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SPORT<br />

– The World's Most Popular Wheat Beer<br />

Congratulations from<br />

around the world for<br />

Werner Brombach<br />

<strong>www</strong>.<strong>erdinger</strong>.<strong>de</strong><br />

1/2010


CONTENTS EDITORIAL<br />

GREETING<br />

COVER FEATURE<br />

Celebration<br />

<strong>ERDINGER</strong> AROUND THE WORLD<br />

<strong>ERDINGER</strong> Location in Madrid<br />

Strag AS – <strong>ERDINGER</strong> Importer<br />

in Norway<br />

SPONSORING<br />

<strong>ERDINGER</strong> at the IBU-Weltcup<br />

VANCOUVER 2010<br />

<strong>ERDINGER</strong> at the Winter Olympics<br />

<strong>www</strong>.<strong>erdinger</strong>.<strong>de</strong><br />

Seite 2<br />

Page 3<br />

Page 4-6<br />

Page 7<br />

Page 8<br />

Page 9<br />

NEW TO TEAM<br />

<strong>ERDINGER</strong> NON-ALCOHOLIC<br />

Miriam Gössner and Lukas Hofer<br />

SPORT<br />

Vladimir Figari from Peru<br />

celebrates great successes<br />

New in the Netherlands:<br />

Voetbal Experience<br />

NEWS<br />

The World’s Most Popular Wheat Beer<br />

IMPRINT<br />

Page 10<br />

Page 11<br />

Page 10-11<br />

Page 11<br />

Greeting<br />

The most successful year in the history of <strong>ERDINGER</strong><br />

<strong>Weissbräu</strong> lies behind us. In spite of the global financial<br />

and economic crisis, we still succee<strong>de</strong>d in getting our<br />

customers excited about <strong>ERDINGER</strong>’s wheat beer specialties<br />

and were one of the few German beer brands to<br />

achieve growth in 2009. On top of this, there was also a<br />

special honor in store for me at the end of the year. I was<br />

able to celebrate my 70th birthday together with over<br />

1,000 guests, including friends and business partners<br />

from around the world, as well as employees and celebrities.<br />

My family and I were extremely moved by the<br />

unique atmosphere of this party, the numerous personal<br />

good wishes and the special presents and souvenirs. We<br />

will never forget the many touching moments – and<br />

would therefore like to express our sincere gratitu<strong>de</strong>!<br />

The new year got off to a great start with a further highlight.<br />

At the Winter Olympics in Vancouver we were able<br />

to generate additional awareness for our brand as partner<br />

of the Deutsche Haus. We took great pleasure in<br />

celebrating the success of our athletes by raising a glass<br />

of freshly poured <strong>ERDINGER</strong> with guests from around<br />

the world.<br />

Best regards from Erding,<br />

Werner Brombach<br />

Page 3


COVER FEATURE<br />

CELEBRATION<br />

Congratulations from around the world for Werner Brombach<br />

<strong>ERDINGER</strong> owner Werner Brombach celebrated<br />

his 70th birthday with a memorable party and<br />

over 1,000 guests. Among them were many good<br />

friends from around the world, as well as brewery<br />

employees and leading personalities from the<br />

world of business and politics.<br />

There was plenty of praise from all si<strong>de</strong>s for the<br />

birthday boy. The Presi<strong>de</strong>nt of the Bavarian Brewers’<br />

Association called Werner Brombach “one<br />

of the giants of his profession”. And Bavaria’s former<br />

Minister Presi<strong>de</strong>nt Günther Beckstein called<br />

“Bräu” (Werner Brombach’s nickname) a true<br />

friend, stating: “Your wheat beer is perfect;<br />

<strong>ERDINGER</strong> <strong>Weissbräu</strong> has shaped people’s image<br />

