newsletter

February 2017
Advertising Trends:
What’s big for 2017?
Building Blocks for Success:
HELO Wor(l)d Global Network &
Express Employment Professionals

in des moines
- 2017 -
Dubuque Night in Des Moines is sponsored by:
DUBUQUE AREA
LABOR-MANAGEMENT COUNCIL
Live music and complimentary food and beverage. RSVP to
bgentrydubuuechamber.com. or more information contact
563.557.9200 or online at www.dubuquechamber.com.
300 Main Street, Ste. 200
2017
February
Table of Contents
2 one and done
4 Milling around the district
14 Dancing with the stars
16 building blocks for success
18 member news
20 around the watercooler
22 Ribbon Cuttings
24 Chamber Calendar
4
Visit us online at
2
www.dubuquechamber.com
member
News
The Dubuue Area hamber of ommerce is commied to providing current and noteworthy
information of relevance to tri-state area businesses. f you would like more information on
any of the items in our news section view our webpage at www.dubuuechamber.compress-roommember-press-releases
Dubuque Night
Haley Hurst, a graphic designer at Envi-
in des moines
- March 8, 2017 -
18
20
-
-
Dubuque partners to host annual event
Dubuque Area Chamber of Commerce
Dubuque Night in Des Moines 2017
On Wednesday, March 8, the Dubuque Area Dubuque, Chamber IA 52001 of Commerce,
The Historic Millwork District offers Iowan’s authenticity, become world Champscharacter, and
Dubuque Area Labor Management Council and Dubuque Area Con-
valuable lessons available about to those at the the ballpark for importance the of sustainable urban
design strategies. At the start of the
20th century, the District
Submit your news for the next
5:00 PM - 10:00 PM
Would you like to see the late
was the innovative and entrepreneurial center of the region and
Wednesday, March 8, 2017
-
Diamond Jacks (Iowa State Fairgrounds)
3000 Rock Island, Des Moines, IA
passed along a link to the contest
was the backbone of the regional
economy. The revitalization of
ber at
the Historic Millwork District will renew the area with a strategy
Dubuque Night
Partnering for Progress
Time
Date
Location
Envision sports design does
winning design for Brewers
Haley Hurst of Envision Designs a Winner
A local d
HODGE WINS 3RD CONSECUTIVE INDUSTRY AWAR
Handling Equipment Distributors
-
Hodge has successfully demonstrated
a commitment to business excellence,
-
14 22
On the Cover:
that connects people, planet, and profit in a mixed-use neighborhood.
BLACK HILLS ENERG
SPONSORS FREE TRAININ
OPPORTUNITY FOR NON-PROF
Do you have new

The Dubuque Area Chamber of Commerce
announces One and Done. With this campaign
we want to engage current members by having
them refer at least one new member that is not
currently affiliated with the Chamber. With
your referral you will be entered to win prizes
in our monthly drawing You win, the Chamber
wins and area businesses win!
Where Business Belongs
www.dubuqueChamber.com
563.557.9200

Since the beginning of the revitalization
Dubuque has become an area for local busi
Century, this area was known as the entr
Dubuque has worked hard to bring this are
local businesses in the area, it looks like the
few of these businesses that now call the M

process, the historic Millwork District in
nesses to grow and thrive. In the early 20th
epreneurial center of the city. The City of
a back to where it used to be. With over 20
y are right on track. Here is glimpse of just a
illwork District home

