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<strong>Bus<strong>in</strong>ess</strong> <strong>Awards</strong><br />

<strong>Celebrated</strong> <strong>in</strong><br />

<strong>Fiesta</strong> <strong>Style</strong>.<br />

V<strong>in</strong>ce Marsh<br />

Gett<strong>in</strong>g better results<br />

by believ<strong>in</strong>g you can<br />

w w w w . c a m b r i d gg e c hh a m b e r . c o mm<br />

Google Analytics<br />

Do you know who is visit<strong>in</strong>g<br />

your website?<br />

WORKING FOR BUSINESS<br />

Serv<strong>in</strong>g <strong>Cambridge</strong> & North Dumfries<br />

Volume 39• No.1 •Spr<strong>in</strong>g • 2010


Award W<strong>in</strong>ners<br />

20 <strong>Bus<strong>in</strong>ess</strong> Award W<strong>in</strong>ners<br />

recognized for 2009 achievements<br />

tableofcontents<br />

Who is Visit<strong>in</strong>g Your<br />

11 Website?<br />

How Google Analytics Can Help You<br />

Get better results by<br />

16 believ<strong>in</strong>g you can.<br />

Believe <strong>in</strong> your abilities to get the<br />

job done<br />

<strong>Bus<strong>in</strong>ess</strong> Lessons<br />

29 on the Golf Gourse<br />

Lessons to help you on the golf<br />

course and <strong>in</strong> bus<strong>in</strong>ess<br />

Members Speak Out<br />

34 What is the number one issue <strong>in</strong> this<br />

years Municpal Election?<br />

<strong>Bus<strong>in</strong>ess</strong> Realities of HST<br />

37 Are you prepared?<br />

Creat<strong>in</strong>g Impressions <strong>in</strong> <strong>Cambridge</strong><br />

for over 57 years<br />

Spr<strong>in</strong>g 2010, Volume 39, No.1<br />

50 50 Ragl<strong>in</strong> Ragl<strong>in</strong> Place Place <strong>Cambridge</strong>, On N1R 7J2 519.621.5390 519.621.5390 Fax: 519.621.0682 <strong>in</strong>fo@highlandpr<strong>in</strong>tcraft.com www.highlandpr<strong>in</strong>tcraft.com<br />

www.highlandpr<strong>in</strong>tcraft.com<br />

4 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010<br />

11<br />

16<br />

37


Executive Committee<br />

Helen Jowett - Chair<br />

McDonald-Green Consultants<br />

chair@cambridgechamber.com<br />

Cory McRae - Chair Elect<br />

Hemmerich, Flanagan, Kratz & Earner LLP<br />

Terry Kratz - Treasurer<br />

Hemmerich, Flanagan, Kratz & Earner LLP<br />

Matthew Bather - Vice Chair<br />

Exact Software<br />

Uel McFall - Vice Chair<br />

Protrend-Arrow Construction Inc.<br />

Sam Purdy - Vice Chair<br />

Habitat for Humanity<br />

Directors<br />

John Cosman - Copp & Cosman<br />

Mike Doersam - <strong>Cambridge</strong> Travel Service Inc.<br />

Gary E. J. Hauser - Hauser Law Office<br />

Gary Hapke - Scotiabank<br />

Dr. John Tibbits - Conestoga College<br />

Ken Zelazny - ActionCOACH bus<strong>in</strong>ess coach<strong>in</strong>g<br />

Kathy Wilson - YMCAs of <strong>Cambridge</strong> & Kitchener-Waterloo<br />

Staff<br />

Greg Durocher - President & CEO<br />

president@cambridgechamber.com<br />

Jim Anderson - Vice President<br />

Scott Bridger - Director of Sales<br />

Brandi S<strong>in</strong>clair - <strong>Bus<strong>in</strong>ess</strong> Development Manager<br />

Matt Stern - Membership Services Representative<br />

Brian Fischer - Membership Services Representative<br />

Lisa Durocher - Events/Market<strong>in</strong>g Manager<br />

Nelia Demmery - Events/Program Manager<br />

Vic Folliott - <strong>Bus<strong>in</strong>ess</strong> Development Manager<br />

Jeanette Mahoney - Visitor Services Supervisor<br />

Sue Peterson - Physician Recruitment<br />

Spectrum is published four times per year by the <strong>Cambridge</strong><br />

<strong>Chamber</strong> of Commerce. Average circulation is 4,500 per issue<br />

<strong>in</strong>clud<strong>in</strong>g distribution to all <strong>Chamber</strong> members and to all bus<strong>in</strong>ess<br />

addresses <strong>in</strong> <strong>Cambridge</strong> and Ayr. Op<strong>in</strong>ions expressed <strong>in</strong> this<br />

publication are those of the authors and do not necessarily<br />

reflect the policy of the <strong>Cambridge</strong> <strong>Chamber</strong> of Commerce,<br />

Spectrum, its publishers or employees. The <strong>Chamber</strong> cannot be<br />

held responsible for any errors or omissions that may occur <strong>in</strong> this<br />

publication. The sale of advertis<strong>in</strong>g space <strong>in</strong> Spectrum does not<br />

constitute endorsement by the <strong>Chamber</strong>. Spectrum reserves the<br />

right to edit any material submitted.<br />

<strong>Cambridge</strong> <strong>Chamber</strong><br />

of Commerce<br />

Design & Layout<br />

www.cambridgechamber.com<br />

A Publication of<br />

750 Hespeler Road<br />

<strong>Cambridge</strong>, ON N3H 5L8<br />

Tel: 519-622-2221 Fax: 519-622-0177<br />

www.cambridgechamber.com<br />

F<strong>in</strong>d us on:<br />

twitter.com/My_<strong>Chamber</strong><br />

Pr<strong>in</strong>t<strong>in</strong>g<br />

www.highlandpr<strong>in</strong>tcraft.com<br />

Pr<strong>in</strong>t<strong>in</strong>g of the Spectrum complies with:<br />

I<br />

t’s now May of 2010 and I cannot believe how quickly this board tenure has flown by.<br />

Certa<strong>in</strong>ly when you have a great team like the folks that are runn<strong>in</strong>g The <strong>Chamber</strong>, we can<br />

count on an easier go of it. Thankfully, when operational bus<strong>in</strong>ess is taken care by great staff,<br />

your board and leadership get to operate at a highly effective and strategic level. Work<strong>in</strong>g<br />

with Greg through a recession would perhaps have been predictably a gloomy time but I<br />

can honestly state that Greg’s level of engagement and cross-functional support afforded<br />

our members and certa<strong>in</strong>ly our board, steadfast forward movement. We have supported<br />

our members’ struggl<strong>in</strong>g and grow<strong>in</strong>g bus<strong>in</strong>ess times while <strong>in</strong>creas<strong>in</strong>g our membership<br />

engagement through the latest and greatest technological advances.<br />

In two years our <strong>Chamber</strong> has gone from antiquated systems to state-of-the-art <strong>in</strong>teractive<br />

multimedia brilliance. We are lead<strong>in</strong>g the way for change and adaptation. We now f<strong>in</strong>d<br />

ourselves be<strong>in</strong>g asked to assist other chambers <strong>in</strong> redef<strong>in</strong><strong>in</strong>g their technological future. I am<br />

so very proud to have been at the helm while we navigated through the change of economy<br />

and technology. As an exit<strong>in</strong>g Chair, one hopes to leave the organization <strong>in</strong> a better place<br />

than when one started and so, thanks to Greg and his amaz<strong>in</strong>g team and, of course, our<br />

fabulous Board for allow<strong>in</strong>g me the honour of stepp<strong>in</strong>g down proud of what is next to come.<br />

Our Board, our staff and our members can be very proud of the <strong>Chamber</strong> as it is today and as<br />

it prepares for a susta<strong>in</strong>able tomorrow. Congrats Cory! I look forward to next steps.<br />

All the best for 2010!<br />

T hank you for the pleasure and honour,<br />

serv<strong>in</strong>g as Chair for the <strong>Cambridge</strong> <strong>Chamber</strong><br />

of Commerce.<br />

Helen Jowett<br />

Chair<br />

MESSAGE FROM THE CHAIR<br />

6 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


In that case, Barbara Donaldson is one of the luckiest.<br />

Although those who know Barbara understand that her<br />

bus<strong>in</strong>ess acumen, her dedication to her company, and<br />

her <strong>in</strong>sistence on the very best service for her clients is a lot<br />

more important than luck.<br />

Barbara Donaldson is President of Uniglobe Donaldson<br />

Travel. The company is located at 87Ma<strong>in</strong> St <strong>in</strong> <strong>Cambridge</strong>,<br />

but her client base reaches right across the corporation-<br />

rich territories of Waterloo Region and beyond. Uniglobe<br />

Donaldson Travel is a full service travel company specializ<strong>in</strong>g<br />

<strong>in</strong> all aspects of the <strong>in</strong>dustry, <strong>in</strong>clud<strong>in</strong>g corporate<br />

travel, high end luxury travel, motor coach, group tours and<br />

cruises.<br />

Barbara founded the bus<strong>in</strong>ess 37 years ago. It’s associated<br />

with Uniglobe, but the bus<strong>in</strong>ess is 100% owned by the<br />

founder. Donaldson Travel has seen significant growth,<br />

acquir<strong>in</strong>g five other travel agencies <strong>in</strong> the past four years<br />

and amalgamat<strong>in</strong>g them <strong>in</strong>to the <strong>Cambridge</strong> operation.<br />

She started as a one-person bus<strong>in</strong>ess but now has 32 employees.<br />

Barbara was always been attracted to the travel<br />

<strong>in</strong>dustry. At age 18, she traveled extensively <strong>in</strong> the United<br />

K<strong>in</strong>gdom and Europe. “I have always had a love for travel,”<br />

she says.<br />

Back <strong>in</strong> Canada, she worked as corporate travel coord<strong>in</strong>ator<br />

for an eng<strong>in</strong>eer<strong>in</strong>g company <strong>in</strong> Montreal and Churchill Falls.<br />

After four years, she set off around the world. Eventually,<br />

she found herself back <strong>in</strong> her home town, Galt, where she<br />

was offered a job <strong>in</strong> the retail travel <strong>in</strong>dustry.<br />

“I really liked it right away,” she says. She enjoyed us<strong>in</strong>g her<br />

experience “to be able to help people.” She founded her<br />

own agency two and a half years later. S<strong>in</strong>ce those days the<br />

<strong>in</strong>dustry has changed almost beyond recognition – because<br />

of developments such as the <strong>in</strong>ternet, and the decision of<br />

airl<strong>in</strong>es to stop pay<strong>in</strong>g commission – but her commitment<br />

to personal service is unchanged. She believes that is a key<br />

to success. While people can buy travel on the <strong>in</strong>ternet,<br />

do<strong>in</strong>g so leaves them bereft of personal advice or assistance<br />

when a problem arises while they are travel<strong>in</strong>g. The<br />

BUSINESS PROFILE<br />

DONALDSON TRAVEL(S)<br />

... THE WORLD<br />

It is said that the lucky people are those who make a a liv<strong>in</strong>g do<strong>in</strong>g<br />

what they love.<br />

benefits of us<strong>in</strong>g a travel company, she says, “are immeasurable.”<br />

Donaldson Travel focuses on key bus<strong>in</strong>ess opportunities.<br />

One is corporate travel – Barbara and her team provide<br />

travel management services for many large area corporations.<br />

“Large companies,” she says, “don’t want their<br />

employees be<strong>in</strong>g amateur travel agents on company time.<br />

They want the travel management company to have the<br />

expertise and all the tools. Most of all, they want expert<br />

service, and adherence to corporate travel policies.”<br />

Another key area of expertise for Donaldson Travel is “highend<br />

vacations.” That niche is rich and grow<strong>in</strong>g, because<br />

“baby boomers want to travel and be safe, and they want<br />

adventure and comfort.” Because of her own extensive<br />

travel experience, “this is an area where we felt we had a<br />

competitive edge.” Donaldson’s team also <strong>in</strong>cludes experts<br />

<strong>in</strong> holiday cruises. “Cruis<strong>in</strong>g,” she says, “is very hot.”<br />

The travel <strong>in</strong>dustry has seen earth-shak<strong>in</strong>g alterations s<strong>in</strong>ce<br />

Barbara launched her bus<strong>in</strong>ess, but she smiles when she<br />

po<strong>in</strong>ts out that, 37 years later, “I’m still here.”<br />

Well... she’s here when she is not somewhere else! Barbara<br />

has lost none of her love for travel, and she often leads<br />

high-end expeditions for clients. But, she says with a smile,<br />

her Blackberry always on because, while Barbara Donaldson<br />

may be based <strong>in</strong> <strong>Cambridge</strong>, at any given time her<br />

clients are literally all over the world.<br />

Barbara can be reached at:<br />

UNIGLOBE Donaldson Travel<br />

87 Ma<strong>in</strong> St., <strong>Cambridge</strong><br />

www.uniglobedonaldson.com<br />

1-800-577-0623 or 519-623-7570<br />

Donaldson Travel<br />

8 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


It seems everyone is network<strong>in</strong>g onl<strong>in</strong>e, at<br />

least <strong>in</strong> a social manner. Your <strong>Chamber</strong> of<br />

course is onl<strong>in</strong>e as well with our Facebook<br />

Fan Page, Twitter page (@My_<strong>Chamber</strong>),<br />

L<strong>in</strong>ked<strong>in</strong>, Newsv<strong>in</strong>e, and we blog at<br />

thecambridgechamberwordpress.com.<br />

Onl<strong>in</strong>e<br />

social network<strong>in</strong>g is a<br />

great tool to connect with<br />

numerous people and f<strong>in</strong>d<br />

common <strong>in</strong>terests, reunite<br />

with old friends, or see<br />

what’s go<strong>in</strong>g on that you<br />

may not have heard about<br />

yet. And, <strong>in</strong> fact, bus<strong>in</strong>ess<br />

can and is done through these media.<br />

However, what about the old coffee club<br />

style where you have proprietary doma<strong>in</strong><br />

(you’re the only F<strong>in</strong>ancial Advisor <strong>in</strong> the<br />

club)?<br />

www.cambridgechamber.com<br />

ASK THE NETWORKER<br />

Are You “E-Network<strong>in</strong>g”?<br />

By Greg Durocher<br />

Well, only at the <strong>Cambridge</strong> <strong>Chamber</strong><br />

of Commerce can you have your cake<br />

and eat it too. This new dimension<br />

of network<strong>in</strong>g provides onl<strong>in</strong>e lead<br />

shar<strong>in</strong>g and communication with<br />

your <strong>in</strong>timate group of<br />

networkers, all strictly<br />

exclusive. The <strong>Chamber</strong><br />

has recently launched<br />

a brand new concept <strong>in</strong><br />

<strong>Bus<strong>in</strong>ess</strong> Network<strong>in</strong>g and<br />

lead generation. It’s called<br />

E-CPN. This replaces our<br />

old <strong>Chamber</strong> Plus Networks<br />

with an onl<strong>in</strong>e twist. Now<br />

you can share and receive leads while an<br />

automated system tracks the success of<br />

the group.<br />

Part of the problem some people have<br />

with B2B network<strong>in</strong>g clubs or groups<br />

is that it is becom<strong>in</strong>g more and more<br />

difficult to commit to that “same time,<br />

same place” concept. What if your best<br />

customer needs to meet with you at that<br />

time or, as many have discovered, the<br />

group slowly becomes more of a social<br />

club where very little bus<strong>in</strong>ess is be<strong>in</strong>g<br />

done rout<strong>in</strong>ely among the members.<br />

Another problem is recall<strong>in</strong>g that lead<br />

or <strong>in</strong>quiry when you actually get to<br />

the meet<strong>in</strong>g place. So the question<br />

that runs through your m<strong>in</strong>d is, “who<br />

was that person who was look<strong>in</strong>g for a<br />

photocopier?” With E-CPN, it’s with you<br />

all the time, you can impress your friend<br />

or colleague by submitt<strong>in</strong>g the request for<br />

<strong>in</strong>formation to one of your peers <strong>in</strong> the<br />

group, while you’re hav<strong>in</strong>g a chat with the<br />

client <strong>in</strong> his or her office.<br />

(cont<strong>in</strong>ued on page 14)<br />

Spr<strong>in</strong>g 2010<br />

9


Communitech Opens Office <strong>in</strong><br />

<strong>Cambridge</strong>.<br />

Communitech recently held a Grand<br />

Open<strong>in</strong>g at its new <strong>Cambridge</strong><br />

location at CanAmera Corporate Centre,<br />

231 Shearson Crescent, Suite 206.<br />

ActionCOACH Event held at Galt<br />

Country Club.<br />

Almost 150 attendees where on<br />

hand at the Galt Country Club to<br />

enjoy the sem<strong>in</strong>ar “Profits You Deserve”.<br />

New General Manager at Galt<br />

Country Club.<br />

The Board of Directors of GCC has<br />

announced the appo<strong>in</strong>tment of Greg<br />

MEMBERS IN THE NEWS<br />

McNab as the General Manager/Chief<br />

Operat<strong>in</strong>g Officer of the Club. In this<br />

position, Greg will be responsible to the<br />

Board on the management of all the Club<br />

activities follow<strong>in</strong>g the strategic direction<br />

set by the Board and the Club’s volunteer<br />

committees.<br />

Greg comes to GCC from the Rosedale<br />

Golf Club where he served as their Club<br />

House Manager. For the past fours years,<br />

he has looked after the daily needs of<br />

1,400 members who belong to that<br />

successful club. Prior to Rosedale, Greg<br />

was employed with Twenty Valley Golf<br />

& Country Club <strong>in</strong> V<strong>in</strong>eland as their Club<br />

House Manager.<br />

Carla Munch Named Coach.<br />

<strong>Cambridge</strong> Golf Club is pleased to<br />

announce that Carla Munch has<br />

been named Assistant Coach of the World<br />

University Golf Championships for the<br />

second consecutive year. A delegation<br />

of five coaches and 11 student-athletes<br />

will represent Canada at the 13th FISU<br />

world university golf championships <strong>in</strong><br />

Antequera, Spa<strong>in</strong>, from June 7 to 11, 2010.<br />

Congratulations, Carla.<br />

ibowl.ca is Sold.<br />

Visit ibowl.ca and meet the new<br />

owner, Neil P<strong>in</strong>herio. ibowl.ca is<br />

a Bowl<strong>in</strong>g and Enterta<strong>in</strong>ment Center<br />

open daily from 11:00 am, offer<strong>in</strong>g 5-p<strong>in</strong><br />

and 10-p<strong>in</strong> cosmic bowl<strong>in</strong>g, m<strong>in</strong>i-golf,<br />

