IQ Magazine Issue 19

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iQ profile Marshall Motor Group: masters of evolution With 2016 seeing the largest acquisition in Marshall Motor Group’s history, and indeed the largest in the industry for over a decade, we speak to Chief Executive, Daksh Gupta, about the past, present and future of one of Cambridge’s largest businesses Marshall of Cambridge was originally established in 1909 by David Gregory Marshall in a humble lockup garage in Brunswick Gardens. Since then, it has evolved and prevailed in the face of countless changes and challenges in business, legislation and technology - not to mention two World Wars. Today, it is one of the largest organisations in its sector, but what is the secret of such longevity? “Firstly, one thing I’ve been impressed with over that period is the stability the company has had in terms of leadership,” says CEO, Daksh Gupta, when asked the very same question. “Over 107 years, there have only been 6 Chief Executives - that must be some sort of record, I could imagine!” he laughs. Mr Gupta singles out the company’s approach to doing business as the second biggest reason for its longevity, continuing, “Our core values around people, customer service, innovation and integrity were set up by our original founder back in 1909, and those values are still with the company today.” Marshall prides itself on holding these values around people and customer service very close to its heart. When employing 4,100 people across 121 business locations and 25 counties, it is very important to ensure that everyone is on the same page. “Irrespective of their role within the organisation, everyone must have an induction on day one,” says Mr Gupta. “The main reason we do that is because we want people to understand what the company stands for, what our vision is and what our values are,” he explains. And it’s definitely working. Not only is this evident in Marshall’s long-term success, but also in the company being named as one of the UK’s Best Large Workplaces by the Great Place to Work Institute. The Evolution of an Industry Since Mr Gupta joined the company in 2007, underlying sales have grown from £300m to £2.3bn, so he has seen a huge amount of change. One of the biggest of these changes has been the market evolving with the sector around consolidation in order to give the customer more choice. “If you went into one dealership, they may have £1m worth issue 19 | page 23
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Page 8 and 9: iQ overview Glen Mon Hughes sums up
Page 10 and 11: iQ advice The team at Signpost 2 Gr
Page 12 and 13: iQ advice Creating Certainty over t
Page 15 and 16: Don’t Be Scared to Think About Yo
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Page 19 and 20: iQ reports Investment and efficienc
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Page 42 and 43: iQ top under 30 Sadie Burton, Bride
Page 44 and 45: iQ diary Bury St Edmunds Networking
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Page 55: Understanding branding iQ branding
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