Stand Out FINAL pdf

70 Aaron N. Fletcher
books
Don’t Make Me Think!: A Common Sense Approach to Web Usability
Neuro Web Design: What Makes Them Click?
C H APTER SUMMARY
C H APTER CH ECKLI ST
Ensure that the design and content of your website is focused
solely on your target customers.
Be sure that your site produces an ideal user experience that
messaging all support this ideal visitor experience.
only the site content that is the most important for your visitors
to see. Be sure that your navigation elements contain action
verbs rather than canned phrases.
Incorporate social proof and trust icons into your site:
Make it easy for users to share your content by including social
media sharing widgets and icons on every page.