of Bavaria around the world”. There were some<br />

light-hearted comments from soccer legend<br />

Franz Beckenbauer, who told of Brombach’s<br />

spontaneous surprise visits, but ad<strong>de</strong>d: “He’s<br />

always welcome”. He also told the audience<br />

about a trip to the end of the world in Cabo San<br />

Lucas on the Baja California in Mexico: “There<br />

was nothing there, except of course <strong>ERDINGER</strong><br />

Weissbier”.<br />

Page 4<br />

The party was held “at home” in the brewery’s<br />

loading hall – and many a guest is likely to have<br />

rubbed their eyes in disbelief at the sight of the<br />

huge screens displaying an impressive Bavarian<br />

alpine panorama. The mountain scenery was<br />

complemented by the “Urweisse hut”, which together<br />

with the richly <strong>de</strong>corated tables created a<br />

unique backdrop for the birthday gala.<br />

Above all, however, it was the emotional moments<br />

which left an in<strong>de</strong>lible impression on the guests.<br />

In the course of the evening, it became increasingly<br />

apparent just how important the brewery’s<br />

employees are for Werner Brombach. Not only<br />

did he invite all 480 current employees and pensioners,<br />

but also stressed: “You are my honorary<br />

guests. I owe my growth and success to these<br />

people. I would like to express my sincere gratitu<strong>de</strong><br />

for this”. There was also a clear sense of just<br />

how much the boss means to his employees. For<br />

example, the speech ma<strong>de</strong> by the company’s two<br />

Works Council chairmen was a particularly special<br />

moment. They presented Werner Brombach<br />

with a glass globe on which every country was<br />

marked in which <strong>ERDINGER</strong> Weissbier is available,<br />

signed by all members of staff.<br />

There were also moving speeches by the<br />

brewery’s two Managing Directors. “We have<br />

always been able to rely on you,” said Josef<br />

Westermeier, and ad<strong>de</strong>d: “We cannot imagine<br />

anyone better”. Peter Liebert reported lightheartedly<br />

about Werner Brombach’s passion for<br />

his wheat beer and his absolute obsession for<br />

quality – which often means receiving phone<br />

calls from his boss at any time of day or night and<br />

from every corner of the world. They presented<br />

him with a unique present: an original piece of<br />

the Berlin Wall with the brewery’s logo ad<strong>de</strong>d by<br />

an unknown graffiti sprayer. Werner Brombach,<br />

who had always hoped for reunification, was<br />

visibly moved by this remin<strong>de</strong>r of Germany’s<br />

recent history. He’d actually asked not to receive<br />

any presents, but for people to make a donation<br />

to Erding’s care facilities for the el<strong>de</strong>rly. However,<br />

an exception had to be ma<strong>de</strong> for such a highly<br />

symbolic souvenir of a past era. And a further<br />

exception had to be ma<strong>de</strong> for the town’s former<br />

priest, who presented him with a certificate from<br />

Pope Benedict XVI.<br />

A relaxed Werner Brombach with his wife Christine<br />

Page 5


COVER FEATURE<br />

Erding’s former town priest Josef Mundigl (right) presents Werner Brombach<br />

with a birthday message from Pope Benedict XVI.<br />

One huge surprise was saved until near the end<br />

of the evening, when Werner Brombach’s former<br />

classmates took to the stage. The members<br />

of the school’s former jazz band gave a special<br />

performance for their ex-bandlea<strong>de</strong>r – and<br />

Werner Brombach quickly <strong>de</strong>monstrated that<br />

rhythm was in his blood by spontaneously conducting<br />

the band.<br />

A whole array of people helped ensure that the<br />

evening’s celebrations in Erding were a complete<br />

success – from entertainers, to celebrity chef<br />

Alfons Schuhbeck to the many organizers behind<br />

the scenes. However, it was the highly personal<br />

atmosphere with numerous emotional moments<br />

which ma<strong>de</strong> the event so unforgettable. Only a<br />

truly special person like Werner Brombach can<br />

turn a gala with over 1,000 guests into such a<br />

warm and cozy evening.<br />

Soccer legend Franz Beckenbauer and<br />

his wife Heidi have long been close friends<br />

of brewery owner Werner Brombach.<br />

Page 6<br />

Stefan Bachofner (left), owner of <strong>ERDINGER</strong> location “On<br />

the Waterfront Café” came specially from California to<br />

congratulate Werner Brombach. Right in the picture is TV<br />

presenter Gerd Rubenbauer, who compèred the evening<br />

program.<br />

Swiss guests Hansueli Blickenstorfer (left),<br />

<strong>ERDINGER</strong> Area Sales Manager and Toni Schnei<strong>de</strong>r (right),<br />

