Freight Transport and Logistics Masterplan - Bundesministerium für ...

Measures: Further measures to make Germany even more attr active as a centre for logistics Measures: Further measures to make Germany even more attr active as a centre for logistics
G 1 Establish a freight transport and logistics network G Implement a marketing strategy to promote Germany as a centre for logistics
Current situation
The EU is playing an increasingly important
role in developing the framework for freight
transport and logistics. If German interests
are to be effectively articulated, the players
require timely information on forthcoming
projects. Closer coordination between the
Federal Government, the industry and trade
associations can make it possible for the stakeholders
to adopt a position quickly and thus
exert influence on European decisions at an
early stage.
Description of the measure
Establishment of a permanent network with
fixed focal points in the Federal Government,
federal states, trade associations, unions and,
if appropriate, the industry, to ensure that German
interests inform the EU’s decision making
processes earlier and more effectively.
Impact
The aim is to ensure that German interests are
better reflected.
Responsibility
The Federal Ministry of Transport, Building
and Urban Affairs, the industry, trade associations
and federal states are responsible for
implementing this measure.
Budgetary relevance
This measure will be funded from the Federal
Ministry of Transport, Building and Urban
Affairs’ budget.
EU relevance
This measure is to facilitate more effective
cooperation with the EU.
Implementation period
This measure is to be implemented by the end
of 2008.
Current situation
Germany is a high-technology location. As
such, it is becoming increasingly dependent,
within the framework of an international
division of labour, on imported inputs, whose
processing and final assembly in Germany
creates jobs and safeguards the competitiveness
of German companies. Against this
background, there are opportunities for more
economic growth and employment. If we wish
to seize these opportunities, it is absolutely
essential that we have an efficient and internationally
competitive freight transport and
logistics system. As a first-class logistics centre
in Europe, Germany is well equipped in this
sphere. However, the way it is perceived on
international markets is inadequate. For this
reason, Germany as a logistics centre will be
marketed in an effective and targeted manner,
and these efforts will be coordinated with the
Federal Government’s activities to promote
foreign trade and investment.
Description of the measure
A marketing strategy to promote Germany as a
centre for logistics is to be implemented in order
to better highlight internationally the potential
and qualities of Germany as a logistics
centre. This will complement the marketing
activities of the federal states to make regional
logistics centres more attractive. The strategy
contains the following approaches:
• Trade fairs and congresses: Presentations
are to be given and customers targeted,
for instance by means of trade fair stands
and accompanying events such as the
German Logistics Day.
• Trips by delegations/entrepreneurs: Targeted
logistics presentations are to be given
and business receptions and corporate
meetings held, among other things.
• Networking events: Discussion of the
marketing activities and measures in the
respective target markets, training of
“sales partners” within the framework of
appropriate activities. Workshops are to
be held and strategic partnerships with
states and institutions initiated.
Implementation of the strategy will be coordinated
with the Federal Ministry of Economics
and Technology, the Federal Foreign Office
and its missions abroad, and the industry. The
federal states will also be involved.
Impact
Implementation of the marketing strategy is
designed to result in more orders for the German
freight transport and logistics industry.
This is likely to lead to additional wealth creation
and more jobs.
Responsibility
The Federal Ministry of Transport, Building
and Urban Affairs and the industry, in consultation
with the Federal Ministry of Economics
and Technology and the Federal Foreign Office,
will be responsible for implementing the
marketing strategy.
Budgetary relevance
€ 600,000 is available for 2008 in the Federal
Ministry of Transport, Building and Urban Affairs’
budget. The industry has indicated that it
will provide complementary funding.
EU relevance
This is a measure to make Germany even more
attractive as a centre for logistics in international
competition.
Implementation period
Implementation of the marketing strategy is
due to have started by mid-2008.