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MRM Gold 750 2017

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WORLDS<br />

BEST<br />

BRANDS<br />

1958 - 1965<br />

At the beginning of 1958, our founder, Mr. Edgar Perez Jimenez, opens EL PALACIO DEL FUMADOR at<br />

el Downtown Caracas, a store dedicated to the sale of very high quality articles for smokers and exclusive<br />

gifts for men: cigars, cigarettes, leather articles, pen and ballpoints including brands such as DuPont, Parker,<br />

Sheafer, Ronson-Dupont, Dunhill, and Collibri Lighters, amongst other.<br />

As pioneers in this particular market segment, during its first 7 years, EL PALACIO DEL FUMADOR, opened 6<br />

stores exclusively representing brands nationwide. From this accomplishment El Palacio Del Fumador, C.A.<br />

is founded as a Wholesale Distributor.<br />

Years later, El Palacio del Fumador, C.A. and “Exclusivas Internacionales”, the competition, merge to supply<br />

between both companies 80% of the Venezuelan Market. In this way, a new company Diproca, C.A.<br />

(Distribuidora de Productos de Calidad, C.A.) is constituted, achieving almost total dominion of this market<br />

segment in Venezuela.<br />

1970 - 1996<br />

During these years, EL PALACIO DEL FUMADOR changes its image to a more luxurious concept. REGALOS<br />

PRESTIGE, stores which specialized in commercialization of luxury products including watches and leather<br />

goods with prestigious brands such as: CARTIER, LANCEL, CELINE, HERMES, BREITLING, CHOPPARD,<br />

CHAUMET, amongst others.<br />

The Company had also been given the task of re-positioning the brands of a famous Swiss Group in<br />

Venezuela.<br />

2004<br />

Given the situation in Venezuela, where the Company has worked for many years, and foreseeing<br />

complications with the Socialist Government and its reforms, it has been decided to open operations in<br />

Miami, USA. Here was founded MIDAS Investments, LLC. and WORLDS BEST BRANDS, LLC., this last<br />

company dedicated to the commercialization and distribution trajectory with watches, jewelry, bijoux,etc.<br />

2015<br />

With more than a quarter century in the distribution and commercialization business, we have had the<br />

privilege of working with some of the most prestigious and world renown watch and jewelry brands in the<br />

market. Together, our presidents and Company Family are convinced that the experience provided with<br />

our most qualified team of professionals, will guarantee success while opening and operating in American<br />

territories.<br />

16<br />

18K GOLD CATALOGUE<br />

<strong>2017</strong> COLLECTION

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