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The Unbundling of Every Industry

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DEMOGRAPHICS: WHEN IT COMES TO FINANCIAL<br />

SERVICES, MILLENNIALS THINK DIFFERENTLY<br />

18%<br />

40%<br />

59%<br />

79%<br />

Switched from their primary bank<br />

in the past 12 months<br />

Would consider banking with<br />

Google<br />

Think financial products are not<br />

targeted at them<br />

View relationship with their bank<br />

as “transactional”<br />

Source: Accenture, BNY Mellon<br />

#FutureFintech www.cbinsights.com 18

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