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Sustainable<br />
New Zealand<br />
seafood<br />
choices just a<br />
mouse click<br />
away<br />
Consumers can now choose<br />
sustainable New Zealand seafood<br />
with confidence.<br />
With the launch of <strong>Seafood</strong><br />
New Zealand’s Best Fish Guide website,<br />
seafood buyers will now be able to<br />
see for themselves how New Zealand’s<br />
fish stocks are healthy and sustainable,<br />
backed by solid, science-based fisheries<br />
management.<br />
The website guide will let consumers<br />
browse through all our fish species and<br />
their sustainability credentials, tips for<br />
buying New Zealand seafood, and some<br />
great recipes.<br />
<strong>Seafood</strong> Zealand Chief Executive<br />
Tim Pankhurst says the Best Fish Guide<br />
website is a great way of helping<br />
consumers choose from a wide range of<br />
nutritious and tasty seafood, harvested<br />
sustainably from our pristine waters.<br />
“We hope this guide helps everyone<br />
choose and enjoy New Zealand seafood<br />
with confidence.<br />
“New Zealand is internationally<br />
respected for its innovative and worldleading<br />
approach to sustainable<br />
science-based fisheries and aquaculture<br />
management.<br />
“Consumers will be able to see<br />
just how healthy our fish stocks are,<br />
underpinned by sound, peer-reviewed<br />
science, and why our fisheries are<br />
internationally recognised as being<br />
among the best managed in the world.”<br />
Five popular New Zealand fish<br />
species - hoki, hake, ling, albacore<br />
tuna and southern blue whiting, have<br />
gained Marine Stewardship Council<br />
(MSC) certification, the global gold<br />
standard for sustainability, with more<br />
species being prepared for certification,<br />
Pankhurst says.<br />
“Three of New Zealand’s orange<br />
roughy fisheries are in the MSC<br />
assessment process for certification.<br />
“That’s something to be proud of.”<br />
The New Zealand seafood industry’s<br />
work around ensuring the survival of<br />
protected marine life such as seabirds,<br />
dolphins and sea lions will also be<br />
featured on the Best Fish Guide website<br />
with the help of specially designed<br />
factsheets.<br />
“The seafood industry takes its<br />
responsibility of ensuring the survival<br />
of protected marine life very seriously,”<br />
Pankhurst says.<br />
“The factsheets highlight the raft<br />
of measures that the industry actively<br />
adopts to reduce incidental captures<br />
and death rates during fishing,<br />
including the development of effective<br />
innovations such as Sea Lion Exclusion<br />
Devices (SLEDs) and Precision <strong>Seafood</strong><br />
Harvesting.”<br />
The Best Fish Guide website<br />
serves as a guide for not only<br />
individual consumers but top chefs in<br />
New Zealand and around the globe,<br />
who are keen to know all about<br />
New Zealand seafood’s sustainability<br />
credentials.<br />
Queenstown chef Darren Lovell,<br />
whose restaurant Fishbone Bar and<br />
Grill won a One Hat award in the 2016<br />
Cuisine Good Food Awards, is already a<br />
strong advocate for the sustainability of<br />
New Zealand seafood.<br />
The orange roughy fishery is on the<br />
verge of being declared a completely<br />
sustainable fishery today, Lovell says.<br />
“It shows our fishing industry really<br />
cares about our fish stocks.<br />
“I am proud to serve New Zealand<br />
seafood, it is the best in the world, it is<br />
the most sustainable and I am going to<br />
tell everyone I can about it.”<br />
Visit our Best Fish Guide website<br />
on www.bestfishguide.co.nz and<br />
share it on.<br />
<strong>Seafood</strong> New Zealand | December 2016 | 7