an arcade and snacks. Birthday and<br />

Corporate Parties are welcomed.<br />

Packetwork Moves.<br />

<strong>Cambridge</strong> <strong>Chamber</strong> member<br />

PacketWorks has moved and it<br />

now located at 515 Dotzert Ct. Unit 7 <strong>in</strong><br />

Waterloo.<br />

VeriForm Featured on<br />

Prov<strong>in</strong>cewide.<br />

Paul and Rhona Rak where recently<br />

featured on CTV’s Prov<strong>in</strong>cewide,<br />

discuss<strong>in</strong>g their amaz<strong>in</strong>g energy and<br />

cost-sav<strong>in</strong>g accomplishments at home<br />

and at their company, Veriform. Be sure to<br />

check out the <strong>Chamber</strong>’s events list<strong>in</strong>g to<br />

hear Paul give you tips on “Go<strong>in</strong>g Green<br />

for Profit” and how you can save money at<br />

home and work.<br />

Local Entrepreneur W<strong>in</strong>s <strong>Awards</strong>!<br />

Kurt Wissent, Manag<strong>in</strong>g Director<br />

and Owner of Premier Homecare<br />

Services with franchises <strong>in</strong> <strong>Cambridge</strong>,<br />

Guelph and Kitchener - Waterloo, has<br />

recently won two outstand<strong>in</strong>g awards.<br />

The Record recognized him as one of the<br />

Top 40 Under 40 <strong>in</strong> February. At just 26<br />

years old, Kurt received the prestigious<br />

award of Young Entrepreneur of the Year<br />

dur<strong>in</strong>g the Greater Kitchener - Waterloo<br />

<strong>Chamber</strong> of Commerce <strong>Bus<strong>in</strong>ess</strong><br />

Excellence <strong>Awards</strong> Ceremony held on<br />

March 3, 2010.<br />

10 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


Your website is a critical component<br />

<strong>in</strong> your sales and market<strong>in</strong>g program<br />

– at least it should be – and it took<br />

thousands of dollars <strong>in</strong> design, content<br />

development and programm<strong>in</strong>g to get<br />

it all just right. You spent more money<br />

promot<strong>in</strong>g your website address on<br />

all your literature, stationary and ads.<br />

You (hopefully) update your website<br />

faithfully, and you check your site’s<br />

rank<strong>in</strong>g <strong>in</strong> the search eng<strong>in</strong>es religiously.<br />

But after all that, do you really know how<br />

effective your website is? Who is<br />

visit<strong>in</strong>g? How often? What content<br />

are they read<strong>in</strong>g?<br />

Your website is a big <strong>in</strong>vestment<br />

but learn<strong>in</strong>g more about the people<br />

who visit your website doesn’t have<br />

to be. In fact, one of the best tools<br />

available for track<strong>in</strong>g your website<br />

traffic is free!<br />

To the rescue comes Google<br />

Analytics. An <strong>in</strong>valuable resource<br />

to both your IT gurus and your<br />

market<strong>in</strong>g staff, Analytics allows<br />

you to view a vast amount of<br />

<strong>in</strong>formation about those who visit<br />

your website.<br />

When you sign <strong>in</strong> to the Analytics<br />

website, you are presented with the<br />

Dashboard. Here you will see the number<br />

of visitors to your website <strong>in</strong> the past<br />

month, a map show<strong>in</strong>g you what country<br />

they hail from, a list of the most viewed<br />

pages, and a pie-chart show<strong>in</strong>g you how<br />

many people came from search eng<strong>in</strong>es,<br />

other websites, or by typ<strong>in</strong>g <strong>in</strong> your<br />

website address directly.<br />

But that’s just the start. You can drill<br />

down through any of that <strong>in</strong>formation to<br />

get extensive e-commerce <strong>in</strong>formation,<br />

f<strong>in</strong>d out what keywords were used to<br />

f<strong>in</strong>d you from a search eng<strong>in</strong>e, what<br />

ASK THE MARKETING EXPERT<br />

Do You Know Who’s Visit<strong>in</strong>g Your Website?<br />

By Brian Butcher<br />

Google Analytics offers an amaz<strong>in</strong>g amount of <strong>in</strong>formation about your<br />

website traffic – and it’s free!<br />

city visitors are surf<strong>in</strong>g from, what web<br />

browser they are us<strong>in</strong>g, and even how big<br />

their computer monitor is.<br />

You can then customize your Dashboard<br />

with the reports you want to see when<br />

you sign <strong>in</strong>. How about automatically<br />

email<strong>in</strong>g the results to your colleagues, or<br />

sett<strong>in</strong>g up weekly reports that will come<br />

to your <strong>in</strong>box as PDF documents? You can<br />

even compare the data from this month<br />

with last month, or change the report<strong>in</strong>g<br />

date range.<br />

Once you beg<strong>in</strong> us<strong>in</strong>g Google Analytics<br />

you should set aside a bit of time to learn<br />

about all the features and <strong>in</strong>formation<br />

available to you. But to get you started,<br />

here are our top four favourite pieces of<br />

<strong>in</strong>formation you should be add<strong>in</strong>g to your<br />

Dashboard:<br />

Bounce Rate<br />

This number shows you the percentage of<br />

visitors who only viewed a s<strong>in</strong>gle page of<br />

your website before leav<strong>in</strong>g your site. A<br />

high bounce rate <strong>in</strong>dicates that the people<br />

view<strong>in</strong>g your website are not<br />

f<strong>in</strong>d<strong>in</strong>g the <strong>in</strong>formation they are look<strong>in</strong>g<br />

for right away. You may need to change<br />

the content of your site, or you may need<br />

to tailor your market<strong>in</strong>g campaigns to<br />

make sure people are land<strong>in</strong>g on the<br />

right page of your site.<br />

Map Overlay<br />

Unless your market is <strong>in</strong>ternational, we<br />

recommend ditch<strong>in</strong>g the generic Country<br />

map on the dashboard <strong>in</strong> favour of a<br />

more regional map. (Unfortunately for<br />

us Canadians, “Canada” is as regional as<br />

you can get at this time.) By zoom<strong>in</strong>g<br />

<strong>in</strong> to this level, you can actually see the<br />

number of visitors per city.<br />

Keywords<br />

Know<strong>in</strong>g what criteria people are<br />

typ<strong>in</strong>g <strong>in</strong>to a search eng<strong>in</strong>e <strong>in</strong> order<br />

to f<strong>in</strong>d your website will not only<br />

help you improve your search eng<strong>in</strong>e<br />

rank<strong>in</strong>gs, but it also provides you<br />

with a list of words and phrases that<br />

people associate with your products<br />

or services. This can be <strong>in</strong>valuable<br />

when creat<strong>in</strong>g any of your promotions,<br />

whether they be onl<strong>in</strong>e or <strong>in</strong> pr<strong>in</strong>t.<br />

Referr<strong>in</strong>g Sites<br />

It’s always good to know which of<br />

your external l<strong>in</strong>ks are work<strong>in</strong>g well<br />

and how many visitors are f<strong>in</strong>d<strong>in</strong>g<br />

you through those referrals. Is your<br />

onl<strong>in</strong>e Yellow Pages or trade directory<br />

campaign work<strong>in</strong>g? Should you be<br />

strengthen<strong>in</strong>g your relationship with<br />

a supplier whose l<strong>in</strong>k is send<strong>in</strong>g lots of<br />

bus<strong>in</strong>ess your way? Do you have practical<br />

options to <strong>in</strong>crease the number of l<strong>in</strong>ks<br />

on others’ sites?<br />

There is much, much more you can learn<br />

from your Google Analytics report. The<br />

variety and sheer volume of available<br />

<strong>in</strong>formation can appear daunt<strong>in</strong>g at first<br />

but once the <strong>in</strong>itial setup is done and you<br />

have determ<strong>in</strong>ed what’s important to<br />

you, the data you’ll receive automatically<br />

(cont<strong>in</strong>ued on page 14)


Meyers Norris Penny Expands <strong>in</strong><br />

Southern Ontario<br />

Meyers Norris Penny, one of Canada’s<br />

largest chartered accountancy and<br />

bus<strong>in</strong>ess advisory firms, has announced<br />

that the <strong>in</strong>dependent Region of Waterloo<br />

firm of Coll<strong>in</strong>s Barrow has jo<strong>in</strong>ed MNP.<br />

Effective immediately, the region’s 2<br />

locations <strong>in</strong> Waterloo and <strong>Cambridge</strong> will<br />

beg<strong>in</strong> operat<strong>in</strong>g under the MNP name. MNP<br />

is ranked as the seventh largest account<strong>in</strong>g<br />

firm <strong>in</strong> Canada, employ<strong>in</strong>g more than 2,500<br />

people and <strong>in</strong> 2009 Globe and Mail’s report<br />

on <strong>Bus<strong>in</strong>ess</strong> magaz<strong>in</strong>e, was ranked <strong>in</strong> the top<br />

50 best Employers <strong>in</strong> Canada.<br />

Frito Lay W<strong>in</strong>s Environmental<br />

<strong>Awards</strong><br />

In 2009, Frito Lay Canada was honoured<br />

with a number of prestigious<br />

awards for the company's efforts and<br />

achievements <strong>in</strong> the area of Environmental<br />

Susta<strong>in</strong>ability. In addition to a number<br />

of local and prov<strong>in</strong>cial awards, FLC won<br />

the top three national environmental<br />

awards, a first-of-its-k<strong>in</strong>d achievement <strong>in</strong><br />

Canada.<br />

"Congratulations to everyone who played<br />

a role <strong>in</strong> earn<strong>in</strong>g us these prestigious<br />

honours," said Marc Guay, President,<br />

PepsiCo Foods Canada. "These are a true<br />

reflection of our commitment to environmental<br />

susta<strong>in</strong>ability and I'm thrilled<br />

to see these efforts be<strong>in</strong>g recognized by<br />

<strong>in</strong>fluential external stakeholders. FLC<br />

was the recipient of the 2009 SCL Green<br />

HERE WE GROW AGAIN<br />

Supply Cha<strong>in</strong> Award and the Pollution<br />

Prevention Award, and as well was honoured<br />

with the CIPEC Leadership Award<br />

for Corporate Stewardship. Congratulations<br />

to Frito Lay Canada.<br />

Spirited Investors Have Moved.<br />

To better serve you Spirited<br />

Investors has moved to a new<br />

location and are now located at 490<br />

Dutton Drive <strong>in</strong> Waterloo. There phone<br />

numbers and fax numbers rema<strong>in</strong> the<br />

same.<br />

GeoSmart Energy Rema<strong>in</strong>s Ahead<br />

of The Curve of New Product<br />

L<strong>in</strong>es<br />

When it comes to <strong>in</strong>novative<br />

consumer-oriented product<br />

development, GeoSmart Energy is<br />

cont<strong>in</strong>u<strong>in</strong>g to pull out all the stops with<br />

the release of its new ECO and GeoAir<br />

product l<strong>in</strong>es.<br />

Unveiled at the first of four regional<br />

GeoSmart Energy dealer meet<strong>in</strong>gs be<strong>in</strong>g<br />

held across the country, the geothermal<br />

company’s competitively-priced ECO-Yâ<br />

Series and ECO-Zâ Series heat pumps<br />

and lead<strong>in</strong>g edge GeoAir PCO air purifier<br />

are already generat<strong>in</strong>g ‘buzz’ among<br />

dealers eager to move the new products<br />

<strong>in</strong>to their showrooms.<br />

“GeoSmart Energy is prov<strong>in</strong>g once<br />

aga<strong>in</strong> why they are at the forefront <strong>in</strong><br />

geothermal product design,” says Mike<br />

Barry of ComfortZone, Cobourg, Ontario<br />

while <strong>in</strong> attendance at the product<br />

unveil<strong>in</strong>g. “It’s thanks to consumerfriendly<br />

product diversification like<br />

this that we’re able to rema<strong>in</strong> highly<br />

competitive with<strong>in</strong> the HVAC <strong>in</strong>dustry.”<br />

Danish Meat Trade College<br />

Selects Second Foundation<br />

Second Foundation announces that<br />

The Danish Meat Trade College of<br />

Denmark (DMTC) has chosen NaviMeat<br />

as the ERP platform of choice for tra<strong>in</strong><strong>in</strong>g<br />

their students.<br />

As one of Europe’s premiere <strong>in</strong>stitutes,<br />

the college’s growth and susta<strong>in</strong>ability<br />

required a system that <strong>in</strong>tegrated multiple<br />

processes, was user friendly and provided<br />

a systems solution that surpassed DMTC’s<br />

requirements for process efficiencies<br />

and traceability. With over 10, 000<br />

students be<strong>in</strong>g educated and tra<strong>in</strong>ed<br />

annually through the slaughter and meat<br />

process<strong>in</strong>g <strong>in</strong>dustries, DMTC looked<br />

to Second Foundation to implement<br />

a system that could not only track the<br />

product from the beg<strong>in</strong>n<strong>in</strong>g stable stage<br />

to the end consumer stage, but also to<br />

12 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


provide a hands-on approach for tra<strong>in</strong><strong>in</strong>g<br />

and education to their students.<br />

Mortgage Intelligence Opens<br />

<strong>Cambridge</strong> Location.<br />

Mortgage Intelligence has announced<br />

the open<strong>in</strong>g of its new office at 198<br />

Ma<strong>in</strong> Street <strong>in</strong> <strong>Cambridge</strong>. Mortgage Agents<br />

