Manifesto_Book_210mm-V01

THOMAS SANDERSON - BRAND MANIFESTO
The world has changed since then, although our
commitment to quality and design hasn’t. Other
companies have moved into our sectors. They
rarely deliver the same standard of products and
service. But they are often cheaper as a result
To the average customer, there may not be
an obvious reason to pay more for a Thomas
Sanderson conservatory blind, or a shutter or a
valet. But having a superior product and service
means we need to charge more and indeed earn
the right to charge more.
The stronger our brand, the greater the
confidence people will have in us, the more
likely it is that they will see the point in paying
a higher price for a quality Thomas Sanderson
branded product. And the less we will have to
discount and needlessly give away profit.
So it’s vital that we deliver a true Thomas
Sanderson experience to our customers and our
colleagues, and that we do it consistently from
signing a deal with a new partner to selling a
set of shutters to a new client or even making a
colleague a cup of tea.
Everything should be done to Thomas
Sanderson standards based on what we stand
for, what our customer promises are, why we are
different from and better than the competition.
This manifesto will explain how.
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