MAG_AP_Q1-2019

A L I & S O N S H O L D I N G
ACCESS P iNT
N E W S L E T T E R
March 2019 - ISSUE 001
growth through
trust, quality
and
commitment

What’s Inside
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Message from GMD
Ali & Sons in pictures - then and now
Our Story
Ali & Sons supports Sandooq Al Watan Initiatives
More CSR Activities for Ali & Sons
ASH sponsors students for “F1 in Schools challenge”
ASC secured C2 Capital Views Residential & Serviced Apartment Project
ASC Al Sofouh Project in Dubai, shortlisted for Best Project
Tozzi awarded ASMEF 30 Power Supply Skids and 15 Capacitor Skids for BAB
Integrated Project
ASMEF to work on the Foundation and Bund Walls Repair for SNOC
ASMEF’s HSE Campaign Q1 2019
ASMEF as Diamond Sponsor in the Al Mansoori Gold Tournament
ASOS signs Long Term Price Agreement (LTPA) with ADNOC for the supply of
Mud Chemical
ASOS awarded for Under Balance Drilling Service Contract with ADNOC
Onshore
ASOS signs agency agreement with OPT Oilfield Services
ASI received notification of award from Abu Dhabi Ports
Network membership plaque presented to Awazen
20th Al Ain Jewellery& Watches Exhibition 2019 (AJWEX)
Ruwaya at Albait Hotel
Macan Launch
Porsche Concept Study Mission E.
Audi Abu Dhabi wins AUDI Aftersales Teams of the Year
AUDI Centre Al Ain ranked number 1 in the region for 2018 Customer
Satisfaction
Volkswagen Abu Dhabi introduces First Quarter Campaign
Volkswagen hosts a Photo Walk
Volkswagen’s Dub Drive GCC 2019
Pre- Ramadan Campaign
Volkswagen Touareg brings home ‘Best Midsize Premium SUV’ while the
Teramont triumphs as ‘Best Midsize SUV’ at the 2019 MECOTY Awards
At the light side

Message From
GMD
Hello fellow readers!
This is yet again another edition of our
newsletter.
In this first issue for 2019, I’m happy to inform
you that Ali & Sons is celebrating its 40th year
in the business.
Although the plan is to keep it simple, I still
want to show how Ali & Sons have progressed
through the years. It is by this newsletter that
you will come to know about it.
They say life begins at 40 and even in the
business it means a lot, more so with Ali & Sons.
It is not easy reaching this far in the business.
Like any other it has its own challenges but I tell
you, Ali & Sons made it through, successfully. I
would also say it is here to stay and the business
will be passed on within the family in the
generations to come.
I invite you to read the material as it shows Ali
& Sons’ initiatives, projects and accomplishments.
Shamis Al Dhaheri
GMD, Ali & Sons Holding LLC
In this issue you will see how each of the team
worked hard in attaining their goals.
I hope you enjoy reading this newsletter and
that it would be able to give you the updates
and information about the activities and what’s
happening in Ali & Sons and its businesses.
I wish you all a happy read.

What
th

’s in
e

ACCESS POINT MAGAZINE
Ali & Sons in pictures ...
...through the years
then
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MARCH ISSUE 2019
now
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ACCESS POINT MAGAZINE
Our Story
A few of us know the details how Ali & Sons was
established in 1979. All we know is that today, it
is a successful company where we all work in,
that it is a diversified business with several
subsidiaries and associates.
It all started in 1979 when His Excellency Ali bin
Khalfan Al Mutawa Al Dhaheri established Ali &
Sons Company LLC to provide services in the Oil
& Gas Sector hence the Ali & Sons Oil & Gas was
established, named as Ali & Sons Oilfield Supplies
& Services Company. In 1980, Ali & Sons further
expanded its portfolio and established Ali & Sons
Contracting Company, to take charge of the
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MARCH ISSUE 2019
company’s construction business. At the later part
of the eighties, 1987 Ali & Sons commenced
operations as the sole agent in Abu Dhabi of three
world renowned car brands, Porsche, Audi and
Volkswagen.