Carol Bilton, AMP and Don McClure, AMP,<br />

who can be reached at (519) 624-1911, br<strong>in</strong>g<br />

a wealth of residential and commercial<br />

mortgage experience to the community<br />

from their extensive bank<strong>in</strong>g backgrounds.<br />

Whether you are a first-time home buyer<br />

or are look<strong>in</strong>g to ref<strong>in</strong>ance or upgrade your<br />

home, contact Carol. If you are f<strong>in</strong>anc<strong>in</strong>g<br />

an <strong>in</strong>vestment property or start<strong>in</strong>g or<br />

expand<strong>in</strong>g your bus<strong>in</strong>ess, contact Don.<br />

Canada's Technology Triangle Inc.<br />

is mov<strong>in</strong>g<br />

Effective immediately the offices<br />

of Canada’s Technology Triangle Inc<br />

will be located at 260 K<strong>in</strong>g Street West,<br />

3rd Floor, Kitchener, ON N2G 1B6<br />

www.cambridgechamber.com<br />

HERE WE GROW AGAIN<br />

New Airport Transport Service<br />

A new service is now available<br />

<strong>in</strong> <strong>Cambridge</strong> to get you to the<br />

airport. Blackcar Waterloo Region Ltd.<br />

provides affordable luxury service with<br />

uniformed chauffuers driv<strong>in</strong>g L<strong>in</strong>coln<br />

TownCar executive stretch sedans. They<br />

offer airport transportation, corporate<br />

travel, social and wedd<strong>in</strong>g transportation.<br />

Owner Dave Brubacher has over<br />

25 years of experience <strong>in</strong> the local taxi<br />

and personal transportation <strong>in</strong>dustry.<br />

<strong>Cambridge</strong> <strong>Chamber</strong> of Commerce<br />

members receive $10.00 off all regular<br />

priced book<strong>in</strong>gs. Call 519-888-1008,<br />

email <strong>in</strong>fo@blackcarwaterloo.com or<br />

visit Blackcar at www.blackcarwaterloo.<br />

com.<br />

UNIGLOBLE Donaldson Travel,<br />

Carlson Wagonlit Trillium Travel<br />

and Full Circle Travel Jo<strong>in</strong><br />

Forces<br />

UNIGLOBLE Donaldson Travel<br />

(<strong>Cambridge</strong>, ON) has recently jo<strong>in</strong>ed<br />

forces with Carlson Wagonlit Trillium<br />

Travel and Full Circle Travel, both located<br />

<strong>in</strong> <strong>Cambridge</strong>, ON. UNIGLOBE Donaldson<br />

has also successfully started up the<br />

UNIGLOBE Donaldson Motor Coach Tour<br />

division this past fall. All agencies and<br />

divisions will be operat<strong>in</strong>g from the UNI-<br />

GLOBE Donaldson office located on 87<br />

Ma<strong>in</strong> Street, <strong>Cambridge</strong>. This growth will<br />

compliment each agencies strengths and<br />

furthermore provide the clients with a<br />

one stop alternative. Clients will cont<strong>in</strong>ue<br />

to receive the same great service from<br />

their favourite travel agent, plus additional<br />

benefits! UNIGLOBE Donaldson<br />

Travel is <strong>in</strong> its 37th year <strong>in</strong> bus<strong>in</strong>ess and is<br />

excited with the new growth. We would<br />

like to thank the community for the<br />

cont<strong>in</strong>ued support and <strong>in</strong> trust<strong>in</strong>g us with<br />

your travel plans!<br />

<strong>Cambridge</strong> <strong>Chamber</strong> of<br />

Commerce & Rogers<br />

Annual Golf Classic '10<br />

Monday, June 14, 2010<br />

Galt Country Club<br />

1:00pm - Shotgun Start<br />

11:30 am - Registration & Lunch<br />

1:00 PM - Shot gun Start<br />

7:00 PM - D<strong>in</strong>ner and Prizes<br />

Onl<strong>in</strong>e Registration available<br />

www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010<br />

13


Do You Know Who’s<br />

Visit<strong>in</strong>g<br />

Your Website?<br />

(Cont<strong>in</strong>ued from page 11)<br />

will become a critical part of your bus<strong>in</strong>ess<br />

build<strong>in</strong>g program. Visit www.google.<br />

com/analytics to learn more and don’t<br />

be deterred by what may seem like a<br />

daunt<strong>in</strong>g task to set it up. Once Google<br />

Analytics starts send<strong>in</strong>g you those regular<br />

reports, you’ll wonder what you ever did<br />

without this <strong>in</strong>formation. If you need help<br />

sett<strong>in</strong>g it all up for the first time, talk to<br />

your website developer or Internet Service<br />

Provider.<br />

Brian Butcher is President and Creative Director<br />

of Advertech Design Communications (www.<br />

advertech.net), a <strong>Cambridge</strong>-based advertis<strong>in</strong>g<br />

and corporate communications agency. He can<br />

be reached at 519-740-0247 or brian@advertech.<br />

net.<br />

The Ask The Market<strong>in</strong>g Expert Forum was<br />

developed to provide you with answers<br />

to your questions. Brian will be happy to<br />

answer your questions at http://forums.<br />

cambridgechamber.com<br />

(Cont<strong>in</strong>ued from page 14)<br />

Are You “E-Network<strong>in</strong>g”?<br />

It’s probably a little ahead of its time,<br />

but with E-CPN, you’re not wast<strong>in</strong>g any<br />

time whatsoever. Everyth<strong>in</strong>g you do is<br />

productive time spent. Shar<strong>in</strong>g a lead<br />

builds credibility with others <strong>in</strong> your group<br />

and you get productive leads <strong>in</strong> return.<br />

Increas<strong>in</strong>g one’s own productivity is the<br />

new normal, and technology is go<strong>in</strong>g to be<br />

the vehicle of choice to achieve that goal.<br />

So if you have a product or service to sell,<br />

if you’re look<strong>in</strong>g for the new, <strong>in</strong>novative<br />

angle to gett<strong>in</strong>g bus<strong>in</strong>ess leads, if you’re<br />

look<strong>in</strong>g to build your team of confidants<br />

that can help you as you help them, look<br />

no further than your <strong>Chamber</strong>. Call Scott<br />

or Brandi today and ask for the demo l<strong>in</strong>k.<br />

We’ll email it to you and you can see for<br />

yourself how the power of our connections<br />

can build power <strong>in</strong>to yours.<br />

Greg Durocher is President and CEO of the<br />

<strong>Cambridge</strong> <strong>Chamber</strong> of Commerce<br />

14 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


www.cambridgechamber.com<br />

Is Your Office Runn<strong>in</strong>g As<br />

Efficiently As Possible?<br />

Introduc<strong>in</strong>g the new state of the art.<br />

Let the new Konica M<strong>in</strong>olta<br />

Colour and B&W Series MFP’s<br />

provide the right solution for your<br />

bus<strong>in</strong>ess. Regardless of your size.<br />

Look<strong>in</strong>g for an alternative<br />

mail<strong>in</strong>g systems supplier?<br />

Neopost has been supply<strong>in</strong>g<br />

bus<strong>in</strong>ess like yours with<br />

mail<strong>in</strong>g equipment s<strong>in</strong>ce 1924!<br />

Spr<strong>in</strong>g 2010<br />

15


Get better results by<br />

believ<strong>in</strong>g you can<br />

If you are like millions of others, you marked the New Year with a resolution or<br />

the sett<strong>in</strong>g of new goals for the year. And, if you are like millions of others, you<br />

are already hav<strong>in</strong>g doubts about success. You aren’t sure you can get as fit, as<br />

slim or as wealthy as you thought you could just a couple of months ago.<br />

You should address those doubts because belief <strong>in</strong><br />

our ability to get the results we seek can be the most<br />

important factor <strong>in</strong> our success – even more important<br />

than our capabilities. As Gandhi said, “If I have the belief that<br />

I can do it, I shall surely acquire the capacity to do it, even if I<br />

may not have it at the beg<strong>in</strong>n<strong>in</strong>g.”<br />

Self-belief positively impacts the choices we make, the<br />

actions we pursue, the effort we give and our resilience to<br />

set-backs.<br />

And by extension, it is our personal belief <strong>in</strong> our ability to get<br />

the results we seek that enables our organizations to get the<br />

results they seek. So how do leaders and teams <strong>in</strong>crease their<br />

belief <strong>in</strong> themselves? Here are two ideas:<br />

by V<strong>in</strong>ce Marsh<br />

Be will<strong>in</strong>g to address doubt and fear<br />

When was the last time you posted your department’s or<br />

company’s annual goals and asked those most responsible<br />

for help<strong>in</strong>g you obta<strong>in</strong> them, ‘do we truly believe we can<br />

do this?’ If you do, don’t be surprised if you uncover hidden<br />

doubts and fears about the ability to succeed that were not<br />

previously voiced.<br />

There are many reasons why people don’t talk about these<br />

doubts and fears, but the reasons are less important than<br />

the need to address them and the underly<strong>in</strong>g issues or<br />

perceptions that are creat<strong>in</strong>g them. Most doubts and fears<br />

16 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


have some legitimacy. But even when they don’t, fac<strong>in</strong>g<br />

them is the first step to restor<strong>in</strong>g belief.<br />

Accord<strong>in</strong>g to many surveys, adults most commonly face four<br />

fears: mistake, failure, disapproval and rejection. Because<br />

these fears are a natural response to significant change and<br />

challenge, any leader and team push<strong>in</strong>g boundaries are<br />

bound to feel them.<br />

When these fears emerge, there are at least two ways of<br />

deal<strong>in</strong>g positively with them.<br />

First ask, “what is the worst th<strong>in</strong>g<br />

that can happen if this fear is<br />

realized?” This elim<strong>in</strong>ates some<br />

fears because it can expose their<br />

irrationality and enables you to<br />

create a plan for manag<strong>in</strong>g fears<br />

that are real.<br />

Second, if doubts and fears<br />

persist, talk to others who have<br />

already overcome them. Seek out<br />

those who have already achieved<br />

results similar to those you pursue.<br />

They have likely developed<br />

effective ways for manag<strong>in</strong>g<br />

some of the doubts and fears you<br />

are experienc<strong>in</strong>g. Most people are happy to help a fellow<br />

traveller on the road to better results.<br />

Build positive memories by remember<strong>in</strong>g strengths<br />

If you have ever been fired from a job, you likely remember<br />

it as traumatic -- perhaps one of the worst th<strong>in</strong>gs you have<br />

faced <strong>in</strong> your career. You might have even considered it a sign<br />

of failure. But what if you landed a better job later? One that<br />

paid more and you enjoyed immensely. Gett<strong>in</strong>g fired might<br />

www.cambridgechamber.com<br />

"There are many reasons why<br />

people don’t talk about these<br />

doubts and fears, but the<br />

reasons are less important<br />

than the need to address them<br />

and the underly<strong>in</strong>g issues or<br />

perceptions that are creat<strong>in</strong>g<br />

them."<br />

later have seemed like a bless<strong>in</strong>g <strong>in</strong> disguise.<br />

Exam<strong>in</strong>e the other significant events and results <strong>in</strong> your<br />

life. Do you view them <strong>in</strong> a positive or negative light? Is the<br />

glass half full or half empty? These are important questions<br />

because your ability to <strong>in</strong>terpret your experiences <strong>in</strong> a<br />

positive, constructive manner is the most significant factor<br />

<strong>in</strong> develop<strong>in</strong>g positive beliefs about your ability to overcome<br />

similar events and results <strong>in</strong> the future.<br />

Choos<strong>in</strong>g positive memories over negative ones is not selfdeception.<br />

It’s not runn<strong>in</strong>g away<br />

from personal actions that may<br />

have contributed to unpleasant<br />

results. But because people have<br />

a tendency to ‘totalize’ negative<br />

experiences – to see them as<br />

completely negative – we often<br />

forget about the positive actions,<br />

strengths and attributes we<br />

brought to a situation and the<br />

contextual issues that impacted<br />

the result more than anyth<strong>in</strong>g we<br />

did.<br />

Most of us br<strong>in</strong>g the best of<br />

<strong>in</strong>tentions, skills and strengths<br />

to bear <strong>in</strong> most situations. Even<br />

when th<strong>in</strong>gs don’t turn out as planned, remember<strong>in</strong>g those<br />

attributes is a powerful way of honour<strong>in</strong>g your capabilities,<br />

creat<strong>in</strong>g positive memories and build<strong>in</strong>g self-belief <strong>in</strong> your<br />

ability to get better results next time.<br />

A little failure, disapproval and rejection are <strong>in</strong>evitable<br />

barriers on the road to bigger and better results, but positive<br />

self-belief will help you navigate them<br />

V<strong>in</strong>ce Marsh is a leadership and team<br />

coach with Deloitte. He may be<br />

reached at vmarsh@deloitte.ca.<br />

Spr<strong>in</strong>g 2010<br />

17


One of the many benefits offered to<br />

our <strong>Chamber</strong> members is the ability to<br />

network with your peers at one of our<br />

many events. Each month the <strong>Chamber</strong><br />

offers a variety of events to network and<br />

learn. These events are open to any and<br />

all your employees of <strong>Chamber</strong> member<br />

companies. If you would like other<br />

employees to be added to your database<br />

so they will receive weekly event list<strong>in</strong>gs,<br />

just give us a call!! 519-622-2221.<br />

Check out our events list<strong>in</strong>gs at www.<br />

cambridgechamber.com<br />

A sample of some of our recent events…<br />

<strong>Chamber</strong> Learn<strong>in</strong>g Networks<br />

The <strong>Cambridge</strong> <strong>Chamber</strong> is one of<br />

the few <strong>Chamber</strong>s who offer monthly<br />

Complimentary “Learn<strong>in</strong>g Networks”. The<br />

coffee and donuts are always fresh from<br />

Tim Horton’s on Holiday Inn Drive .<br />

CHAMBER NETWORKS<br />

Sold Out Mayor's Breakfast<br />

The <strong>Cambridge</strong> <strong>Chamber</strong> of<br />

Commerce welcomed Mayor Carl<br />

Zehr, City of Kitchener and Mayor Doug<br />

Craig, City of <strong>Cambridge</strong>.<br />

M<strong>in</strong>ister of State (Science &<br />

Technology), Gary Goodyear<br />

Breakfast<br />

M<strong>in</strong>ister Goodyear spoke on the<br />

accomplishments of the Economic<br />

Action Plan and its second phase.<br />

Breakfast Program sponsored by:<br />

Speed Network<strong>in</strong>g<br />

Every quarter, the <strong>Chamber</strong> offers<br />

our members the opportunity to<br />

expand their horizons and sharpen up on<br />

their network<strong>in</strong>g skills at “ Speed Network<strong>in</strong>g.”<br />

Our most recent event was sponsored by<br />

Stepright Capital Plann<strong>in</strong>g.<br />

<strong>Bus<strong>in</strong>ess</strong> After Hours<br />

<strong>Bus<strong>in</strong>ess</strong> After Hours is the <strong>Chamber</strong>’s<br />

premier network<strong>in</strong>g event,<br />

held every month at a member’s place of<br />

bus<strong>in</strong>ess. This relaxed, casual event gives<br />

you the opportunity to meet and greet<br />

with over 100 members each month. If<br />

you would like to sponsor an upcom<strong>in</strong>g<br />

<strong>Bus<strong>in</strong>ess</strong> After Hours, contact the <strong>Chamber</strong><br />

at 519-622-2221.<br />

This year the <strong>Chamber</strong> is pleased to offer<br />

a monthly grand prize consist<strong>in</strong>g of a<br />

18 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


golf foursome at one of the region’s golf<br />

courses, plus food, and you will be driven<br />

there <strong>in</strong> style, compliments of Brentwood<br />

Livery the Limous<strong>in</strong>e People.<br />

Watch for “ON THE STREET,” the <strong>Chamber</strong>’s<br />

<strong>Bus<strong>in</strong>ess</strong> After Hours <strong>Chamber</strong> Web<br />

TV show and see if you can get stumped<br />

on the Stump of the Month!!<br />

December BAH was held at Galt Country<br />

Club and was sponsored by Tier One<br />

F<strong>in</strong>ancial Plann<strong>in</strong>g<br />

January BAH was held at <strong>Cambridge</strong><br />

Galleries and was sponsored by MCC<br />

Industrial.<br />

www.cambridgechamber.com<br />

CHAMBER NETWORKS<br />

February BAH was held at Chicopee and<br />

was sponsored by Trios College<br />

March BAH was held at the Best Western<br />

Hotel & Conference Centre and was sponsored<br />

by RBC Dom<strong>in</strong>ion Securities Inc.<br />

Skate to Success<br />

Sponsor a Public Skate at <strong>Cambridge</strong> Ice Centre located <strong>in</strong>side <strong>Cambridge</strong><br />

Centre where you can showcase your bus<strong>in</strong>ess <strong>in</strong> a family friendly<br />

atmosphere. This sponsorship <strong>in</strong>cludes four days of FREE mall space<br />

to promote your company!<br />

Call or email Jackie at 519-624-0004 ext. 234<br />

or jwalker@morguard.com for further <strong>in</strong>fo<br />

Salute to Woman <strong>in</strong><br />

<strong>Bus<strong>in</strong>ess</strong><br />

Each January, the <strong>Cambridge</strong> <strong>Chamber</strong><br />

of Commerce salutes the bus<strong>in</strong>ess<br />

excellence of woman <strong>in</strong> our community.<br />

This year’s luncheon was a sold out event<br />

held at the Holiday Inn and was sponsored<br />

by Heffner Lexus as our signature sponsor.<br />

The attendees where treated to a presentation<br />

by keynote speaker Jan<strong>in</strong>e Grespan<br />

of CTV. Proceeds from the lunch and silent<br />

auction went to support the <strong>Cambridge</strong><br />

Hospital Breast Cancer Screen<strong>in</strong>g Unit.<br />

go for the shopp<strong>in</strong>g<br />

stay for the fun!<br />

Hwy 24 at<br />

Bishop Street<br />

www.cambridgeicecentre.com<br />

Spr<strong>in</strong>g 2010<br />

19


2010 marked the 9th Anniversary for the<br />

<strong>Cambridge</strong> <strong>Chamber</strong> of Commerce <strong>Bus<strong>in</strong>ess</strong><br />