Brazen Open Kitchen & Bar
celebrates 2-year anniversary
Employee count
26
Hours of Operation
Tuesday-THursday 4:30-9 p.m.
Friday & Saturday 4:30-10 p.m.
Who started Brazen?
Kevin Scharpf opened Brazen with a business partner in
February 2015. In the past year, he has had the opportunity
to take over sole ownership.
What motivated you to open Brazen?
I have always been a motivated individual and set life
goals. Being a chef and owning a restaurant were two
things I've wanted to succeed at since I was very young.
After seeing the Caradco building and the space that was
available it was an instant match!
What is your previous chef/restaurant experience?
I was a part of the opening culinary team for the new
Diamond Jo Casino and had been their Banquet/Sous
Chef for 6 years. It was at the casino where I took my
management to the next level and started learning the
things it would take to be able to own my own business.
Why did you choose to have your
business in the Millwork District?
Often times they say a space chooses you, you don't
choose the space, and this was very much what
happened. We are very happy and excited to be part of
the Millwork and have become a great family in the area
with local businesses. The style of restaurant I wanted to
do needed to be in a unique space and a space that was
exciting. The Millwork fit the bill for all of these!
What does Brazen offer that makes
it unique to the tri-state area?
I am excited to say that there are a lot of restaurants
doing great things in Dubuque. The thing I'm most
proud of that makes Brazen special is not having a
single freezer in the restaurant! This has been the key
to keeping our food fresh and help build as many
connections to local farmers as possible. Our food is
very scratch cooking and sometimes can be daunting.
We have a young, ambitious team from the front of
house to the back of house and they are all very eager
to offer the best experience they can.
What are your aspirations for
Brazen in the next 5 years?
The one major goal that gets brought up with the staff
often is receiving a James Beard Nomination. This is
the Oscar’s of the food world and for us to work hard
and strive for a nomination would be very fulfilling. To
achieve this, we believe we need to continue education
and keep pushing to better ourselves and the
ones around us. We hope that Brazen can keep being
a positive food movement for Dubuque and continue
to offer a product that’s different and hopefully exciting!

Employee count
11
Hours of Operation
Sunday-Wednesday 7 a.m.-5 p.m.
Thursday - Saturday 7 a.m.-7 p.m.
(open later for events)
Who is the owner(s) of Inspire Café?
Sara Post is the principal majority owner/operator/manager
and Scott and Julia Thesien are the minority owners.
What was the motivation behind opening Inspire Café?
To be more than just a coffee house and to passionately
serve exceptional food and beverages while promoting
authentic connection, inspiration and community
engagement. As an anchor of community life, Inspire
Café is a catalyst for transformation, dedicated to making
a beautiful difference in our world.
What is the significance of the name?
Inspire Café significance is simple: if you inspire one
person, you inspire many. It can be as little as an inspiring
quote on your coffee sleeve to help you through the
day, or a powerful Inspire People speaker that changes
your life. I feel inspired everyday by watching customers
in the café smiling, laughing, first dates. Listening to local
artists and their passion for what they do. Raising money
and doing fundraisers for the community is inspiring!
Our community and the people here are truly amazing!
Why did you choose to have your
business in the Millwork District?
I am a Dubuque native. To watch the revitalization of this
area and what everyone has done is nothing short of
beautiful! I am so proud to be a part of something so
fresh and upcoming in my hometown. I’m excited to
continue to grow with the Millwork District along with
the other businesses here.
What does Inspire Café offer that
makes it unique to the tri-state
area?
We are unique by being more than a coffeehouse. We
have a large space to welcome many different types of
events such as, live local music on the weekends, Inspiring
People Series, speaker events, artist receptionspartnering
with Gallery C and participating in First Friday
events, English Afternoon Tea, community fundraising
events and supporting local charities. We also host for
private events such birthday parties, baby and bridal
showers, wedding rehearsal dinners, business parties,
plus much more!