The next decade has seen the establishment of Ali
& Sons’ jewellery business, Amwaj Jewellery and
car rental business Eurostar Rental. Indeed this
was a decade of new beginnings.
While the company continued to uphold its
interests in the existing businesses, it didn’t stop
Ali & Sons to diversify into other industries thereby
establishing Ali & Sons Real Estate in 2006,
unveiling of one of the largest after-sales service
centre for Audi and Volkswagen in the Middle
East in 2007, opening Ali & Sons Marine
Engineering Factory, Ali & Sons Business Centre,
all in 2009 and acquiring sole dealership of
Skoda UAE in 2010.
Today, Ali & Sons in celebration of its forty
amazing years focuses on the future as it aims
to continually achieve milestones and further
enhance the company’s ability to grow and
flourish within UAE and beyond.
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ACCESS POINT MAGAZINE
ASH supports Sandooq Al Watan Initiative
Ali & Sons has been very supportive of the initiative presented by Sandooq Al Watan.
Recently, Sandooq Al Watan concluded the mawhibatna spring program where the students learned
enhancing their skills in artificial intelligence and automated fixtures from household as well as non
industrial items and brought out the creativity in them.
Sandooq Al Watan had formally recognized Ali & Sons support in this program by presenting a
plaque of appreciation.
More CSR activities for Ali & Sons - 101
Creative Ideas
Ali & Sons was further involved with the CSR activities. This was through the 101 Creative Ideas
initiative. The initiative was formed to celebrate what made 2018 - The Year of Zayed a unique year.
Ali & Sons supported the initiative by sponsorship.
In February 2019, Mr. Shamis Al Dhaheri, Group Managing Director on behalf of Ali & Sons Holding
received the appreciation plaque for the said initiative. As a welcome gesture, a gift was also
presented to HH Sheikh Mohammed bin Khalid Al Nahyan, Chairman of Private Department of H.E.
Sheikh Mohammed bin Khalid Al Nahyan.
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MARCH ISSUE 2019
ASH sponsors
students for “F1 in
Schools challenge”
Talented students from Private International
English School (PIES) in Abu Dhabi, team Alpha
joined the F1 in Schools International STEM
Challenge in February whilst Ali & Sons was the
principal sponsor who supported the students in
this contest.
Team Alpha coveted the first runner up position
as it competed among over 9 million students
aged between 11- 19 from more than 40
countries. The same team bagged the same
place last year.
New Workshop Manager
Porsche - Mussafah
Please help us welcome Anton Ward to our growing team
Anton has joined us with over 10 years of automotive experience, vast knowledge and
leadership qualities in the automotive industry. It’s for sure that Anton is a valuable addition
to Ali & Sons Porsche center Abu Dhabi team.
Welcome to Ali & Sons! We’re glad we hired you.
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ACCESS POINT MAGAZINE
ALI & SONS CONTRACTING
ASC secured C2 Capital Views Residential &
Serviced Apartment Project
With the unified efforts and extended support of the team, it is a pleasure to announce that ASC
has been awarded the new project for design and construction of a high-rise tower development
“Capital Views” comprising residential and serviced apartments on Plot A01-A04 (ADM Plot C02),
Capital Centre, Abu Dhabi National Exhibition Centre, Abu Dhabi, United Arab Emirates.
Capital Views project comprises the following:
• Ground level and 2 podium levels (lobbies, MEP, back of house operation spaces and 519 parking
spaces).
• Podium deck (swimming pool for adult and children, play area, gymnasium, running track and
landscape).
• 2 towers consisting of 20 storeys (319 residential apartment units) + 18 storeys (323 serviced
apartments units).
• Roof level (MEP).
• Estidama 2 Pearl Rating
• Tourism and Cultural Authority (TCA) deluxe rating standard for serviced apartments.
• Total Built Up Area (BUA) UPC/ADNEC definition: maximum 97,405m².
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MARCH ISSUE 2019
ALI & SONS CONTRACTING
The plot referred to as Plot No. A.01-A04, ADM Plot No. C2 is to establish a unique image and setting
excellent standards of design efficiencies, functionality, practicality, buildability and building aesthetics.