Sales Director Heineken Switzerland AG,<br />

raise their glass to Werner Brombach.<br />

A moving moment: Werner Brombach receives<br />

an original piece of the Berlin Wall.<br />

Kurzvita<br />

Werner Brombach<br />

Werner Brombach was born in Erding<br />

in December 1939. After graduating in<br />

both beer-brewing and business administration,<br />

he took over the private brewery<br />

from his father in 1975. That was<br />

the start of a major success story, as<br />

Werner Brombach had set himself the<br />

target of making his wheat beer not only<br />

famous throughout Germany, but also<br />

around the world. Within a few years, he<br />

succee<strong>de</strong>d in putting his brewery in top<br />

position. Today, <strong>ERDINGER</strong> Weissbier<br />

has come to symbolize Bavarian lifestyle<br />

and enjoyment around the world.<br />

Vladimir Zhossan (left), Import Division Director of the<br />

Moscow Brewing Company in Russia and Al<strong>de</strong>rt van <strong>de</strong>r<br />

Wijk (center), <strong>ERDINGER</strong> Sales Agent, were happy to have<br />

the opportunity to congratulate Werner Brombach.<br />

<strong>ERDINGER</strong> LOCATION<br />

„O’zapft is“ in Madrid<br />

The flair of Munich’s annual beer festival 365<br />

days per year – that’s what Madrid’s new “Oktoberfest”<br />

restaurant offers inhabitants and visitors<br />

of the Spanish capital. Friendly waitresses<br />

dressed in traditional costumes serve Bavarian<br />

specialties in an atmosphere straight out of<br />

Munich. Insi<strong>de</strong> the restaurant and its indoor beer<br />

gar<strong>de</strong>n, customers are treated to <strong>ERDINGER</strong><br />

Weissbier with fine yeast on tap, as well as Dark,<br />

Urweisse, Pikantus and Non-Alcoholic.<br />

Relaxed Bavarian-style enjoyment at the “Oktoberfest” in Madrid.<br />

The restaurant is located in one of Madrid’s largest<br />

and most beautiful shopping malls, the Centro<br />

Comercial Principe Pio. Formerly one of<br />

Madrid’s most important train stations, the historic<br />

and lovingly restored building is now home to<br />

113 shops on three floors, as well as a ninescreen<br />

cinema, and numerous restaurants and<br />

cafés. Access to the site is guaranteed by its surviving<br />

rail connection, a Metro and a bus station.<br />

The extravagant shopping mall offers its visitors<br />

the perfect mixture of shopping and entertainment<br />

seven days a week. With an interior created<br />

<strong>ERDINGER</strong> AROUND THE WORLD<br />

OUR IMPORTERS<br />

Skål auf in Norwegen<br />

The Kingdom of Norway stretches over an<br />

impressive area of 385,199 square kilometers.<br />

And <strong>ERDINGER</strong> Weissbier is served even in Ny-<br />

Ålesund – the northernmost village on the island<br />

of Spitzbergen and at the same time the world’s<br />

Arve Røys Stran<strong>de</strong>n (3rd from left), owner of Strag AS, with his team in Norway.<br />

most northerly settlement. This is in spite of the<br />

fact that Ny-Ålesund can only be reached by air in<br />

winter and by ship in the ice-free periods. We<br />

owe our tight-knit and far-stretching distribution<br />

network in Norway to Strag AS, which has been<br />

and supplied specially by Bavarian craftsmen, the<br />

“Oktoberfest” gives its customers a true sense of<br />

Bavarian lifestyle and relaxed enjoyment. The<br />

restaurant is located on the third floor and is<br />

open Monday to Wednesday from 12:30pm to<br />

midnight and from Thursday to Sunday from<br />

12:30pm to 1:00am.<br />

Whether for a quick snack or a traditional Bavarian<br />

evening – the “Oktoberfest” team and<br />

<strong>ERDINGER</strong> <strong>Weissbräu</strong> extend a warm welcome<br />

to all guests.<br />

importing <strong>ERDINGER</strong> to the country since 1997.<br />

During this 13-year cooperation, Arve Røys<br />

Stran<strong>de</strong>n, the owner of Strag AS, has succee<strong>de</strong>d<br />

in positioning <strong>ERDINGER</strong>’s beers as the most<br />

popular wheat beer specialties on the Norwegian<br />

market.<br />

The Norwegian beer market is dominated by the<br />

two major breweries: Carlsberg-Ringnes and<br />

Hansa-Borg. At just 51 liters per head, the<br />

country’s annual beer consumption is one of the<br />

lowest in Europe. In 2009, a total of 2.65 million<br />

hectoliters of beer were sold in Norway. Imported<br />

beers accounted for around 6 percent of this<br />

total. Sales of <strong>ERDINGER</strong> Weissbier, however, is<br />

making strong progress – with an increase of 25<br />

percent over 2008. <strong>ERDINGER</strong>’s wheat beer specialties<br />

are marketed in Norway’s major towns<br />

and cities, as well as in holiday regions – including<br />

the world’s most northern village.<br />

Page 7


SPONSORING<br />

Germany’s ladies relay team are still <strong>de</strong>lighted with their strong second place in Oberhof.<br />

