Hometown Madison - January & February 2017

A small building with a drive-thru
was available at the Reservoir area, and
Stogner and his wife signed a lease and
started their business. The business was
originally called Super Shakes, but they
had to change the name to Quick Quakes
because the owner of the building served
ice cream shakes next door and didn’t
want any confusion. Once the ice cream
store closed, the former owner gave
Stogner the greenlight to change the
name back to the original Super Shakes.
“It was about that time we were
Susan Marquez
Jason Stogner had a problem. As a graduate of University of
Southern Mississippi with a degree in nutrition and dietetics and being
a registered dietician, he knew more than a little about good nutrition.
But as a sales rep who traveled all day (making healthy meal plans for
patients), Stogner was often forced to eat unhealthy fast food on the
road, mostly because of the convenience and lack
of other options. “I knew what I was eating wasn’t good for me.”
Stogner began preparing smoothies at home to take with him on
the road. “One day my wife, Jodie, tasted one and she thought they
were great. She told me I should be selling those!”
Stogner gave it some thought and looked into existing smoothie
franchises, but the nutritional information for the drinks was not good.
“They were high in sugar and low in protein. I started playing with
some formulas at home, playing with different ingredients to form new
drinks that would provide energy and nutrition while satisfying hunger.
It wasn’t long before I decided to open my own place.”
opening our second location in the
Township in Ridgeland, so we used that
as an opportunity to rebrand ourselves,”
explains Stogner. Through a series of
events, Stogner met his business partner,
Taylor Lyle, who owns a label company in
Richland. “He made the labels for Quick
Quakes, and one day he delivered them
in person and ordered a shake. Soon he
was coming every day and he also started
ordering shakes for his staff. We talked,
and he asked if he could join me in the
business, and we’ve gone full steam
ahead ever since.”
There are now two more Super Shakes
locations, one in the Crossgates area of
Brandon, and the newest inside the
Healthplex in Madison. “Franchising is
6 • Jan/Feb 2017