Access point - JAN 2017 - Issue1

2017 - ISSUE # 001
ACCESS
POI NT
JAN
AUDI
World’s first
Sports Showroom
45years,
United
for one destiny
CSR
Ali and Sons Responds to
Community Needs
A publication
by

His Excellency Ali bin Khalfan Al Mutawa Al Dhaheri
Chairman Founder, Ali and Sons Holding LLC
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ACCESS POINT | ISSUE #001
MESSAGE FROM
THE CHAIRMAN FOUNDER
The inspiration derived behind the cover of our
first issue is based on our commitment to our
unity first and foremost as a country and last but
not least as a family business, to stay united no
matter what goes out in the world around us. Our
announcement of becoming a holding company
may not have come as a surprise to some, but our
commitment to establishing the real meaning of
a holding company stands in every aspect of our
organizations functions, vision, and objectives.
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MESSAGE FROM
THE CHAIRMAN
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ACCESS POINT | ISSUE #001
Welcome everyone to the first issue of
Access Point Magazine!
The primary goal of this magazine is to open an
additional line of communcation with the people
who are involved with Ali and Sons Company.
We at Ali and Sons , are constantly striving to
understand your needs and strongly feel that
successful business is maintained through open
communication and on-going dialogue.
We also created this magazine as a platform to
share interesting views, cases and topics that will
impact the diverse industries that we are involved
in, for now and in the future of course.
Ahmed bin Ali Al Dhaheri
Chairman, Ali and Sons Holding LLC

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MESSAGE FROM
THE GMD
It seems that time is speeding, and we are almost
reaching the end of year 2016. Enthusiastic to
inaugurate a fantastic beginning of our Corporate
Newsletter “Access Point”. This issue shall be covering
a lot of exciting news and events that had happened
during the year. We decided to devote the first issue
to all things that we appreciate inspiring successes
and compelling stories of our various subsidiaries. But
what makes a story so compelling? To answer those
questions, we ask some of the people we admire
most to describe and reveal how they turned their
experiences into narrative, whether they’re putting
their words on paper, catching up with friends and
family, or simply reveling in the people and places
they encounter day to day. Whatever the outcome is,
we hope that any of these stories would inspire you
to make a change in the world around you.
Enjoy!
Shamis bin Ali Al Dhaheri
GMD, Ali and Sons Holding LLC

Administration:
Marketing & Corporate Communications
Special Thanks to :
Lou Damalerio for her assistance
and suport
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TABLE OF
CONTENTS
07
NEWS AND EVENTS
Catch up with what we have
accomplished this year.
Extended Thanks to all A li and Sons
Owned Businesses
for Copywirtes and Images:
Ali and Sons Motors
Amwaj
ASOS
ASMEF
ASC
ASC - Interior Division
ASRE
Awazen
Eurostar
Spectrum Glass and Metal Industries
Spectrum Light Block
35
UPCOMING
EVENTS
Take a peak at what exciting
events are in store next year
Head Office
Ali and Sons Building
Abu Dhabi
P.O. Box 915
United Arab Emirates
24
T.I.
(That’s Interesting!)
Find out some intriguing
facts you probably did not
know before.
www.ali-sons.com

ACCESS POINT | ISSUE #001
27
ALI AND SONS ’
CSR PROGRAM
A look into our initiatives to
support our community and
society as a whole.
A DESERT ROSE!
25 Recognising Shayma for her talent
and perseverance in getting better
at what she loves doing
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GOOD READS
Discover a great
addition to your reading
library.
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27
CELEBRATING
OUR VETERANS
Join us as we honour
those who have
commited themselves
to our success.
HEALTH
IS PRIMARY
Some great tips and
tricks on how to stay
healthy in and out of
the office.
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NEWS and
EVE

