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Sustainable<br />

New Zealand<br />

seafood<br />

choices just a<br />

mouse click<br />

away<br />

Consumers can now choose<br />

sustainable New Zealand seafood<br />

with confidence.<br />

With the launch of <strong>Seafood</strong><br />

New Zealand’s Best Fish Guide website,<br />

seafood buyers will now be able to<br />

see for themselves how New Zealand’s<br />

fish stocks are healthy and sustainable,<br />

backed by solid, science-based fisheries<br />

management.<br />

The website guide will let consumers<br />

browse through all our fish species and<br />

their sustainability credentials, tips for<br />

buying New Zealand seafood, and some<br />

great recipes.<br />

<strong>Seafood</strong> Zealand Chief Executive<br />

Tim Pankhurst says the Best Fish Guide<br />

website is a great way of helping<br />

consumers choose from a wide range of<br />

nutritious and tasty seafood, harvested<br />

sustainably from our pristine waters.<br />

“We hope this guide helps everyone<br />

choose and enjoy New Zealand seafood<br />

with confidence.<br />

“New Zealand is internationally<br />

respected for its innovative and worldleading<br />

approach to sustainable<br />

science-based fisheries and aquaculture<br />

management.<br />

“Consumers will be able to see<br />

just how healthy our fish stocks are,<br />

underpinned by sound, peer-reviewed<br />

science, and why our fisheries are<br />

internationally recognised as being<br />

among the best managed in the world.”<br />

Five popular New Zealand fish<br />

species - hoki, hake, ling, albacore<br />

tuna and southern blue whiting, have<br />

gained Marine Stewardship Council<br />

(MSC) certification, the global gold<br />

standard for sustainability, with more<br />

species being prepared for certification,<br />

Pankhurst says.<br />

“Three of New Zealand’s orange<br />

roughy fisheries are in the MSC<br />

assessment process for certification.<br />

“That’s something to be proud of.”<br />

The New Zealand seafood industry’s<br />

work around ensuring the survival of<br />

protected marine life such as seabirds,<br />

dolphins and sea lions will also be<br />

featured on the Best Fish Guide website<br />

with the help of specially designed<br />

factsheets.<br />

“The seafood industry takes its<br />

responsibility of ensuring the survival<br />

of protected marine life very seriously,”<br />

Pankhurst says.<br />

“The factsheets highlight the raft<br />

of measures that the industry actively<br />

adopts to reduce incidental captures<br />

and death rates during fishing,<br />

including the development of effective<br />

innovations such as Sea Lion Exclusion<br />

Devices (SLEDs) and Precision <strong>Seafood</strong><br />

Harvesting.”<br />

The Best Fish Guide website<br />

serves as a guide for not only<br />

individual consumers but top chefs in<br />

New Zealand and around the globe,<br />

who are keen to know all about<br />

New Zealand seafood’s sustainability<br />

credentials.<br />

Queenstown chef Darren Lovell,<br />

whose restaurant Fishbone Bar and<br />

Grill won a One Hat award in the 2016<br />

Cuisine Good Food Awards, is already a<br />

strong advocate for the sustainability of<br />

New Zealand seafood.<br />

The orange roughy fishery is on the<br />

verge of being declared a completely<br />

sustainable fishery today, Lovell says.<br />

“It shows our fishing industry really<br />

cares about our fish stocks.<br />

“I am proud to serve New Zealand<br />

seafood, it is the best in the world, it is<br />

the most sustainable and I am going to<br />

tell everyone I can about it.”<br />

Visit our Best Fish Guide website<br />

on www.bestfishguide.co.nz and<br />

share it on.<br />

<strong>Seafood</strong> New Zealand | December 2016 | 7

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