InterAktive December 2016
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The Auckland Approach to Community Sport:<br />
The Auckland Approach to Community Sport:<br />
Identifying Local Communities of Activity<br />
Identifying Local Communities of Activity<br />
Figure. 1<br />
Decision Making<br />
Delivery Micro Macro<br />
Demographics<br />
Local Priorities<br />
Trends & Behaviours<br />
Local Intelligence<br />
...............................................................................<br />
Local Environment<br />
& Resources<br />
Needs and Wants<br />
of Participants<br />
System Build<br />
- Physical Literacy<br />
Approaches<br />
Strategic Priority Areas<br />
Alignment of good practise, including standardisation<br />
of what we call the products, services and<br />
approaches, will go a long way to reducing complexity,<br />
improving transparency, efficiency and impact.<br />
In turn this will help in telling the story of what is being<br />
delivered and achieved in terms of impact across<br />
Auckland. As a result, key strategic priority areas have<br />
been identified in terms of reviewing good practice<br />
and prioritisation of future provision.<br />
These areas include:<br />
● Young People<br />
● Coaching & Talent Development<br />
●<br />
Sector Development<br />
● Spaces & Places<br />
● Leadership & Advocacy<br />
● Insights, Monitoring and Evaluation<br />
● Digital<br />
At the heart of The Auckland Approach to Community<br />
Sport are geographic ‘Communities of Activity’.<br />
These communities will be identified by using insights,<br />
aligning macro data tends and behaviours with local<br />
intelligence as outlined at figure 1.<br />
Taking a system build approach and aligning it to the<br />
Physical Literacy Framework, participant needs will be<br />
at the centre of provision, with appropriate services<br />
and interventions being wrapped around them in an<br />
intensified manner. Central therefore is the activating of<br />
the appropriate spaces & places, network partners<br />
and providers, people i.e. workforce and programmes<br />
& initiatives as outlined in figure 2.<br />
Mobilising the approach will be new senior roles known<br />
as Community Sport Engagement Managers, reporting<br />
to the local Regional Sports Trust (RST) Chief Executive.<br />
These roles will be the strategic lead or mastermind<br />
behind the identification and deployment of all resources<br />
into ‘Communities of Activity’.<br />
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