NTS

JANUARY
AD JUNIOR MASTERS 2016
7
Volkswagen Junior Masters Football
Tournament Qualifier in Abu Dhabi
concluded in great style. Al Jazeera lifted
this prestigious trophy while Abu Dhabi
Thistle was the runner up. They will now compete
at the Regional finals to be played in Dubai.
Ali and Sons Volkswagen Abu Dhabi activated
a Test Drive Event for the Parents and a Scoring
Board Shooting Game for the kids. The Sales
and Management Departments celebrated some
happy and endearing moments with the winners
in the Volkswagen Showroom in Corniche.
The entire Volkswagen Junior Masters Event was
extensively promoted on Facebook and there was
a Press Release by MMZ Sportz which managed
this Event.
Volkswagen Junior Masters Event 2016 at Al Jazeera Football Academy.
EUROSTAR OPENS A NEW SHOWROOM IN DUBAI
Eurostar opened yet another sales office in Al Nisf
Building, Airport Road, (Dubai International Airport
Zone, Cargo Village) in Dubai.
H.E. Mr. Ali Bin Khalfan Al Mutawa Al Dhaheri, and
Mr. Shamis Al Dhaheri attended the ribbon cutting
ceremony. The ceremony took place in January, 2016
and was well attended by clients and dignitaries.
Mr. Shamis Al Dhaheri congratulated the team for
the new sales office and assured the team of all the
assistance required in the future to better serve the loyal
clients and customers. Mr. Mohamed Al Masri, General
Manager of Eurostar, thanked the management for their
support and wished the Eurostar team all the very best.
PETROFAC EMIRATES AWARDS ASMEF FABRICATION WORK FOR THE UZ 750 PROJECT
This new award from Petrofac Emirates complements the
long term relationship established between both parties
since the start of the prestigious UZ 750 project wherein
ASMEF had previously completed various works for Petrofac
with the latest two cargo barges delivered in 2015. “We are
proud to have been selected by Petrofac Emirates, a leading
international service provider in the oil and gas industry to
execute a very challenging but massive project. Our unique
capabilities in terms of our in house engineering, strong
project management, in house fabrication and ideally located
waterfront facilities ensured we were viewed by Petrofac as
the ideal partner to complete this complex project”, ASMEF
Management stated. All 23 modules are being fabricated at
the ASMEF yard in Mussafah, Abu Dhabi. The first steel cutting
took place in December 2015 while the project is expected to
be completed before the end of year 2016.

FEBRUARY
ACCESS POINT | ISSUE #001
PORSCHE INSTALLS CHARGING STATIONS ACROSS THE UAE
Abu Dhabi Country club had promised its visitors to become host to
Porsche’s Abu Dhabi Golf Cup, set to take place in February 2017.
Darren Abel, Brand Manager of Porsche
Centre Abu Dhabi – Ali and Sons Co.
stated: “We are thrilled to work in
partnership with Abu Dhabi Golf Club
towards creating awareness about the
latest eco-friendly developments whilst
entering into a sport that many of our
customers enjoy. Porsche enthusiasts
can look forward to competing in the
Porsche Golf Cup Qualifier where five
finalists deemed to earn a place in
representing Abu Dhabi at the Porsche
Golf Cup World final played in Mallorca
next year.”
The introduction of new E-Hybrid
charging stations in Abu Dhabi reflects
a fundamental part of Porsche’s
drive to make electric mobility more
accessible, by developing state-of-the
art technological solutions as well as
segment leading models.
“Porsche
enthusiasts
can look forward
to competing in the
Porsche Golf Cup
Qualifier”
Porsche Centre of Abu Dhabi, Ali
and Sons Co. LLC has taken yet
another pioneering step through
installing permanent state-ofthe-art
electric charging stations in the
clubhouse car park of Abu Dhabi Country
club. The installation was proclaimed
simultaneously at the Cayenne S E-Hybrid
Launch ceremony.
Providing access to environmentally
conscious golfers, the new E-Hybrid
charging units will be installed in-line
with Porsche’s global commitment to
electric mobility and reducing emissions,
by producing efficient models that deliver
unrivalled sports car performance. The
brand’s advancements in alternative
fuel technology known at Porsche as
E-Performance represent some of the
most exciting in the automotive industry
today. This has been demonstrated with
the launch of the Cayenne S E-Hybrid,
the world’s first plug-in hybrid in the
premium SUV segment.
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MARCH
SPECTRUM BLOCK ADDS 2 STATE OF THE ART MACHINES TO THE
PRODUCTION LINE FACILITY
The tilted table reduces wastage overall by 3%
The reinforced panel cutting machine provides additional
niche and higher profit margin products
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ASMEF CONTRACTED FOR ADGAS SHUTDOWN MAINTENANCE IN DAS
Qatar Engineering and Construction Company (QCON) contracted ASMEF for the fabrication, NDT, preheating,
PWHT, surface preparation, painting, packing and supply of Carbon Steel and Alloy Steel Pipe Spools for the shut
down maintenance projects of two production trains in the ADGAS Liquefaction Plant in Das Island Abu Dhabi.
• 12 th Mar: Al Ain Jewellery and Watch Show
• 27 th April: Amwaj Jewellery expands its horizons and realizes the needs of the Kuwaiti jewellery market
this year. For the first time, customers from Kuwait can witness the beauty and precision of that is
promised constantly of Amwaj Jewellery. Jewellery Arabia Kuwait is an exciting new luxury jewellery and
watch exhibition aimed at the Kuwaiti market which was held at the lavish surroundings of the Jumeirah
Messilah Beach Hotel and Spa
• Sharjah 40 th Ed. Mideast Watch and Jewellery Show (5 th Apr)
• Abu Dhabi Bride Show (13 th Apr)
• 27 th Feb: Amwaj Jewellery successfully enters the Doha Jewellery and Watches Exhibition this year in
Qatar. This show is among some of the most exclusive in the world for high net worth individuals to buy
represented by the most exclusive international brands.
• Dubai Bride Show (10 th Feb)

