><br />
The demand and applications of clouding agents are highly dependent on their end-use. With the advent<br />
of innovation in formulation of clouding agents, the demand is anticipated to steadily grow during the<br />
forecast period. Fresh fruit juices, lemonade, and guava-based beverages are especially foreseen to push<br />
the demand for clouding agents in the near future.<br />
With a growing customer base of beverages market and increasing acceptance of energy drinks and<br />
sports drinks, the beverage clouding agent market is projected to witness sustained growth globally.<br />
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<strong>Beverage</strong> <strong>Clouding</strong> <strong>Agent</strong> <strong>Market</strong><br />
Moreover, increasing population in developing nations is shifting to a high-end lifestyle, which includes<br />
daily consumption of fresh fruit juices. This is observed to be a key factor driving the demand for clouding<br />
agents in beverages.<br />
<strong>Beverage</strong> <strong>Clouding</strong> <strong>Agent</strong> <strong>Market</strong>: Segmentation<br />
FMI’s research on the global beverage clouding agent market offers a 10-year forecast, segmenting the<br />
market on the basis of source, properties, preparation, form, and region.<br />
On the basis of source, the beverage clouding agent market is segmented into natural clouding agents<br />
and non-natural/synthetic clouding agents. Natural clouding agents are sourced from fruit peels and<br />
vegetable oils. Synthetic clouding agents such as brominated vegetable oils and glycerol ester of wood<br />
are also used to produce beverage clouding agents. The demand for natural clouding agents is gaining<br />
traction owing to the growing ‘natural’ and ‘organic’ trend in the market.<br />
Based on the property, the beverage clouding agent market is segmented into neutral and non-neutral<br />
(coloured) clouding agents. The neutral clouding agents are used in juices and beverages, in which<br />
consumers do not expect any haziness. Neutral clouding agents do not alter the taste or colour of the<br />
beverage. On the other hand, non-neutral clouding agents are used in drinks where opacity or natural<br />
©2015 Future <strong>Market</strong> Insights, All Rights Reserved 5
<strong>Beverage</strong> <strong>Clouding</strong> <strong>Agent</strong> <strong>Market</strong><br />
look is desired. Non-neutral clouding agents influence the taste and colour of beverages, owing to which<br />
they are widely used for lending a certain flavour to a drink.<br />
The beverage clouding agent market is segmented on the basis of preparation, into citrus clouding agents<br />
and non-citrus clouding agents. Citrus clouding agents are basically prepared from citrus fruit peels,<br />
preferably orange and lemon. Non-citrus clouding agents are usually sourced from vegetable oils.<br />
According to form, the beverage clouding agent market is segmented as oil-based and powdered agents.<br />
Most of the clouding agents are oil-based liquids, which are easily soluble in water. Powdered clouding<br />
agents are mostly used in the preparation of powdered premixes, which can be with or without sugar<br />
Region-wise, the global beverage clouding agent market is segmented into North America, Latin America,<br />
Western Europe, Eastern Europe, Middle East & Africa, Asia Pacific excluding Japan, and Japan.<br />
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Global <strong>Beverage</strong> <strong>Clouding</strong> <strong>Agent</strong> <strong>Market</strong> Forecast for 2016-2026<br />
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<strong>Beverage</strong> <strong>Clouding</strong> <strong>Agent</strong> <strong>Market</strong><br />
The market is currently led by North America, followed by Western Europe. Research indicates that North<br />
America will remain the largest market globally, and Western Europe is expected to maintain the position<br />
of the second largest market. However, APEJ is estimated to be the fastest growing market over the<br />
forecast period, witnessing a robust CAGR. Growing beverages market and increasing popularity of sports<br />
drinks in Asia Pacific are said to be the key drivers to fuel the market growth in this region.<br />
Key Players: <strong>Beverage</strong> <strong>Clouding</strong> <strong>Agent</strong> <strong>Market</strong><br />
The global beverage clouding agents market is driven by some major players dominating the food and<br />
beverage additives industry. However, only a few of these brands produce clouding agents specifically for<br />
beverages. The key companies include Eastman Chemical Company, Cargill, ADM Wild Flavours, Alsiano,<br />
Gat Foods, GLCC Co., Kerry Ingredients Givaudan Canada Co., Danisco (DuPont), Chr. Hansen Holding A/S,<br />
and Flachsmann Flavors and Extracts. The buying giants in the market include The Coco-Cola Company,<br />
PepsiCo, Del Monte foods, and Real Fruit Juice (Dabur).<br />
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