IQ Magazine Issue 19
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iQ marketing<br />
marking milestones<br />
When marketed to audiences effectively and inclusively,<br />
anniversaries can garner awareness and recognition<br />
Want to promote pride in your business? Build goodwill with a company’s current clients and<br />
attract prospective clients who don’t know much about your business? Want to drive public<br />
understanding or engagement within an industry you work in? Marking a corporate anniversary<br />
is a strong PR and marketing initiative that can help to bolster all of the above.<br />
Our region has seen a whole host of celebrations recently, and you may have noticed all types<br />
of businesses across East Anglia marking anniversaries of their own. We take a look at how<br />
businesses in our region and further afield have been utilising corporate, industry or founding<br />
milestones to spread awareness amongst consumers and other businesses alike.<br />
issue <strong>19</strong> | page 49
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