APRIL ACCESS POINT | ISSUE #001
AUDI WINS SALES TEAM OF THE YEAR FOR SECOND TIME
CONSECUTIVELY
At a prestigious awarding ceremony
held in Abu Dhabi, Ali and Sons
Audi accept the Best Sales
Team Awards for 2015.
The award in essence
is designed to reward
dedicated Sales Team
in providing best quality performance
and effectiveness in their role across the
region, which was conducted through
a series of reviews by Audi Middle East.
The finalists were determined through
evaluating a dealership’s performance in
four areas of scale: customer satisfaction, product
and brand knowledge, sales techniques and finally
of course sales success. Ali and Sons has been
recognized as the exclusive agent for Audi in the
Emirate of Abu Dhabi and Al Ain since 1987. It
Ali and
Sons has been
recognized as the
exclusive agent for Audi
in the Emirate of
Abu Dhabi and Al Ain
since 1987
has achieved since then a significant growth in its
operations over the years through investing in its
people and service facilities across its branches.
Enrico Atanasio, Director of Audi Middle
East declares, “Retaining this title for the
second year in a row is a real credit to
the Ali and Sons Audi Sales Team and the
business in general. It reflects the team’s
passion and dedication, and the supportive
culture developed within the Ali and Sons
organization. This title demonstrates the
commitment of the sales team and reinforces
our confidence in Ali and Sons - Audi who, over
the years have proven that they attained the
knowledge, skills, and high service standards that
our customers aspire for”
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• Ali and Sons Contracting (ASC) was successfully awarded the construction of the commercial building
on Plot C55, Sector E48, Rawdhat Abu Dhabi, at a contracted price of AED 80 million
• 12 th Jan: ASC is ISO Certified since 2010 (ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007)
and for more advanced Management System, ASC acquired Certificate of Integrated Management
System PAS 99:2012.
• 7 th Mar: ASC receives a Letter of Appreciation from Welfare Association Annual Dinner on March ,7
2016 for being Gold Sponsor of the event.
• ASC wins a new contract in June, 2016 at Al Markaz Industrial Units, Phase 1 (Stage 2A), located at
Plots No. LT01 and WS02, E65 Hameem Road, Al Dhafra, Abu Dhabi. ASC prides itself in working
arduously with each Client through various phases of the construction process. ASC is committed to
building quality projects with a clear model for sustainability and quality workmanship.

APRIL
PORSCHE CENTRE ABU DHABI INTRODUCES NEW 911 ON TRA
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Porsche Centre Abu Dhabi, hosted more tha
launch of the new 911 event at Yas Marin
the opportunity to experience the new 91
that showcased agility, acceleration and pe
including coupé and cabriolet, the new 91
units, sharpened exterior design with an all new
system, which delivers improved connectivity and

ACCESS POINT | ISSUE #001
CK
n 200 Porsche customers and enthusiasts, to the
a Circuit track. Drivers in attendance were given
1 capabilities at the race track, with manoeuvres
rformance. Presented in a range of model variants
1, featured completely new turbocharged power
Porsche Communication Management (PCM)
controls.

MAY
ALI AND SONS MARINE ENGINEERING SIGNED A M.O.A.
WITH T.M.P. S.P.A.
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The Memorandum of Agreement
(MOA) was signed during the
visit of ASMEF Management
Team to Termomeccanica Pompe
(TMP)’s facility in La Spezia, Italy.
The signing of this agreement promises
to enhance the technical profile of
ASMEF and marks another step towards
achieving the company’s goal of
becoming a one-stop shop that caters
for its clients at the highest standards. It
shall provide TMP with a home in Abu
Dhabi that will enable them to provide
clients with quality and fast service while
reducing costs.
JUNE
ASMEF LAUNCHES ITS NEWLY DESIGNED WEBSITE.
Ali and Sons Offshore and Marine announces the Launch of its newly designed ASMEF website. Emad
ElAtreby GM of the company declares: this rejuvenation of the company website is taken seriously
as a right start to creating a clearer communication and understanding to our customers as well as
employees to further realize our newly realized goals and vision that aims to cater to clients’ social
media exposure and expectations. The website is intentionally designed to appear simple yet modern and
dynamic, whilst enriching the visitors’ experience with significantly relevant content added to the elegant
in its look and feel. It is also easy to navigate as there are least tabs to click to go to your desired sections.
You are all invited to visit the new website by clicking the same url: www.asme.ali-sons.com.

