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Stempel<br />

Garamond


A typographic explanation<br />

of the fundamental processes<br />

that govern our world.


04 — Contents<br />

06 — Chaos Theory<br />

08 — Aa<br />

10 — Bb<br />

12 — Cc<br />

14 — Dd<br />

16 — Ee<br />

18 — Ff<br />

20 — Gg<br />

22 — Hh<br />

24 — Ii<br />

26 — Jj<br />

28 — Kk<br />

30 — Ll<br />

32 — Mm<br />

34 — Nn<br />

36 — Mandelbrot<br />

38 — Oo<br />

40 — Pp<br />

42 — Qq<br />

44 — Rr<br />

46 — Ss<br />

48 — Tt<br />

50 — Uu<br />

52 — Vv<br />

54 — Ww<br />

56 — Xx<br />

58 — Yy<br />

60 — Zz<br />

62 — Garamond<br />

64 — Stempel Garamond


noun<br />

noun: chaos theory<br />

The branch of mathematics that deals with complex systems whose behavior is<br />

highly sensitive to slight changes in conditions, so that small alterations can give<br />

rise to strikingly great consequences.


The images in this book have been inspired by<br />

the story of ‘Chaos Theory’ and how it has come<br />

to explain some of the most basic questions that<br />

mankind has been asking for thousands of years.<br />

Many of the images are developed from what are<br />

called ‘Mandelbrot Sets’; a stage on the path to our<br />

understanding that produces some truly fascinating<br />

images. The wider story however is set out as an<br />

accompaniment to the images.


For hundreds of years figures of religion,<br />

philosophers and academics have<br />

attempted to answer the fundamental<br />

question: How did we get here? But in<br />

recent years science has overtaken religion<br />

and philosophy in daring to answer this<br />

most fundamental of questions.<br />

The story involves a series of mysterious<br />

and interconnected discoveries that start to<br />

explain how life on our planet has evolved<br />

from the basic particles of inanimate matter<br />

that science has helped us to understand.<br />

Woven into nature’s simplest and most<br />

basic laws is a power to be unpredictable<br />

and yet, almost simultaneously, inanimate<br />

matter can spontaneously create order and<br />

exquisite beauty. The same laws that make<br />

the universe chaotic, spontaneous and<br />

unpredictable can turn simple dust into<br />

human beings.


The natural world is just one great mess of<br />

buzzing confusion. It is a mess of quirky<br />

shapes and blotches. What patterns we see, are<br />

never quite regular and never repeat exactly.<br />

The fact that scientists now think that all this<br />

irregularity is determined by mathematical<br />

rules is at odds with our previous knowledge,<br />

scientific laws and understanding.<br />

Until the early 1900’s Newtonian rules of<br />

understanding explained the workings of the<br />

universe as a giant clockwork type mechanism<br />

based on predictable mathematical rules that<br />

can’t change. But Alan Turing, famous for his<br />

code breaking exploits during the 2nd World<br />

War, was the first person to question whether<br />

the laws of nature could also be understood<br />

using mathematics.<br />

Turing was interested in the idea that<br />

mathematics could be used to describe<br />

biological systems and ultimately intelligence.<br />

This fascination gave rise to the modern<br />

computer, and later in Turing’s life, an even<br />

more radical notion that simple mathematics<br />

could be used to describe the mysterious<br />

processes that take place in an embryo, called<br />

‘Morphogenesis’.<br />

The cells start out identical, but then start<br />

to clump together and change. How do<br />

cells know what part of a being to become,<br />

an eye or an ear or what? This was an<br />

example of something spectacular called<br />

‘self organization’.<br />

Turing published his paper in 1952<br />

explaining through mathematics how<br />

morphogenesis worked. Turing’s equations<br />

described for the first time how biological<br />

systems could self organise. An example of<br />

self organisation is how a sand dune which<br />

is made up of billions of identical sand<br />

particles that have no knowledge of what<br />

shape they are formed into can organise into<br />

ripples and waves and dunes as a result of<br />

the wind. In the same way, chemicals seeping<br />

across an embryo can make identical cells<br />

self organise into different organs. The same<br />

processes explain the markings on animal<br />

skins such as cows and leopards and zebra.