The plot is located within the Capital Centre, Abu Dhabi National Exhibition Centre (ADNEC), Abu
Dhabi, situated directly adjacent to Khaleej Al Arabi street (30th street).
The project time frame for completion is 30 months.
The sleek and elegant design plan of the new project in C2 Capital Views feature glass walls and
asymmetrically shaped centerpieces that adds to the modern minimalistic interiors of the lobby.
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ACCESS POINT MAGAZINE
ALI & SONS CONTRACTING
ASC Al Sofouh Project in Dubai, shortlisted
for best project under DCCA
ASC Management and Projects In-charge’s efforts
never fail to show that safety is a priority to the
organization.
This practice been recognized during the Audit
conducted by Dubai Creative Clusters Authority
(DCCA) on 21st February 2019.
In addition to the above safety commitment, M/s
AECOM has issued a Certificate of Appreciation
to Ali & Sons Contracting (ASC) for their
outstanding contributions in achieving 1 Million
man hours without Lost Time Injury (LTI).
Mr. Rustem Rangnathan, SHE Advisor of M/s
AECOM (Consultant for Al Sofouh Project)
expressed the successful DCCA Audit by stating;
“Please be informed that today we had the
DCCA Audit. DCCA HSE Manager was
leading the audit and our project (Al
Sofouh Project) is shortlisted for the best
project under DCCA Authority. Audit went
well with minor recommendation.”
Planning & Cost Control Director
Ali & Sons Contracting
The Management of ASC is pleased to announce the appointment of Eng. Jafar Khair in the capacity of Planning &
Cost Control Director.
Eng. Jafar comes with over 35 years of experience in large Construction Companies in UAE and Gulf Region.
The appointment of the new Planning & Cost Control Director continues our philosophy of picking the very best
talent to enhance our extremely high standards, expand our team and growth of the company.
Please join us in welcoming Eng. Jafar to Ali & Sons Contracting Company.
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MARCH ISSUE 2019
ALI & SONS CONTRACTING
February 14 a special day for the ASC family
Valentine’s Day is recognized as a significant
celebration of romance in many regions around
the world. In ASC, ladies appreciate the day by
receiving one-stem rose from Eng. El Hage.
Incidentally this day is also well celebrated by the
ASC family because it is the birthday of ASC’s
General Manager Eng. Mohamad El Hage and
ASC’s Cost Control Manager, Eng. Mohammed
Said.
The day was well celebrated with cake and bouquet of flowers and by the ASC team greeting the
birthday celebrants “Only certain people can lead others with respect…Thank you for doing that for us.
Wishing you on your birthday another year of great accomplishments!”
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ACCESS POINT MAGAZINE
ALI & SONS MARINE ENGINEERING FACTORY
Tozzi awarded ASMEF 30 Power Supply Skids
and 15 Capacitor Skids for Bab Integrated
project
Building on ASMEF experience in power skids module business as the biggest contractor
currently in UAE in this type of works, ASMEF is pleased to announce the award of the BAB
Integrated Power Supply Skids and Capacitor Skids project. The project scope includes design,
detail engineering, fabrication and supply of 30 power supply skids and 15 capacitor skids
where Tozzi is the client and the end user is ADNOC Onshore.
The design and detailed engineering work is in progress. Fabrication is scheduled to start by
May 2019 with planned progress delivery in early 2020. This award is counted as the fourth
project in a span of less than five years for power skids module works which explains the
customer and end user’s trust in ASMEF’s delivery commitment.
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MARCH ISSUE 2019
ALI & SONS MARINE ENGINEERING FACTORY
ASMEF to work on the Foundation and Bund
Walls Repair for SNOC
ASMEF has been awarded the contract for the repair of the Foundation and Bund Walls in Sajaa Gas
Plant a facility owned and operated by Sharjah National Oil Company (SNOC).
ASMEF as an EPC contractor scope is to carry out Engineering, Procurement and Construction on the
said project in brownfield condition without disturbing the existing gas process operation.
