MRM Gold 750 2017

Around the world
DISTRIBUTION
The company is one of the leading distributors in the French jewellery market, with a
turnover of more than 250 million euros, distributing its collections to 5,000 clients in
Europe and the rest of the world.
The collections contain more than 15,000 products. Through its highly detailed
product segmentation strategy, it is able to frequently renew its ranges (approximately
20% every year).
Its modern logistics process developed at the french site enables it to meet the needs of
all types of clients: retailers, wholesalers, buying groups, franchisees, etc.
Since 2008, a new franchising strategy has been implemented, leading to the
creation of 3 franchises: MURAT PARIS, SO OR and ORESSENCE PARIS. This strategy
was developed to fulfil the needs of today’s market by proposing new solutions in a
constantly changing industry.
Although its international presence was limited at the end of the 90’s, MARCEL
ROBBEZ MASSON has elected to implement a multi-phase international strategy. It is
expanding both directly and through a network of highly-skilled agents and distributors.
The company’s initial focus was on the European market, but it is now expanding into
Asia, which provides an enormous opportunity for French brands.
CATÁLOGO ORO 18K COLECCIÓN 2017 5