Excellence <strong>Awards</strong>. Held on March<br />

25th at the Armenian Centre, a sold out<br />

house celebrated the achievements of fellow<br />

members for the year 2009.<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

2009 <strong>Cambridge</strong> <strong>Chamber</strong> of Commerce<br />

Excellence Award W<strong>in</strong>ners Announced<br />

<strong>Bus<strong>in</strong>ess</strong> of the Year (Fewer than 50)<br />

GeoSmart Energy Inc.<br />

<strong>Bus<strong>in</strong>ess</strong> of the Year – (Over 50)<br />

Lone Wolf Real Estate<br />

Technologies Inc.<br />

Personal <strong>Bus<strong>in</strong>ess</strong> Achievement Award<br />

Brian Law<br />

Pavey, Law & Witteveen LLP<br />

New Venture of the Year -<br />

Grand House Student Co-operative<br />

Inc.<br />

Keith Taylor Memorial Award<br />

Dave Sopha<br />

Portraits of Honour<br />

Breakthrough Award<br />

Grand River Film Festival<br />

A Special Thank You to the follow<strong>in</strong>g<br />

<strong>Cambridge</strong> <strong>Chamber</strong> of Commerce<br />

Partners that helped us recognize the<br />

<strong>Bus<strong>in</strong>ess</strong> Achievements<br />

of 2009!<br />

Premium Sponsor:<br />

Bell Canada<br />

Silver & Visual Presentation Sponsor:<br />

Advertech Design<br />

Communications<br />

Silver Sponsor:<br />

Miller Thomson LLP<br />

The We<strong>in</strong>ste<strong>in</strong> Group<br />

Award w<strong>in</strong>ners of the <strong>Bus<strong>in</strong>ess</strong> Excellence<br />

<strong>Awards</strong> are bus<strong>in</strong>esses or <strong>in</strong>dividuals<br />

that have demonstrated a significant<br />

and susta<strong>in</strong>ed commitment to positive<br />

bus<strong>in</strong>ess development, economic<br />

growth and diversity with<strong>in</strong> our city.<br />

7<br />

8<br />

9<br />

10<br />

11<br />

Environment Award – Excellence <strong>in</strong><br />

Energy Conservation<br />

Farm Mutual Re<strong>in</strong>surance<br />

Plan Inc.<br />

WOW<strong>Cambridge</strong> Customer<br />

Service Award<br />

Michael McKeown<br />

Ridgehill Ford Sales<br />

Sunrise Rotary Scholarship Award<br />

Spencer Adams<br />

Lifetime Achievement<br />

John Keat<strong>in</strong>g<br />

COM DEV International<br />

Chair’s Award<br />

Cowan Insurance Group<br />

Bronze Sponsor:<br />

<strong>Cambridge</strong> Insurance Brokers<br />

Award Sponsors:<br />

Cowan Insurance Group<br />

Scotiabank<br />

Graham Mathew & Parkwood Computers<br />

CIBC<br />

BDO Canada LLP<br />

Pavey, Law & Witteveen LLP<br />

RBC<br />

BGM F<strong>in</strong>ancial Services<br />

BMO - Bank of Montreal<br />

TD Canada Trust<br />

<strong>Cambridge</strong> and North Dumfries Hydro<br />

W<strong>in</strong>e Sponsor:<br />

McDonald-Green<br />

Centrepiece Sponsor:<br />

Big Events<br />

Pr<strong>in</strong>t<strong>in</strong>g Sponsor:<br />

Federal Impressions<br />

Mariachi Band:<br />

Uniglobe Donaldson Travel<br />

Photography:<br />

Tomasz Adamski Photography<br />

20 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010<br />

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6<br />

2


www.cambridgechamber.com<br />

4 3 5<br />

7<br />

11<br />

9<br />

VISIT<br />

www.photoadamskitom.com/CCCGala<br />

to view or purchase photos<br />

Spr<strong>in</strong>g 2010<br />

21<br />

10<br />

8


Treasure Adventure Set For<br />

Rockton Fairgrounds.<br />

Treasureventure – The<br />

Adventure Festival, runs on<br />

June 12, ra<strong>in</strong> or sh<strong>in</strong>e, at Rockton<br />

Fairgrounds. Experience Biketrials<br />

stunt rid<strong>in</strong>g by two of Canada’s best;<br />

an authentic Medieval Joust<strong>in</strong>g<br />

Tournament; get up close and<br />

personal with mammals, reptiles<br />

and birds of prey; learn how to<br />

Geocache, metal detect and pan<br />

for gold; challenge the climb<strong>in</strong>g<br />

wall; kids experience the thrill of the<br />

throttle with Rid<strong>in</strong>g Adventures by<br />

Yamaha; enjoy live bands and buskers;<br />

step back <strong>in</strong> time with historical<br />

collections, displays, live auctions and<br />

Archeology demonstrations; plus kids<br />

adventureland, wagon rides, antique &<br />

adventure marketplace, and so much<br />

more. Treasureventure is your ticket<br />

to adventure! For more <strong>in</strong>formation,<br />

please visit the website at: www.<br />

treasureventure.ca<br />

An Annual Tradition.<br />

This year’s annual “Bowl For Kids<br />

Sake” fundraiser for <strong>Cambridge</strong><br />

Big Brothers Big Sisters was kicked off<br />

with the annual bowl<strong>in</strong>g match between<br />

City staff and officials head-to-head with<br />

<strong>Chamber</strong> staff. Over $1,300 was raised and<br />

as <strong>in</strong> past years, the <strong>Chamber</strong> prevailed.<br />

COMMUNITY CORNER<br />

For The Love of Animals.<br />

Once aga<strong>in</strong> the <strong>Cambridge</strong> Humane<br />

Society completed a very successful<br />

“For the Love of Animals” lottery.<br />

Proceeds from this event stay here <strong>in</strong><br />

<strong>Cambridge</strong> to support the Society’s<br />

programs. Pictured is the draw for the<br />

earlybird prize.<br />

New <strong>Bus<strong>in</strong>ess</strong> Start-Up Money<br />

Available.<br />

The Waterloo Region Small <strong>Bus<strong>in</strong>ess</strong><br />

Centre is proud to be the Canadian<br />

Youth <strong>Bus<strong>in</strong>ess</strong> Foundation (CYBF)<br />

Community Partner for the Waterloo<br />

region. Eligible Youth aged 18-34 can<br />

apply for f<strong>in</strong>anc<strong>in</strong>g for up to $15,000 for a<br />

new bus<strong>in</strong>ess start-up.<br />

For more <strong>in</strong>formation about CYBF, visit<br />

www.cybf.ca or www.waterloregionsmallbus<strong>in</strong>ess.com<br />

or call 519 747-6265.<br />

Homeless 4 The Homeless.<br />

On January 29, one of the coldest<br />

nights of the year, twelve teens<br />

and youth leaders from Maranatha<br />

Church spent the night outside <strong>in</strong><br />

cardboard boxes to raise awareness of<br />

homelessness <strong>in</strong> <strong>Cambridge</strong>. In support,<br />

the community donated 453 pounds of<br />

food for the <strong>Cambridge</strong> Self Help Food<br />

Bank. There are many programs at<br />

Maranatha for all ages – putt<strong>in</strong>g people<br />

together, help<strong>in</strong>g people. For more<br />

<strong>in</strong>formation, call 519-623-8151 or visit<br />

their website at www.maranathacrc.com<br />

3 Great Events For Heartwood<br />

Place.<br />

Heartwood Place is pleased to<br />

announce 3 great upcom<strong>in</strong>g<br />

events<br />

33rd Annual Waterloo 10KM Classic –<br />

Sunday June 20<br />

Celebration of the Summer Solstice –<br />

June 21<br />

The Amaz<strong>in</strong>g Race for Heartwood<br />

Place – September 18<br />

For Information on these events check<br />

out Heartwood’s website at www.<br />

heartwoodplace.ca<br />

Canada and Ontario Partner With<br />

Lutherwood.<br />

Peter Braid, MP for Kitchener-<br />

Waterloo, and Leeanna Pendergast,<br />

MPP for Kitchener-Conestoga, jo<strong>in</strong>ed<br />

Lutherwood CEO John Colangeli to<br />

announce a jo<strong>in</strong>t <strong>in</strong>vestment <strong>in</strong> mental<br />

health services for children and families.<br />

This six million dollar project will enable<br />

Lutherwood to renovate and expand<br />

its Children’s Mental Health Centre on<br />

Benjam<strong>in</strong> Road, enhanc<strong>in</strong>g the services it<br />

offers to the community.<br />

22 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


Gore President Speaks at<br />

Enterpris<strong>in</strong>g Affair.<br />

The 8th Annual Enterpris<strong>in</strong>g Affair,<br />

an event hosted by Junior<br />

Achievement, featured keynote speaker<br />

Kev<strong>in</strong> McNeil, President and CEO of Gore<br />

Mutual Insurance. The luncheon was held<br />

at the Galt Country Club and celebrated<br />

bus<strong>in</strong>ess excellence <strong>in</strong> <strong>Cambridge</strong>.<br />

www.cambridgechamber.com<br />

COMMUNITY CORNER<br />

Margaret Trudeau Com<strong>in</strong>g To<br />

<strong>Cambridge</strong>.<br />

Margaret Trudeau will be<br />

the keynote speaker at the<br />

70th anniversary d<strong>in</strong>ner for Family<br />

Counsell<strong>in</strong>g Centre of <strong>Cambridge</strong> &<br />

North Dumfries on April 30. Margaret will<br />

speak of her experiences with bi-polar<br />

disorder. She challenges the stigma of<br />

mental illness and advocates for more<br />

accessible services. Family Counsell<strong>in</strong>g is<br />

celebrat<strong>in</strong>g its service to the community<br />

s<strong>in</strong>ce 1940. To purchase tickets, call<br />

519-621-5090.<br />

40 Under 40: The Record<br />

Recognizes those mak<strong>in</strong>g a<br />

difference<br />

40 people under the age of 40<br />

were recognized for mak<strong>in</strong>g a<br />

difference <strong>in</strong> the Waterloo Region. Two<br />

of the young achievers recognized<br />

were <strong>in</strong>com<strong>in</strong>g <strong>Cambridge</strong> <strong>Chamber</strong><br />

of Commerce Chair, Cory McRae of<br />

Hemmerich, Flanagan, Kratz & Eamer<br />

LLP and Nicole Pereira of <strong>Cambridge</strong><br />

Centre Honda.<br />

Spr<strong>in</strong>g 2010<br />

23


24th Annual <strong>Cambridge</strong> Times<br />

Rotary Fun Run<br />

Sunday, May 30, 2010<br />

Dickson Arena, <strong>Cambridge</strong><br />

Proceeds to KidsAbility and other Rotary<br />

Charities.<br />

For more <strong>in</strong>formation and onl<strong>in</strong>e registration<br />

visit www.rotaryfunrun.ca<br />

5th Annual Chili-Fest Contest<br />

It might have been cold outside but<br />

it was hot <strong>in</strong> the kitchen at <strong>Cambridge</strong><br />

and North Dumfries Hydro where<br />

a marathon event recently unfolded. The<br />

Energy+ team hosted their fi fth annual<br />

Chili Cook-Off . It was “game on” and may<br />

the best competitor take the gold! The<br />

spirit of friendly competition was high as 14<br />

employees entered the race with their delicious<br />

pot of homemade chili. The Olympian<br />

eff ort was all to raise funds for the local<br />

United Way of <strong>Cambridge</strong> and North Dumfries.<br />

Celebrity Judges - Frank Curnew,<br />

COMMUNITY NEWS<br />

United Way Representative, Greg Durocher,<br />

<strong>Chamber</strong> of Commerce and Charles<br />

Cippola, Board Chair of <strong>Cambridge</strong> and<br />

North Dumfries Hydro Inc. stayed the<br />

course and tested everyone of the chili's.<br />

It goes without say<strong>in</strong>g - at the end of the<br />

event they were "The Amigo's!" Congratulations<br />

to 2010 Chili-Master Don<br />

MacFarlane and 2010 People's Choice<br />

Award - Jeannie Hann!<br />

Heartwood Update on<br />

Reporter Build<strong>in</strong>g.<br />

Heartwood Place is excited to re-<br />

The Power Lunch<br />

that makes good bus<strong>in</strong>ess sense.<br />

Play golf. Network. Lunch on the patio.<br />

And go back to work refreshed.<br />

Jo<strong>in</strong> the RiverEdge Network<strong>in</strong>g League.<br />

245 Edgehill Drive<br />

Kitchener, Ontario<br />

519-650-1381<br />

www.Riveredgegolf.com<br />

port on the progress of its new build<strong>in</strong>g at<br />

26 A<strong>in</strong>slie Street South <strong>in</strong> downtown Galt.<br />

The build<strong>in</strong>g, generously funded by local<br />

donors and all levels of government, will<br />

<strong>in</strong>clude 66 new apartments. With one, two<br />

and three bedrooms, these will be rented<br />

at below-market rents and help meet the<br />

needs of people <strong>in</strong> our community who<br />

wait for a “decent place to call home”.<br />

Although construction was delayed for several<br />

years while issues regard<strong>in</strong>g contam<strong>in</strong>ation<br />

were addressed, once the shovel<br />

was <strong>in</strong> the ground, progress has been<br />

amaz<strong>in</strong>g! The roof is now on and the <strong>in</strong>terior<br />

is be<strong>in</strong>g fi nished. Occupancy is slated<br />

for September and the list of prospective<br />

tenants cont<strong>in</strong>ues to grow.<br />

The Reporter Café will be an important<br />

part of the build<strong>in</strong>g. It will feature healthy<br />

food at reasonable prices and will <strong>in</strong>clude<br />

tra<strong>in</strong><strong>in</strong>g programs and employment for our<br />

tenants and other people <strong>in</strong> the neighbourhood.<br />

We hope that everyone will stop by<br />

and enjoy our great coff ee!<br />

24 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


Wow<strong>Cambridge</strong>.com<br />

The WOW <strong>Cambridge</strong> Customer<br />

Service Program is open to entries<br />

for <strong>in</strong>dividuals <strong>in</strong> a wide spectrum of our<br />

bus<strong>in</strong>ess sectors with<strong>in</strong> our community<br />

<strong>in</strong>clud<strong>in</strong>g <strong>in</strong>dustry, commerce, tourism,<br />

the public sector and non-profit or charitable<br />

organizations of all sizes.<br />

Customer service has always been recognized<br />

as the key to bus<strong>in</strong>ess success<br />

and is now the most talked about issue <strong>in</strong><br />

boardrooms across the country. The role<br />

of those responsible for the delivery and<br />

management of customer service is vital<br />

with<strong>in</strong> our marketplace. What does your<br />

customer want? Satisfaction! How do you<br />

ensure that? Excellent customer service!<br />

Each month the <strong>Cambridge</strong> <strong>Chamber</strong> of<br />

Commerce will recognize an <strong>in</strong>dividual<br />

who has gone above and beyond, provid<strong>in</strong>g<br />

what your customer sees as extraord<strong>in</strong>ary<br />

service <strong>in</strong> an everyday situation.<br />

These <strong>in</strong>dividuals and the bus<strong>in</strong>esses they<br />

work for exemplify service excellence,<br />

and most are completely surprised to be<br />

awarded for what they believe is merely<br />

"do<strong>in</strong>g their job."<br />

You will cont<strong>in</strong>ually hear <strong>in</strong>spir<strong>in</strong>g stories,<br />

customers who have gone out of their<br />

way to publicly say thanks for a job well<br />

done. Our Annual Grand W<strong>in</strong>ner and all<br />

other award w<strong>in</strong>ners and nom<strong>in</strong>ees are<br />

rais<strong>in</strong>g the bar for their competition and<br />

community peers. Increas<strong>in</strong>g the standard<br />

of service <strong>in</strong> our community can and<br />

will give <strong>Cambridge</strong>, the Waterloo Region,<br />

and Canada recognition as a great<br />

place to do bus<strong>in</strong>ess.<br />

Program Sponsored by:<br />

This is a great opportunity to ga<strong>in</strong><br />

recognition for your customer service.<br />

www.cambridgechamber.com<br />

CHAMBER NEWS<br />

Recent Recipient was<br />

Salim Mukadam of the Holiday<br />

Inn <strong>Cambridge</strong>.<br />

Let us know if you know someone that<br />

should be recognized at www.wowcambridge.com<br />

Spr<strong>in</strong>g 2010<br />

25


Don't Miss Out!<br />

It’s the time of year aga<strong>in</strong> when your<br />

<strong>Chamber</strong> is putt<strong>in</strong>g together the Annual<br />

<strong>Bus<strong>in</strong>ess</strong> Directory. This comprehensive<br />

list<strong>in</strong>g of members offers some excellent<br />

ways to enhance your list<strong>in</strong>g with an ad.<br />

A variety of ways to participate exist and<br />

if you are <strong>in</strong>terested, please contact Scott<br />

Bridger at the <strong>Cambridge</strong> <strong>Chamber</strong> of<br />

Commerce at 519-622-2221 ext 2226.<br />

CHAMBER NEWS<br />

Did You Know ???<br />

That this past January there were 66,000<br />

views of the <strong>Cambridge</strong> <strong>Chamber</strong>’s onl<strong>in</strong>e<br />