JUNE
ACCESS POINT | ISSUE #001
AUDI KICKS OFF A SPORTS CAR EXTRAVAGANZA
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Ali and Sons Audi, the official
Audi representative for Abu
Dhabi and Al Ain, offered sports
car enthusiasts an exclusive
opportunity and chance to enjoy
their high performance vehicles
from the Audi Sport range. Also,
Ali and Sons hosted the official launch of the Audi
Sport brand at the Audi Sport Open Weekend
last May 27-28 at Yas Links Abu Dhabi.
The Audi Sport Open Weekend had
showcased all-new high performance
models from the Audi Sport range,
including the Audi S8 plus, the R8, the
Audi RS 6 and the RS 7. During the
event, sports car lovers were able to pre
book test drives arranged by the team.
Mark Austin, General Manager of Ali and
Sons Audi, stated, “We’re very proud to have
hosted this exciting event at the Yas Links – a longterm
partner of ours. The Open Weekend provided
car connoisseurs with the opportunity to enjoy
an exclusive viewing experience of the full-high
performance Audi Sport range, get familiar with
the latest models to hit the road and book their
test drives to get a real feel for the cars. The event
was a huge success and we are looking forward to
running more like it in the future.”
Named “2016 World Performance Car” in the
World Car Awards, the all-new Audi R8 promises
The Open Weekend
provided car
connoisseurs with the
opportunity to enjoy
an exclusive viewing
experience
tremendous performance and a highly emotional,
dynamic drive. The all-new model is available in
two engine versions –with the R8 V10 plus being
the most powerful and fastest production Audi ever
built. The top version 610 hp naturally-aspirated
5.2-liter V10 mid-engine sprints from 0 to 100 km/h
in 3.2 seconds, from 0 to 200 km/h in 9.9 seconds
and has a governed top speed of 330 km/h. Like
a race car engine, it has dry dump lubrication
connoisseurs with the – meaning that its
characteristic sound is now even fuller, and
a sport exhaust system can be installed as
an option.

JULY
ASOS PARTICIPATES IN AL MULTAQA 2016 IN ABU DHABI.
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Meaning “The Gathering”, Al Multaqa is a series of events that take
Club members. Each “Al Multaqa” is themed with a particular fo
debate amongst attending members.
Al Multaqa is attended by respected industry leaders, ministers and coun
invitation-only policy is applied to Al Multaqa events, as it is a networkin
Ali & Sons Oilfield Supplies and Services (ASOS), one of the key players in
to pool knowledge and resources from within the oil and gas industry. P
decisions and exchanging thought pieces with other members. It also he
takes interest in development of young Emiratis engineers and will always
in this year’s Al Multaqa event was to sponsor the Young ADIPEC during

ACCESS POINT | ISSUE #001
place throughout the year, organised exclusively for Middle East Petroleum
cus or topic and introduced by a guest speaker, sparking conversation &
try officials, creating an effective and unique networking environment. An
g event aimed to cater only to the most senior industry professionals.
oil & gas industry since 1979, participated in this year’s Al Multaqa event
articipation in these high-end platforms helps making strategic long-term
lps in assisting communities to develop the young Emirati engineers. ASOS
be part of communities that helps them. The main reason for participating
the ADIPEC later in the year.

AUGUST
ASC EARNS THE ESTIDAMA 1 PEARL CONSTRUCTION
RATING
Contracting has earned the Estidama 1 Pearl Construction Rating for the Rawdhat Abu Dhabi C40,
Building project and only few Estidama projects are able to get this recognition. The certificate
issued by Abu Dhabi Urban Planning Council (UPC) to ASC. The aim of the Pearl Building Rating
System (PBRS) is to promote the development of sustainable buildings and improve quality of
life. We are honored to have achieved the main four integration requirements of Estidama’s
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collaborative and interdisciplinary approach to building development. Mr. Shamis Al Dhaheri Group
Managing Director of Ali and Sons elaborates, “We are always proud of our commitment to ensure all
projects run in the most efficient manner with regards to water, energy and waste minimization, local
material use, and recycled materials and products as we aim to improve supply chains for sustainability
that will benefit the people and country”. ASC prides itself on working arduously with each client through
diverse phases of the construction process and is committed to building quality projects with a clear
model for sustainability and quality workmanship.