Do you have any specials or events
that you would like to highlight?
The Inspiring People Series objective is to create and
celebrate inspiration. These monthly presentations are
offered as informal and intimate exchanges for the
open-hearted and curious. They're like sitting in a living
room and having a fantastic soul to soul conversation
that leaves you moved, touched and inspired! Each
presenter talks about what's made them the person that
they are and why they choose to share their gifts and
make a positive difference in the world. They share
personal stories about their struggles, insights, passions,
and breakthroughs that have made them the person that
they are. Each presenter speaks for 45-60 minutes and
then responds to audience questions and comments.
Inspiring People Series presentations are FREE and 100%
of all love offerings go directly to the presenter or a
charity of their choosing. We'd love you to join us! Every
second Thursday of the month from 7-8 p.m.
We also offer English Afternoon Tea where you can take
in the relaxed ambience and enjoy a three-tiered
arrangement of finger sandwiches, scones, and seasonal
desserts. Choose from a selection of exceptional teas
and perhaps enjoy a glass of champagne or mimosa.
Afternoon Tea is a celebratory affair to enjoy with
friends, associates and especially loved ones. “Little
Prince & Princess tea” also available for our junior guests
4 years to 12 years old. You can visit Inspire Café’s website
at www.inspire-cafe.com for more information on
this lovely ritual typically offered from 2-4 p.m. on the
last Sunday of each month. Call Inspire Café to reserve
your table - 563.583.8338.
What are your aspirations for
Inspire for the next 5 years?
To be heavily involved and support our community while
standing by our mission and our vision. To be that “third
place” and anchor of community life where people
connect with old friends and meet new ones. Inspire
Café is a home away from home for all of our guests.
Any further comments?
Many new menu items - organic when possible, vegan
and vegetarian options. Please check out our website
www.inspire-cafe.com or like us on Facebook to see all
of our great events, food, and drinks.
Namasté Athleisu
has something everyon
Employee count
7
Who started Namasté Athleisure Wear?
Ann Butzier opened Namasté in the fall of 2015.
How long have you been in business
We have officially been open for business for 16 month
What motivated you to open Namasté
I was looking for a change and new challenge. In thinki
about what I like and what I could envision for myself
and our community I decided to go into retail after
reading several articles about both the athleisure trend
as well as the need for retail in Dubuque.
Why did you choose to have your
business in the Millwork District?
I chose this space for several reasons. I’m so excited
about the work that is happening in the Millwork area
bringing life back to these beautiful, historic buildings.
I’ve visited other cities that have restored areas like th
and it’s such a positive move for our community in so
many ways. The area is beautiful and there is so much
new energy here, which is exactly what I was looking fo
in my life and for my business, and I wanted to be a pa
of the movement.

e Wear
e will enjoy
no matter your age,
size or or fitness level
Hours of Operation
Monday-Friday 10 a.m.-5:30 p.m.
Saturday 10 a.m.-5 p.m.
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ng
,
is,
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rt
What does Namasté offer that makes
it unique to the tri-state area?
Athleisure clothing isn’t defined by a single look and
there are no boundaries. Not only is it extremely
comfortable, but everything is so versatile, designed to
be worn for just about everything; from a workout,
throughout the work-day, and even into the evening.
It’s suited for everyone, despite age, size or fitness
level. Even high fashion brands are jumping on board.
Our store offers a collection of nearly 20 brands, which
is unlike other department stores, so we have a huge
selection of styles, colors, sizes and prices. We also
strive to carry brands and items that are socially or
environmentally conscious, and we offer several items
that are locally made to help support other entrepreneurs
in our community.
Do you have any specials or discounts
that you would like to highlight?
We currently have a winter clearance sale going on as
spring shipments are beginning to arrive! We do offer
pop-up specials occasionally throughout the year as
well.
What are your aspirations for
Namasté in the next 5 years?
I would love to see growth allow for extended hours,
which would require additional staffing, etc. I love the
hustle and bustle of the holiday season, and it would be
great to see that fun and energy be extended throughout
the year. I hope to grow our online presence to open
our doors up to thousands of people, which is a pretty
exciting thought. I’ve had several out of town customers
ask if I’ve considered opening other stores in different
locations, which is always a fun possibility to think about.
Any further comments?
Until recent years, I don’t know if I fully understood how
shopping local and independent impacted our community
and our economy. For every $100 that is spent at a
local business, $68 of those dollars will stay in our community.
What a difference! I’m so grateful for the
support of our customers and the other downtown
business owners in Dubuque who are all helping
Dubuque be a great place to live, work, play, visit and
shop!

Zazou’s Bridal
Boutique & Tuxedo
OFFERS EXCLUSIVE BRIDAL GOWNS
ALONG WITH THEIR 1ST PRIVATE GOWN COLLECTION
Employee count
9
Hours of Operation
Monday, Wednesday, Thursday and Friday 10 a.m.-6 p.m.
Sunday’s by appointment only 11 a.m.-4 p.m.