Directory! Opportunities exist to enhance<br />

your onl<strong>in</strong>e Directory presence. Contact<br />

Scott Bridger at the <strong>Chamber</strong> to f<strong>in</strong>d out<br />

how! www.cambridgechamber.com<br />

Our Own Backyard<br />

Watch for your copy of Our Own Backyard<br />

that will be distributed <strong>in</strong> the <strong>Cambridge</strong><br />

Times this com<strong>in</strong>g May 7, 2010.<br />

This publication will <strong>in</strong>clude th<strong>in</strong>gs to do<br />

and see <strong>in</strong> and around <strong>Cambridge</strong>.<br />

McRae to Assume<br />

<strong>Cambridge</strong> <strong>Chamber</strong> Chair<br />

Position<br />

Cory McRae, Senior Manger at Hemmerich,<br />

Flanagan, Kratz & Eamer LLP will<br />

be the youngest Chair <strong>in</strong> the <strong>Cambridge</strong><br />

<strong>Chamber</strong> of Commerce history. Cory<br />

beg<strong>in</strong>s his 2 year term on June 1, 2010.<br />

Ontario <strong>Chamber</strong> Policy<br />

Conference and Annual<br />

General Meet<strong>in</strong>g<br />

Delegates from the <strong>Cambridge</strong> <strong>Chamber</strong><br />

of Commerce will be attend<strong>in</strong>g the OCC<br />

Policy Conference from April 30 - May 2<br />

<strong>in</strong> W<strong>in</strong>dsor, Ontario. They will be work<strong>in</strong>g<br />

with other Ontario <strong>Chamber</strong>s develop<strong>in</strong>g<br />

legislative policy for a better bus<strong>in</strong>ess<br />

climate <strong>in</strong> our prov<strong>in</strong>ce.<br />

<strong>Chamber</strong> President Named to<br />

Board of Directors<br />

Greg Durocher is appo<strong>in</strong>ted for a 2-year<br />

term to the Board of Directors for Drayton<br />

Enterta<strong>in</strong>ment Inc. effective March 1,<br />

2010.<br />

26 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


Advertorial<br />

www.cambridgechamber.com<br />

DOLLARS & SENSE<br />

Welcome to the new Dollars and Sense column. It certa<strong>in</strong>ly has been a few years s<strong>in</strong>ce<br />

my articles appeared <strong>in</strong> the Spectrum, and def<strong>in</strong>itely happy to be back <strong>in</strong> <strong>Cambridge</strong>.<br />

Hopefully the <strong>in</strong>formation I will write about will apply to many of you and perhaps give<br />

you some ideas pert<strong>in</strong>ant to your own plann<strong>in</strong>g and goals.<br />

Cottage Succession Plann<strong>in</strong>g<br />

Whether you call it a cottage, chalet, camp or<br />

cab<strong>in</strong>, it’s your family’s special place to relax and<br />

enjoy the great outdoors. And for many families,<br />

it’s a place filled with happy memories that’s<br />

been <strong>in</strong> the family for generations, and will be for<br />

generations to come.<br />

But keep<strong>in</strong>g the cottage <strong>in</strong> the family from one<br />

generation to the next isn’t always as easy as it<br />

might seem. There are many issues to consider,<br />

<strong>in</strong>clud<strong>in</strong>g how the taxes will be paid.<br />

Consider ways to reduce taxes<br />

When you pass along your cottage, you are also<br />

pass<strong>in</strong>g along a potentially large tax bill, which<br />

your beneficiaries may or may not be able to<br />

afford. Depend<strong>in</strong>g on their f<strong>in</strong>ancial situation,<br />

your beneficiaries may be forced to sell the family<br />

cottage simply to cover the taxes. There are two<br />

ma<strong>in</strong> types of tax to consider – capital ga<strong>in</strong>s taxes<br />

and probate taxes.<br />

Capital ga<strong>in</strong>s taxes<br />

If your cottage has been <strong>in</strong> the family for many<br />

years, its value has probably <strong>in</strong>creased dramatically.<br />

The property your family bought for a few<br />

thousand dollars might be worth a few hundred<br />

thousand dollars today. Even property bought<br />

with<strong>in</strong> your lifetime might have<br />

experienced this type of exponential<br />

growth which could result <strong>in</strong> a very<br />

large tax bill. There are a few ways<br />

to defer the tax.<br />

Gift the property ahead of time<br />

Simply giv<strong>in</strong>g your cottage to your<br />

<strong>in</strong>tended beneficiaries ahead of time<br />

is one way to defer future capital<br />

ga<strong>in</strong>s taxes. If you expect your<br />

cottage to significantly <strong>in</strong>crease<br />

<strong>in</strong> value, consider giv<strong>in</strong>g it to your<br />

beneficiaries sooner rather than later.<br />

Assum<strong>in</strong>g property values will always rise, this will<br />

trigger a taxable capital ga<strong>in</strong> from the appreciation<br />

of the property to date. The tax is payable <strong>in</strong> the<br />

year the gift is made. However, it should be a<br />

much smaller capital ga<strong>in</strong> than the one that would<br />

be triggered <strong>in</strong> the future, assum<strong>in</strong>g the property<br />

<strong>in</strong>creases significantly <strong>in</strong> value. Any future ga<strong>in</strong>s<br />

will be taxed <strong>in</strong> the names of your beneficiaries,<br />

when they sell it or give it away at a much later<br />

date, and won’t be <strong>in</strong>cluded <strong>in</strong> your f<strong>in</strong>al tax return<br />

when your estate is settled.<br />

Cover the tax bill with an <strong>in</strong>surance policy<br />

The most common way for property to be<br />

passed on to the next generation is through a<br />

bequest made <strong>in</strong> your Will. When your property<br />

is bequeathed to anyone other than your spouse,<br />

it triggers a taxable capital ga<strong>in</strong>, as mentioned<br />

above. This large tax bill can be covered through<br />

an <strong>in</strong>surance strategy, which provides a sum equal<br />

to the expected tax bill when your estate is settled.<br />

Hope you enjoyed the article, wish<strong>in</strong>g you all a fun<br />

filled and safe cottage/summer season.<br />

This article is supplied by Erica Tennenbaum, an<br />

Investment Advisor with RBC Dom<strong>in</strong>ion Securities<br />

Inc. Member CIPF.<br />

This article is for <strong>in</strong>formation purposes only.<br />

Please consult with a professional advisor<br />

before tak<strong>in</strong>g any action based on <strong>in</strong>formation<br />

<strong>in</strong> this article. Erica Tennenbaum and her team<br />

can be reached at 519-621-1967. Insurance<br />

products are offered through RBC DS F<strong>in</strong>ancial<br />

Services Inc., a subsidiary of RBC Dom<strong>in</strong>ion<br />

Securities Inc. When provid<strong>in</strong>g life <strong>in</strong>surance<br />

products, Investment Advisors are act<strong>in</strong>g as<br />

Insurance Representatives of RBC DS F<strong>in</strong>ancial<br />

Services Inc.<br />

Spr<strong>in</strong>g 2010<br />

27


By Dr. Mark Guker<br />

ASK THE DOCTOR<br />

Learn<strong>in</strong>g <strong>Bus<strong>in</strong>ess</strong> Lessons on the<br />

Golf Course<br />

Green grass, fresh flowers and warm air can only mean one<br />

th<strong>in</strong>g – Spr<strong>in</strong>g has arrived! Spr<strong>in</strong>g is a time for growth both personally<br />

and professionally. Over the years, I have learned many<br />

lessons on the golf course that transfer beautifully to bus<strong>in</strong>ess<br />

life. Let these lessons help you grow, both as a<br />

golfer and as a bus<strong>in</strong>ess owner.<br />

1. Have a clear, calm m<strong>in</strong>d. De-clutter! Spr<strong>in</strong>g is a<br />

time for cleans<strong>in</strong>g. Get out your golf bag, and make<br />

sure that you have only what you need for the<br />

upcom<strong>in</strong>g season. Clean your clubs, organize. At<br />

work, sure that stack of papers on your desk gets<br />

cleared now. Address th<strong>in</strong>gs that you have been<br />

avoid<strong>in</strong>g <strong>in</strong> order to create peace <strong>in</strong> your life.<br />

2. Intention: Know what you want to achieve and rema<strong>in</strong> positive<br />

and focused on that goal. Before each round of golf, set<br />

goals that are measureable and atta<strong>in</strong>able (e.g. break<strong>in</strong>g 90, no<br />

3-putts). Be sure to review these goals and understand why you<br />

met or failed to meet them. In bus<strong>in</strong>ess, we need<br />

to set targets & goals as well. More important<br />

is review<strong>in</strong>g these goals on weekly and monthly<br />

basis to make our growth measurable and predictable.<br />

Set goals that are atta<strong>in</strong>able, but aim high.<br />

You can achieve only what you set your m<strong>in</strong>d to.<br />

3. Utilize the tools you have. In golf, we have 14<br />

clubs, each with different specialized features and<br />

roles. Relate this to your bus<strong>in</strong>ess. Delegate to<br />

people <strong>in</strong> your community. Develop new bus<strong>in</strong>ess<br />

relationships while free<strong>in</strong>g up time to do what you do best.<br />

28 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


Just as you wouldn’t use your driver from the greenside bunker,<br />

use the <strong>Chamber</strong> of Commerce, your lawyer, accountant<br />

and graphic designer to allow your bus<strong>in</strong>ess to run smoothly.<br />

4. Focus on the present. In golf, one of the most important<br />

th<strong>in</strong>gs is to focus <strong>in</strong> present time consciousness. Forget that<br />

bad shot on the last hole. Don’t worry about the next hole or<br />

tomorrow. You have about 3 seconds to execute a shot, so<br />

focus is imperative. In bus<strong>in</strong>ess, focus on today. Be<strong>in</strong>g <strong>in</strong> bus<strong>in</strong>ess<br />

is about the journey, not the end result. Each day, focus<br />

on and appreciate your office, your staff and your clients.<br />

Focus<strong>in</strong>g will provide you more satisfaction and greater success<br />

<strong>in</strong> golf and bus<strong>in</strong>ess alike.<br />

5. Have fun. Golf is a game. Sure it can be taken seriously,<br />

but it is designed for enjoyment. Be<strong>in</strong>g outside <strong>in</strong> beautiful<br />

surround<strong>in</strong>gs, enjoy<strong>in</strong>g your friends; who could ask for<br />

more? Be<strong>in</strong>g <strong>in</strong> bus<strong>in</strong>ess should be the same. Have fun each<br />

www.cambridgechamber.com<br />

day! Laugh with your staff. Take them for lunch. Get to know<br />

clients personally, and enjoy the journey together.<br />

6. Get fit for optimal energy. Golfers have only very recently<br />

been considered athletes. They follow strict dietary<br />

and workout regimes. As bus<strong>in</strong>ess owners, we need to do<br />

the same. If you want to exude vitality, and never feel tired<br />

dur<strong>in</strong>g those late afternoon meet<strong>in</strong>gs, we need to take care<br />

of our bodies. Visit your local chiropractor. Consult a personal<br />

tra<strong>in</strong>er. Have a Naturopathic Doctor look at your diet. Put<br />

energy <strong>in</strong>to your physique to maximize your ga<strong>in</strong>s <strong>in</strong> both<br />

golf and bus<strong>in</strong>ess life.<br />

Dr. Mark Guker is the owner of ReAlign Health, located on Eagle Street<br />

<strong>in</strong> <strong>Cambridge</strong>. Learn more at www.realignhealth.com .<br />

The Ask The Doctor Forum was developed to provide you<br />

with answers to your questions. Mark will be happy to<br />

answer your questions at http://forums.cambridgechamber.<br />

com<br />

LOCAL EXPERIENCE.<br />

INTERNATIONAL EXPERTISE.<br />

Foreign exchange solutions and strategies for your bus<strong>in</strong>ess.<br />

Contact our Waterloo branch: 519.884.6006<br />

»<br />

Spr<strong>in</strong>g 2010<br />

29


@ Home & Play Inspections<br />

Douglas White<br />

142 McCormick Drive <strong>Cambridge</strong> ON N3C 4E4<br />

(519) 239-9220<br />

Home <strong>in</strong>spection services.<br />

http://www.athomeandplay<strong>in</strong>spections.com<br />

athomeandplay@gmail.com<br />

Absolutely Clean<br />

Jovana Plausic<br />

125-408 Indian Road Kitchener ON N2B 2S8<br />

(519) 729-1719<br />

Absolutely Clean offers commercial, residential and <strong>in</strong>dustrial<br />

clean<strong>in</strong>g. Move <strong>in</strong>/out, event clean up, and after<br />

construction/renovation clean<strong>in</strong>g.<br />

<strong>in</strong>fo@absolutelycleanclean<strong>in</strong>g.com<br />

AGDATA Ltd.<br />

Joan Knowlton<br />

240 Holiday Inn Drive Unit Z <strong>Cambridge</strong> ON N3C 3X4<br />

(519) 651-2782<br />

AGDATA provides <strong>in</strong>tegrated <strong>in</strong>formation based market<strong>in</strong>g<br />

services for a wide range of clients <strong>in</strong> Canadaâ€s<br />

agricultural and animal health marketplace. Our core<br />

services <strong>in</strong>clude data collection, database management,<br />

customer call centre management, fulfillment of market<strong>in</strong>g<br />

programs and strategic analysis to support management<br />

decisions.<br />

http://www.agdatacanada.net<br />

jKnowlton@agadatacanada.net<br />

Ahhh Change <strong>in</strong> Place...WE Move Seniors<br />

Angie Janzen<br />

50 Westmount Road North PO Box 22060 Waterloo ON<br />

N2L 6J7<br />

(519) 749-0244<br />

We are Canada's Lead<strong>in</strong>g Certified Senior Move Specialists<br />

provid<strong>in</strong>g relocation and downsiz<strong>in</strong>g services to<br />

seniors and their families.<br />

http://www.ahhh.ca<br />

angie@ahhh.ca<br />

Amani Acres Limited<br />

Susanne Friedl<br />

16 Jerseyville Road Brantford ON N3T 5M1<br />

(519) 570-0407<br />

Equ<strong>in</strong>e board<strong>in</strong>g stable and compost<strong>in</strong>g facility.<br />

http://www.amaniacres.ca<br />

susanne@amaniacres.ca<br />

Ampersand Pr<strong>in</strong>t<strong>in</strong>g<br />

Damian McDonald<br />

999 York Road Guelph ON N1E 6Y9<br />

(519) 836-8800<br />

We provide complete pr<strong>in</strong>t and f<strong>in</strong>ish<strong>in</strong>g services for your<br />

advertis<strong>in</strong>g and communication needs. New high def<strong>in</strong>ition<br />

process colour pr<strong>in</strong>t<strong>in</strong>g br<strong>in</strong>gs the quality and realism<br />

of a photograph.<br />

http://www.ampersand.ca<br />

damian@ampersand.ca<br />

B&B M<strong>in</strong>i Storage<br />

Carlos Escobar<br />

1316 Industrial Road <strong>Cambridge</strong> ON N3H 4W4<br />

(519) 650-1505<br />

Self storage facility.<br />

http://www.bbstorageonl<strong>in</strong>e.com<br />

bandbm<strong>in</strong>i@bellnet.ca<br />

NEW MEMBERS<br />

Backyard Resorts Pool & Spa Supplies<br />

April Hasan<br />

400 Sheldon Drive Unit 11 <strong>Cambridge</strong> ON N1T 2H9<br />

(519) 622-1445<br />

We know that swimm<strong>in</strong>g pools and hot tubs are a<br />

luxury item and we do our best to help you make your<br />

<strong>in</strong>duldence stress free. Whether you're shopp<strong>in</strong>g for a<br />

new pool or hot tub, or ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g your old one, we're<br />

here to help.<br />

http://www.backyardresorts.ca<br />

april@backyardresorts.ca<br />

Bella Wedd<strong>in</strong>g and Event Plann<strong>in</strong>g<br />

Robyn Eagle<br />

414 Scott Road <strong>Cambridge</strong> ON N3C 4A5<br />

(519) 260-0409<br />

Provid<strong>in</strong>g full services for all of your Wedd<strong>in</strong>g, Corporate<br />

