Corporate Communication - Gartner Communications | Strategic ...

Corporate Communications Forum
Brian Cronkhite
Managing Director, Corporate Practice
Burson-Marsteller China – Shanghai
With more than 12 years experience in marketing and communications, Brian has a strong background in
corporate messaging and brand building issues and change communications.
Since coming to China in 2004, Brian has provided counsel in China and across Asia, advising on reputation
building programs in China, as well as corporate repositioning programs for such clients as Philip’s spin-off, NXP
Semiconductors, and the repositioning and launch of the Lenovo brand across Asia-Pacific following its purchase
of IBM’s PC business. Additional client experience in Asia includes: Arup, Reuters, Shui-On Land,
Hankook and IBM.
Prior to China, Brian was based in San Francisco, where he held various in-house and agency positions
providing counsel to both start-up and blue-chip technology brands. Brian has led a series of award winning
campaigns, securing an International Golden Sabre Award and an International PR Association Award for the
Global Re-launch of Brio Software.
Tony Tao
Managing Director, Edelman, Shanghai
Tony started his career in public relations at Edelman in 1999 and is now a managing director of the Shanghai
office. He has substantial experience in corporate reputation, healthcare and crisis management, serving
clients such as Johnson & Johnson, Starbucks, MetLife, Citibank, 3M and SDI.
Tony provided counsel to Johnson & Johnson on the company’s corporate equity program, and managed to
create the first unified corporate equity and CSR platform for Johnson & Johnson in China, the Johnson &
Johnson Family Health Initiative. He also led the coordination across 7 markets in managing a product recall
for a healthcare client.
Prior to rejoining Edelman in 2005, Tony held a position at Ogilvy Public Relations and served leading brands
including Adidas, American Express and BASF.
Natalie Lowe
Personal Brand and Image Strategist
A self-driven entrepreneur, Natalie is a founder and director of a boutique firm offering personal development
packages that fuse executive coaching with personal styling.
The last 12 years Natalie has been travelling and working extensively across Asia-Pacific, the Americas and
Europe, she has gained experience connecting with diverse cultures and professionals. She uses this deep
understanding of Asian values and Western personality and impeccable interpersonal skills to help enhance
cultural awareness within the workplace, thus strengthening the leadership skills of many of her clients. Natalie
says “Incorporating your personality and style into corporate looks only demonstrates that you can be an expert
in your field while being stylishly confident.”
Mario Eugene Cavolo
Founder and Senior Advisor, Vision to Victory
Senior Advisor, KBC China Ltd. Shanghai
News Certified Exchange—media certified member
Numerous large conference event keynotes and hosting Vistage
International speaker
Based in Shanghai since 2000 Mario is one of Asia’s most experienced executive advisors with rich experience
in both corporate competencies and in the media / PR space.
His multinational client projects and partnerships include American Airlines, PPG, Alcatel-Lucent, Siemens,
E-Bay, L'Oreal, Bosch, AMSC, and many more.
Mario’s assignments involve Fortune 500 corporate training and consulting on the issues of global expansion
and media relations.