The repairs are all in progress in time for the scheduled completion by April 2019.
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ACCESS POINT MAGAZINE
ALI & SONS MARINE ENGINEERING FACTORY
ASMEF’s HSE Campaign Q1 2019
MANUAL HANDLING
When one thinks of safety we always tend to
think or give more importance to what
appears dramatic such as falls, vehicular
accidents, fires, and the like. What does not
appear grotesque enough, is often not given
that much of importance. However, all of us
– even those with sedentary desk jobs – are
subject to the risks of manual handling, as it
is our bodies, or parts thereof, that are put
under stress every time we carry out the
slightest physical activity, especially if we do it
incorrectly. While sometimes the possibility of
injury is immediate, most often years of stress
results in permanent damage that can be quite incapacitating. Studies have shown that over a
third of all workplace injuries are related to manual handling. It is also proven that the risks of
manual handling tend to be ignored, as the injuries almost always occurs only several years
later.
It is with this in mind, that at ASMEF ‘Manual Handling’ was selected as the HSE campaign
theme for the 1st quarter of the year. Other than posters and banners highlighting the theme,
Manual Handling is being regularly discussed at all the HSE meetings and tool box talks, as well
as training sessions to maintain continuous focus. Worker participation is also actively promoted
during the various
activities included in
the campaign, such
as poster and slogan
competitions,
exercises and
presentations. The
increased focus has
also been brought to
the forefront when
carrying out risk
assessments and HSE
Inspections, thereby
contributing to a
safer workplace and
a more fit and healthy
workforce.
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MARCH ISSUE 2019
ALI & SONS MARINE ENGINEERING FACTORY
ASMEF as Diamond Sponsor in the 20th
Al mansoori Golf Tournament
ASMEF was one of the diamond sponsors in the last 20th Al Mansoori Golf Tournament on 2nd
March at the Yas Link Golf Course.
Four players representing the ASMEF team joined the tournament on that day. The successful
tournament was followed by a gala dinner.
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ACCESS POINT MAGAZINE
ALI & SONS OIL & GAS
ASOS signs Long Term Price Agreement
(LTPA) with ADNOC for the supply of Mud
Chemical
Despite the market general trend of downturn, ongoing challenges and competition in the market,
ASOS was able to secure a major and strategic contract with ADNOC Group for the supply of various
mud chemicals for the next 3 years with a value exceeding 160 Million dirhams.
It is worth to mention that this is the first contract that ADNOC implement “Vendor Managed Inventory”
- VMI module as ASOS will be required to keep 3 months stock on ground at all times to fulfill ADNOC
requirements.
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MARCH ISSUE 2019
ALI & SONS OIL & GAS
ASOS awarded
for Under
Balance
Drilling service
contract with
ADNOC
Onshore
In line with ASOS direction of expanding its services, ASOS secured a major drilling services contract for
the provision of Under Balance Drilling (UBD) with a total value of 18 Million Dollars for the next 3
years.
UBD was dominated for decades by international companies. This is the first contract to be awarded
to local service company. The determination of ASOS and its team was the key factor in securing this
project as ASOS was tendering for the same for the past 3 contract cycles.
This contract will be a great chance for ASOS to demonstrate its capabilities and international standard
to end user.
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ACCESS POINT MAGAZINE
ALI & SONS OIL & GAS
ASOS signs agency agreement with OPT
Oilfield Services
As ASOS strives to add more products and services to its portfolio, OPT partnership was essential to
penetrate one of the most critical services to any drilled well which is cementing services.
OPT is an international service company with operating area in America, Middle East & Asia, China and
Europe. With around 500 employees, it is one of the emerging well service provider - with headquarters
in Beijing and around the world.
OPT is a one stop shop for all cementing services requirements from conventional to unconventional
drilling. ASOS partnership with OPT will add more value to the market and ASOS will be a key player in
cementing services in the near future.
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MARCH ISSUE 2019
ALI & SONS INTERIORS AWAZEN
AS Interiors received notification of Award
from Abu Dhabi Ports, contract signed on 24
February 2019
Hard work and quality product & services rendered to clients always pay off.
