RRM Corporate Profile - Brochure

Community is something we definitely consider in detail when looking
at new opportunities. A case in point was the creation of our own
proprietary brand, in collaboration with a group of fellow investors,
Urban Bites. We looked at the market and felt that there was a gap
for an upscale quick service restaurant offering freshly made, readyto-eat
sandwiches, soups and salads for takeaway and dine in.
The core concept of the brand is based on the ready-to-eat
proposition. This represented a genuine competitive point of
difference in the UAE market. We currently operate two outlets in
Abu Dhabi expanding to four in the next few months, focusing on
specific communities, tailoring our offering accordingly.
URBAN BITES.
AN RRM
COLLABORATIVE
CONCEPT.