We see tomorrow in today’s child

Elevating VOICES OF CHILDREN
Influencing
the future
Save the Children continued to advocate,
communicate and campaign on all the key child
rights issues in 2016. We innovate and develop
evidence directly from our programming activities,
and then persuade others to adopt what we have
proven and/or fund us to take it to scale.
Ending extreme
inequality is
an urgent need
Advocacy and Campaigns are central
to securing lasting change in children's
lives and integral to our Theory of
Change – ‘Be the Voice, Build partnerships,
Be the innovator, Achieve results at scale’.
Save the Children advocates for better
practices and policies to fulfil Children's
Rights and to ensure that Children's voices,
especially the most vulnerable, are heard at
the global, national and local levels.
The public’s awareness of the issues
affecting children is an essential part of
driving effective advocacy and campaigns.
The level of this awareness depends on Save
the Children – and our partners, coalitions
and ambassadors – having a strong
media presence. Our impactful campaigns
and strong media presence with clear,
coherent and consistent messaging enable
us to influence key stakeholders on issues
affecting children.
Action/2015
Action/2015 is a growing global movement
made up of thousands of organisations
calling for concrete actions and ambitious
agreements for people and the planet by the
end of 2015. In India, Wada Na Todo Abhiyan
(WNTA) with strong support from Save the
Children India has been leading the process
of developing consensus from civil society
and communities, around their aspirations
from the new development agenda.
Action/2015 launched in the month
of January in 15 states and 150 districts.
Children presented demands to various
governors, chief ministers, deputy chief
ministers, deputy commissioners, state
ministers, members of state legislative
councils and legislative assemblies, district
magistrates and state officials, and members
of political parties. After the launch, a
month long series of interventions- May
Mobilisation, momentum around the
International Youth Day and Financing
for Development, the Indian coalition was
gearing up for one of the biggest and most
significant mobilisations of the year around
the UNGA in September with the Global
Day of action being observed on the 24th of
September.
After the successful execution of our
mobilisations around FFD and International
Youth Day, the Action/2015 coordinators
organised a coalition meeting with more
than 40 members who regularly contribute
to the work of Action/2015 in India. A draft
plan was proposed and after a series of
discussions a final plan was created and
shared amongst all.
Month long online and offline
mobilisations took place. With the objective
to highlight the major issues to the
government and capture their attention,
#LightTheWay campaign was launched.
Through this campaign, we brought out
issues being faced by the marginalised. Issues
ranging from clean water, sanitation, poor
civic infrastructure and discrimination were
seen being shared from various regions.
Hours before PM Narendra Modi, along
with other world leaders, adopted the
new Global Goals at the UN Sustainable
Development Summit in New York, Save the
Children organised the Light the Way event
at the historic Purana Qila in New Delhi.
There were laser shows, electrifying dance
performances and a performance by Raghu
Dixit Project as thousands cheered the PM,
urging him to set ambitious Global Goals
for the betterment of the most marginalised
children and their families.
This was a support and solidarity driven
campaign which encouraged individuals
to congregate at a historically significant
location while holding sources of light
(Candles, earthen pots etc.) to show their
support and hope from the Global Goals. In
order to unite and celebrate the oncoming
of the Global Goals, we organised events
across multiple locations on the same day.
These were cultural events interspersed with
speeches/talks through which information
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