<strong>ERDINGER</strong> AT THE IBU-WORLDCUP<br />

Non-Alcoholic<br />

on track to biathlon success<br />

The literal translation of the Greek word biathlon<br />

is “a sporting contest comprising two disciplines”,<br />

and that’s exactly what the professional<br />

biathletes of Team <strong>ERDINGER</strong> Non-Alcoholic are<br />

successfully <strong>de</strong>monstrating in the current IBU<br />

World Cup races. Team member Michi Greis has<br />

already picked up four medals: at the World Cup<br />

race in Hochfilzen, Austria, Greis won bronze<br />

with the German men’s team. The Olympic champion<br />

scored the same result at the World Cup<br />

race in Oberhof, Germany, and also came second<br />

in the 10 kilometer sprint. In Ruhpolding, Germany,<br />

Greis was third to sprint across the line<br />

after 10 kilometers.<br />

And <strong>ERDINGER</strong> Non-Alcoholic was a firm fixture<br />

at all events. Once again <strong>ERDINGER</strong> <strong>Weissbräu</strong> is<br />

a premium partner of this season’s IBU World<br />

Cup and is not only continuing its previous commitment,<br />

but expanding it. With Miriam Gössner<br />

and Lukas Hofer, Team <strong>ERDINGER</strong> Non-Alcoholic<br />

has been strengthened by two promising and<br />

talented young biathletes. In addition to the<br />

excellent performance of our team members,<br />

<strong>ERDINGER</strong> <strong>Weissbräu</strong>’s successful export strategy<br />

at the various international sporting venues is<br />

being promoted by top perimeter advertising<br />

along the routes, branding on starting numbers<br />

and of course the bright blue racing caps worn<br />

by Team <strong>ERDINGER</strong> Non-Alcoholic’s biathletes.<br />

<strong>ERDINGER</strong> Non-Alcoholic’s brand presence is<br />

also being strengthened by TV presentation on<br />

Germany’s public broadcasting channels as well<br />

Page 8<br />

as classic spots during biathlon events. At the<br />

events themselves, our Export team ensures a<br />

strong and compelling local presence for the isotonic<br />

thirst-quencher by providing incentives in<br />

the VIP tents and serving <strong>ERDINGER</strong> Non-Alcoholic<br />

in the sports and special guest areas.<br />

As a result, we’ve been able to strengthen and<br />

expand our existing customer relations in Östersund<br />

(Swe<strong>de</strong>n), Hochfilzen (Austria), Pokljuka<br />

(Slovenia), Antholz (Italy), Oberhof and Ruhpolding<br />

(Germany). <strong>ERDINGER</strong> Non-Alcoholic will<br />

also be <strong>de</strong>monstrating its isotonic, vitamin-rich<br />

and calorie-reduced qualities to customers,<br />

guests and athletes at the remaining events in<br />

Kontiolahti (Finland), Oslo Holmenkollen (Norway)<br />

and Khanty-Mansijsk (Russia).<br />

A crowd full of biathlon enthusiasts<br />

in Östersund, Swe<strong>de</strong>n.<br />

Magdalena Neuner put in a masterful performance in Antholz<br />

to win gold, while Ivan Tcherezov took top spot on the<br />

winner’s rostrum for his sprint in Östersund. Both athletes<br />

not only enjoyed taking first place but also taking a<br />

champion’s swig from the legendary <strong>ERDINGER</strong> 3-liter<br />

glass.<br />

WINTER SPORTS<br />

at the Winter-Olympics<br />

Germany’s athletes won a total of 30 medals at the Winter Olympics and fi nished second in the medals table. Magdalena Neuner<br />

(center) won two gold medals and one silver, while Simone Hauswald (right) won bronze twice.<br />

