what is influencer marketing

Influencer
MarketingHub

What Influencer Marketing Is
At its most basic, Influencer Marketing is like a hybrid
of old and new marketing tools, taking the idea of the
celebrity endorsement and placing it into a modern
day content-driven marketing campaign.
Marketers received $6.85 in earned media value for
every $1 spent on influencer marketing – AdWeek

What works in Influencer Marketing
Carefully consider your
approach in influencer
marketing
• Be organized, put together a strategy,
plan and budget, spend time on
research
• Be patient and be human – people
talking to people, not companies
talking to companies
Develop a schedule
• Does the influencer prefer monthly/
quarterly/biannual calls or newsletters?
• Integrate with your PR schedule,
product release schedule, etc.
• Send emails on behalf of key
executives. Plan travel schedules for
exec and arrange face-to-face meetings

Influencer Marketing Stats
90%
of consumers trust
peer recommendations
Use generated
content is
50%
more trusted by
internet users than
traditional media
Consumers are
71%
more likely to make a
purchase based on
social media referrals
81%
of U.S. consumers trust
advice and information
from blogs

Consumers want value
Sixty-four percent of influencers say their
audience respects that they provide value
about topics they are in interested in, while 59
percent state their audience enjoys how they
interact with them, listen and respond online.
64%

Conversion can increase
3-10X
when brands share content through
influencers in their industry.

One Simple Rule: Influencer Marketing is
Marketing to Influencers
Influencer Marketing tells us that our time is better
spent in marketing directly to influential people
whose likes and dislikes we already know — are well
aligned with our own
Influencer Marketing generates as much as 11X banner ad ROI

“
Influencer Marketing isn’t just about
finding someone with an audience
and offering them money
”

You should use influencer marketing because
It’s more authentic
than an ad
It’s more cost effective
than other
marketing channels
It’s an easy way
to build trust
It provides access
to a large audience
It’s a way to create
real-time engagement
You can effectively win
over a new target audience
It provides sharable content
for exponential results

71%
of influencers say
their audience
loves that they
are themselves:
open, honest,
funny and willing
to call it like
they see it.

Top 4 Challenges in Influencer Marketing
Identifying the
right influencers
Finding the right
engagement tactics
Measuring the performance
of the campaigns
Keeping track of
influencers’ activity

5-step Action Plan
1 2 3 4 5
Define Discover Monitor Take action
Measure
Influencer
marketing
begins with
identifying your
target customer
and
understanding
who impacts
how they’re
discovering,
evaluating and
deciding to buy
merchandise.
Influence is
subjective, so
you’ll need to
search for
people who
produce and
share content
that impacts
your business or
your customer’s
decision-making.
Listen to your
specific
influencers and
track their
content. Ask the
questions—what
topics do they
write about,
what are they
sharing, what
questions are
their audience
members
asking?
Start building
relationships
through simple
actions like
following and
sharing their
links, get to
know them, build
trust, then plan
actions that will
enable you to
work together.
Keep track of the
relationships
you’re building
and how they’re
converting into
concrete events
like visits,
introductions,
mentions and
eventually leads.

Which of the following forms of advertising is most
effective at influencing you to make a purchase?
78% 14% 5% 3%
Friend Recommendation TV Commercials Print Ads Banner/Display Ads

Influencer Marketing Case Studies

PewDiePie
– the most important YouTuber in the
world – teamed up with the makers
of a horror film set in the French
catacombs under Paris, creating a
series of videos in which he
underwent challenges in the
catacombs. It was pitch-perfect
content for PewDiePie’s 27 million
subscribers, and received nearly
double the views as the movie’s
trailer. Everybody won.
Influencer: PewDiePiew
Subscribers: 27 milion
Brand: As Above, So Below (film)

Meghan
McCarthy
Walmart found that Meghan McCarthy –
a famous vine – was among one of the
top Millennial influencers and partnered
with her to integrate their promotion
into her daily conversations. Posting on
Snapchat, Instagram, Twitter, and
YouTube, Meghan put her stamp of
approval and explained exactly why her
audience should care about the
promotion. Her posts garnered
hundreds of follow up posts and tweets,
the partnership with Meghan made an
impact like no TV commercial campaign
ever would.
Influencer: Meghan McCarthy
Followers: 643,287
Brand: Walmart
Source: neoreach.com

FoodBeast
is known for his crazy, off the beaten
path recipes. So when Ken’s Salad
teamed up with FoodBeast to create
a new recipe, the goal was clear: Go
viral. FoodBeast created the “Ranch
Taco Salad Code”, a one of a kind
recipe to create a savory treat using
Ken’s Salad Dressing. Pulling in over
6,000 shares on Facebook, this
creation sparked a flurry of
comments and likes and landed
hundreds of thousands of eyeballs
on Ken’s Dressing.
Influencer: FoodBeast
Followers: 1,223,133
Brand: Ken’s Salad Dressing
Source: neoreach.com

Sources:
• http://www.acorninfluence.com/authentic-influencer-marketing-maximum-roi/
• https://www.semrush.com/blog/how-to-develop-an-influencer-marketing-plan-in-5-
steps/
• http://klear.com/blog
• https://neoreach.com/5-creative-influencer-marketing-case-studies/

Influencer Marketing Hub is the leading
resource for Social Media Influencers,
Influencer Marketing Platforms and Influencer
Marketing Agency Case Studies
Learn More: http://influencermarketinghub.com
Influencer
MarketingHub