PORT2SAT8.35
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34 // product development<br />
WHY THIS LINE FITS & FILLS A NEED<br />
• Moschino does not have an active wear line; therefore creating this new line<br />
will allow the company to sell more products to current customers and attract<br />
new customers.<br />
• People are more focused on body image, health, and the need to be fit, than<br />
they were few years ago.<br />
• “Athleisure” is one of the biggest trends influencing the fashion industry.<br />
• It will increase brand image.
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