Live Online Report Portrait pdf

A week-long event dedicated to learning in virtual spaces
Event Report

EXECUTIVE SUMMARY
Live Online week involved 30 virtual learning sessions over 5 days. There were
5 Spotlight On sessions with guest speakers from GroupM partners such as
Xaxis, The Exchange Lab and Kantar, and from external partners such as
Mediaocean and QA Training. We also offered every session in the MSA
curriculum as a virtual classroom, some training primer webinars, Skype
drop in sessions and Yammer learning community jam sessions.
The event was a huge success, not just in terms of registrations (1117), but
because we managed to connect with 255 people across the group to raise the
profile of MSA and remind agency staff of the importance, and the benefits, of
getting systems and processes right, first time. Our secondary goal was to
introduce this method of learning, where costs to deliver are reduced but more
importantly, the sessions are less disruptive to the learner. There’s no travel
involved for the attendees, and we’re able to make sessions shorter and more
targeted rather than try to make the most of their visit to the training venue.
All GroupM agencies were represented well, and there was a good turnout from
GroupM staff too. We got feedback from 71% of attendees; 97% of those said
they enjoyed their session and 96% said they’d be happy to learn in this way
again.
We learned many new things ourselves (turn to page 7 to find out more) but our
survey results confirmed what we already knew… that when designed and
delivered well, learning in a virtual room can be as enjoyable and as effective as
attending a face-to-face class.

LIVE ONLINE IN NUMBERS
342
people
registered to attend
75% of people who
registered
attended a
session
255
people
attended
44% of booked places
were filled
56% no shows
FEEDBACK RATE SATISFACTION ENGAGEMENT
71%
Provided feedback
97%
Enjoyed this event
96%
Enjoyed this learning method

Attendance by OpCo and Session
180
160
Business Forms and Master Data
Spotlight on... The Future of
Learning
Adazzle Introduction
Metis for Search
140
120
Metis for Social Media
Spotlight on... Prisma and Radia
MediaExplorer: Retrieving
Bookings
MediaExplorer: (non-TV) Bookings
MediaExplorer Statistics
100
Radio Bookings Essentials
Metis Reconciliation
80
Spotlight on... Industry Research
Tools
Making Sense of Finance
Media Systems Induction
60
40
Spotlight on... What is a Meta-
DSP?
Craft: Custom Audiences
Craft: Programme Analysis
Craft: Spot Analysis
20
Metis: Essentials
Metis: Beyond the Basics
Spotlight on... Working Out Loud
0
Media Systems Overview for
Future Talent
Media Systems Overview

Most Popular Sessions
140
120
Attended
Registered to attend
100
80
60
40
20
0
Spotlight on... What is a Meta-DSP?
MediaExplorer Statistics
Spotlight on... The Future of Learning
Spotlight on... Industry Research Tools
Spotlight on... Prisma and Radia
MediaExplorer: Retrieving Bookings
Making Sense of Finance
Radio Bookings Essentials
MediaExplorer for non-TV
Media Systems Overview

EVENT FEEDBACK
“
Brilliant.
Loved the pacing of the
presenter and the
interactivity of the session.
Really enjoyed it.
MX Stats: These
should be mandatory
within a new starters
first 3 months
Really helpful overview,
looking forward to the
other sessions this week.
Really good to get an early
overview of Prisma ahead of
next year's release
Very interesting. It
makes more sense now!
A lot more professional
than many other
webinar sessions. The
content was great and
very clearly explained
Really useful to have a
bitesize intro into what
TGI can do in terms of
insights for targeting
customers.
This was really
helpful, seeing the
visuals made quite a
complicated process
make more sense.
Good to have bite-sized
learning opportunities and
not having to spend an
hour away from your
desk!
REFLECTIONS ON LEARNING IN VIRTUAL SPACES
Short, sharp and
informative.
It was quick, interactive
and I learned.
I like how interactive it was
compared to usual
webinars.
Great way to train
without extended
time OOO!
Great communication
and very engaging
(ensures nobody drops
off!)
Interactiveness meant I
was less likely to drift off
or get distracted.
Very good speaker,
explained
everything very well
and got people
involved.
Very clear, great
presenters. Well judged
in terms of length and
depth of content. Tech
and interaction worked
well
”

Comments that will shape future events…
“I started writing
questions [in the
chat box] but the
presentation had
moved on.”
“Wasn't very clear
where the handouts
are saved, couldn't
see them!”
“The distinction
[between the new
starter sessions]
wasn’t clear from the
event flyer”
“More sessions like
that would be
great! And longer
than 30 minutes :)”
“Show dial-in
details in the
session window.”
“Had trouble getting
the computer audio
working but was fine
using my mobile.”
WHAT DID WE LEARN FROM LIVE ONLINE WEEK?
• Over subscribe: Our no-show rate was higher than usual, but we expected that and over subscribed
each session to allow for it; meaning we still had healthy attendance numbers despite half the
registrants not showing up. We’ll definitely over-subscribe again.
• Pick a good date: Our event clashed with Diversity week and the launch of Xaxis Academy, which
may have contributed to the high no-show rate. We’ve joined the comm’s group to avoid similar
clashes in future.
• Get deeper feedback: We kept the feedback survey questions to a minimum to encourage more
people to respond. In offering a great prize draw for filling in a feedback form, engagement was high
and we could have asked more. We’ll do this again and ask more questions on the form.
• Do more special events: We spent a lot on marketing and comms for the event, with no prior
knowledge that it would work. Our registration and attendance numbers tell us it’s a worthwhile
investment to have an ‘event’, with lots of promotional activity, it worked much better than the dripfeed
approach of regular emails inviting sign-up for a our weekly sessions.
• Offer more Spotlight On… sessions. We used this new format to introduce existing resources, like
GB TGI survey data, and future tools like Proteus, Prisma and Radia. Most people liked these short,
fast-paced, interactive webinars, but some expected them to be in-depth training sessions, and
therefore thought they were too brief. We’ll continue to offer Spotlight On… sessions, maintaining the
Spotlight On title and branding to familiarise people with the format and purpose, and ensure
attendees join with the right expectations.