Every four years, the world looks forward to the<br />

next Olympic Winter Games. That time came<br />

again in early 2010 – the 21st Olympic Games<br />

were held in Vancouver, Canada. 5,500 athletes<br />

from 80 nations gave their best in the fight for the<br />

prestigious gold, silver and bronze medals.<br />

The inukshuk, an ancient stone landmark, was the logo<br />

of the 21st Winter Olympics.<br />

This was already the fourth Olympics at which<br />

<strong>ERDINGER</strong> <strong>Weissbräu</strong> was represented by members<br />

of its Team <strong>ERDINGER</strong> Non-Alcoholic. In<br />

2004, swimmer Thomas Rupprath took part in<br />

the Summer Games in Athens and won silver in<br />

the 4x100 meters medley relay. There was a veritable<br />

shower of medals in winter 2006, when<br />

biathlete Michi Greis won three golds and teammate<br />

Andi Birnbacher took the silver in Turin,<br />

Italy. At the 2008 Summer Olympics in Beijing,<br />

Team <strong>ERDINGER</strong> Non-Alcoholic was represented<br />

by Erich Winkler in the Paralympic Games. The<br />

handicapped cyclist put in an excellent performance<br />

in all his events and was unlucky to miss<br />

out on a medal. Five winter athletes from Team<br />

<strong>ERDINGER</strong> Non-Alcoholic qualified for Vancouver:<br />

the biathletes Michi Greis, Andi Birnbacher<br />

and Lukas Hofer, the cross-country skier Miriam<br />

Gössner and slalom specialist Felix Neureuther.<br />

The ski and sliding events were held 130 kilometers<br />

away from Vancouver, in Whistler. In the<br />

second week of the Games, the youngest member<br />

of Team <strong>ERDINGER</strong> Non-Alcoholic, Miriam Gössner,<br />

won Olympic silver in the cross-country<br />

relay event. Gössner was the third to enter the<br />

race and improved the team’s position from sixth<br />

to third, playing a pivotal role in helping win silver<br />

for the women’s relay team. Felix Neureuther<br />

can also be satisfied with his performance at the<br />

Olympics after finishing eighth in the giant slalom<br />

– the best result of his career so far in this event.<br />

After a hard day of events, athletes, officials and<br />

media representatives all met in the traditional<br />

official hospitality center of the German Olympic<br />

Sports Fe<strong>de</strong>ration (DOSB), the so-called “German<br />

House”. Due to the consi<strong>de</strong>rable distances<br />

between the two sporting venues in Vancouver<br />

and Whistler, the “German House” was represented<br />

at both locations. In the beautiful scenery of<br />

the Nicklaus North Golf Club, the “German House<br />

Whistler” offered 400 square meters of space for<br />

press conferences, receptions, live broadcasts of<br />

Germany’s public stations ARD and ZDF from a<br />

specially created TV studio, and for relaxing get-<br />

VANCOUVER 2010<br />

togethers with the athletes. In cooperation with<br />

the Bavarian Tourist Board, the “German House<br />

Whistler” was <strong>de</strong>corated in classic Bavarian style.<br />

One part of the “German House” – and a very<br />

special meeting place not only for German athletes<br />

– was the “Kufenstüberl”. In the style of a<br />

cozy mountain hut, the “Stüberl” provi<strong>de</strong>d winter<br />

sports enthusiasts with a typically relaxed Bavarian<br />

atmosphere to help them feel at home so far<br />

away from Germany. Guests were served such<br />

<strong>de</strong>licacies as “Leberkäs” and “Weisswurst” supplied<br />

by a German butcher in Vancouver, as well<br />

as fresh pretzels and the classic pancake specialty<br />

“Kaiserschmarrn”. The friendly service staff<br />

were dressed in traditional Bavarian costumes<br />

and served refreshing <strong>ERDINGER</strong> Weissbier specialties.<br />

Three Bavarian musicians from Berchtesga<strong>de</strong>n<br />

ensured that the guests were in the right<br />

mood and provi<strong>de</strong>d a real “home-from-home”<br />

atmosphere.<br />

The Olympic fl ame burnt in Vancouver for 17 days. The next<br />

Winter Olympics will be held in Sochi (Russia) in 2014.<br />

<strong>ERDINGER</strong> <strong>Weissbräu</strong> enjoyed a strong presence<br />