AS Interiors received an award notification from Abu Dhabi Ports on 10th February 2019 for a fast
paced project on the construction of Zayed Port Cruise Terminal 2 in Abu Dhabi, United Arab Emirates.
The said award was made and signed into a contract on 24th February.
Project is estimated at AED46M and the expected completion date is by September 2019.
AWAZEN
Network membership
plaque presented to
Awazen
Awazen Medical Centre represented by Mr.
Shamis Al Dhaheri, Ali & Sons Group Managing
Director received the plaque from Mr. Robert
Paterson - THN Chief Operating Officer which
states that Awazen Medical Centre has become a
member in The Healthcare Network (THN).
THN is a company based in Dubai which has the
experienced healthcare
management teams in
the GCC. Its vast team of
experts will help enhance
the services that Awazen
is currently offering.
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AMWAJ - RUWAYA
20th Al Ain Jewellery & Watches Exhibition
2019 (AJWEX)
Amwaj marked a successful
participation in the 20th AL AIN
JEWELLERY & WATCHES
EXHIBITION 2019 (AJWEX), the
Middle East’s largest gathering
of jewellery and watches
creations on 5th - 9th March.
It was a proud moment to have
a unique stand that showcased
Amwaj’s full range of products
and not to forget the lovely visit
from the famous media
personality Hessa Al Falasi.
“
Amwaj website’s new look and feel
See better
than ever
what Amwaj
can offer
”
Amwaj had made it easier. Now people can find their favourite
pieces online! Shop from the comfort of your homes at https://
amwaj-jewellery.com/online-boutique/
Whether it’s for day to day or day to night, Couture pieces are
diverse and individual, catering to the many different tastes and
preferences of trend-setters everywhere. Find what’s right for you
and explore the many distinctive articles of couture.
C e l e b r i t y
Some of the top international celebrities who have worn Amwaj pieces elegantly and with style.
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Bebe Rexha Cristy Teigen Amber Beard

MARCH ISSUE 2019
AMWAJ - RUWAYA
Ruwaya at Al Bait Hotel
Ruwaya recently became available in Al Bait Hotel marking another
successful launch in which the brand’s bold pieces proved particular
favourites.
Combining statement appeal with timeless elegance.
Ruwaya at Mirbad Exhibition
Ruwaya marked a successful participation in Mirbad Exhibition. We
were proud to have a unique stand that showcased full range of
products.
p l a c e m e n t s
Melanie Liburd
Phoebe Waller-Bridge Rita Ora Ariana Grande
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ACCESS POINT MAGAZINE
ALI & SONS MOTORS
Porsche Centre Abu
Dhabi Launches the
All New Macan and
introduces a new era
of Adventure
Porsche Centre Abu Dhabi proudly welcomed
patrons at a special day long Macan Launch
event on February 16 at the showroom. With
the Macan on display, guests were given a firsthand
look at the model’s functional and
advanced capabilities. Attendees enjoyed
refreshments, friendly conversation and learning
about the latest Macan and its enhancements.
The innovative new-age SUV delivers more
thrills, more adventure and a lot more
acceleration. It seamlessly combines sportiness
with practicality. The sleek design is both
modern and dynamic, offering a sense of ease
on the road. The event was a great success, this
launch was highly anticipated by Porsche
enthusiasts who can now fully experience the
new Macan on the road.
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MARCH ISSUE 2019
ALI & SONS MOTORS
Porsche Concept Study Mission E. The First
Steps Toward the Future of Porsche
On February 17, Porsche Centre Abu Dhabi unveiled the car of tomorrow at the Concept Study
Mission E event. Guests got to see what the future of automotive innovation holds in store. This
futuristic vehicle perfectly showcases the Porsche vision of all-electric driving, making it an excellent
choice for the environment as well.
The car features four individual seats, four doors and two luggage compartments. It presents true
E-Performance, Porsche style. The Concept Study Mission E raises the bar and sets a new standard in
automotive technology. It is ahead of its time with its design and its performance. Attendees of this
exclusive preview enjoyed learning about the car and all it has to offer and what the future of driving
will look like.