SEPTEMBER
ACCESS POINT | ISSUE #001
AWAZEN MEDICAL CENTER BECOMES A GOLD
SPONSOR TO CANADIAN BUSINESS COUNCIL
17
Mr. Shamis bin Ali Al Dhaheri acknowledged: “We are delighted with the implementation of this
sponsorship agreement with the Canadian Business Council, which will strengthen relations
between Awazen and members of the Canadian Business Council, which include Canadian
citizens resident in the UAE. We look forward to supporting them, especially newcomers while
they adapt to our beloved land’s climate and culture”
In a brief speech, Mr. Grepgory Zoughbi elaborated during the appreciation ceremony: “We are proud to
have Awazen Medical Services as a gold sponsor for the Canadian Business Council (CBC), which is highly
reputable and modern medical centre in the UAE healthcare sector. We anticipate that Awazen will provide
our CBC members with diverse benefits like no other medical centre in the country”.

OCTOBER
SPECTRUM GLASS AWARDED INSTALLATION OF
S. STEEL and GLASS AT WEST YAS DEVELOPMENT
18
Located at the Yas Island
Expansion Zone K, Abu
Dhabi, the project is worth
more than AED 2 Billion and it
involves construction of 1,017
four and five-bedroom villas
each comprising a ground
floor and an additional floor.
The facilities include a
mosque built for 2,000
worshippers, two
schools, one of which will be
operated by Aldar Academies,
a retail centre, sports facilities,
a petrol station, and extensive
land-scaping and greenery in
the open public spaces.
• ASOS sponsors Young ADIPEC.
• Jacobi, from Switzerland, manufacturer of activated carbon.
• Pentair Hoffman manufacturers of Junction boxes.
• Oil and Gas Event which we sponsored at Etihad Jumeriah Towers

NOVEMBER ACCESS POINT | ISSUE #001
Ali and Sons OILFIELD SUPPLIES and SERVICES
Ali and Sons Oilfield supplies and Service, rejuvenates the company
website to a sensational start to creating a clearer communication and
understanding to its visitors. The design of the website was developed
in way were navigating into the many many services that we provide our
clients a clearer path to futher realize their expectations. Run from a prime location
inside the city of Abu Dhabi, “ASOS” has highly qualified expertise and engineers
in different aspects of the industry manage its head office. It also operates from a
20,000 square meter facilities warehouse in the Industrial Area, fully equipped for
Oil Field operations. This base lies in Mussafah industrial area allocated for the oil
and gas industry services.
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You are all invited to visit the new website by clicking the same url:http://asos.alisons.com
• Awazen Launches Anti Tobacco campaign

NOVEMBER
ALI AND SONS ABU DHABI LAUNCHES THE WORLD’S FIRST
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The Audi Sport Centre, run by Ali and Son’s,
the official Audi distributor for Abu Dhabi
and Al Ain, showcases its most exclusive,
high performance and innovative models
under one roof for the first time in history. The
all new futuristic showroom gives customers a
unique insight into the commissioning of the top
of the range sport models. The News became the
topic of global interest, covered even by Rueters.

AUDI SPORTS CENTRE
ACCESS POINT | ISSUE #001

NOVEMBER
Ali and Sons PARTICIAPTES IN ADIPEC
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Considered as one of the biggest Oil and
Gas gathering in the Middle East this
year, Ali and Sons Oilfield Supplies and
Services (ASOS) as well as Ali and Sons
Marine Engineering Factory (ASMEF)
has taken part this annual event.
New relationships were born and information
gathering to all levels towards the sector was
showcase. Both ASOS and ASMEF had great influx of
visitors and potential clients. The experts discussed
and have shed light on questions like impact of low
oil and gas prices in the offshore oil and gas sector,
global overview of offshore oil and gas, offshore
exploration and production challenges and last but
not the least, the sourcing reliable and sustainable
energy generation to ffshore oilfields.

ACCESS POINT | ISSUE #001
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23
A GOOD READ
Your Body’s Many Cries for water
This book explains the new discovery that lack of water
in the body - chronic dehydration - is the root cause of
many painful degenerative diseases: asthma, allergies,
hypertension, excess body weight, and some emotional
problems, including depression. The book explores the
damaging effects of dehydration in the fourth dimension
of time. You will learn how to use water to:
• Prevent and reverse premature aging
• Eliminate pains, including heartburn, back pain, arthritis,
colitis pain, anginal pain, and migraine headaches
• Cure asthma in a few days, naturally and forever
• Cure hypertension without diuretics or other medication
• Lose weight effortlessly and naturally, without strict
dieting
Lord of the Flies
William Golding’s compelling story about a group of very
ordinary small boys marooned on a coral island has become
a modern classic. At first it seems as though it is all going to
be great fun; but the fun before long becomes furious and
life on the island turns into a nightmare of panic and death.
As ordinary standards of behaviour collapse, the whole
world the boys know collapses with them—the world of
cricket and homework and adventure stories—and another
world is revealed beneath, primitive and terrible.Labeled a
parable, an allegory, a myth, a morality tale, a parody, a
political treatise, even a vision of the apocalypse, Lord of
the Flies has established itself as a true classic.

