Mediascape - MDA

16
Chapter 1: Singapore - The Media Messenger
Media Magnet
The two major annual shows hosted by MDA — Broadcast Asia and the Asia Media Festival
— drew thousands of participants from across the globe to the lion city. Beyond just adding
buzz to the city, the shows underlined Singapore’s continued appeal as an East-West
gateway and attractiveness as a business destination.
• BroadcastAsia2008
A congregation of the latest broadcasting and digital media technologies, BroadcastAsia
2008 returned with a record 50 companies showcasing their cutting-edge digital
technologies at the Singapore Pavilion, the largest national pavilion at the show. The
show itself attracted more than 12,000 trade visitors from 68 countries and generated
about S$369 million worth of deals.
Held parallel to BCA were events such as CG Overdrive2008, which returned for the
third consecutive year. Touted as Asia’s premier computer graphics event for CG
professionals and enthusiasts, it imparted advanced skill sets to professional artists with
a stellar line-up of prominent speakers from international animation companies such as
Lucasfilm Animation and Blender Institute.
To support the collective effort of ASEAN countries in the adoption of a common digital
TV broadcasting standard, MDA jointly-organised the inaugural Regional Seminar on
Digital Terrestrial Television Broadcasting with the International Telecommunications
Union, Canal France International and the Asia-Pacific Institute for Broadcasting
Development on the sidelines of BroadcastAsia. The seminar provided technical and
> Former Minister for Information, Communications
and the Arts Dr Lee Boon Yang speaking at the
opening of Asia Television Forum 2008.