Event, Private Function, Sport<strong>in</strong>g Event needs. Now specializ<strong>in</strong>g<br />

<strong>in</strong> Personal Assistant services. View our website<br />

for more <strong>in</strong>formation<br />

http://www.bell.vpweb.ca<br />

<strong>in</strong>fo@bella.vpweb.ca<br />

Beyond Rewards Inc.<br />

Lynne Bard<br />

17A-218 Sivercreek Parkway North Suite 327 Guelph ON<br />

N1H 8E8<br />

(519) 821-7440<br />

Beyond Rewards provides proactive, quantifiable, professional<br />

Human Resources, Health, Wellness, Safety and<br />

Tra<strong>in</strong><strong>in</strong>g Solutions to keep you competitive ahead of<br />

today's and tomorrow's bus<strong>in</strong>ess demands.<br />

http://www.beyondrewards.ca<br />

lbard@beyondrewards.ca<br />

Black Belt Schools<br />

Paul Simoes<br />

1221 K<strong>in</strong>g Street East <strong>Cambridge</strong> ON N3h 3P9<br />

(519) 230-9301<br />

Our mission at Black Belt Schools is to act as mentors<br />

that educate and motivate our students to reach their<br />

<strong>in</strong>dividual goals through the use of Martial Arts.<br />

blackbeltschoolscambridge@hotmail.com<br />

Blackcar Waterloo Region Ltd.<br />

Dave Brubacher<br />

75 Gail Street <strong>Cambridge</strong> ON N1R 4M4<br />

(519) 888-1008<br />

Affordable luxury Chauffeur driven L<strong>in</strong>coln Towncar,<br />

Executive stretch sedans. 24 hour service to any airport.<br />

Corporate and social transportation. Local or out of town.<br />

http://www.blackcarwaterloo.com<br />

daveb@blackcarwaterloo.com<br />

Brentwood Livery-The Limous<strong>in</strong>e People<br />

Brent Ferguson<br />

77 Well<strong>in</strong>gton Street South Kitchener ON N2G 2E6<br />

(519) 741-5700<br />

The Brentwood Service Difference: We help you create<br />

unforgettable memories <strong>in</strong> prist<strong>in</strong>e luxury with professional<br />

uniformed and experienced chauffeurs every time!<br />

That is our guarantee. Choose from sedans, stretch's,<br />

SUV's and Limobus' for 30 passengers.<br />

http://www.brentwoodlivery.ca<br />

brent@brentwoodlivery.ca<br />

<strong>Cambridge</strong> Investigation Services (C.I.S.)<br />

Glen Ireland<br />

75 Dundas Street P.O. Box 27006 <strong>Cambridge</strong> ON N1R 8h1<br />

(519) 716-2741<br />

C.I.S. specializes <strong>in</strong> <strong>in</strong>surance, legal, W.S.I.B and domestic<br />

assistance <strong>in</strong>vestigations. Fully <strong>in</strong>sured and licenced<br />

<strong>in</strong>vestigators. The agency offers free consultations and<br />

competitive rates.<br />

http://www.cambridge<strong>in</strong>vestigatonservices.com<br />

glen_cis@sympatico.ca<br />

Canpages<br />

Courtney Hance<br />

240 Holiday Inn Drive Unit F <strong>Cambridge</strong> ON N3C 3X4<br />

(519) 651-0185<br />

Canpages is Canada's fastest grow<strong>in</strong>g local search<br />

company. Provid<strong>in</strong>g a multimedia platform that focuses<br />

on relevant, local results. Canpages offers many choices<br />

with onl<strong>in</strong>e, pr<strong>in</strong>t and mobile options.<br />

http://www.canpages.ca<br />

courtney.hance@canpages.ca<br />

Cool Team Service Corp.<br />

Dan O'Brien<br />

615 Speedvale Avenue Guelph ON N1E 6S5<br />

(519) 836-0390<br />

Cool Team is a service provider <strong>in</strong> the commercial, <strong>in</strong>dustrial,<br />

and <strong>in</strong>stitutional sector as a service and <strong>in</strong>stallation<br />

contractor for A/C. boilers, production heaters, ovens<br />

energy managment consultations and design ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g<br />

with multi-licensed T.S.S.A. certifed trades persons<br />

throughtout Southwestern Ontario.<br />

http://www.coolteam.com<br />

dan@coolteam.com<br />

Curves<br />

Nellie Samms<br />

800 Frankl<strong>in</strong> Blvd. Unit C9-10 <strong>Cambridge</strong> ON N1R 7Z1<br />

(519) 623-1177<br />

The World's largest women's fitness and weight loss<br />

franchise. Just 30 m<strong>in</strong>utes three times a week will br<strong>in</strong>g<br />

real results.<br />

samms@sympatico.ca<br />

Debbie MacKay, Chartered Accountant<br />

Debbie MacKay<br />

<strong>Cambridge</strong> ON N1P 1C8<br />

(519) 239-3620<br />

F<strong>in</strong>ancial statement preparation, personal and corporate<br />

tax returns, bookkepp<strong>in</strong>g and computerized account<strong>in</strong>g<br />

systems implemetation ( Quickbooks, simply account<strong>in</strong>g)<br />

for owner managed bus<strong>in</strong>ess. By appo<strong>in</strong>tment only<br />

dmackay@bell.net<br />

Doon Valley Golf Course<br />

Kelly MacMillan<br />

500 Doon Valley Dr. Kitchener ON N2P 4R6<br />

(519) 741-2710<br />

Doon Valley is a scenic championship course located on<br />

the Grand River and features a variety of water hazards<br />

that augment the Savannah landscape of the wetlands.<br />

It <strong>in</strong>cludes 27 holes, driv<strong>in</strong>g range & a 9-hole chip & putt<br />

course.<br />

http://www.kitchenergolf.ca<br />

kelly.macmillan@kitchener.ca<br />

Dytrem Corporation<br />

Stephan Tremblay<br />

250 Dundas Street South #163 <strong>Cambridge</strong> ON N1R 8A8<br />

(519) 620-9828<br />

A provider of premium program management bus<strong>in</strong>ess<br />

support and strategic IT services.<br />

http://www.dytrem.com<br />

stephan@dytrem.com<br />

30 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


Filtervac International Inc.<br />

Milan Rybensky<br />

845 Boxwood Drive Kitchener ON N3E 1A4<br />

(519) 653-6464<br />

Manufactur<strong>in</strong>g of oil-re-condition<strong>in</strong>g systems.<br />

http://www.filtervac.com<br />

milan@filtervac.com<br />

Floor Restore<br />

William Large<br />

74 Tottenham Street Kitchener ON N2R 1V2<br />

(519) 893-9826<br />

Hardwood floor<strong>in</strong>g ref<strong>in</strong>ish<strong>in</strong>g and <strong>in</strong>stallation.<br />

http://www.floorrestore.ca<br />

floor_restore@yahoo.com<br />

G<strong>in</strong>o's Pizza<br />

C<strong>in</strong>dy Zhang<br />

180 Holiday Inn Drive <strong>Cambridge</strong> ON N3C 1Z4<br />

(519) 651-0446<br />

We take care of our customers. We provide hot and fresh<br />

pizza and w<strong>in</strong>gs both take out and delivery.<br />

centrehand@hotmail.com<br />

Golden Triangle AngelNet<br />

Rob Douglas<br />

19 Thorne Street Suite #306 <strong>Cambridge</strong> ON N1R 1S3<br />

(519) 740-7550<br />

Angel <strong>in</strong>vestor network designed to br<strong>in</strong>g together earlystage<br />

companies <strong>in</strong> need of f<strong>in</strong>anc<strong>in</strong>g with Angel <strong>in</strong>vestors<br />

look<strong>in</strong>g for promis<strong>in</strong>g entrpreneurial opportunities.<br />

http://www.goldentriangleangelnet.ca<br />

rob@goldentriangleangelnet.ca<br />

GP Services<br />

G<strong>in</strong>a Prelic<br />

411 Bernay Drive Waterloo ON N2T 2X5<br />

(519) 886-9302<br />

Services for small bus<strong>in</strong>ess owners <strong>in</strong> Waterloo Region for<br />

Bookkeep<strong>in</strong>g needs <strong>in</strong>clud<strong>in</strong>g payroll, government remittance,<br />

tax preparations, small bus<strong>in</strong>ess start up and more.<br />

gprelic9302@sympatico.ca<br />

Guelph-<strong>Cambridge</strong> Sudden Values<br />

Laurie Coates<br />

400 Waterloo Ave. Suite 401 Guelph ON N1R 7H9<br />

(519) 265-0801<br />

We provide complete end-to-end service for market<strong>in</strong>g<br />

bus<strong>in</strong>esses locally. Our unique approach enables <strong>in</strong>creased<br />

revenues through effective TARGET MARKETING<br />

to exist<strong>in</strong>g and prospective customers <strong>in</strong> your community.<br />

l.coates@suddenvalues.com<br />

Homes By Owner<br />

Donna Hamilton<br />

54-10 Isherwood Ave. <strong>Cambridge</strong> ON N1R 8L6<br />

(519) 239-9194<br />

Home Owners can market their home on Waterloo<br />

Homes By Owner, there are 995 affiliate offices, 1 million<br />

hits on our website per day. Been around s<strong>in</strong>ce 1994.<br />

With 29 years of real estate experience this owner can<br />

help you market your home without pay<strong>in</strong>g 5 to 6% at<br />

only $599.<br />

http://www.homesbyowner.com<br />

WaterlooHomesByOwner@golden.net<br />

www.cambridgechamber.com<br />

NEW MEMBERS<br />

IQ <strong>Bus<strong>in</strong>ess</strong> Events<br />

Shelley Sparrow<br />

3395 American Drive Unit 1 Mississauga ON L4V 1T5<br />

(416) 213-0123<br />

Debut Global is a full service conference management<br />

and <strong>in</strong>centive travel company deliver<strong>in</strong>g better results for<br />

your bus<strong>in</strong>ess. Whether its an annual conference, educational<br />

forum, <strong>in</strong>centive trip, custom event, product launch<br />

, road show, theme and concept development, creative<br />

strategy, mechandise program or tease campaign.<br />

shelley.sparrow@iqbe.ca<br />

Just 4 You Home Inspections-Russell Loughr<strong>in</strong><br />

Russell Loughr<strong>in</strong><br />

381 Ed<strong>in</strong>burgh Road South Unit 501 Guelph ON N1G 3J7<br />

(519) 221-9998<br />

Home improvement <strong>in</strong>spections, P.D.I. <strong>in</strong>spections for<br />

new homes. Trouble shoot<strong>in</strong>g <strong>in</strong>spections.<br />

just4uhome<strong>in</strong>spections@gmail.com<br />

Kim Greeley-RE/MAX Tw<strong>in</strong> City Realty Inc.<br />

Kim Greeley<br />

1400 Bishop Street North <strong>Cambridge</strong> ON N1R 6W8<br />

(519) 740-3690<br />

Market<strong>in</strong>g your home for all its worth.<br />

http://www.realestatecambridge.com<br />

kim@realestatecambridge.com<br />

Mango Chutney<br />

Shivdeep Walia<br />

116 Zieman Cresecent <strong>Cambridge</strong> ON N1T 2H5<br />

(519) 260-0798<br />

Restaurant with Indian Cuis<strong>in</strong>e<br />

http://www.mangochutney.ca<br />

waliashiveep@hotmail.com<br />

Margaret Whittet Tours<br />

Margaret Whittet<br />

1225 K<strong>in</strong>g Street East <strong>Cambridge</strong> ON N3H 3P9<br />

(519) 650-2643<br />

Motorcoach tours.<br />

http://www.margaretwhittettours.com<br />

margaret@margaretwhittettours.com<br />

McLaren Press Gaphics<br />

Brad Marple<br />

1Langford Drive PO Box 1018 Bracebridge ON P1V 1V2<br />

(705) 641-1511<br />

Cold web and sheet fed pr<strong>in</strong>ter wtih b<strong>in</strong>dery.<br />

http://www.mclarenpress.com<br />

brad@mclarenpress.com<br />

Midnight Sun Tann<strong>in</strong>g Studio<br />

Deborah Farrell-Forth<br />

525 Heslpeler Road <strong>Cambridge</strong> ON N1R 6J2<br />

(519) 623-8267<br />

http://www.midnightsunguelph.com<br />

midnightsun.guelph@sympatico.ca<br />

Molly Maid<br />

Matt Seebach<br />

<strong>Cambridge</strong> ON<br />

(519) 620-4411<br />

We provide guaranteed residential and commercial<br />

clean<strong>in</strong>g.<br />

cambridge@mollymaid.ca<br />

NextEnergy<br />

Jim Hill<br />

66 Lawrey Avenue South <strong>Cambridge</strong> ON N1R 4Z8<br />

(519) 575-0264<br />

We are a Canadian company with a compehensive<br />

<strong>in</strong>ventory of the f<strong>in</strong>est quality geothermal products<br />

stocked conven<strong>in</strong>tly <strong>in</strong> our warehouse <strong>in</strong> Elmira. We are<br />

dedicated to geothermal education for the public and our<br />

dealer network.<br />

http://www.nextenergy.ca<br />

jhill@nextenergy.ca<br />

Norton Global Media Inc.<br />

Ken Norton<br />

19 Thorne Street <strong>Cambridge</strong> ON N1R 5<br />

(519) 721-7425<br />

Onl<strong>in</strong>e market<strong>in</strong>g <strong>in</strong>formation and education portholes.<br />

We are currently focused on the Japanese market but<br />

plan to expand more globally soon.<br />

http://www.nortonls.com<br />

ken_norton@nortonls.com<br />

One Step At A Time Inspection Services<br />

Jan Klaassen<br />

41 Ball Avenue <strong>Cambridge</strong> ON N1R 2A2<br />

(519) 740-0289<br />

Provid<strong>in</strong>g home and mould <strong>in</strong>spections, new home<br />

<strong>in</strong>spections, pre-open house <strong>in</strong>spections, relocation<br />

services.<br />

jk568@hotmail.com<br />

Practica Ltd.<br />

Henry Strub<strong>in</strong><br />

225 Elg<strong>in</strong> Street North #4 <strong>Cambridge</strong> ON N1R 7H9<br />

(519) 624-9001<br />

Practica sells dispensers and waste b<strong>in</strong>s which conta<strong>in</strong>s<br />

pick -up bags for do waste.<br />

http://www.practica.ca<br />

henry@practica.ca<br />

Rampart Group Ltd<br />

Robert Young<br />

234 Lancaster St. W. Kitchener ON N2H 4V1<br />

(226) 220-0472<br />

IT services-bus<strong>in</strong>ess services.<br />

http://www.rampartgrp.com<br />

robert@rampartgrp.com<br />

Refai Traders Canada Inc.<br />

Nadim Refai<br />

435-425 Hespeler Road <strong>Cambridge</strong> ON N1R 8J6<br />

(519) 721-4200<br />

Import/Export computers, laptops, accessories, Germents<br />

Cosmetics-"LaCure" Dead Sea Products-Exclusive agent<br />

for North and South America.<br />

http://www.refaitraders.com<br />

nadim@refaitraders.com<br />

Reliance Consult<strong>in</strong>g<br />

Sukhdev Kalsi<br />

605 Trico Drive <strong>Cambridge</strong> ON N3H 5D2<br />

(519) 574-1917<br />

Provide product /process design services, outsourc<strong>in</strong>g<br />

and SR &ED consult<strong>in</strong>g services.<br />

skalsi@relianceconsult.com<br />

Spr<strong>in</strong>g 2010<br />

31


Research <strong>in</strong> Motion<br />

Laura Richards<br />

185 Columbia Street West Waterloo ON N2E 1A9<br />

(519) 888-7465<br />

Research <strong>in</strong> Motion (RIM) is the designer and manufacturer<br />

of the award w<strong>in</strong>n<strong>in</strong>g Blackberry Smartphone, used<br />

by millions of people around the world. The company<br />

also creates solutions for the worldwide mobile communications<br />

market, <strong>in</strong>clud<strong>in</strong>g the software that allows<br />

the Blackberry Smartphone to provide mobile access to<br />

email, applications, media and <strong>in</strong>ternet.<br />

http://www.rim.com<br />

lrichards@rim.com<br />

Rockway Golf Course<br />

Kelley Schell<br />

625 Rockway Drive Kitchener ON N2G 3B5<br />

(519) 741-2583<br />

Rockway Golf Course offers outstand<strong>in</strong>g services and facilities.<br />

