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39 // product development<br />

// DEMOGRAPHICS<br />

TARGET MARKET > > ><br />

• Sex: Female<br />

• Age: 21-35<br />

• Occupation: White-collar professiona<br />

a degree, artists, singers, actresses, w<br />

in the fashion industry<br />

• Income: $30,000 +<br />

• Marital Status: Single<br />

• Major Cosmopolitan Cities: Los Angel<br />

New York City, London, Paris, Singap<br />

• Segment: Premium elite, fashionable p<br />

• Social Class: Urban Upper-middle-clas

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