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Cracking The Complexities In Enterprise App Development

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4.<br />

<strong>Cracking</strong> <strong>The</strong> <strong>Complexities</strong> <strong>In</strong> <strong>Enterprise</strong> <strong>App</strong> <strong>Development</strong><br />

<strong>App</strong> Obstacles<br />

Lead To Poor<br />

User Experience<br />

We’ve been hearing about the<br />

‘application of everything’ over the<br />

last few years. It’s been happening<br />

in both consumer web and business<br />

applications, where monolithic<br />

application suites gradually evolved<br />

into task-based apps.<br />

<strong>Enterprise</strong> IT organizations have<br />

been busy building and extending<br />

apps. Despite the multiple benefits<br />

that enterprise mobility or desktop<br />

apps offer to end users, including<br />

opportunities for employees to<br />

do their jobs faster and more<br />

effectively, the adoption continues<br />

to remain stubbornly low across<br />

many industries and geographies<br />

and a large percentage of such apps<br />

still end up as ‘orphan apps’ with<br />

lukewarm user adoption.<br />

Trends in the industry show<br />

enterprise apps are too complex<br />

and cumbersome for users to<br />

easily navigate. As a result, their use<br />

becomes limited, or worse, the apps<br />

are completely abandoned despite<br />

investments in time and money.<br />

“I believe apps are abandoned<br />

because the end user is<br />

disappointed in the functionality it<br />

delivers,” Taylor commented. “Mobile<br />

devices have a ‘wow’ factor which<br />

means the new way of working<br />

should be better than the old way.<br />

I believe the primary reason [for<br />

app abandonment] is not enough<br />

emphasis is placed on the app being<br />

a better experience than the way<br />

they currently work.”<br />

<strong>App</strong>s can quickly transform the way<br />

business is done for organizations<br />

as a whole and for the employee<br />

specifically. For instance, with the<br />

proper mobile capabilities, an<br />

employee could request time off or<br />

conduct inter-office business with<br />

the swipe of a device, rather than<br />

having to log in to the company’s<br />

VPN and carve out essential<br />

production time.<br />

Figure 2: Why Are <strong>Enterprise</strong> <strong>App</strong>s Abandoned?<br />

<strong>Enterprise</strong> apps are too hard or confusing to use 26%<br />

<strong>App</strong>s lack the necessary functionality 22%<br />

Back end data has not been properly designed for mobile consumption 16%<br />

<strong>App</strong>s aren’t available on the right devices 13%<br />

<strong>App</strong>s are missing native performance or native look and feel 11%<br />

<strong>App</strong>s are not well promoted or easy to find and install 6%<br />

<strong>App</strong>s are no longer needed when they are finally completed 6%<br />

More than a quarter of IT<br />

executives believe enterprise apps<br />

are abandoned because they’re<br />

too hard or confusing to use<br />

(Figure 2), while nearly 22-percent<br />

say the necessary functionality is<br />

missing and, in turn, makes the<br />

app unusable.

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