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ACCESS POINT MAGAZINE
ALI & SONS MOTORS
Audi Abu Dhabi wins Audi Aftersales Team
of the Year 2018
Audi Abu Dhabi has been recognized as the Middle East
Aftersales Team of the Year for 2018 by Audi Middle
East, following an annual competition for Audi dealers.
The team triumphed in the competition which
pitted twelve teams from across the region against
each other in an assesment of overall customer
satisfaction, product knowledge, repair quality
and service staff qualification
The Aftersales Team of the Year competition is
part of Audi’s programme to evaluate and monitor
the performance of authorized Audi dealers across
every region, assessed by monthly independent
customer surveys and regular mystery shopping
visits.
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MARCH ISSUE 2019
Jeff Stagg, Head of Aftersales, Audi Abu Dhabi
commented:
ALI & SONS MOTORS
“Gaining this recognition for our aftersales
care, on top of our strong sales growth in
2018, is a great achievement for us and boosts
our ambition to drive continued growth in
Abu Dhabi and Al Ain and to provide the
superior levels of experience our customers
have come to expect.”
Following the most recent round of independent
customer surveys in January 2019, Audi Abu Dhabi
achieved a score of 4.7/5, above the region’s top
20 average of 3.97.
“We take great pride in providing the highest
levels of service and satisfaction to our
customers, and it is great to have our hard
work and dedication recognized,” continued
Mr. Stagg. “The recent investment in our new
state-of-the-art facility in Al Mussafah means
that we can continue to provide the very best
Aftersales care for many years to come,” he
concluded.
The award follows Audi Abu Dhabi’s recent
victory at the Audi Twin Cup, where teams from
Abu Dhabi were triumphant in both the Service
and Technical categories in a full day event that
tested their theoretical knowledge, hands on
technical ability and customer handling skills
according to Audi global standards.
Audi Centre Al Ain ranked number one in the
region for 2018 customer satisfaction
Omar Amer, Ali & Sons Audi Sales Executive (2nd
from left) has won 1st prize in the region’s Customer
Champion, a competition that measures customer
experience with individual Sales Executives. His
prize - an Alpine driving experience in an Audi R8
in Austria and and a business class ticket to Italy
for two.
Saed Younis, also an Ali & Sons Audi Sales Executive
(2nd from right) won the 2nd prize in the same
competition, winning an Alpine driving experience
in an Audi R8.
Others in the photo are: Uwe Hermann, Sales
Director Audi Middle East, Craig Wright, Sales
Manager, Audi and Michael Melia, Regional Sales
Manager, Audi Middle East.
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ACCESS POINT MAGAZINE
ALI & SONS MOTORS
Volkswagen Abu Dhabi introduces First
Quarter Campaign
Choose Volkswagen.
Choose 5 years peace of mind.
Abu Dhabi, UAE January 2019 – Ali & Sons Motors Co. LLC, the official distributor of Volkswagen in
Abu Dhabi has introduced its most exclusive offer for 2019:
“Choose Volkswagen. Choose 5 years peace of mind.”
The new deal offers customers total peace of mind during the beginning of the year, starting from
January 1 until March 31, 2019.
In addition, customers will benefit from one year comprehensive insurance on selected models, five
years extended warranty with unlimited mileage, five years or 75,000 km free service, five years free
roadside assistance and free registration.
This promotion is applicable on various Volkswagen models such as the: Golf, Passat, Arteon, Tiguan,
Teramont and Touareg.
By introducing this offer, we are adding value to the customer’s purchase and made it a smarter choice
to join the Volkswagen family including the great deal for trade-in, low finance interest rate solutions,
free registration and different benefit packages to choose from when buying a new vehicle from
Volkswagen Abu Dhabi.
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MARCH ISSUE 2019
ALI & SONS MOTORS
Volkswagen hosts a Photo Walk
On Saturday, February 2, 2019, 36 photographers
who were keen to learn car photography tricks
have joined the special session by Nikon ME to
learn all about car photography at Volkswagen
Showroom in Corniche road, Abu Dhabi.