The beautifully landscaped 18-hole par 70 course<br />

features many natural challenges and fairways l<strong>in</strong>ed with<br />

mature trees.<br />

http://www.kitchenergolf.ca<br />

kelley.schell@kitchener.ca<br />

Sarah Hawthorn, ND Naturopathic Doctor<br />

Sarah Hawthorn<br />

201 C Preston Parkway <strong>Cambridge</strong> ON N1H 3W4<br />

(519) 653-2101<br />

Primary healthcare system that mixes modern scientific<br />

knowledge with traditional and natural forms of medic<strong>in</strong>e.<br />

We implement diet and lifestyle changes along<br />

with natural therapies such as botnical medic<strong>in</strong>e, cl<strong>in</strong>ical<br />

nurtrition, hypotherapy, homeopath, physical medic<strong>in</strong>e<br />

and traditional Ch<strong>in</strong>ese medic<strong>in</strong>e/acupuncture.<br />

http://www.sarahhawthorn.com<br />

shawthorn.nd@gmail.com<br />

Spirited Leaders Corporation<br />

Cecil Hayes<br />

490 Dutton Drive Suite C6 Waterloo ON N2L 6H7<br />

(519) 886-6522<br />

Spirited leaders is focused on educat<strong>in</strong>g and develop<strong>in</strong>g<br />

entrepreneurial leaders through our practical approach<br />

to strategic plann<strong>in</strong>g coupled with tactical execution of<br />

plans that drive results.<br />

http://www.spiritedleaders.ca<br />

cecil@spiritedleaders.ca<br />

SRED Research Innovations Inc.<br />

John MacMillan<br />

199 Sag<strong>in</strong>aw Parkway Unit 12 <strong>Cambridge</strong> ON N1T 1T9<br />

(226) 218-0239<br />

Tax consult<strong>in</strong>g specific to credits and grants.<br />

http://www.sred<strong>in</strong>novations.ca<br />

jmacmillan@sred<strong>in</strong>novations.ca<br />

Symtec Specialty Alloys<br />

Hopeton D'Aquilar<br />

665 Boxwood Drive <strong>Cambridge</strong> ON N3E 1B4<br />

(519) 650-4231<br />

Specialty metals-supplier of all types of metal <strong>in</strong>clud<strong>in</strong>g<br />

sta<strong>in</strong>less, carbon, alum<strong>in</strong>um, sheet, plate laser, waterjet,<br />

plasma and saw cutt<strong>in</strong>g applications.<br />

http://www.supalloy.com<br />

hdaguilar@symtecalloys.com<br />

NEW MEMBERS<br />

Synergy Human Resources Inc.<br />

Dianne McPhail<br />

44 Forest Road <strong>Cambridge</strong> ON N1S 3B5<br />

(519) 221-8721<br />

Synergy Human Resources Inc. offers a full range of HR<br />

consult<strong>in</strong>g services, <strong>in</strong>clud<strong>in</strong>g day to day adm<strong>in</strong>istration,<br />

benfits, policies and procedures, employee handbook<br />

writ<strong>in</strong>g, legislative compliance, OH&S compensation,<br />

organizational effectiveness, performance management<br />

and implentation plus start ups.<br />

http://www.synergyhr.ca<br />

<strong>in</strong>fo@synergyhr.ca<br />

Ten Star F<strong>in</strong>ancial Services-David Gyurits<br />

David Gyurits<br />

36 Critcher Avenue <strong>Cambridge</strong> ON N1T 2C5<br />

(519) 590-8861<br />

We specialize <strong>in</strong> work<strong>in</strong>g with bus<strong>in</strong>ess owners and<br />

professionals. We provide a full range of <strong>in</strong>vestment<br />

products <strong>in</strong>clud<strong>in</strong>g RRSP's, mutual and segragated funds,<br />

group benefits, <strong>in</strong>dividual pension plans. life, disability,<br />

critical illness and bus<strong>in</strong>ess <strong>in</strong>surance.<br />

http://www.tenstarcambridge.com<br />

david@tenstarcambridge.com<br />

The Benefit Guys<br />

John Kovats<br />

7-110 Beasley Cres. <strong>Cambridge</strong> ON N1T 1T5<br />

(519) 622-3347<br />

Independent Insurance Broker that looks after people<br />

and employee needs, such as disability , health, dental,<br />

mortgage <strong>in</strong>surance, and etc.<br />

http://www.thebenefitguys.ca<br />

john.k@thebenefitguys.ca<br />

Torbram Electric Supply<br />

Sheila Greydanus<br />

11 - 1111 Frankl<strong>in</strong> Blvd. <strong>Cambridge</strong> ON N1R 8B5<br />

(519) 622-6899<br />

Distributors of electrical products.<br />

http://www.torbramelectric.com<br />

sgreydanus@torbramelectric.com<br />

Treasure Venture<br />

Mark Draak<br />

30 Hatt Street Dundas ON N9H 2E8<br />

(905) 627-2374<br />

Treasureventure™ – The Adventure Festival! June<br />

12, ra<strong>in</strong> or sh<strong>in</strong>e, at Rockton Fairgrounds… Experience<br />

Biketrials stunt rid<strong>in</strong>g by two of Canadaâ€s best; an<br />

authentic Medieval Joust<strong>in</strong>g Tournament; get up close<br />

and personal with mammals, reptiles and birds of prey;<br />

learn how to Geocache, metal detect and pan for gold;<br />

challenge the climb<strong>in</strong>g wall; kids experience the thrill of<br />

the throttle with Rid<strong>in</strong>g Adventures by Yamaha; enjoy<br />

live bands and buskers; step back <strong>in</strong> time with historical<br />

collections, displays, live auctions and Archeology<br />

demonstrations; PLUS kids adventureland, wagon rides,<br />

antique & adventure marketplace, and so much more....<br />

Itâ€s your ticket to adventure!<br />

Vendor <strong>in</strong>quiries welcome.<br />

http://www.treasureventure.ca<br />

mdraak@treasureventure.ca<br />

Willms Landscap<strong>in</strong>g<br />

Mark Willms<br />

19 Southerland Walk Kitchener ON N2R 1C5<br />

(519) 496-2884<br />

Willms Landscap<strong>in</strong>g does the garden creation, mulch<strong>in</strong>g,<br />

plant<strong>in</strong>g, and lawn cutt<strong>in</strong>g.<br />

mwillms15@hotmail.com<br />

Work & Casual Wear Distributor<br />

Ali Omar<br />

2411 Eagle Street North Unit 3 <strong>Cambridge</strong> ON N3H 4R7<br />

(519) 650-3604<br />

Workwear, safety wear, casual wear, promotional wear,<br />

uniforms and manufacturers of quality corporate custom<br />

embroidery.<br />

http://www.workcasualwear.ca<br />

ali@workcasualwear.ca<br />

VISIT OUR<br />

WEBSITE TODAY<br />

FOR THE LATEST<br />

INFORMATION ON BUSINESS<br />

IN OUR REGION<br />

www.cambridgechamber.com<br />

32 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


CHECK THIS OUT! The <strong>Chamber</strong> Group Insurance Plan<br />

The <strong>Cambridge</strong> <strong>Chamber</strong> of Commerce has sponsored comprehensive group <strong>in</strong>surance benefits s<strong>in</strong>ce 1973 to assist members <strong>in</strong><br />

acquir<strong>in</strong>g this valuable protection at a preferred cost.<br />

The PLAN <strong>in</strong>cludes all of the customary group benefits and is both marketed and adm<strong>in</strong>istered locally by BGM F<strong>in</strong>ancial Services Limited.<br />

The popularity of the PLAN cont<strong>in</strong>ues to grow each year, with over 300 firms and over 1,400 employees presently<br />

<strong>in</strong>sured. Company sizes range from 1 to 120 <strong>in</strong>sureds, attest<strong>in</strong>g to the PLAN’s ability to offer cost sav<strong>in</strong>gs and still<br />

meet the vary<strong>in</strong>g plan design needs of local bus<strong>in</strong>esses.<br />

What do participants say about the <strong>Chamber</strong>’s Group Plan?<br />

“ In 10 years of be<strong>in</strong>g on the plan, I never experienced a problem that wasn’t handled efficiently.”<br />

“ Very satisfied with your services...Staff are always extremely helpful, efficient and friendly.”<br />

“ BGM is extremely knowledgeable and responsive - No question goes unanswered.”<br />

“ Great people-great service.”<br />

“ Excellent-what's left to say.”<br />

“ Do<strong>in</strong>g a great job.”<br />

www.cambridgechamber.com<br />

"Need a Spr<strong>in</strong>g Clean<strong>in</strong>g?"<br />

"Need a Spr<strong>in</strong>g Clean<strong>in</strong>g?"<br />

“ We are very happy with our representative-she displays an excellent rapport<br />

with the customers.”<br />

“ We are very satisfied with your services and representatives.”<br />

“ Very pleased with the services BGM provides.”<br />

Krown Body Ma<strong>in</strong>tenance<br />

131 Sheldon Drive #18<br />

<strong>Cambridge</strong>, ON N1R 6S2<br />

(519) 740-2584<br />

krowncambridge@bellnet.ca<br />

www.krown.com/<br />

Tw<strong>in</strong>kle 'n' Sh<strong>in</strong>e<br />

It's Houseclean<strong>in</strong>g time!!<br />

519-240-6658 / 888-544-4462<br />

IT'S A SIMPLE PROCESS TO COMPARE THE CHAMBER PLAN TO WHAT YOU NOW HAVE<br />

AND THERE IS NO COST OR OBLIGATION IN DOING SO!<br />

Canada's #1 rust control company. Spr<strong>in</strong>g<br />

and summer are the best times to protect<br />

your vehicle from rust! Come and take<br />

advantage of our spr<strong>in</strong>g special, $15.00 off<br />

regular retail price for the month of April.<br />

Call for appo<strong>in</strong>tment.<br />

"The name says it all. Need any helpful<br />

clean<strong>in</strong>g tips, just email me at<br />

G<strong>in</strong>a19653@hotmail.com<br />

In the bus<strong>in</strong>ess of clean<strong>in</strong>g s<strong>in</strong>ce 1992."<br />

FOR MORE INFORMATION CONTACT Jessica Alexopoulos at BGM F<strong>in</strong>ancial Services Limited 519-623-7707.<br />

Spr<strong>in</strong>g 2010<br />

33


Number one problem for the past twenty years , the road system<br />

and mov<strong>in</strong>g traffic through the city which no amount of "roundabouts"<br />

will solve.<br />

Marc Jowett, Project Manager JKM Custom Fabricat<strong>in</strong>g Inc.<br />

The number one issue to me is taxes. While bus<strong>in</strong>esses close and<br />

employers shed jobs the City, the Region, the School Boards, the<br />

Prov<strong>in</strong>cial and Federal Governments are all rais<strong>in</strong>g taxes. How<br />

about lower<strong>in</strong>g the cost of Government for a change. Freeze the<br />

salaries of all Civil Servants, cut operat<strong>in</strong>g budgets, lower staff<strong>in</strong>g<br />

levels; elim<strong>in</strong>at<strong>in</strong>g some services. We don’t need to be spend<strong>in</strong>g<br />

tax money on a theatre, we certa<strong>in</strong>ly don’t need to spend tax<br />

money on Light Rail because we have empty busses runn<strong>in</strong>g<br />

around <strong>Cambridge</strong>. If Alex Moustakis can’t operate his bus<strong>in</strong>ess<br />

profitably then I don’t need to support it (that’s right his bus<strong>in</strong>ess)<br />

with my tax dollars. I challenge Governments to do what<br />

bus<strong>in</strong>esses have had to do, look for cheaper and more efficient<br />

ways of operat<strong>in</strong>g. Can private security firms take over some of<br />

the polic<strong>in</strong>g duties, do we need to pay firefighters to sleep, can<br />

we deliver welfare better so 85 cents on every tax dollar doesn’t<br />

go to adm<strong>in</strong>istration? Lets elim<strong>in</strong>ate all subsidies regardless of<br />

the cause. Why did we need to build a new City Hall <strong>in</strong> <strong>Cambridge</strong><br />

when there is plenty of Commercial space? The bigger the<br />

build<strong>in</strong>g the more civil servants it will hold.<br />

Col<strong>in</strong> MacGregor, Taft Consult<strong>in</strong>g<br />

Mak<strong>in</strong>g the hospital susta<strong>in</strong>able and City Roads<br />

Liz Roth, Director of Market<strong>in</strong>g and Sales WellServe Health<br />

Care Management<br />

MEMBERS SPEAK OUT<br />

With the Fall municipal election this year what is the number one issue on the table for residents of <strong>Cambridge</strong>?<br />

I feel the number one issue will be the Drayton Festival; not<br />

because residents are necessarily aga<strong>in</strong>st it, but because they<br />

don't feel <strong>Cambridge</strong> can afford it at this time. Many, many<br />

voters I have spoken with are upset that taxes are go<strong>in</strong>g up and<br />

Council has passed this committment to build the theatre.<br />

Lary Turner, Chair Hespeler Heritage Centre.<br />

As a new resident <strong>in</strong> <strong>Cambridge</strong> and hav<strong>in</strong>g just taken the plunge<br />

and opened a new bus<strong>in</strong>ess <strong>in</strong> the Galt area, my thoughts are that<br />

the community needs to see themselves <strong>in</strong> a positive light - there<br />

is just so much here that has the potential for build<strong>in</strong>g a great<br />

community if only people will stop say<strong>in</strong>g that <strong>Cambridge</strong> is just<br />

this or that. We are truly what we th<strong>in</strong>k and if we th<strong>in</strong>k big, it will<br />

happen and if we th<strong>in</strong>k small that too will happen. The biggest<br />

issue for me at all levels of government is f<strong>in</strong>d<strong>in</strong>g those leaders<br />

who can speak to a vision and help us to achieve that vision. Of<br />

course, I hope that the community will embrace a new theatre<br />

and welcome Drayton Enterta<strong>in</strong>ment. This won't be the only<br />

answer to <strong>Cambridge</strong> achiev<strong>in</strong>g its full potential, but will go a<br />

long way to mak<strong>in</strong>g that happen.<br />

Wendi Yates , C'est Cheese Please<br />

Plann<strong>in</strong>g for effective growth<br />

Paul J. Ol<strong>in</strong>ski, Manager, Tra<strong>in</strong><strong>in</strong>g & Development<br />

Babcock & Wilcox Canada<br />

34 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


Member-to-Member Discounts<br />

A <strong>Chamber</strong> membership has many benefits <strong>in</strong>clud<strong>in</strong>g Visa and Mastercard merchant discounts. The <strong>Cambridge</strong><br />

<strong>Chamber</strong> has secured member-to-member discounts from a number of area bus<strong>in</strong>esses <strong>in</strong>clud<strong>in</strong>g:<br />