Turing’s work was tragically curtailed<br />

when he was convicted of gross indecency<br />

following an affair with a younger man,<br />

and as a sentence had to undertake a course<br />

of unproven female hormone drugs.<br />

This sent him into a spiral of depression<br />

and he committed suicide soon after. This<br />

is regarded as one of the most shameful<br />

episodes in the history of British science<br />

and the resulting loss to science remains<br />

incalculable. Turing was only 41 years of<br />

age when he died.<br />

Before Turing scientists saw the universe as a<br />

giant complicated machine. The idea was that<br />

the universe is a huge intricate machine that<br />

obeys orderly mathematical rules.<br />

If you knew the rules then the machine<br />

should behave in an entirely predictable way.<br />

Find the rules and then you can predict<br />

everything – this was Newtonian physics.<br />

Irregular behavior was explained by outside<br />

forces. Self organisation seemed absurd.<br />

In the second half of the 20th century,<br />

starting with Turing’s work, the Newtonian<br />

dream was shattered and the scientific<br />

community was literally plunged into chaos.


Another scientist, Edward Lorenz began<br />

working on weather systems using<br />

mathematical systems that could predict<br />

the weather. He started by using traditional<br />

thinking in a Newtonian manner, but<br />

he found he could make no reliable<br />

predictions. Lorenz hit upon the idea that<br />

very small changes in the starting position<br />

of a prediction could result in very major<br />

differences further down the road.<br />

He captured his ideas in a now famous<br />

lecture called, ‘Does the flap of a butterfly’s<br />

wings in Brazil set off a tornado in Texas?’<br />

This led to a new phrase in our language,<br />

‘The Butterfly Effect’.<br />

The discovery of chaos was a real turning<br />

point in the history of science and the tearing<br />

down of the Newtonian dream. Scientists<br />

started to look carefully at Turing and others<br />

work, and the sense that there could be links<br />

between the chaotic nature of the butterfly<br />

effect and natures strange power to self<br />

organize began to grow.


Benoit Mandelbrot was a largely self<br />

taught mathematician and a maverick,<br />

but had a talent for seeing patterns and<br />

form in things where others saw just<br />

chaos. Mandelbrot’s belief was that there<br />

was some unique equation that described<br />

all the shapes in nature. He believed<br />

that underlying nearly all the shapes in<br />

the natural world lies the mathematical<br />

principle of self similarity. The same<br />

shape is repeated over and over again<br />

at smaller and smaller scales. The idea<br />

applies to trees and leaves and blood<br />

vessels in our bodies. Mandelbrot realised<br />

that self similarity was the basis of a new<br />

geometry and gave this a name, ‘Fractals.’


Mandelbrot took up a job at IBM in the<br />

late 1950’s to use the latest in computing<br />

power to continue to study nature.<br />

He drew the Mandelbrot set, which has<br />

been called the thumb print of God.<br />

Baby Mandelbrot’s feeding on themselves<br />

going on for ever all coming from one<br />

very simple, equation z = z 2 + c.<br />

Complex systems thus can be based<br />

on simple rules. A flock of starlings is<br />

a classic example, each bird follows a<br />

simple set of rules but the whole mass<br />

moves unpredictably and without any<br />

bird taking the lead.


Evolution has capitalised on natures self<br />

organising patterns and built on these<br />

by moulding and shaping these complex<br />

systems to match our environment.<br />

Evolution is based on simple rules<br />

and feedback. The simple rule is that<br />

the organism replicates with a few<br />

random mutations every now and then<br />

with feedback that comes from the<br />

environment which favors the mutations<br />

that are most suited to it.<br />

Modern computers have been used to<br />

mimic evolution to demonstrate that<br />

using simple rules, evolution can modify<br />

software automatically and unconsciously<br />

to produce computer simulations much<br />

more superior than man could have<br />

designed or programmed.


Our journey through the work of Turing,<br />

Lorenz and Mandelbrot has shown how<br />

far science has come in explaining what has<br />

historically been the territory of philosophy<br />

and religion. The end result is the evidence<br />

that our ever evolving complexity is<br />

produced without thought or design.


