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The Unbundling of Every Industry

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“I just think it is serving a different kind <strong>of</strong> need. It’s a<br />

different business segment onto itself. And the<br />

segments that we are serving largely, I think, will remain<br />

separate and distinct from that. I don’t think customers<br />

suddenly woke up…and Said, ‘We really don’t care about<br />

consistently high quality products, and we don’t need<br />

service and we don’t need amenities.’ I just don’t buy it.”<br />

– Chris Nassetta, CEO <strong>of</strong> Hilton on Airbnb<br />

www.cbinsights.com 2

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