3494028_Digital Booklet_09.03.2017

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1. The Fe Metamorphosis Challenge. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2. Welcome to the Fe Metamorphosis Challenge. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
3. The Challenge – 12 Week Programme . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Phase ONE Discovery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
Phase TWO Practice & THREE Sustain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Phase FOUR Modify & Graduate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
4. Fe Crucible, Aftercare & Pricing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

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The Fe Metamorphosis Challenge
At Fe, we get you:
1.
You want a body
to be proud of, but
not at all costs.
3.
You want ongoing
nutritional advice
and support that
fits around your
lifestyle, tailored
to your needs.
5.
You want to train
somewhere easy
to get to, designed
for and inhabited by
people like you, not
some generic
big–brand gym.
2.
You want personal
training that doesn’t
begin at the top of
the hour and end
after 60 minutes.
4.
You want to train
with like minds and
like bodies.
6.
You want your
training to be a
positive, integrated
part of your life
which contributes
to your physical and
mental wellbeing.
And you want all of this wrapped around the busy life of a modern professional.
“Trust us, we get it. And it’s why Fe exists.”

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Welcome to the Fe Metamorphosis Challenge
The Fe Metamorphosis Challenge is a UNIQUE 12 week training and education program which will
give you the tools and support to transform your body and life.
12 WEEKS
challenge!
Why Metamorphosis?
Our clients tell us they want CHANGE above all else. They may have spent time and money on
personal trainers, but felt they weren’t making the gains they wanted to see. They want to improve
their training techniques, IMPROVE their diet, to change their body shape and improve their
physical health.
Why Challenge?
We believe you need to CHALLENGE your own beliefs about what you can achieve when you put
your mind to it. We believe you are capable of ACHIEVING and surpassing your goals, but we
don’t believe you should do it alone. Why would you? Top athletes always have a team around
them. We’re yours.
The Metamorphosis Challenge is a ONE-OF-A-KIND 12 week physical transformational programme
that combines the tools, knowledge and people you need to transform your life. During the next
12 weeks you will be challenged physically and psychologically to change your perspective of what
you are capable of achieving.

The CHALLENGE: 12 Week Programme
The Fe Metamorphosis Challenge breaks down into FIVE elements across the 12 week course:
Discover, Practice, Sustain, Modify & Graduate. Accept the 12 week Fe Metamorphosis Challenge
to lose fat and build muscle fast and effectively.
“Training at Fe Gym gave me the edge I’ve always needed and the tools to keep it that way.”
Jermain Defoe – England Striker

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In addition, you’ll get a dedicated trainer to support your Challenge, with ONE–TO–ONE advice on
training, exercise, diet and what else to do when you’re not with us. Every other week you will also
get a highly scientific COMPOSITIONAL SCAN which determines many physiological markers to
assess how your Challenge is progressing.
Regular assessment and re-testing is the only way we can create a individualized bespoke program
such as the Fe Metamorphosis Challenge – at Fe we’ll leave no stone unturned in your quest for
genuine, long-lasting change.
Phase ONE: Discovery
WEEKS 1 – 3
Ask any athlete how they are able to PUSH themselves to the limit and they will tell you it’s
because they know how to LISTEN and understand their body. In the “Discovery phase” of the Fe
Metamorphosis Challenge you’ll learn how to listen to your body and understand what it’s telling you.
You Will Learn:
• How to sort truth from marketing hype
• How you should train to achieve the result you are looking to achieve
• What foods to eat to kick start your Metamorphosis Challenge
In the “Discover phase”, we’ll also learn about you, what you are looking for from the Challenge,
what MOTIVATES you, what your work and life schedule allows, and we’ll design a Fe Challenge
Programme TAILORED specifically for you.
Attendance Requirement:
• 3 hours of exercise per week

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Phase TWO: Practice
WEEKS 4 – 6
They say that no plan survives reality, so the next part of the Challenge sees how your tailored
Fe Program works in practice. We’ll observe, monitor and measure you, using your detailed
feedback to adapt your PROGRAMME to the reality of your life. In the “Practice phase” of the
Fe Metamorphosis Challenge we’ll make sure that practice really does make PERFECT for you.
During this phase you will monitor and observe your current progress, objectively adjust your
training routine to maximize your result and introduce foods that will amplify your metabolism.
Attendance Requirement:
• 3 hours of exercise per week
Phase THREE: Sustain
WEEKS 7 – 9
After six weeks in the first two phases, you’ll have reached peak performance at the halfway
stage of your Fe Metamorphosis Challenge. “Sustain phase” is about maintaining that level of
performance and making sure you max your personal gains and create the change you want.
At this stage you’ll know more about your body than ever before. You’ll understand how far you
can safely PUSH yourself, which areas need more work and which slightly less, and what foods suit
your metabolism. This third phase of your Challenge gives you a fully tailored, progressive routine
designed to CHALLENGE you. By this stage, you’ll be deeply immersed in the transformative
principles of the Fe Metamorphosis Challenge.!
Attendance Requirement:
• 4 hours of exercise per week

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Phase FOUR: Modify & Graduate
WEEKS 10 – 12
After three weeks in the “Sustain phase”, you’ll be getting the best out of your body. You’ll have
your second–last assessment of the Challenge, during which you’ll be able to see in DETAIL all the
gains you’ve made and ask all the in–depth questions which might not have been apparent to you
until now. In the “Modify & Graduate phase”, we’ll make some final TWEAKS to your program,
putting the finishing touches to your Fe Metamorphosis Challenge.
You will learn how to train once the Challenge is complete, so that you can live the change
you have forged, with alternative strategies allowing you to ADAPT your training should your
circumstances change.
This Phase Will Include:
• Adjustments made toward your Advanced Dietary Strategy
• Complete body awareness
• Your capacity for maximal performance
Attendance Requirement:
• 4 hours of exercise per week

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Fe CRUCIBLE
The Crucible is the HOTTEST training day on the planet, blending FOUR training methods in a trial
which will melt your body and mind!!! It’s FUN but it’s TOUGH (you’ll be screaming for your
“mudder”, believe us!). Then it’s done. You have completed the Fe Metamorphosis Challenge,
a profound change of life you can always look back on as a truly transformative moment.
You will have achieved more than you could ever have imagined, pushed yourself to heights of
training and performance you hadn’t thought you were capable of. Of course it doesn’t stop there!
Fe AFTERCARE
If you continue your membership with Fe, you’ll have:
• Continued access to the Fe
• 10 x 30 minute sessions per week to use as you wish,
to SUSTAIN your gains
• Continued advice from your Fe Trainer on training and NUTRITION
Pricing: Choose Your Option
Personal Training
Starting at:
£700
Semi–Private
Personal Training
Online Training
Starting at:
Starting at:
£340
£70

SUSTAINABLE
CHANGE
MEASURABLE
RESULTS