as partner of the “German House” in Vancouver<br />

and Whistler, as well as supplying <strong>ERDINGER</strong><br />

Weissbier to visitors of the “Austrian House” in<br />

Whistler Mountain.<br />

Even after the Winter Olympics left town, nobody<br />

need do without their <strong>ERDINGER</strong> Weissbier in<br />

Whistler. At the exclusive hotel “Delta Whistler<br />

Village Suites”, for example, there is the “Elephant<br />

& Castle” pub where guests can enjoy fish<br />

'n' chips and <strong>ERDINGER</strong> Weissbier on tap.<br />

<strong>ERDINGER</strong> is also served at numerous outlets in<br />

Vancouver, such as the four top locations of the<br />

famous “Joey’s Restaurants” chain.<br />

Page 9


NEW TO TEAM <strong>ERDINGER</strong> NON-ALCOHOLIC<br />

Lukas Hofer<br />

Date of birth: September 30, 1989<br />

Resi<strong>de</strong>nt in: Montal, Italy<br />

Star sign: Libra<br />

Height: 174 cm<br />

Weight: 63 kg<br />

School education: Han<strong>de</strong>lsoberschule Bruneck<br />

Sport: Cross-country skiing, biathlon<br />

Club: A.S.D. Anterselva<br />

Miriam Gössner<br />

Date of birth: June 21, 1990<br />

Resi<strong>de</strong>nt in: Garmisch<br />

Star sign: Gemini<br />

Height: 167 cm<br />

Weight: 57 kg<br />

Occupation: Customs officer<br />

Sport: Cross-country skiing, biathlon<br />

Club: SC Garmisch<br />

Role mo<strong>de</strong>l: Liv Grete Poiree<br />

+ NEWS + + + + + + + + + + + + + + + NEWS + + + + + + + + + + + + + + + NEWS + + + + + + + + + + + + + + + NEWS + + +<br />

