Corporate Communication - Gartner Communications | Strategic ...

Recommendations

Info

INTRODUCTION A wider degree of business openness to media and more international exposure at the local market mark a new age in the evolution of Corporate Communications in China. In practice, corporate communication is gradually evolving into a strategic tool for the company to gain a competitive advantage. From being a participant of the media process and a source of information with limited influences, Communication Professional turns into a thought-leader, an opinion generator and a major player in company positioning and reputation building. This is the type of professionals we assembled for the “Corporate Communications” Forum. Our speakers come from renowned companies like “Hill & Knowlton”, “Weber Shandwick”, “Burson-Marsteller”, “Edelman” as well as professional and governmental institutions. All of them possess solid background and profound experience in leading the corporate brands to recognition and prosperity through effective building of company reputation, involvement of media coverage and consumer engagement. Understanding corporate communication provides the vision a company requires in information driven economy. In the times when social media shifts marketing from the traditional one-way connection to the interactive multi-channeled dialogue, there is an urge to realize the mechanism of this process as well as the means which drive it. This is a must-be event for Communications professionals, who are willing to enhance positive publicity of their company in the local market, outreach international customers or establish favorable relations with government and media. Ulrich Gartner is a veteran in international corporate communications and brings to the Forum 20 years of professional experience in top-management positions in-house as well as leadership roles on the agency side. Ulrich possesses a broad experience in managing multi-country organizations and campaigns, always at the edge of the latest technologies and trends and with a focus on effectiveness and accountability. His key areas include international communication management, marketing PR, crisis communication and new media. He is a vibrant speaker, trainer, presenter and part-time university lecturer with numerous appearances on international conferences in London, Barcelona, Stockholm and other cities. His prior positions include the German CEO for global PR group MS&L and VP Communications AB Electrolux. Ulrich possesses an exclusive blend of communication expertise and general management experience with profit/loss responsibility. Corporate Communications Forum WORKSHOP TRAINER’S PROFILE Ulrich Gartner International Communications Expert, Trainer & Speaker Founder and Owner, Gartner Communications WHO SHOULD ATTEND The Forum is intended for corporate communication practitioners who have moved beyond functional responsibilities into greater leadership roles. � Corporate communication executives from � Business � Advertising Agencies � Government � nonprofit organizations � Practicing professionals who desire a unique contribution to their professional development Potential job titles: � Communications Manager � Corporate Communication VP � External Communications and Community Relations � Enterprise Marketing Manager � Manager - Internal Communications � PR manager WHAT YOU WILL LEARN � Find out how to engage colleagues & customers through new ways of communication such as social media � Identify the pitfalls to avoid communication break down and maintain company reputation � Learn from the leading companies experience how they handle their corporate communications and apply the guidelines for your own organization HOW YOU WILL BENEFIT � Equips communication managers and VPs to better handle their roles and responsibilities through innovative media technologies, dynamic communications mix, internal communications and media dialogues � Obtain tips for adjusting the company strategy and goals to the fast changing information environment � Share the best practices and master class training in the field and understand the most important issues going on TIMETABLE 8.30 am : Registration 9.00 am : Forum starts 10.30am to 10.45am : Morning refreshment 12.30pm to 1.30pm : Lunch 3.00pm to 3.15pm : Afternoon refreshment 5.00pm : End of day
Corporate Communications Forum John Holden Senior Counsellor, Government & Public Affairs, Hill & Knowlton, Beijing John is Senior Counselor at Hill & Knowlton Beijing, where he is responsible for building on the solid foundation of China’s first international public relations firm, established in 1984. With nearly three decades of China business and international relations experience, John provides clients with expert guidance on a wide range of issues related to business strategy and communications. Before joining H&K, John established the China operations of Shaklee Corporation, one of America’s oldest and most trusted Direct Selling companies. From 1998 to 2005 he served as president of the National Committee on United States-China Relations. Helen Yang, MBA Senior Consultant at China & Foreign Chamber of Commerce Center, Shanghai Helen has more than 18 years of experience in government relations and corporate communications at various industries of retailing, hospitality, chemical, manufacturing, consumer goods and consulting. She assists companies in strategic planning, program development and business diplomacy in China. Her experience covers a wide range of government affairs relevant to energy efficiency, food safety, intellectual property, investor relations, global sourcing, reputation management, CEO positioning, community relations, crisis communication, investor relations, CSR and expansion issues. Her previous positions are Government Relations Director of InterContinental Hotels Group, Trane Commercial Group, Wal-Mart and Carrefour. Matthew Spooner, MA Senior Manager at Shanghai Carnegie Training Matthew is a passionate communications coach with an excellent record throughout fields and industries. Over 3.000 employees in China, UAE and Vietnam have benefited from his services so far. His clients include Accenture, Cisco, Daktronics, Siemens, State Street, Sony, Yangtze River Pharmaceutical Group. Matthew’s expertise is supported by a solid academic record, which includes a Master Degree in Asia-Pacific Policy Studies. Ye Yu Managing Director, Hill & Knowlton, China Regional Director, GPA, North Asia Ye Yu is Senior Vice President, Director of Government & Public Affairs for Hill & Knowlton, North Asia. Since joining Hill & Knowlton in 2004, she has helped clients from a wide-range of industries engage key government bodies, NGOs, academics and other key influencers in order to provide effective regulatory, policy and issue-specific services. Ye Yu brings to Hill & Knowlton more than 15 years of consulting experience focused on government affairs and market access for foreign multinationals in China. Alistair Nicholas Executive Vice President, Asia Pacific Weber Shandwick Alistair’s 25-years-plus career covers Australia, the United States and China; it includes senior positions in public affairs agency and in-house roles in political advice, government and diplomacy, journalism. During the past 10-plus years in China, Alistair has provided strategic advice to a range of companies, including many Global Fortune 500 companies. He also writes extensively on business and communications issues in China for a number of publications, including “Strategic Communications Management”, “Asia Today”, “PR Magazine”, “Communications Weekly” and “Australia-China Connections”. He has authored a chapter on Reputation Management for the “IABC Handbook of Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership”.
Page 1: Corporate Communication 企业传
Page 5 and 6: Overview & Perspectives of Corporat

Corporate Communication - Gartner Communications | Strategic ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?