The event started with a breakfast and then the
talented Mr. Abdullah Baobeid shared his tips and
tricks for capturing perfect automobile photos,
during the Nikon School workshop day in our
showroom.
best image award of the event for Mr. Ghassan Al
Alawi and to the most like image award on VW
Instagram page for Mr. Amin Basheer.
“Extending our gratitude to everyone who
participated and also to our partners who
helped in achieving a successful event.”
It was a good way to hone the attendees’ skills
and get some terrific photographs for the latest
Volkswagen models such as the Arteon, Teramont
and Touareg.
The Volkswagen team and the organizers
extended their congratulatory greetings to the
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ALI & SONS MOTORS
Volkswagen’s Dub Drive GCC 2019
Volkswagen fans from across the GCC helped
make history on February 8, 2019 as over 300
Volkswagen cars drove in convoy through the
streets of
Abu Dhabi
to take part
in Dub Drive
GCC 2019.
The largest
e v e r
gathering of
Volkswagen
owners and
fans in the
Middle East,
thanks to
the support
of the local
Abu Dhabi
Police and Automotive Touring Club.
The Dub Drive event - now in its 3rd year and
hosted by Volkswagen Middle East and supported
powerhouse of GTIs and Golf Rs, the family friendly
event entertained with food trucks, live tunes by
DJ Taya, a series of competitions and stunts,
activities from
event sponsor
Pirelli, VW
accessories and
dealership stand
from Ali & Sons.
For the first time
ever at Dub
Drive, guests
were also
invited to
experience GTI
drifting, take
part in a Touareg
p u l l i n g
competition, many family activities and put their
driving skills to the test on an exclusive track driving
experience.
“The energy and passion of the regional
Volkswagen community shone through this
weekend. Each year this event gets bigger
and better and we were overwhelmed to
receive such great support from the clubs
across the GCC and the globe, together with
our dealer network in particular Ali & Sons. It
is fantastic to see the spirit of unity and
witness Volkswagen families, fans and
customers unite around one shared passion”
commented Andrew Savvas, Brand Director
for Volkswagen Middle East.
by the dealership of Abu Dhabi Ali and Sons –
witnessed local and international Volkswagen
Club members from the Kingdom of Saudi Arabia,
Bahrain, Oman, Kuwait, Lebanon and the United
Arab Emirates, alongside Germany, the
Netherlands and the USA travel thousands of
kilometres to join the festivities and secure their
spot at the gathering; hosted at the iconic F1
venue, Yas Marina Circuit.
For the Volkswagen Club guests, the pinnacle
moment of the whole festival was the Award
Ceremony.
Showcasing an unwavering passion from vintage
Volkswagen Beetles and Campers, to a
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MARCH ISSUE 2019
ALI & SONS MOTORS
This year’s Dub Drive ‘Car of the Year Award’ went to Mohammed Al Hammadi from the Abu Dhabi
Club, who will now be going to Wöerthersee later this year as his winning prize and to complete the
experience. “I can’t believe that I won car of the year! I was stumped when they announced my name,”
said Hammadi. “This year’s event has been exceptional, with hundreds joining from around the GCC
for the convoy and the festival. I look forward to representing the UAE and GCC at Wöerthersee.”
Oman Club members, Muntaser Al Barwani, the administrator for the Club and Abbas Al Lawati, seized
the runners up positions of the
‘Car of the Year’ award.
Dub Drive has come as an
inspiration from an old tradition,
Wöerthersee Club Treffen,
which is the largest Volkswagen
GTI event in the world. The
festival started off over 37 years
ago in a small village at lake
Wöerthersee in Austria by a few
Volkswagen fans meeting up,
showcasing their cars and
exchanging stories. Since then,
the event has grown into a long
festival attended by hundreds of
thousands of Volkswagen fans
from all over Europe.
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ALI & SONS MOTORS
Pre-Ramadan Campaign
“Enjoy early Ramadan offers from
Volkswagen. The true spirit of giving
starts NOW!”
