Mediascape - MDA

Pathfinders for Media Enterprises
Singapore media enterprises continued to break new frontiers in the export of their content
and creations. From the idyllic port city of Pusan to the prestigious Cannes Film Market,
Made-with-Singapore content made its presence felt around the world.
Through a unified Singapore Media Fusion identity, Singapore media companies, as
part of MDA-led industry delegations, closed some S$122 million worth of deals at key
international markets such as MIPTV, MIPCOM, Cannes Film Market, Asian Film Market and
Frankfurt Book Fair.
Joint operations
With Singapore’s internationalisation push, cross-border governmental and industry
collaborations have reaped co-production opportunities for Singapore enterprises.
China – Singapore
Last year’s Asia Media Festival (AMF) saw the deepening of media collaborations between
China and Singapore, with an MOU signed by MDA and China Education Television to
co-produce a slate of 20 HD documentaries over the next two years. This partnership will
leverage on each other’s strengths and resources and promote more co-productions with
China. To further strengthen media relations with China, Singapore and China agreed to
launch negotiations on a China-Singapore Film Co-production Agreement during the China
Film Festival co-organised by MDA and the Film Bureau under the State Administration of
Radio, Film and Television of the People’s Republic of China in Singapore in December 2008.
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Chapter 4: Pathfinders for Media Enterprises
> I made it in Singapore banner at the Cannes Film Market in 2008.