Little Style Magazine |NOV/DEC/JAN 2017

NEWS
Image courtesy of simonetta.it
New opening for Simonetta at the level
kids city walk in Dubai
Simonetta continues its retail expansion policy in
the Middle East. At the end of July, the Italian
Maison inaugurated a new monobrand boutique
at the Level Kids Department Store in the City
Walk Mall in Dubai.
Level Kids is a complete universe for mother and children
aged from 0 to 12 years old, offering a comprehensive
selection of childrenswear, shoes, accessories and toys.
This unique and luxury concept store extends over three
floors with over 200 brands. The Simonetta boutique was
opened in partnership with Chalhoub Group, owner
of Level Kids. It covers an area of 70 square metres, in
which the distinctive and iconic colours, design and style
of the brand concept store create a sophisticathed setting
where to buy the special Simonetta collections.
This opening is part of an international distribution
strategy to position the brand in the most important and
prestigious Department Stores, rising to five the number
of monobrand boutiques and shops-in-shops in the
Middle East.
72 NOV/DEC/JAN 2017