what is influencer marketing

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What is Influencer Marketing: a guide about Influencer Marketing

Influencer

MarketingHub


What Influencer Marketing Is

At its most basic, Influencer Marketing is like a hybrid

of old and new marketing tools, taking the idea of the

celebrity endorsement and placing it into a modern

day content-driven marketing campaign.

Marketers received $6.85 in earned media value for

every $1 spent on influencer marketing – AdWeek


What works in Influencer Marketing

Carefully consider your

approach in influencer

marketing

• Be organized, put together a strategy,

plan and budget, spend time on

research

• Be patient and be human – people

talking to people, not companies

talking to companies

Develop a schedule

• Does the influencer prefer monthly/

quarterly/biannual calls or newsletters?

• Integrate with your PR schedule,

product release schedule, etc.

• Send emails on behalf of key

executives. Plan travel schedules for

exec and arrange face-to-face meetings


Influencer Marketing Stats

90%

of consumers trust

peer recommendations

Use generated

content is

50%

more trusted by

internet users than

traditional media

Consumers are

71%

more likely to make a

purchase based on

social media referrals

81%

of U.S. consumers trust

advice and information

from blogs


Consumers want value

Sixty-four percent of influencers say their

audience respects that they provide value

about topics they are in interested in, while 59

percent state their audience enjoys how they

interact with them, listen and respond online.

64%


Conversion can increase

3-10X

when brands share content through

influencers in their industry.


One Simple Rule: Influencer Marketing is

Marketing to Influencers

Influencer Marketing tells us that our time is better

spent in marketing directly to influential people

whose likes and dislikes we already know — are well

aligned with our own

Influencer Marketing generates as much as 11X banner ad ROI



Influencer Marketing isn’t just about

finding someone with an audience

and offering them money


You should use influencer marketing because

It’s more authentic

than an ad

It’s more cost effective

than other

marketing channels

It’s an easy way

to build trust

It provides access

to a large audience

It’s a way to create

real-time engagement

You can effectively win

over a new target audience

It provides sharable content

for exponential results


71%

of influencers say

their audience

loves that they

are themselves:

open, honest,

funny and willing

to call it like

they see it.


Top 4 Challenges in Influencer Marketing

Identifying the

right influencers

Finding the right

engagement tactics

Measuring the performance

of the campaigns

Keeping track of

influencers’ activity


5-step Action Plan

1 2 3 4 5

Define Discover Monitor Take action

Measure

Influencer

marketing

begins with

identifying your

target customer

and

understanding

who impacts

how they’re

discovering,

evaluating and

deciding to buy

merchandise.

Influence is

subjective, so

you’ll need to

search for

people who

produce and

share content

that impacts

your business or

your customer’s

decision-making.

Listen to your

specific

influencers and

track their

content. Ask the

questions—what

topics do they

write about,

what are they

sharing, what

questions are

their audience

members

asking?

Start building

relationships

through simple

actions like

following and

sharing their

links, get to

know them, build

trust, then plan

actions that will

enable you to

work together.

Keep track of the

relationships

you’re building

and how they’re

converting into

concrete events

like visits,

introductions,

mentions and

eventually leads.


Which of the following forms of advertising is most

effective at influencing you to make a purchase?

78% 14% 5% 3%

Friend Recommendation TV Commercials Print Ads Banner/Display Ads


Influencer Marketing Case Studies


PewDiePie

– the most important YouTuber in the

world – teamed up with the makers

of a horror film set in the French

catacombs under Paris, creating a

series of videos in which he

underwent challenges in the

catacombs. It was pitch-perfect

content for PewDiePie’s 27 million

subscribers, and received nearly

double the views as the movie’s

trailer. Everybody won.

Influencer: PewDiePiew

Subscribers: 27 milion

Brand: As Above, So Below (film)


Meghan

McCarthy

Walmart found that Meghan McCarthy –

a famous vine – was among one of the

top Millennial influencers and partnered

with her to integrate their promotion

into her daily conversations. Posting on

Snapchat, Instagram, Twitter, and

YouTube, Meghan put her stamp of

approval and explained exactly why her

audience should care about the

promotion. Her posts garnered

hundreds of follow up posts and tweets,

the partnership with Meghan made an

impact like no TV commercial campaign

ever would.

Influencer: Meghan McCarthy

Followers: 643,287

Brand: Walmart

Source: neoreach.com


FoodBeast

is known for his crazy, off the beaten

path recipes. So when Ken’s Salad

teamed up with FoodBeast to create

a new recipe, the goal was clear: Go

viral. FoodBeast created the “Ranch

Taco Salad Code”, a one of a kind

recipe to create a savory treat using

Ken’s Salad Dressing. Pulling in over

6,000 shares on Facebook, this

creation sparked a flurry of

comments and likes and landed

hundreds of thousands of eyeballs

on Ken’s Dressing.

Influencer: FoodBeast

Followers: 1,223,133

Brand: Ken’s Salad Dressing

Source: neoreach.com


Sources:

• http://www.acorninfluence.com/authentic-influencer-marketing-maximum-roi/

• https://www.semrush.com/blog/how-to-develop-an-influencer-marketing-plan-in-5-

steps/

• http://klear.com/blog

• https://neoreach.com/5-creative-influencer-marketing-case-studies/


Influencer Marketing Hub is the leading

resource for Social Media Influencers,

Influencer Marketing Platforms and Influencer

Marketing Agency Case Studies

Learn More: http://influencermarketinghub.com

Influencer

MarketingHub

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