ACCESS POINT | ISSUE #001
The origin of
Biscuit
is Biscotti
which means
baked twice
T.I.
That’s Interesting!
“Cruithne”
The Earth’s Second
Moon
New Research
Finds that
Smoking
Permanently
“Scars” DNA,
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HONORING RARE TALENT
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25
Talents were invited to entertain guests at the Ali and Sons Launch event of the
Panamera Porsche last Tuesday and it was a blast.
I particularly got interested in the sand artist Shayma Al-Mughairy, She
had presented a few impressive art pieces.
I had to interview her. And find out how she gained this rare
talent.
When I got her contact details I contacted I heard she would be
busing in class and was only available to talk after 9pm. This got
me more intrigued. She is not only doing a side job as a sand artist,
but she is also studying in university.
My first question to her was a typical one of course:
H: How did you gain this talent? Or what drew you to this rare
art?
S: when I was in school at the age of 12, my art teacher had
noticed my talent in drawing. She got interested in my work,
and encouraged me to watch a few videos of other Sand artists
and their work. From that point onwards, I got very interested and
curious to see if I can do it myself.
H: So how did you practice sand art? In other words, did you take any
classes to learn this art?
S: No, I actually self-learnt it. I went home and picked a box up and filled it with
sand from outside our house’s garden and started trying to create new paintings I
envisioned in my mind and practicing one time after another, made the images more
vivid and detailed.
H: Apologies if I had jumped into those questions can we go back to the roots if
Shayma, tell me a little about yourself.
S: I am a third child in my family. I have graduated from Um-Al-Quwain Secondary High
school. I was first in my school, and I was always known to be the artist in the family.
H: What did your family react to your new found hobby or talent?
S: At first my family couldn’t grasp the concept, but when I showed them videos from
other international Sand artists, such as Kseniya Simonova, They welcomed it with an
open mind. My main advocate of course was my mother who not only believed in
my talent, but is now also my manager. She always told us to believe in ourselves and
always reach for what we dream of even if others say it’s impossible.
H: So remind me how was your experience in your participation at the Arabs Got
talent show?
S: It was 2010, this show was the first thing I ever participate in to publically show my
talent to the world. I didn’t win, but I was one of the semi-finalists. But by that time, I
became famous by default.

H: Why did you participate in this show?
S: It wasn’t for fame as much as it was for wanting to send a message to all those people
who have talents but are too afraid to share them with the world. I truly believe that the
talent I have for sand art is a gift from God, and I wanted to prove to the whole
world, what we – Arab Girls are capable of doing – and inevitably after my
participation, a lot of people started to know about me and my talent.
H: How did you start getting enquiries to present your artistic work in
prominent events such as ours at Porsche?
S: So many people started contacting me through my social media
platforms - Facebook and Instagram – asking me if I would be
interested in participating at their events mainly in the UAE and
Gulf region.
H: Ok so let’s talk a little about the technical stuff, how much time
did it take you to prepare for a single portrait?
S: Usually it would take me 3-5 working days to
H: How did you come up with the Scenario in the Porsche Launch
event?
S: Through the direction from the hiring agency, I collected a lot of
ideas and started to draw which picture would come after the next and
so-on. The portrait of His excellency took the most time, but I was very
happy to do it as he had an inspiring look in his eyes, and I wanted to portray
his vision from his humble beginnings in the old days till today.
H: Well I’m done with my questions. Is there anything you would like to add
S: yes I would like to thank Ali and Sons for giving me the opportunity to participate in the
event and present my art as part of their entertainment pieces. I also thank you for the
interview I humbly appreciate you embracing my efforts in presenting my art. The best part
of the event was the coordination between my revealing of the drawing of the car and the
Revealing of the actual one.
I also want to send a message to everyone out there reading this interview, is that if there
is a will there is a way, and if you have any sort of talent you can do aside from your job
that you live for and love to do, I encourage you all, to cherish and nurture this talent. It’s
a gift from god that we all should grow and it shall make us grow internally.
For parents, I would like to ask them all to encourage their children to pursue their dreams
and since we live in the 21st Century, Life is now different from before. I know many
talented people, but they do not pursue growing their talents, because they don’t find the
needed support from their parents to do so.
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You see my moto in life is that nothing is impossible if you put your mind to it.
H: Thank you again. Just one last thing, what do you study academically now?
S: I am first year student in University of Sharjah studying to be Architectural Engineer in
my first year.