Who started Zazou’s Bridal & Tuxedo?
Jodi Stricker and Khi Shireman came together and
created what Zazou’s Bridal is today.
How long have you been in business?
We opened our business in the Millwork District in
May 2013.
What motivated you to open Zazou’s?
Jodi had been in many, many, MANY weddings.
Through all the different bridal shops and salons
that she visited, there was a tendency of unsatisfactory
service and lack of focus for the client in the
store.
Why did you choose to have your
business in the Millwork District?
As Dubuque locals, we wanted to be part of the
Millwork restoration process to keep the buildings
our parents, grandparents and even great-grandparents
were employed by. It was imperative to keep
our historical buildings intact and sustainable for our
family history to remain a forever landmark in
Dubuque.
We also host our Bridal Show in September 2017
outside in our Millwork Courtyard.
What are your aspirations for
Zazou’s in the next 5 years?
We will be taking our private Zazou’s Bridal Gown
collection to New York fashion week and they will be
available in boutiques across the US. We want to
write a book on what it takes to start a bridal company.
Also, create some video buzz with comedic
scenarios that we have experienced from our store.
Any further comments?
Family is forever and that is what marriage is about.
What does Zazou’s offer that makes
it unique to the tri-state area?
Zazou’s Bridal carries bridal gown vendor lines that
are exclusive to Zazou’s in Dubuque only. We have
also created a Zazou’s Bridal private gown line. We
have our 1st collection available in house now. We
have more in production and they’re on the way.
Zazou’s Bridal is also the only bridal store in the local
tri-state area that can assist a bride in creating their
one-of-a-kind wedding gown. Yes, she can come in
and design a gown that has never been seen before!
We also have our Zazou’s Cares mission to give back
to our community with mentoring and volunteer
work.
Do you have any specials or events
that you would like to highlight?
We will be having a bridal gown sale for all discounted
and select sample bridal gowns in March. We
participated in the Dyersville Commercial Club Park
100 Year Anniversary Bridal and Prom show February
12, 2017. We are also opening Zazou’s Prom Pop
Shop for prom wear soon in the Roshek building for
the month of February and March with a strong
possibility of doing a prom show while we are there.

RF2 Furniture Warehouse
serving you and your family for over 50 years
Employee count
3
Hours of Operation
Weekdays: 10:30 a.m.-7 p.m.
Saturdays: 10:30 a.m.-6 p.m.
Closed on Sundays
Who started RF2 Furniture Warehouse?
Owners are Rebecca and Eddie Severns. Rebecca’s
mother started the business originally in Chicago
over 50 years ago. Rebecca wanted to carry on the
family business and tradition here in Dubuque.
How long have you been in business?
Approximately 3 years here in Dubuque.
What motivated you to open RF2?
Rebecca’s knowledge and design experience, as well
as the space leased in Schmidt Innovation Center.
Why did you choose to have your
business in the Millwork District?
We absolutely loved the heavy timber renovated
space and vision of the district, as well as potential
of this district.
What does RF2 offer that makes
it unique to the tri-state area?
Quality priced at Warehouse pricing. Also, a river of
styles and colors to enhance your space and create
unique living areas.
Do you have any specials or discounts
that you would like to highlight?
We have sales and specials throughout the calendar
year. Follow us on Facebook!
What are possible aspirations
for RF2 in the next 5 years?
Possible expansion to a point. Love the small boutique
image. Also, to watch the District grow into
something special.
Any further comments?
Glad to be in Dubuque. The people here are truly
special!