<strong>ERDINGER</strong> Weißbier Kristall<br />

2009 was marked by numerous awards for<br />

<strong>ERDINGER</strong> <strong>Weissbräu</strong>’s popular wheat beer<br />

specialties. The annual culinary gui<strong>de</strong> “Essen,<br />

Trinken und Genießen 2009” of German consumer<br />

magazine “ÖKO-TEST”, for example, gave<br />

<strong>ERDINGER</strong> Weissbier with Fine Yeast top marks<br />

(“very good”) in every category. <strong>ERDINGER</strong><br />

Urweisse was voted “Newcomer of the Year<br />

2008” by the prestigious tra<strong>de</strong> journal “Getränke<br />

Zeitung”. This opinion was shared by rea<strong>de</strong>rs of<br />

specialist catering magazine Fizzz, who voted<br />

<strong>ERDINGER</strong> Urweisse their “Beverage Highlight of<br />

Page 10<br />

Success in 2008: Italian Championship<br />

in Antholz, Italy<br />

Gold in mass start 2008<br />

Success in 2009: Biathlon Junior World<br />

Championships in<br />

Canmore, Canada<br />

Gold in sprint 2009<br />

Gold in pursuit 2009<br />

The South Tyrolean biathlete Lukas Hofer is<br />

regar<strong>de</strong>d as a major hope for the future and has<br />

already clearly <strong>de</strong>monstrated his talent and his<br />

iron will to succeed. The likeable and down-toearth<br />

20-year-old already picked up two gold<br />

medals – in sprint and pursuit – at the Junior<br />

World Championships 2009 in Canmore, Canada.<br />

Hofer’s aim: “I want to establish myself as<br />

one of the world’s best in the long term.”<br />

Success in 2009: Biathlon Junior<br />

World Championships<br />

in Canmore, Canada<br />

Gold in pursuit 2009<br />

Silver in sprint 2009<br />

Bronze in relay 2009<br />

4th place in individual 2009<br />

Cross-country<br />

World Championships in<br />

Liberec, Czech Republic<br />

Silver with the ladies<br />

relay team<br />

Success in 2010: Tour <strong>de</strong> Ski in Oberhof,<br />

Germany<br />

5th place in prologue 2010<br />

Winter Olympics in<br />

Vancouver, Canada<br />

Silver in 4x5 km<br />

cross-country ski relay<br />

the Year 2009” in November. <strong>ERDINGER</strong>’s nonalcoholic<br />

specialty also proved unbeatable.<br />

“Clear test winner <strong>ERDINGER</strong> Non-Alcoholic” –<br />

was the verdict of German magazine brigitte.<strong>de</strong><br />

in its product test of non-alcoholic wheat beers.<br />

<strong>ERDINGER</strong> Non-Alcoholic was judged to be particularly<br />

refreshing and thirst-quenching. The<br />

kitchen professionals of Germany’s “Gans und<br />

Gar” TV program came to the same conclusion<br />

and voted <strong>ERDINGER</strong> Non-Alcoholic their clear<br />

favorite. Crystal-clear, filtered wheat beers without<br />

yeast clouding are also highly popular. Once<br />

With its recruitment of Lukas Hofer, <strong>ERDINGER</strong><br />

<strong>Weissbräu</strong> has un<strong>de</strong>rlined its commitment to<br />

biathlon sponsoring. Lukas Hofer will start all his<br />

races wearing the <strong>ERDINGER</strong> Non-Alcoholic logo<br />

and hopes to celebrate further successes with a<br />

<strong>de</strong>ep swig from the famous 3-liter glass. The<br />

North Italian is the first foreign biathlete to join<br />

Team <strong>ERDINGER</strong> Non-Alcoholic. Italy, and especially<br />

South Tyrol, is one of <strong>ERDINGER</strong><br />

<strong>Weissbräu</strong>’s most important export markets.<br />

<strong>ERDINGER</strong> Non-Alcoholic has long enjoyed a<br />

strong presence at the biathlon center in Antholz.<br />

This market presence has now been strengthened<br />

on a personal level with the recruitment of<br />

Lukas Hofer.<br />

Miriam Gössner is not only an excellent crosscountry<br />

skier, but also one of our greatest biathlon<br />

talents. She proved this at the Junior World<br />

Championships in 2009, where she won gold in<br />

pursuit and silver in the sprint. She also got off to<br />

a great start in 2010 by taking 5th place in the<br />

cross-country event at the Tour <strong>de</strong> Ski in Oberhof.<br />

As a result, she was able to qualify for the<br />

Winter Olympics in Vancouver. At the 21st Winter<br />

Olympics she then won a silver medal in the<br />

cross-country relay event, thanks in part to her<br />

own fantastic performance.<br />

The easy-going yet highly ambitious 19-year-old<br />

fits perfectly into Team <strong>ERDINGER</strong> Non-Alcoholic<br />

and is an outstanding ambassador for the isotonic<br />

thirst-quencher <strong>ERDINGER</strong> Non-Alcoholic.<br />

again, <strong>ERDINGER</strong> took top spot in a test of filtered<br />

wheat beers conducted by “Men’s Health”<br />

magazine. <strong>ERDINGER</strong><br />

Weissbier Kristall received<br />

the best score.<br />

TRIATHLON<br />

The Hombre <strong>de</strong> Hierro from Peru<br />

Vladimir Figari is actually an architect in Lima.<br />

But at the same time, he is also Peru’s “Hombre<br />

<strong>de</strong> Hierro” – or Peru’s iron man. Among his<br />

greatest successes are the 1st place he took at the<br />

Great Floridian Triathlon 2008 in Clermont, Florida,<br />

with the third fastest time ever recor<strong>de</strong>d for<br />

this event. In 2009, the 38-year-old triathlete<br />

came 37th in the famous Ironman Florida in<br />

Panama Beach City, but was 6th in his age category.<br />

In his native Peru, Figari is one of the country’s<br />

best known and most popular athletes. In the Triathlon<br />

Paracas – on the peninsular of the same<br />

SOCCER<br />

Voetbal Experience in the Netherlands<br />

2010 is set to be dominated by soccer. When the<br />

FIFA World Cup is opened in South Africa on<br />

June 11, 2010, thousands of fans will be cheering<br />

on their teams – either at the matches<br />

themselves or in front of their TVs. In the Dutch<br />

town of Mid<strong>de</strong>lburg – on the Walcheren peninsular<br />

in the popular tourist province of Zeeland<br />

– soccer fans can already get in-<strong>de</strong>pth information<br />

on their favorite sport.<br />

In the various areas of the mo<strong>de</strong>rn soccer theme<br />

park “Voetbal Experience”, recently opened in<br />

December 2009, visitors can experience the<br />

world’s most popular sport with all their senses.<br />

The soccer-based world of experience offers 21<br />

adventures – from the “Skills Zone”, where visitors<br />

can show off their ball skills, to the “Hall of<br />

Fame” with the world’s biggest soccer stars, to<br />

“You’ll never sing alone” where fans can find<br />

Internorga<br />

Internorga is Europe’s<br />

leading tra<strong>de</strong> fair for<br />

the out-of-house market.<br />

<strong>ERDINGER</strong> <strong>Weissbräu</strong> has enjoyed a strong presence<br />

