Manifesto_Book_210mm-V01

THOMAS SANDERSON - BRAND MANIFESTO
03
BRITISH
Some brands have a nationality, it doesn’t
mean that’s where they trade or the nationality
of their workforce but it does mean that the
brand shares a personality with a, slightly
stereotypical, view of the country.
IKEA is clearly Swedish; if you were unsure
about Audi the line ‘vorsprung durch Tecnik’
places the brand as clearly German, in the same
way Channel is obviously French. As businesses
these are all global operations, they may be
owned by larger corporations or have moved
their head offices off shore for tax reasons
but the brands themselves retain all of their
nationalistic characteristics.
At Thomas Sanderson we are unashamedly
British, this is not a political statement, we
believe our traditional craftsmanship combined
with the inspirational ingenuity and creative
flair is a combination that sits perfectly with our
national characteristics.
Should we decide to expand internationally we
believe these characteristics; a belief in quality,
in craftsmanship, a sense of style and a sense
of humour would make us valued and respected
the world over.
04
WARM & PERSONAL
People buy from people they like. These
days it is very easy for a company to become
impersonal, especially as it gets bigger.
Thomas Sanderson has always felt like a
family company (just look at how many family
members we employ!) We are a human, warm
personal company.
It’s reflected in our behaviours; we like to hire
colleagues who have these characteristics. Our
customers value this, they want a personal touch
and to trust us as people before we get invited
into their homes.
A phone call from Thomas Sanderson is an
opportunity to create a relationship. When
a blind or shutter goes out of our doors, it’s
got the stamp of the person who made it. Our
design consultants are a unique part of our offer,
tailoring everything to the individual impression
that a customer wants to project and helping
them to find that impression if they need
inspiration.
We’re one team, not a collection of teams. Like
families, we won’t always get along or see eye to
eye, but we belong together.
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