DRIVING INTO FUTURE WORLDS - Media – HAVI Logistics

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02 Editorial DoiNg somethiNg DiffereNt InnoVAtIon Is tHe mAIn topIc of this edition and also one of our most important and challenging management topics. It is important because in our competitive environment being “cutting edge”, meaning being innovative, is a prerequisite for a long term sustainable organization. HAVI LogIstIcs ALwAys LIstens mIndfuLLy to Its customers. We know their needs very well, and we were already aware of that when our company was founded 28 years ago. Our company's founding was the result of a business idea that was brilliant precisely because it was simple, but brought a quantum leap in customer benefit. Instead of supplying frozen goods separately from the non-frozen products, we delivered them all together using vehicles with separate sections for goods at different temperatures. That made the logistics for the restaurants both simpler and more efficient. This superior concept was innovative at that time and is innovative even today. What we call today “One Stop Shopping” is still the basis of our customers’ benefit. Of course since that time we have not rested on our laurels but rather developed further innovative concepts like for instance Ecosima or WebLog. table of coNteNts our InnoVAtIons Are bAsed on A stAbLe foundAtIon - our incomparable Corporate Culture* which is and will remain also “cutting edge”. We are open-minded about new ideas and have a common and clear understanding of what successful innovations are. We are encouraged to develop a sense of passion for innovation that delivers tangible results: our multi-temperature trucks, our double-deck trucks and our Food Town concept are innovations increasing the efficiency in our customers’ entire supply chain. GAuDi, and for instance Pool&Push as service innovations, together with our innovations in environmental protection like using biodiesel or “freezing with the sun” conclude the picture of a “cutting edge” organization. doIng sometHIng dIfferent is the common element of all our examples of successful innovation. They can have totally different sources of innovation but the result of innovative ideas is always the same: increasing the performance of our services, increasing the efficiency four our customers, or both of these at the same time. coVer story: InnoVAtIons/future worLds 03 I Fishing in an ocean of ideas 04 I 05 Learning from the future 06 I 07 Interview with Jörg Erdmann 07 Rich in ideas worLdwIde 08 I 09 Showing a strong face worldwide compAny news 10 Wonderful new world 11 Stars of Germany I GAuDi on the go, Germany-wide new customers 12 Exceeding all expectations! 13 It’s our pleasure! I Looking forward to the next Million! enVIronment 14 Great climate in Norway I Successful recertification according to ISO 14001 and 22000 15 Brand-new service for McDonald’s Belgium I Further environmental services 16 Hats off to our Turkish Top Performer! I Icy innovation HumAn resources 17 Getting prepared for the future I Make an impact! news In brIef 18 New DC for Northern Italy I HAVI Logistics Managers of the future 18 I 19 Construction work in Duisburg 19 Team spirit inside 20 A great inventor retires I Duisburg, we have a problem I Did you know ... In this issue you can find out about many exciting HAVI Logistics innovations! Luca Gnecco, Chairman and CEO, HAVI Global Logistics *A reprint of the HAVI Logistics guideline to Corporate Culture was already presented at the European Management Meeting in June. alphabet is printed on Aleo Silk 130 g/sqm. Aleo is produced using 50% recovered fibre with 50% virginfibre, and is an FSC certified product. Further more Aleo is climate neutrally. imprint Proprietor: HAVI Global Logistics GmbH Publisher: Christoph Thünemann content and style editor: Jasmin Schürgers HAVI Global Logistics GmbH, Geitlingstraße 20, 47228 Duisburg, Germany Phone: +49 (0) 20 65 695 258 Fax: +49 (0) 20 65 695 252 Email: info@havi-logistics.com http://www.havi-logistics.com Publisher council: Luca Gnecco, Haluk Ilkdemirci, Hans-Werner Krohn, Sven-Carsten Sachse layout: Simone Lenth, denkmalfrei, Philosophen- weg 12, 47051 Duisburg, Germany Printer: Druck-Service Weirich GmbH, Industrie- str. 17, 41564 Kaarst, Germany This and the following editions would not be realized without the great help of our HAVI Logistics members and all the other System Players. Thanks in advance for sending interesting topics to be published in future.
Cover Story fishiNg iN aN oceaN of iDeas “The Innovators are the people who drive the national economy.” According to the Austrian economist Joseph A. Schumpeter (1883-1950), innovation – i.e. entrepreneurial thoughts and actions – is the very heart of the economy, and in particular of a modern economy. However, the topic of innovation is much more varied and exciting than Schumpeter's definition might suggest. tHe term “InnoVAtIon” is derived from the Latin word “novus” (“new”). Schumpeter greatly influenced the meaning of the term “innovation” as we use it today – in the sense of technical and economic development. Among the general public innovations are principally perceived as new products. Yet there is a lot more innovation that the public never sees, deep inside companies – things such as process innovations, application innovations and innovative forms of organization. So far no one has come up with a concrete definition of innovation, yet the impact that innovations have on the economy is plain to see: innovation brings innovative companies, the innovators themselves, a brief monopoly and an associated “pioneer’s dividend.” That is the innovators enjoy a financial advantage arising from the new development and maybe also higher productivity, or an advantageous position on the market. Joseph Alois Schumpeter (February 8, 1883 – January 8, 1950) was an economist and political scientist born in Austria. He popularized the term creative destruction. A few exAmpLes of HAVI LogIstIcs InnoVAtIons tHe economy of tHe future wILL be An “InnoVAtIon economy.” This is generally accepted today. Schumpeter gave new meanings to the terms “innovation” and “innovator,” according to which innovation is the application of a new technical or organizational development, not just its invention. Economic success will depend primarily on whether companies are in a position to create new products, ideas and procedures, and to adopt innovations rapidly. In other words, today companies already need most of all the ability ″to anticipate future trends and to shape them themselves as far as possible. Here we find Schumpeter's famous idea of a “process of creative destruction.” This means that every economic development builds on creative destruction. The destruction of old structures again and again leads to the reshuffling of the factors of production. So destruction is necessary for reorganization to take place. Companies therefore have to make a conscious investment in researching trends and future developments and possibly also expand their own capacities to do so. 03 “InnoVAte, AdApt or dIe!” – Those who do not create innovations themselves or react to them fast, will disappear. Innovation is regarded as the universal key to more growth. And in the long term it is actually the only key, because everything else is limited: the ground, the material, capital and people’s working time etc. Knowledge, however, is available to everyone. All of us can use it without causing detriment to anyone else. This special fact allows the economy to grow over the long term and not to fail when resources get scarce. But will human beings always go on developing enough knowledge for the global economy to continue growing? Innovators are often compared to fishermen fishing in an ocean of ideas. There will always come a time when it gets more difficult for them to find new ideas because the seas eventually become empty. The optimists, on the other hand, maintain that knowledge generates new knowledge. They say that every innovation is in some way a combination of existing ideas. And the more of them there are, the greater the chances of coming up with new combinations of ideas. 1981 Even the foundation of HAVI Logistics was itself an in- 1982 The commission for developing a tailor-made novation on the European logistics market: McDonald’s distribution and business software and the in- commissions us to take over the complete distribustallation of suitable computers goes to Kissels tion of frozen, chilled and ambient goods – at that time a GmbH. The seminal Kissels software com- unique concept in Europe. Right from the beginning, HAVI prises order management, receipt of goods, Logistics established standard costs accounting, which is warehouse accounting and financial accounting, otherwise rare in the food industry, as an important instru- ordering and above all standard costs accountment by introducing the goods clearing account. ing to ensure transparent trading.
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DRIVING INTO FUTURE WORLDS - Media – HAVI Logistics

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