Local businesses are key to a growing economy and
the Millwork District provides an area where businesses
can grow. Thanks to the hard work done by
organizations, like Gronen Properties and Restoration,
the Millwork District has become more than
just a business district, it is a place where
people can make their mark on Dubuque. Whether
you are opening your own business, or living in the
renovated apartments, be sure to visit the Millwork
District and check out all our Chamber member
businesses:
Millwork businesses
on the chamber roster
* Blair & Fitzsimmons, P.C.
Attorney's at Law
* Brazen Open Kitchen & Bar
* Charlotte’s Coffee House
* Drake House Vacation Rentals
* Dubuque Chorale
* Eagle Point Solar
* Four Mounds Foundation—HEART Program
* Gigantic Design Co.
* Greater Dubuque Development
* Gronen Properties & Restoration
* Habitat for Humanity
* Inspire Café
* Junior Achievement
* KCRG Dubuque Newsroom
* Matter: A Learning Playground
* Namasté Athleisure Wear
* Pigott
* RF2 Furniture Warehouse
* RSM US LLP
* Studio Works
* Zazou’s Bridal Boutique

The Dubuque Area Chamber presents
Tickets
On Sale
Now!
Saturday, May 13, 2017
Five Flags Center | 405 Main Street | Dubuque, IA
Reception 6:00pm | Showtime 7:00pm
$50.00 per person | Five Flags Box Office | 563.589.4254
Join the Dubuque Area Chamber of Commerce for Dancing with the Stars Dubuque Style 2017!

Jake Schneider
Christine Bochniack
Jessica Pfohl
Pauline Chilton
cartegraph
Cause: Matter - A learning Playground
THE STEAM Innovation Lab
fourge social
Cause: Make-A-Wish
foundation Iowa
Ymca/ywca
Cause: victim services shelter
exit realty
Cause: Foundation for Dubuque
Public schools
Michael Fullan
Lyndsey LeGrand
Nate Schmidt
Jason Edwards
hodge
Cause: run4troops
hotel julien dubuque
Cause: hills & Dales
Kurt Strand
City of Dubuque Police Force
Cause: mercy foundation
Jodi Stricker
cottingham and butler
Cause: tri-state mountain bike
riders (tmbr)
Greater Dubuque
Development Board Chair
Cause: miracle league of dubuque
zazou’s bridal
Cause: st. mark’s youth
enrichment
This is a contest wherein 10 Chamber members will perform a dance routine.
Each contestant has selected a charity to receive 100% of the proceeds they raise.
To participate, please circle the photo of the contestant and their charity to which you would like to make a contribution. $1 equals 1 Vote.
Please complete the requested information and print a second copy of this form to serve as your receipt. You may mail your contribution to the
dancer of your choice. Please make your checks payable to the charity of your choice.
Questions? Call the Chamber 563.557.9200 or email bgentry@dubuquechamber.com
Your Name _______________________________ Contestant Choice __________________________ Donation Amount $ ________
Address/Phone/Email _____________________________________________________________________________
A check for $_________ is enclosed payable to the charity of your choice or pay by:_____Visa _____MC _____Discover _____AMEX
Card #:________________________Exp. _____________ Signature: ________________________________________

Building Blocks for S
Been around the block
Express Employment Professionals
1701 JFK Rd. in Dubuque, corner of JFK & Pennsylvania
Who started the company?
Mike Schaul & Matt Timmerman
When did the business open?
We opened the Dubuque office in 2007; Platteville,
WI opened in 2013; Davenport opened in 2015;
Moline, IL will open in 2017
Number of employees:
20 employees (all branches)
Hours of operation:
Monday-Friday, 8 a.m.-5 p.m.
What does your company do and what need
does this meet in the community?
Our Mission is to professionally market and
provide quality human resource solutions through
an international franchising network that profit
our associates, customers, franchisees, corporate
staff, stockholders, and communities in which we
conduct business. We match the right person to
the right job!
Why is it important to you and your company
to be Chamber members?
We enjoy all that the Chamber has to offer! We
regularly attend the business AMs and PMs. We
love connecting with area business professionals
at these events. These relationships are long
lasting and beneficial to our business. We also
involve our employees in Chamber in a variety of
ways. We have two employees who serve as
Chamber Ambassadors; Madelyn Jantsch & Nikki
Droessler. Lisa Anderson, our Professional Recruiter,
serves as the President of one of the Chamber’s
B2B networking group. We believe that
getting involved in your local Chamber is a
win-win! We are serving our community and
building relationships that help our business grow.