• ADT Security Services<br />

519-650-8820<br />

• Allstate Insurance Company<br />

15% off home and auto<br />

<strong>in</strong>surance premiums. Call for a<br />

quote & chance to w<strong>in</strong> a $1000<br />

Home Depot gift card<br />

519-622-8877<br />

• AMJ Campbell Van L<strong>in</strong>es<br />

Free Aeroplan & Sear’s po<strong>in</strong>ts,<br />

10% off local & 65% off long<br />

distance moves<br />

519-220-1900 ext. 223<br />

• ATG Jewellery Outlet<br />

20% off for <strong>Chamber</strong> members<br />

519-620-1667<br />

• Beauty For You Salon/Spa<br />

(Best Western)<br />

20% off for <strong>Chamber</strong> members<br />

519-623-4600 ext. 7116<br />

• Blackcar Waterloo Region<br />

$10 off your airport transportation<br />

for <strong>Chamber</strong> members<br />

519-888-1008 and his web<br />

www.blackcarwaterloo.com.<br />

• <strong>Cambridge</strong> Carpet Clean<strong>in</strong>g<br />

15% off residential carpet &<br />

upholstery<br />

519-622-6888<br />

• <strong>Cambridge</strong> CruiseShipCenters<br />

Earn $25-$75 per stateroom<br />

<strong>in</strong> ship board credits on<br />

any cruise booked through<br />

<strong>Cambridge</strong> CruiseShipCenters<br />

519-624-4449<br />

• <strong>Cambridge</strong> Insurance<br />

Save up to 40% on home &<br />

auto <strong>in</strong>surance<br />

519-653-6072<br />

• Canada Brokerl<strong>in</strong>k Inc.<br />

Preferred pric<strong>in</strong>g for all<br />

<strong>Chamber</strong> members<br />

519-841-0472<br />

www.cambridgechamber.com<br />

• Canadian Red Cross<br />

15% off standard first aid<br />

course<br />

519-621-1840<br />

• CJ’s Express Plumb<strong>in</strong>g &<br />

Heat<strong>in</strong>g Ltd.<br />

10% discount on materials<br />

519-621-3111<br />

• Classic Designs<br />

10% off retail price of any of<br />

our products<br />

519-580-0176<br />

• Coldwell Banker Maximum<br />

Results Real Estate Services<br />

Aeroplan miles or a free 1-year<br />

home warranty<br />

519-624-9222<br />

• Corus Enterta<strong>in</strong>ment Inc.<br />

Buy 2 get 1 free onl<strong>in</strong>e banner<br />

ads<br />

519-621-7510 ext. 225<br />

• Curves<br />

No Jo<strong>in</strong><strong>in</strong>g Fee for Members,<br />

3 <strong>Cambridge</strong> clubs to choose<br />

from<br />

519-653-0007 / 519-620-4522<br />

519-623-1177<br />

• Deverall, Calma & Associates<br />

Guaranteed sav<strong>in</strong>gs on Group<br />

Life & Health Plans<br />

519-741-1259<br />

• Direct Office Equipment<br />

15% off to <strong>Chamber</strong> members<br />

519-585-7772<br />

• ESSO Discount Program<br />

Call <strong>Chamber</strong> office<br />

519-622-2221 ext. 2226<br />

• Go Energy<br />

Great sav<strong>in</strong>gs for members<br />

519-888-0335<br />

• Grand & Toy<br />

Save up to 80%<br />

519-746-3500<br />

MEMBERSHIP BENEFITS<br />

• Gray Matter IT<br />

10% discount on service to<br />

<strong>Chamber</strong> Members<br />

519-746-3500<br />

• Health E Guide<br />

5% off service fees for<br />

<strong>Chamber</strong> members<br />

519-654-8350<br />

• Holiday Inn <strong>Cambridge</strong><br />

Fitness centre & rooms<br />

519-658-4601<br />

• INS<br />

Take advantage of our<br />

<strong>Chamber</strong> program on Konica-<br />

M<strong>in</strong>olta multi-functional<br />

bus<strong>in</strong>ess solutions<br />

519-746-0631<br />

• Just 4 You Home Inspections<br />

$45.00 off Home Inspection for<br />

<strong>Chamber</strong> Members<br />

519-221-9998<br />

• Karen Junek<br />

<strong>Cambridge</strong> Dental Hygiene Inc.<br />

25% off first visit<br />

226-218-3384<br />

• KAS Personnel Services<br />

$100 off first <strong>in</strong>voice to<br />

<strong>Chamber</strong> members<br />

519-622-7788<br />

• Kelly’s Rent A Car<br />

10% discount on rental of cars,<br />

trucks and m<strong>in</strong>i-vans, as well<br />

as auto detail<strong>in</strong>g<br />

519-650-2608<br />

• Krajewski Gallery & Studio<br />

15% off framed art (exclud<strong>in</strong>g<br />

orig<strong>in</strong>als) www.ourart4u.com<br />

519-622-5927<br />

• Magnet Signs <strong>Cambridge</strong><br />

Special price of $165/month +<br />

permit for members<br />

519-740-3300<br />

Free Services:<br />

• Small <strong>Bus<strong>in</strong>ess</strong> Info<br />

• <strong>Bus<strong>in</strong>ess</strong> Plann<strong>in</strong>g Consults<br />

• Market Research Assistance<br />

Also Available:<br />

• Mortgage Alliance Maximum<br />

Results F<strong>in</strong>ancial Services Inc.<br />

Preferred pric<strong>in</strong>g for all<br />

<strong>Chamber</strong> members<br />

519-624-9222<br />

• Mortgage Intelligence<br />

$225 off legal & home<br />

<strong>in</strong>spection costs. (Restrictions<br />

apply)<br />

519-624-4828<br />

• Natura World Retail Outlet<br />

15% off all beds, mattresses,<br />

duvets, and everyth<strong>in</strong>g else<br />

519-650-8820<br />

• Nebs <strong>Bus<strong>in</strong>ess</strong> Products Ltd.<br />

No setup fees onl<strong>in</strong>e - Referral<br />

code C230<br />

www.payweb.ca<br />

• OE Canada Inc.<br />

Discounts on digital imag<strong>in</strong>g<br />

solutions: scann<strong>in</strong>g, copy<strong>in</strong>g,<br />

fil<strong>in</strong>g, fax<strong>in</strong>g and MFP’s<br />

519-579-1463 ext. 203<br />

• Packet-Tel<br />

3 months free <strong>in</strong>ternet with a 1<br />

year contract<br />

519-579-4507<br />

• Prior Resource Group<br />

$500 credit towards your 1st<br />

permanent order, call today<br />

519 570-1100<br />

• PropertyGuys.com<br />

$100 off any Full Service<br />

List<strong>in</strong>g<br />

519-208-6204<br />

• Recognition Rewards<br />

Enterprises<br />

Discounts available for<br />

members<br />

519-656-1066<br />

• Richard Qu<strong>in</strong>nell - Mortgage<br />

We will pay for your home<br />

<strong>in</strong>spection, call Richard<br />

Qu<strong>in</strong>nell<br />

519-658-5249<br />

50 Dickson St., First Floor, <strong>Cambridge</strong> 519.740.4615 www.waterlooregionsmallbus<strong>in</strong>ess.com<br />

• Resource Library<br />

• Public Access Computers<br />

• Youth Programs<br />

Prov<strong>in</strong>cial <strong>Bus<strong>in</strong>ess</strong> Registration • Sem<strong>in</strong>ars • Centre Membership<br />

• Sanderson Centre<br />

15% off any ‘Sanderson Centre<br />

Presents Performance’<br />

ecox@brantford.ca<br />

msharpe@brantford.ca<br />

• Solution One Heat<strong>in</strong>g & Cool<strong>in</strong>g<br />

10% discount to all members<br />

on service and repair.<br />

519-580-0176<br />

• TAHITIAN NONI<br />

25% off for <strong>Chamber</strong> members<br />

519-622-9720<br />

• The Blitz 20 M<strong>in</strong>ute Total<br />

Fitness For Men<br />

15% discount on monthly<br />

memberships<br />

519-624-0344<br />

• Tutor Doctor<br />

10% off any of our tutor<strong>in</strong>g<br />

packages. Contact Ryan<br />

Moore.<br />

rmoore@tutordoctor.com<br />

http://tutordoctorca6-px.rtrk.<br />

ca/tri-cities/<br />

• Tw<strong>in</strong>kle 'n' Sh<strong>in</strong>e<br />

50% Discount on every fourth<br />

Office/House Clean<strong>in</strong>g<br />

519-240-6658<br />

• Two Blonds and a Brunette<br />

10% discount for <strong>Chamber</strong><br />

members<br />

519-463-5129<br />

• U Are Beautiful<br />

15% discount on Hilites<br />

519-620-0033<br />

• Your Choice Personal<br />

Communications<br />

Special rate plans for <strong>Chamber</strong><br />

Members and discounts on<br />

accessories.<br />

kjenn<strong>in</strong>gs@cellphone.ca<br />

519-240-0041<br />

Spr<strong>in</strong>g 2010<br />

35


36 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010


The <strong>Bus<strong>in</strong>ess</strong> Realities of HST <strong>in</strong><br />

Ontario & British Columbia<br />

By Steven Van Alst<strong>in</strong>e<br />

Effective July 1, 2010, the prov<strong>in</strong>ces of Ontario and British Columbia<br />

have agreed to implement a harmonized sales tax (HST). The<br />

new HST will replace the exist<strong>in</strong>g Goods and Services Tax (GST) and<br />

prov<strong>in</strong>cial sales tax, and will be adm<strong>in</strong>istered federally.<br />

At the time of publish<strong>in</strong>g, legislation to enact the HST had been<br />

passed <strong>in</strong>to law by the Governments of Canada and Ontario.<br />

Similar legislation will be <strong>in</strong>troduced shortly <strong>in</strong> BC and, subject to<br />

legislative approval, will also provide for the implementation of<br />

HST <strong>in</strong> British Columbia beg<strong>in</strong>n<strong>in</strong>g July 1, 2010.<br />

This change will fundamentally reform the two prov<strong>in</strong>ces’ tax<br />

systems and has significant implications for bus<strong>in</strong>esses. If you are a<br />

payroll professional with payrolls <strong>in</strong> Ontario or BC, you need to be<br />

aware how the HST will impact your work, as you are responsible<br />

for ensur<strong>in</strong>g your organization rema<strong>in</strong>s compliant.<br />

How HST Will Work. Beg<strong>in</strong>n<strong>in</strong>g July 1, 2010, the HST will be<br />

applied on most goods and services at a rate of 13% <strong>in</strong> Ontario (5%<br />

federal portion plus 8% prov<strong>in</strong>cial portion) and at a rate of 12% <strong>in</strong><br />

BC (5% federal portion plus 7% prov<strong>in</strong>cial portion). The HST will be<br />

adm<strong>in</strong>istered by the Canada Revenue Agency (CRA) and will use<br />

the same tax base and structure as the GST, with limited exceptions.<br />

Generally, the HST will apply to goods and services purchased on or<br />

after July 1, 2010. Dur<strong>in</strong>g the transition period, the HST will apply<br />

to amounts that are paid or payable on or after May 1, 2010, for<br />

goods and services that will be provided on or after July 1, 2010<br />

Once the HST is implemented, sales will cont<strong>in</strong>ue to be non-taxable<br />

for the prov<strong>in</strong>cial portion of the tax on books (<strong>in</strong>clud<strong>in</strong>g audio<br />

books), children's cloth<strong>in</strong>g and footwear, children's car seats and<br />

car booster seats, children’s diapers, fem<strong>in</strong><strong>in</strong>e hygiene products,<br />

pr<strong>in</strong>t newspapers, and qualify<strong>in</strong>g prepared foods and beverages<br />

sold for a total of $4.00 or less.<br />

HST & Report<strong>in</strong>g . There is no special requirement to register<br />

for the HST. <strong>Bus<strong>in</strong>ess</strong>es <strong>in</strong> Ontario and BC that are registered for<br />

the GST are automatically registered for the HST and will be required<br />

to collect and report the HST accord<strong>in</strong>g to their current GST<br />

fil<strong>in</strong>g frequency. Like under the federal GST, registered bus<strong>in</strong>esses<br />

that sell taxable or zero-rated goods and services will still be able<br />

to claim <strong>in</strong>put tax credits (ITCs) on their purchases for each report<strong>in</strong>g<br />

period.<br />

In addition, the CRA announced changes to the GST/HST report<strong>in</strong>g<br />

requirements on January 4, 2010. Under the proposed changes,<br />

GST/HST registrants (exclud<strong>in</strong>g charities) with greater than $1.5<br />

million <strong>in</strong> annual taxable supplies (<strong>in</strong>clud<strong>in</strong>g those of all their associates)<br />

would be required to file their GST/HST returns electronically<br />

for all report<strong>in</strong>g periods that end on or after July 1, 2010. The<br />

four electronic fil<strong>in</strong>g options are GST/HST Netfile, GST/HST Telefile,<br />

GST/HST EDI fil<strong>in</strong>g and remitt<strong>in</strong>g, and Internet File Transfer (GIFT).<br />

(In certa<strong>in</strong> situations, a registrant will be required to file electronically<br />

us<strong>in</strong>g a predeterm<strong>in</strong>ed option. (Cont<strong>in</strong>ued on page 38)<br />

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HST & Taxable Benefits. The remuneration—salaries, wages,<br />

allowances, gratuities and commissions—that employers pay to<br />

their employees are not subject to federal and prov<strong>in</strong>cial sales tax<br />

(GST/HST/PST/QST). However, the benefits they provide to their<br />

employees may be subject to sales tax. Generally, if a benefit is taxable<br />

for <strong>in</strong>come tax purposes, the CRA considers that the employer<br />

supplied a good or service to the employee and collected the applicable<br />

tax.<br />

Once the HST is implemented <strong>in</strong> Ontario and BC, the value of taxable<br />

benefits provided to employees <strong>in</strong> those prov<strong>in</strong>ces will be subject<br />

to the HST, and employers will be required to collect and remit<br />

the applicable amounts. The HST will apply to all taxable benefits<br />

provided to employees who last reported for work <strong>in</strong> Ontario or BC<br />

before the end of the tax year.<br />

HST & Insurance Premiums <strong>in</strong> Ontario. In Ontario, premiums<br />

paid on various types of <strong>in</strong>surance, <strong>in</strong>clud<strong>in</strong>g group <strong>in</strong>surance,<br />

contributions paid <strong>in</strong>to funded plans or on benefits paid out of unfunded<br />

plans as well as payments made <strong>in</strong>to <strong>in</strong>surance schemes or<br />

compensation funds established under an Act of Canada or Ontario<br />

are subject to the prov<strong>in</strong>cial sales tax, at a rate of 8%.<br />

When the HST is <strong>in</strong>troduced on July 1, 2010, Ontario will reta<strong>in</strong> a<br />

tax on <strong>in</strong>surance at 8% on the same types of <strong>in</strong>surance currently<br />

taxed under the prov<strong>in</strong>cial sales tax, and <strong>in</strong>surance premiums<br />

currently exempt from the prov<strong>in</strong>cial sales tax will cont<strong>in</strong>ue to be<br />

exempt. Where applicable, this 8% will cont<strong>in</strong>ue to be part of the<br />

taxable benefit to be assessed on employment <strong>in</strong>come. The HST<br />

will apply to employee benefit plans <strong>in</strong> situations where the GST<br />

currently applies, such as third-party adm<strong>in</strong>istration fees.<br />

After July 1, 2010, vendors will cont<strong>in</strong>ue to remit the RST on <strong>in</strong>surance<br />

premiums to the Ontario M<strong>in</strong>istry of Revenue. Vendor permits<br />

will be closed June 30, 2010, and bus<strong>in</strong>esses identified with <strong>in</strong>surance<br />

as their primary activity will be automatically re-registered.<br />

For more <strong>in</strong>formation on the RST and <strong>in</strong>surance premiums, refer to<br />

the RST Guide #519 – Insurance at www.rev.gov.on.ca/en/guides/<br />

rst/519.html<br />

Be Prepared. If your organization has payrolls <strong>in</strong> Ontario or BC,<br />

you need to be ready for the implementation of the HST on July<br />

1, 2010. Make a list of what payroll processes will be affected and<br />

have action plans <strong>in</strong> place. Work with your IT department and/or<br />

service providers to upgrade po<strong>in</strong>t-of-sale, account<strong>in</strong>g and payroll<br />

systems. Discuss the HST implications with those responsible <strong>in</strong> account<strong>in</strong>g,<br />

human resources and benefits.<br />

The implementation of the HST <strong>in</strong> Ontario and BC is imm<strong>in</strong>ent. Your<br />

organization must be prepared to ensure legislative compliance<br />

and future success.<br />

Steven Van Alst<strong>in</strong>e, CPM, CAE is the Vice-President, Compliance Programs and Services<br />

for the Canadian Payroll Association (CPA) and can be reached at steven@payroll.<br />

ca. The CPA is the national association that has been represent<strong>in</strong>g employer payroll<br />

<strong>in</strong>terests <strong>in</strong> Canada s<strong>in</strong>ce 1978. www.payroll.ca<br />

Canada Revenue Agency (CRA)<br />

• HST Home Page: www.cra-arc.gc.ca/gncy/hrmnztn<br />

• HST for Ontario: www.cra-arc.gc.ca/gncy/hrmnztn/on<br />

Ontario M<strong>in</strong>istry of Revenue<br />

• HST Home Page: www.rev.gov.on.ca/en/notices/hst<br />

38 www.cambridgechamber.com<br />

Spr<strong>in</strong>g 2010

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