at the Hamburg-based fair for many years<br />

now and will once again be presenting its wheat<br />

beer specialties to tra<strong>de</strong> experts from March 12<br />

to 17, 2010. <strong>ERDINGER</strong> <strong>Weissbräu</strong> will be erecting<br />

the Urweisse hut in Hall B1 OG (Stand No.<br />

104) to give each visitor a real sense of the true<br />

Bavarian lifestyle.<br />

name – Figari was among the winners in the last<br />

two years, thanks in part to the frenetic support<br />

from his fans. After the races, Figari likes to cool<br />

down with a chilled <strong>ERDINGER</strong> Non-Alcoholic,<br />

while at the same time benefitting from the isotonic,<br />

vitamin-rich and calorie-reduced properties<br />

of the non-alcoholic thirst-quencher.<br />

<strong>ERDINGER</strong> <strong>Weissbräu</strong> supports the likeable and<br />

successful triathlete and wishes him all the best<br />

for the sporting year 2010.<br />

their favorite soccer songs and sing along enthusiastically.<br />

In the aptly named restaurant “The<br />

Third Half”, visitors to this unique soccer world<br />

can look forward to tasty dishes, a massive<br />

screen for watching spectacular live soccer<br />

To accompany the FIFA World Cup in<br />

South Africa, <strong>ERDINGER</strong> is launching<br />

a special offer for all soccer fans:<br />

the <strong>ERDINGER</strong> 5+1 promotion pack.<br />

This handy box with stable carrying<br />

handle contains five 0.5-liter bottles of<br />

<strong>ERDINGER</strong> Weissbier with Fine Yeast<br />

and an original <strong>ERDINGER</strong> Cup glass.<br />

Cycling map<br />

Mallorca<br />

Cycling in Mallorca ma<strong>de</strong> easy:<br />

<strong>ERDINGER</strong> <strong>Weissbräu</strong> presents<br />

a new cycling map with ten<br />

attractive bike tours on the Spanish island.<br />

The tours inclu<strong>de</strong> both difficult mountain<br />

routes as well as relaxing trips along the<br />

coast. What’s more, the map shows all locations<br />

along the routes where thirsty cyclists<br />

can refresh themselves with a thirst-quenching<br />

<strong>ERDINGER</strong> Non-Alcoholic.<br />

IMPRINT:<br />

Published by:<br />

<strong>ERDINGER</strong> Weißbräu<br />

Lange Zeile 1 und 3<br />

85435 Erding<br />

Germany<br />

Tel: +49 8122 4 09-0<br />

Fax: +49 8122 4 09-317<br />

Editing and text:<br />

HW-Consulting,<br />

Munich<br />

Design:<br />

Signalwerk – Agentur<br />

für Kommunikation,<br />

Munich<br />

SPORT<br />

The winners of the Triathlon Paracas 2008: Fransisco Pinto<br />

from Chile, Vladimir Figari from Peru and Flavio Iskandarian<br />

from Brazil (from left to right).<br />

transmissions and, of course, <strong>ERDINGER</strong>’s everpopular<br />

wheat beer specialties. Further information<br />

is available on the Internet at<br />

<strong>www</strong>.voetbalexperience.nl.<br />

Printed by:<br />

Druckring, Munich<br />

Photos:<br />

Page 7 above:<br />

The Fly Factory (Juan<br />

Perez-Fajardo)<br />

Page 8:<br />

Viktoria Franke<br />

Page 8:<br />

Kjell Bollnert<br />

all others:<br />

<strong>ERDINGER</strong> Weißbräu<br />

April 2010<br />

Page 11


SPORT<br />

Michael Göhner, Triathlete<br />

100% Performance. 100% Regeneration.<br />

<strong>www</strong>.<strong>erdinger</strong>-non-alcoholic.com

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