uccess
New Kid On The Block
HELO WOR(l)D Global Network
Who started the company?
Heidi Adams will be leading HELO, the first Health
and Lifestyle Oracle here in the Dubuque area.
HELO is a product created by Wor(l)d Global
Network who partnered with Toshiba to create
HELO.
How long have you been in business?
Wor(l)d was founded in 2011 and HELO was
presented as its newest product during the Stay-
Connected Tour 2016 in Dubai.
What does your business do and what need does
this meet in the community?
HELO, Health and Lifestyle Oracle, is a wristband
that allows one to become more conscious of their
health status. HELO gives you control, helping you
improve your quality of life and reach peace of
mind. HELO helps people to move forward by
becoming more aware of their state of health and
improve their quality of life through wearable
technology. It monitors your vitals in real-time and
provides you with data that can be used to inform
your health and lifestyle choices, leading to better
health and physical condition. When one invests
into a HELO, they are giving an opportunity to be
part of the networking team that prompts new
jobs and financial freedom in our community.
Why was it important to your company to be
Chamber members?
By being a Chamber member, the HELO team is
given a chance to educate the community on the
lifesaving wearable device through their
phenomenal referral system.

member
News
The Dubuque Area Chamber of Commerce is committed to providing current and noteworthy
information of relevance to tri-state area businesses. If you would like more information on
any of the items in our news section, view our webpage at www.dubuquechamber.com/-
press-room/member-press-releases/
Envision sports design does
winning design for Brewers
Dubuque Night
in des moines
- March 8, 2017 -
Haley Hurst of Envision Designs a Winner
A local designer’s handiwork will find its
way into thousands of baseball fans’
closets later this year.
Haley Hurst, a graphic designer at Envision
Sports in Dubuque, recently was
named winner of a Milwaukee Brewers
“Fan-Shirt Friday” contest. The first
20,000 fans through Miller Park’s gates
on Friday, June 16, will receive a shirt
adorned with her work.
Dubuque partners to host annual event
Dubuque Night in Des Moines 2017
Dubuque Area Chamber of Commerce
300 Main Street, Ste. 200
in des moines
On Wednesday, March
Dubuque, IA 52001
- 2017 - 8, the Dubuque Area Chamber of Commerce,
Dubuque Night
the City of Dubuque, Greater Dubuque Development Corporation,
Partnering for Progress
Dubuque Area Dubuque Labor Night in Des Moines Management is sponsored by: Council and Dubuque Area Convention
& Visitors Bureau will host the annual Dubuque Night in Des
Moines, featuring an evening of music, food, drinks and connections.
Time
DUBUQUE AREA
LABOR-MANAGEMENT COUNCIL
Dubuque Night is the longest running Advocacy event in Iowa. Start
time for the gathering is 5 p.m. at Diamond Jacks at the Iowa State
Fairgrounds, Des Moines, Iowa. Thanks to our Partners in Progress,
this event is open 5:00 to PM - 10:00 anyone PM wishing to attend.
Date
Wednesday, March 8, 2017
Location
Start planning Diamond now Jacks (Iowa to State attend Fairgrounds) by contacting Chamber Senior Vice
3000 Rock Island, Des Moines, IA
President
Live
Barry
music and complimentary
Gentry
food and
at
beverage.
563.557.9200
RSVP to
with any questions and to
bgentrydubuquechamber.com. or more information contact
register. To view photos of past Dubuque Nights, visit the Signature
563.557.9200 or online at www.dubuquechamber.com.
Events page on the Dubuque Area Chamber website
www.dubuquechamber.com.
Success came as a surprise to Hurst, a
longtime Brewers fan and 2016 graduate
of University of Wisconsin-Platteville.
“I was actually really shocked,” she said.
“I didn’t think I was going to win it. It felt
really good.”
Shirts with Hurst’s design will only be
available to those at the ballpark for the
game against the San Diego Padres.
However, she will get 50 copies for
herself, along with four tickets to a game
and the chance to attend batting practice
on the field with players.
Hurst submitted her design after someone
passed along a link to the contest
website. Fans were asked to pick their
favorite from several dozen possibilities.

