Mediascape - MDA

18
Chapter 1: Singapore - The Media Messenger
Comprising a film festival and conference, 3DX drew 22 international speakers and
business leaders to Singapore, including Jeffrey Katzenberg (CEO, DreamWorks
Animation) and Jim Gianopulous (Fox Co-Chairman) to discuss, debate and advocate
the 3D movement. The Festival featured a line-up of a dozen 3D movies, headlined
by the world premiere of Disney’s Bolt, which opened with a presentation by Mark
Zoradi, President of Walt Disney Studio Motion Pictures Group. The Festival created
unprecedented buzz for Singapore and affirmed the nation’s commitment to be at the
forefront of digital media. More importantly, 3DX has catalysed the local industry
to gear up for 3D, boosted by MDA’s establishment of a S$10 million stereoscopic
development fund to seed the production of stereoscopic 3D films in Singapore for
international distribution, with a slate of 3D Singapore co-produced films in the
pipeline. All the major cinema operators in Singapore are now equipped to offer
3D screenings.
Another key international event hosted in Singapore was the inaugural Siggraph Asia
2008 on 10-13 December – the first time in its 34-year history that Siggraph was held
in Asia. The event attracted about 3,200 participants, mainly computer graphics
enthusiasts from the Asia-Pacific countries. 2008 also saw the return of Games
Convention Asia to Singapore on 26-30 October. The conference was an opportunity
for companies and developers to learn and showcase their games to more than 80,000
participants from around the world.
> The 3DX: 3D Film & Entertainment Technology Festival attracted over 6,000 admissions
including a near full house for Bolt and sold-out screenings of U23D.