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r<br />

32 // product development<br />

ve Project<br />

GATORADE<br />

// CONCEPT //<br />

Gatorade, is the design concept chosen for the brand’s new product line. It is<br />

a sports- themed beverage, built around its signature line of various flavored<br />

sports drink. The lightning bolt is the most important and recognizable part of<br />

the Gatorade logo. Gatorade represents youth, active lifestyle, and athleticism.<br />

MOSCHINO<br />

stay active<br />

MOSCHINO<br />

stay active

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