Little Style Magazine |NOV/DEC/JAN 2017

NEWS
Lanvin, the long-established French fashion house and Simonetta, the leading Italian company
in childrenswear, have signed a strategic licensing agreement for the design, production
and distribution of the line for little ones: Lanvin Enfants.
The French fashion house has identified the company based in the Italian Marche region as the
ideal partner for this new project, sharing its innovative principles and at the same time the values
of tailoring, tradition and quality.
The Lanvin Enfants Spring Summer 2017 collection, which is also complete with accessories and
footwear, is for boys and girls aged from two to fourteen and babies from three to twenty-four
months.
The partnership between the two companies will develop over several years for global distribution
in the most prestigious and exclusive points of sale of childrenswear: multibrand stores and
department stores. The Enfants collection will be distributed from the very first season in the most
important Lanvin boutiques, including in Paris, London, Milan, New York and Shanghai.
Michèle Huiban, CEO of Lanvin, said : “Jeanne Lanvin initially created out of love for her daughter
Marguerite. Amid the excitement of motherhood, she went back to a thread and a needle and soon
a wardrobe with unique models began to take shape. She had just invented children’s fashion.
Children’s clothing became Lanvin’s first department in 1908. It was obvious to partner with Simonetta
and give a fresh impetus to Lanvin children’s collections.”
Roberto Stronati, Chairman of Simonetta, said: “We are very honoured about this partnership with
maison Lanvin Paris for the launch of Lanvin Enfants. Thanks to this new agreement, Simonetta
greatly reinforces its position as a global leader of reference in the childrenswear sector.”
108 NOV/DEC/JAN 2017