HODGE WINS 3RD CONSECUTIVE INDUSTRY AWARD
Hodge Company has been awarded
the prestigious MVP (Most Valuable
Partner) Award for 2017. This is the
third consecutive year that Hodge has
earned an MVP Award from the
industry’s trade association, Material
Handling Equipment Distributors
Association (MHEDA). Award recipients
must satisfy a rigorous set of
criteria with less than seven percent
of the association’s membership
earning the award. As a 2017 MVP,
Hodge has successfully demonstrated
a commitment to business excellence,
professionalism and good stewardship.
BLACK HILLS ENERGY
SPONSORS FREE TRAINING
OPPORTUNITY FOR NON-PROFITS
This free training event is part of Black Hills Energy’s People
Helping People program, designed to bring FREE training
opportunities to benefit local non-profit organizations.
This session will be held Wednesday, March 29 from 1:00
p.m. to 4:30 p.m. in the meeting room of the Comfort
Inn, 527 16th Ave SE, Dyersville. It is entitled BOOTCAMP
FOR BOARDS and will be presented by the Community
Foundation of Greater Dubuque.
Iowan’s become world Champs
On Saturday, January 7, 2017 in Nashville,
Tennessee, Dubuque dancers David
Orr & his wife Carol Burkart-Orr became
the first couple from Iowa (in the 25 year
history of this event) to win a UCWDC
World Championship in country couples
dance. They won 5 of the 8 dances and
placed second in 3 dances. They were
the first couple from Iowa to win a points
championship. (based upon consistency
of performance of dance thoughout the
year). Two more crown jewels for the city
of Dubuque!!!
Do you have news ?
Submit your news for the next issue
Would you like to see the latest and
greatest news from your business
in Chamber @WORK? Submit your
news to the Dubuque Area Chamber
at office@dubuquechamber.com
and include the word
“newsletter” in the subject line.

2
Gwen Kalvelage
Digital Marketing Strategist
Gigantic Design Co.
What advertising trends do
You See Having The Biggest Impact
for Small Business in 2017
1
Christine Bochniak
Director of Social Media & Brand Communication
Fourge Social
Looking ahead into 2017, I see LIVE video advertising
becoming more and more prevalent. We saw this in the
Snicker’s commercial during the Super Bowl on February
5th. Everything from commercials, concerts, the Presidential
inauguration has all been streamed live over the last
few months. I predict that people will soon be able to
purchase real-time ads for their business that will run
during Live social media streaming. Facebook was already
testing this in August of 2016. Businesses will be trying to
capture more of their audience using video
and when they know they can get a
large population.
At Gigantic Design Co., we’ve seen some major s
the way small businesses are using their advertis
dollars, and these trends will continue to evolve
One of the main trends is a new focus on perform
media. To get the most out of your marketing bu
choose types of digital advertising that will allow
track the performance of your ads. The ability to
see clear performance analytics of your ads will p
you with powerful insights on your marketing eff
ness.
The second trend that we see growing in 2017 is
of video in marketing. Video instantly engages th
showing emotion and a message that often is wa
impactful than static words. Some small business
think video is an expensive endeavor, but it does
to be. Next time you snap a photo to promote yo
ness, consider capturing a short video, too.
Another trend taking off in 2017 is the use of hyp
ed content. To capture a distracted customer’s a
you must reach them with personalized, relevant
Segmenting in this way means your content is ke
seen a movement away from expensive ad place
higher investments in branded content.