Abu Dhabi, UAE 24 March 2019 – Ali & Sons Motors Co. LLC, the official distributor of Volkswagen in
Abu Dhabi will introduce its most exclusive offer to date in preparation of the holy Ramadan month:
“Enjoy early Ramadan offers from Volkswagen. The true spirit of giving starts NOW!”
The early Ramadan campaign will provide our customers to enjoy great deals with total peace of mind
during the season of giving, starting on Sunday March 24 until Tuesday, April 30.
Our customers will have the choice to choose what suits them best, starting from the zero percent down
payments, one year comprehensive insurance, competitive interest rates, up to seven years or 105,000
km free service, five years extended warranty with unlimited mileage, five years free roadside assistance,
buy back option and free registration.
The promotion will be applicable on all Volkswagen models such the Tiguan 1.4L with a starting price
of AED 1,475 per month.
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Volkswagen Touareg brings home ‘Best
MARCH ISSUE 2019
ALI & SONS MOTORS
Midsize Premium SUV’ while the Teramont
triumphs as ‘Best Midsize SUV’ at the 2019
MECOTY Awards
Leading the Way – The new Volkswagen Touareg scoops
%
%
‘Best Midsize Premium SUV’
Volkswagen’s first 7-Seater Teramont brings home ‘Best
Midsize SUV’
Dubai, UAE 26 March 2019 – The all-new Touareg was selected ‘Best Midsize Premium SUV’ while
the Teramont stood as ‘Best Midsize SUV’ during the 6th edition of the Middle East Car of the Year
(MECOTY) Awards Ceremony.
The Volkswagen Touareg was recognised as the most premium flagship model. With its state-of-the-art
technology, premium design, and high level of utility value, the all-new Touareg brought home ‘Best
Midsize Premium SUV’ from MECOTY’s 6th regional automotive ceremony. The Teramont, the brand’s
first 7-seater vehicle also received remarkable response and secured ‘Best Midsize SUV’.
Volkswagen Middle East Product Manager commented: “Here at Volkswagen, we are determined to
offer the best in class for quality, performance excellence and style to move our people forward through
our range of Volkswagen products. Both the Touareg and Teramont deliver just that and even more,
and we are thrilled they have both received remarkable feedback from press and customers since their
arrival to the market.”
He added: “The new generation Touareg has set new benchmarks with its digital, technological and
driver assistance advancements, while the Teramont prides itself on space, quality, safety and connectivity
– truly a vehicle for modern Middle East family. We are honoured to have them both acknowledged by
the MECOTY jury.”
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at the lig
ACCESS POINT MAGAZINE
36

DECEMBER ISSUE 2018
ht side
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ACCESS POINT MAGAZINE
Ali & Sons Winter Cricket Championship League
Nine teams competed in the recently held ‘Ali & Sons Winter Cricket Championship League’ which
concluded on the 8th of February 2019. 120 players were carefully picked from different departments
and subsidiaries across the company to play against each other and win the coveted championship
trophy at the main event.
The tournament started in January at the Abu
Dhabi University cricket grounds with nine teams
playing against each other.
The tournament lasted for a month with games
every Friday. Team Porsche coveted the
championship position, team Body Shop on the
second place and team Ali & Sons XI on the third
place.
Everyone enjoyed the event and was concluded
successfully having the players go home with a
smile on their faces.
Congratulations to the winners!
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MARCH ISSUE 2019
This time it was BIGGER and Better!
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Ali & Sons Holding L.L.C.
P.O. Box 915 Abu Dhabi, UAE
T+9712 672 3900 | F+ 9712 672 3901
www.ali-sons.com
Special thanks to
all Ali & Sons’ Owned Businesses
for Contents and Images:
AS Contracting
AS Motors (Audi, Porsche, Skoda, Volkswagen)
AS Building Materials (Spectrum Light Block, Spectrum
Glass & Metal Industries Factory, MaxRock)
AS Oil & Gas
AS Interiors
ASMEF
AMWAJ/ Ruwaya
Eurostar
Ali & Sons Marketing & Corporate Communications would like to know hear from you. Please email us at
alisonsgroup@ali-sons.com for any comments and feedback about the Access Point Newsletter