There is a common misconception which<br />

still abides today regarding Garamond<br />

typefaces: that all Garamond types were<br />

based on the typefaces cut by Claude<br />

Garamond in the sixteenth century.<br />

In fact, the Garamond label is quite often<br />

a misnomer, as many of the Garamond<br />

fonts in existence today were in fact<br />

modeled after a later contributor to the<br />

world of type: Jean Jannon.<br />

Jannon, an engraver by trade, was born in<br />

1580 in Switzerland – exactly one century<br />

after Garamond and nineteen years after the<br />

famous publisher’s death. His typographic<br />

life began after he decided to create his own<br />

type to avoid having to have an alphabet<br />

shipped from Paris or Germany which at<br />

that time was quite difficult. His existing<br />

type was also wearing out; a brand new<br />

typeface was finished around 1615, based on<br />

the Garamond of the previous century.<br />

Thus, the confusion around Garamond<br />

and Jannon began. Misidentification of the<br />

Jannon type as Garamond’s work, while<br />

flattering, was later proven inaccurate.<br />

Therefore the many Garamond variations<br />

in existence today are often based on<br />

Jannon or are a typographical hybrid of<br />

the Jannon/Garamond types.<br />

The many users of Garamond include the<br />

Nvidia corporation, who employ the font<br />

for their PDF science publications.<br />

The 1985 Nintendo games console used an<br />

italic variant of the font after the NES text<br />

to describe the individual console types.<br />

DTP Types – a British foundry – have<br />

produced an Infant version of Garamond,<br />

though it is hard to find. The Dr Seuss<br />

books are set in Garamond, as are all of the<br />

American versions of J.K. Rowling’s Harry<br />

Potter series. In fact, the Garamond type is<br />

an extremely popular font for print and has<br />

been since its original conception almost<br />

five hundred years ago.<br />

In 1984, the growing Apple computer<br />

company prepared to launch a range<br />

of computers known as the Macintosh.<br />

They would require marketing material<br />

production and after a number of attempts<br />

at manipulating the existing Garamond<br />

font, Apple commissioned ITC and<br />

Bitstream to create a condensed version for<br />

corporate use. The result was a font which<br />

kept the attractive characteristics of the<br />

original Garamond, while delivering the<br />

versatility necessary. The font delivered to<br />

Apple was named Apple Garamond.<br />

[credit: www.fonts.com/font/linotype/<strong>stempel</strong>-<strong>garamond</strong>]<br />

However, the Stempel Garamond font was<br />

based on a 1592 Garamond specimen by<br />

printer Egenolff-Berner, so the inspiration for<br />

it was indeed the original engraver and not<br />

Jannon. The Monotype Garamond font<br />

family, released three years earlier (1922) is an<br />

example of a Jannon-based typeface.


Roman<br />

A B C D E F G H I J K L M<br />

N O P Q R S T U V W X Y Z<br />

a b c d e f g h i j k l m n o p q r s t u v w x y z<br />

1 2 3 4 5 6 7 8 9 0 , . ? ! ( ) ; : & “<br />

Italic<br />

A B C D E F G H I J K L M<br />

N O P Q R S T U V W X Y Z<br />

a b c d e f g h i j k l m n o p q r s t u v w x y z<br />

1 2 3 4 5 6 7 8 9 0 , . ? ! ( ) ; : & “


Bold<br />

A B C D E F G H I J K L M<br />

N O P Q R S T U V W X Y Z<br />

a b c d e f g h i j k l m n o p q r s t u v w x y z<br />

1 2 3 4 5 6 7 8 9 0 , . ? ! ( ) ; : & “<br />

Bold Italic<br />

A B C D E F G H I J K L M<br />

N O P Q R S T U V W X Y Z<br />

a b c d e f g h i j k l m n o p q r s t u v w x y z<br />

1 2 3 4 5 6 7 8 9 0 , . ? ! ( ) ; : & “


Design does not need an active interfering


designer…<br />

it’s an inherent part of the universe.

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