3
Christina Rader
Founder
Re:Think Marketing
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Digital advertising is the place to be for maximum impact in 2017. The rule of advertising has
always been to place ads in front of your target market. A Nielson report from 2016 found the
average American spends almost 11 hours per day in front of a screen (computer, tablet, phone,
television, etc.). Bottom line: if you’re not advertising on a digital platform, it’s going to be
difficult to reach your audience.
HERE ARE DIGITAL TRENDS THAT I FEEL SMALL BUSINESSES SHOULD EXPLORE IN 2017:
Targeted advertising. We can glean so much information about people’s interests from the
Internet. After searching for a product/service on Google you are haunted by that product/service
on every site you visit thereafter. This type of advertising requires paying more per person,
but the people seeing your ad are qualified leads looking to buy your offer.
Email. Smart advertisers aren’t going to settle for you just clicking on their ad. They’re going to
collect an email address so they can continue to send you information about the product/service
of interest as well as any information related to it that may be of interest. Small businesses find
email campaigns to be successful when they are delivering desired information that provides
value.
Video. Video continues to capture clicks in digital advertising and it doesn’t have to be expensive.
Still shots in an animated slide show can be just as effective when presented professionally.
Adding captions will help lure more clicks for mobile users who have silenced the sound.
The biggest challenge for small businesses wanting to jump into the digital game is just when
they figure it is safe to test the waters, the rules of the game change and they feel sidelined again
as they try to figure out the impact of the new rules. What worked yesterday may not work today.
Working with a marketing consultant or agency will help small businesses navigate the rapidly
changing scope of digital marketing.

Dekker Pfab Computer Services
2615 Dodge St. Stw #2
dubuque, ia 52003
Dekker Pfab Computer
Services provides computer
repair, IT networking,
computer sales, surveillance
system.
Piggot
955 Washington St #103
dubuque, ia 52001
(563) 557-6262
http://pigottnet.com/
Pigott has been creating
innovative interior design
solutions since 1942 and
has been closely partnered
with Herman Miller
since 1970. We bring
better ideas and insight to
our customers that help
align their facility and
business strategies.
-
hammer law firm
590 Iowa Street, Suite 2
dubuque, ia 52001
563 582-1560
http://www.hammerlawoffices.com/
The Hammer Law Firm
provides general legal
services including, but not
limited to, all forms of litigation,
family law, business
transactions, estate planning,
probate, criminal & juvenile
law. The Firm was founded in
1988 by Attorney David L.
Hammer.
laundry max
1650 University ave
dubuque, ia 52001
Laundry Max is a premium
laundromat located at
1650 University Avenue in
Dubuque, Iowa, open 24
hours a day, 7 days a
week!
-

Challenge to change, Inc.
3337 Hillcrest Rd b
dubuque, ia 52001
(563) 542-1168
http://challengetochangeinc.com/
I named my business, Challenge To Change, because I wanted
people to understand that the power to change and live a good
life is within us. It does not come from outside of ourselves.
Each choice we make leads us exactly where we need to be, and
knowing that can be very powerful. My business slogan is “Think
Positive and Positive Things Will Happen.” The power of positive
actions and reactions can make our lives so much better.
Challenge to Change, Inc. serves the Dubuque area with a drive
to continue to spread wellness. I say everyday: I love my job. I
love the variety it provides and the socialization I experience
everyday. I am inspired by messages from parents of my yoga
students when I hear they are applying their breathing techniques
to their everyday life. I am so blessed to be able to live the
life I am and be touched by the lives I am.
barnstormers Bar & Grill
10965 Aviation Dr, Suite 6
dubuque, ia 52003
(563) 589-1723
Barnstormers Bar & Grill is
a local bar and full service
restaurant located within
the new Dubuque Regional
Airport terminal.
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Ashley homestore
2874 Plaza Drive
dubuque, ia 52002
(563) 845-7502
https://stores.ashleyfurniturehomestore.com/
Ashley Furniture Homestore
is a home furnishings
store with a great selection
of the latest styles and
values in the industry
today, complete with its
own Sleep Shop with over
40 bedding sets to choose
from.
The lift
180 main street
dubuque, ia 52001
(563) 584-9712
The Lift. Live music venue and
bar since 1999. Slightly hidden
away on Lower Main Street, The
Lift is a TV-free basement pub
built for social interaction. We
keep a rotating selection of 24
craft and domestic tap beers on
at all times. The Lift as a venue
has hosted some of the finest
live music available.
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