SOCIAL RESPON
In our era, a great concern has spread worldwide over the sustainability
of human civilization in its current form. While economic activity has
enriched the lives of many people, it has also put emmense strain on
the global environment and social systems. Cooperation is needed
to overcome this global crisis and leave a sustainable global society to
future generations.
We at Ali and Sons Holding believe that part of social responsibility is to
pass down this corporate creed to all of its employees without fail and
make a consistent contribution to a more sustainable global society.
CORPORATE

SIBILITY

CSR
HEALTH IS PRIMARY
27
Health Radar is an innovative
employee health and wellness
program that address the full
continuum of emotional and
physical issues of an employee
to improve corporate wellness. This holistic
approach ensures each employee has the
tools and resources necessary to achieve
their personal health and wellness goals.
Designed by the team at Awazen Medical
Centre, this wellness initiative will let
employees learn what changes they can
make to become healthier and prevent
diseases such as diabetes, hypertension and
heart disease.
By participating in the initial health screening,
our team of doctors will be able to assess the
risk for these lifestyle diseases and provide
concrete recommendations to decrease the
chances of developing these problems.
Health Risk Assessment:
Screening and evaluating the employees
to provide accurate data to monitor and
track the success of the corporate wellness
program on ongoing basis.
Smoking Cessation:
Awazen Medical Centre’s team of doctors
are uniquely suited to support an individual
in their goal of quitting smoking.
We understand that an employee’s addiction
to tobacco is intertwined with other lifestyle
issues, and our professionals help keep an
employee tobacco-free through a plan that
addresses their social, nutritional and exercise
needs.
Weight Management:
The Weight Management part incorporates
healthy diet, exercise and lifestyle changes.
Each employee is provided with a personalized
plan to help meet their individual goals and
reduce the potential for more serious health
issues such as diabetes, cardiovascular
disease or high cholesterol.

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28
Health Radar Tracking:
Simply by answering the 2 minutes’ weekly
questionnaire, we automatically track the
employee’s performance and calculate the
points offered.
Time-frames, rules for earning points and other
gifts and prizes will be provided in the weekly
newsletter to drive participation.
Ongoing Education:
Health Radar creates employee communications
that are designed to increase program
awareness and utilization, and to encourage
employees’ efforts toward healthy behaviour
change. We provide employee orientation
along with ongoing educational lectures.
These lectures will be provided by our excellent
team of Doctors in various subjects that
includes, but not limited to:
On-site wellness activities:
Employee engagement is key to a corporate
wellness programs success, thus Health Radar
helps organizations generate excitement and
participation by offering work-site wellness
challenges for employees to adopt healthier
lifestyles.
Employers can choose from a variety of
modules including individual or team
competitions, boot camps as well as goalbased
programs such as weight loss, walking
or other exercise challenges.
• Portion Distortion—a look at how portion
sizes have changed over the years, examining
the difference between a “serving” and a
“portion,” and practical tips for cutting back
on food intake
• Sleep Well, Live Well—a discussion of how
important sleep is to health, identifying barriers
to a good night’s sleep and the impact these
may have on overall physical health, nutrition
choices and work productivity
• Diet and Exercise—separating fact from myth
concerning the most effective exercise and diet
plans, the importance of lifestyle changes in a
fitness plan, the value of positive attitude, goal
setting and prioritizing behaviours.

CSR
29
BIG RUN IN JAPAN!
Ali and Sons Holding Sponsors the “Big in Japan Run” not only through money, but
through moral support to a well established NGO such as Operation Smile to bring
back the smile into children who have been born into this world with Cleft lips. This
would have not been possible without the support of our main partners in most of
our CSR programs, Awazen Medical Centre. Which has gracefully opened its doors for
conducting surgeries for such children with this need of a new life and new beginnings.
Veronique states: I have
come to realise that there
is more than just surviving
the world we live in. We are
to do things that mean a
lot more to others in need
around us
Veronique is an ordinary 43 years old working woma
a passion for long-distance running. She is utilizing th
Veronique will be running around 3400-4000km (sta
keeping a diary for this project on various social med
Sons Holding through Awazen Medical Centre is spo
assistance to her wherever and whenever she needs

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Operation Smile was founded in
1982 when Dr. William (Bill) P.
Magee, Jr., a plastic surgeon, and his
wife, Kathleen (Kathy), a nurse and
clinical social worker, travelled to the
Philippines with a group of medical
volunteers to repair children’s cleft
30
n, running her family household and bringing up two kids, but with
is passion for “Operation Smile”.
rting at Mount Fuji and finishing in Tokyo) in 3 months and will be
ia platforms like FB, blog, Instagram, Strava and Youtube. Ali and
nsoring her run in Japan for this noble cause and providing medical
one.

