RRM Corporate Profile - Brochure

A Dubai
F&B company
with global
know-how
and deep
local roots

“
People
will forget
what you said.
People
will forget
what you did.
But people
will never forget
how you made
them feel.
ANONYMOUS
”

Set up in 2012, Recipes Restaurant Management (RRM) is a dynamic
food and beverage concept developer and operator based in the United
Arab Emirates. Our founding partners, all like-minded Emiratis with
established track records in multiple business sectors, are driven more
by the love of memorable dining experiences and developing long
term partnerships than the simple nuts and bolts of the bottom line.
Don’t get us wrong, we believe in making a profit, but we are absolutely
committed to working with people who share our straight-talking,
no-nonsense approach to business. In short we like to partner with
people we like and, hopefully, like us.
We apply the same approach to brands. Whether we are buying
into an existing concept or developing a brand new one, we have to
connect with it on a personal level. The passion has to be there.
IT’S MORE
THAN
BUSINESS.
IT’S
PERSONAL.

Introducing
global brands
to one of the
world’s fastest
growing
markets.

In 2013, RRM signed up the exclusive franchise rights for Burger Joint
NY across the entire GCC region. This was after a long and committed
negotiation which involved numerous site visits and detailed studies.
Over time, we earned their trust and proved our knowledge of the
regional market. We opened our first restaurant in Dubai’s exclusive
City Walk in early 2014. Our second branch in Abu Dhabi’s Nation
Towers Mall is scheduled to open in April.
We loved the brand for its simplicity, quality and excellent value for
money. We absolutely had to have it. And it really hits the mark as a
community diner which is something we consider a vital component for
the success of any restaurant.
RRM AND
BURGER
JOINT NY.

Quality,
simplicity and
transparency
are the
hallmarks of
RRM.

Community is something we definitely consider in detail when looking
at new opportunities. A case in point was the creation of our own
proprietary brand, in collaboration with a group of fellow investors,
Urban Bites. We looked at the market and felt that there was a gap
for an upscale quick service restaurant offering freshly made, readyto-eat
sandwiches, soups and salads for takeaway and dine in.
The core concept of the brand is based on the ready-to-eat
proposition. This represented a genuine competitive point of
difference in the UAE market. We currently operate two outlets in
Abu Dhabi expanding to four in the next few months, focusing on
specific communities, tailoring our offering accordingly.
URBAN BITES.
AN RRM
COLLABORATIVE
CONCEPT.

We have
considerable
history and
influence
in our local
markets.

SAIF GHOBASH
Co-founder of RRM and founder of Ampersand Education, Madaa Investment and Urban Bites, Saif
has impeccable educational and professional credentials.
He secured a Bachelor of Science in Economics from The Wharton School, University of
Pennsylvania in Philadelphia. He is a member of the Wharton Executive Board for Europe, the
Middle East and Africa and a member of the Dean’s Council at the Harvard Kennedy School
of Government. He also set up the Ghobash Family Fellowship at Wharton, funding one GCC
student a year seeking an MBA.
He served as Acting Chief Executive Officer and Chief Operating Officer of Abu Dhabi Media (ADM),
where he helped to transform the organization into a successful public-service oriented media
vehicle. He was also a Director at the Office of Strategic Affairs at the Court of the Crown Prince
of Abu Dhabi.
Saif’s position in ADM gave him the opportunity to become the Chairman of United Printing and
Publishing and LIVE, subsidiaries of ADM, both of which he turned into profit making companies. He
is also a member of the Board of Emirates Palace Corporation and Al Dhafra Insurance Company.
Before ADM, he was a Senior Consultant at Booz Allen Hamilton’s Abu Dhabi office, and and
Investment Analyst at the Abu Dhabi Investment Authority in the Emerging Markets unit of the
Listed Equities Department.
Over and above all this, Saif is a member of the board of his family business, Ghobash
Trading and Investment, a company established in 1981 with interests in sectors including
Investment, Information Technology, Retail (Sahara Centre, Sharjah) & Hospitality, Health Care,
Trade and Services and Chemical Industry.
THE RRM
OPERATIONAL
TEAM.

We help
brands adapt
to the unique
demands of
our region.

SAEED BIN MOHAMMED AL QASSIMI
A well-established Emirati business man with extensive interests in a wide variety of industry
sectors both locally and internationally, Saeed holds a Bachelors in Business Administration from
Suffolk university and a Masters in Multinational Commerce from Boston University.
His family business, of which he is a key director, is active in areas such as real estate, retail,
equities trading and investment. Some of these include Mega Mall, one of the largest shopping
malls in Sharjah, Star Corporation, a restaurant management company in the UAE, operating
brands such as Leopold ‘s of London and Smoking Doll, as well as 2XL a luxury furniture and home
decor retailer with outlets in high traffic locations across the UAE.
Saeed is the founder and chairman of Easy Lease vehicle rentals, founder and chairman of leading
real estate brokerage, Square Metre Properties and Vice President of Citadel Properties, which is
owned by the family business, managing properties across the UAE.
In addition to his considerable activities in his own personal and family businesses, Saeed linked
up with Saif Gobash to create RRM and, together with a group of fellow local investors, establish a
totally new F&B brand called Urban Bites.
In short, Saeed’s working and family life have given him great insight into doing business in the UAE
and his network both locally and regionally is second to none. This enables Saaed to partner with
investors and turn ideas into working business models within timescales unthinkable in other parts
of the world – only after the relevant due diligence and feasibility phases have been completed.
THE RRM
OPERATIONAL
TEAM.

We listen to
our customers
feedback and
act on it.

Dubai is a cultural and economic bridge between East and West and the
fastest growing city in the Middle East. With a multicultural population
of over two million and an estimated one million visitors a day, the
emirate boasts bases for 364 Fortune 500 companies.
So, business is booming. And when business booms, so does leisure.
The growth in the QSR, casual and fine dining sectors over the past
five years has been quite spectacular with many global brands entering
the market. Dubai has more and bigger malls than just about anywhere
in the world and they are full of F&B brands and no shortage of dinners.
At RRM, we have a long and wide-ranging history in the market and
the region as whole. Our roots are deep and we are always on the
lookout to find and partner with F&B brands that fit our culture and we
believe will work here. We understand the East West dynamic and are
confident in the government’s projections for continued growth.
Maybe we should talk?
A REGION
WITH AN
APPETITE
FOR
GROWTH.

Since
independence in
1971, the UAE
economy has
grown by nearly
231 times to AED
1.45 trillion.

Integrity is
an essential
ingredient of
everything
we do.
Tel
+971 4 2999 669
Email
info@rrm.ae
www.rrm.ae
Fax
+971 4 2999 667
P.O. Box
333367, Dubai, UAE