WALL OF RECOGNITION
CELEBRATING OUR VETERANS *
31
Abbas Moopandakath
Abdul Samad Abdul Hakim
Abdurahiman Panikkarakath Parakkadavath
Abir Jolak
Abraham Vilanganpara Thomas
Ahmed Shakir Mustafa
Alex Sam
Alhad Muhammad Sher Zada
Amin Ul-Haq
Ammar Yasseen Johmani
Anastacio Doropan
Andrew Hellyar
Anitha E Thomas
Anwar Raja Dalhan
Asaad Araibi Yass Al Obaidi
Balamurugan Jeganathan
Balvir Shadi Ram Singh
Bashir Adayi Kandi Puthiya Purayil
Bashir Ahmed
Bernard Sunil Hettiarachioe Don
Charanjit Swarn Singh
Cristina Cuabo
Dallus Jacob
Dennis Anthony Bayts
Dina Kasem Al Ghussain
Farhan Zulfiqar
Gonalagoda Acharige Pushpakumara
Hamza Ottiri
Hany Mohamed Shawky Elamory
Haydee Alimuin
Helen Grace Escolano
Hesham Mohamed AbdulFattah Mohamed
Ignatius Joseph Martin
Jalil Ahmad Safaid Khan
Jasenthu Kankanamge Raweendra
Jeanie Mariano Madrazo
Jeffrey Ocampo Marcelo
Jeganathan Govinda Raj
Jenifer Zamora
Jennifer Elacion Aseron
Jennifer Perez Alcantara
Johnson George
Joseph Kourieh
Kannan Purayamkumarath
Keegal Dileepa Rukman
Kushwaha Shyyam Sunder
M. W. Bimal De Silva
Mohamad Hachem El Hage
Mohamed Asmeer Mohamed Ismail
Mohamed Elsayed Ahmed Osman

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Mohamed Ibrahim Zaki Elmasry
Mohamed Rajik Mohamed Ali
Mohammad Abo Sofyan Abo Kher
Mohammad Ashraf Mohamed Ismail
Mohammed A M Abuajwa
Muhammad Akram
Munawar Saeed
Nabeeh Nabhani
Nir Bahadur Tamang
Nitin Rajaninath Sapre
Patrick Wolfram
Pelagia Alba Dela Cruz
Prashu Ram Das
Rabie Koutaich
Ramon Mascarinas
Ramonica Manabat
Ramzi Abulkhair
Ravi Chitti Babu
Remedine Oliveria
Resty Perez David
Reylina Gimenez Justimbaste
Riaz Ahmed Shoukat Muhammad
Romir Del Moral Aranas
Samer Adel Doueier
Sanjeewa Amunupure Badalgedara
Sathik Batcha Yunus
Shahzad Anjum Hafeez Anwar
Shakeel Ahmed
Shakeer Anchillath
Shantha Ratnadesha Badalge Don
Sinar Gul Hameed Gul
Stephen Carunungan
Sultan Mirza Osman Mirza
Syed Mohammed Shamsul Alam
Syed Zakir Ali
Tabraz Shaik Abdul Sattar
Tarek Hechmat Mohamed
Tariq Mohammad Mahmoud
Vivian Chua Marquez
Welathantrige Botheju
Wency Madrazo
Wessam Adnan Khalil
Wijepala Galladdalage Wijepala
Wilma Gelua Laquesta
Wilson Varughese Mathai
Yoosufali Chembakasseri
Zahi Haju
Ziyad Alzeghiar
32
*Loylaty carried for 10 years and above - as of 31 st December 2016

UPCOMING EVENTS
DECEMBER
33
UAE
NATIONAL DAY
Dec 2, 2016
YAS MALL
FAMILY WALKATHON
Dec 2, 2016
YAS MALL
EMIRATES AIRLINES
DUBAI RUGBY SEVENS
Dec 1-3, 2016
PORSCHE CENTER
INAUGURATION
Dec 19, 2016
THE BIG 5 - INTERNATIONAL BUILDING
AND CONSTRUCTION SHOW 2016
Dec 21-24, 2016

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JANUARY 2017 34
NEW YEAR
CELEBRATIONS
Dec 31, 2016 - Jan 1, 2017
ABU DHABI CLASSICS
2016-2017
Oct 6, 2016 - May 10, 2017
Emirates Palace
LIWA SPORTS FESTIVAL
/ MOREEB DUNE
Dec 29, 2016 - Jan 06, 2017
Moreeb Dune, Liwa, Al Gharbia
5 TH INTERNATIONAL CHILD AND
ADULT BEHAVIOURAL HEALTH
CONFERENCE
Jan 12 - Jan 14, 2017
Jumeirah at Etihad Towers, Abu Dhabi
H.H. PRESIDENT OF
THE UAE POLO CUP
Jan 05 to Jan 20, 2017
Ghantoot Racing and Polo Club, Abu
Dhabi
BRIDE SHOW ABU DHABI 2017
Jan 25 - Jan 28, 2017
Abu Dhabi National Exhibition Centre