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SPORT<br />
– The World's Most Popular Wheat Beer<br />
Congratulations from<br />
around the world for<br />
Werner Brombach<br />
<strong>www</strong>.<strong>erdinger</strong>.<strong>de</strong><br />
1/2010
CONTENTS EDITORIAL<br />
GREETING<br />
COVER FEATURE<br />
Celebration<br />
<strong>ERDINGER</strong> AROUND THE WORLD<br />
<strong>ERDINGER</strong> Location in Madrid<br />
Strag AS – <strong>ERDINGER</strong> Importer<br />
in Norway<br />
SPONSORING<br />
<strong>ERDINGER</strong> at the IBU-Weltcup<br />
VANCOUVER 2010<br />
<strong>ERDINGER</strong> at the Winter Olympics<br />
<strong>www</strong>.<strong>erdinger</strong>.<strong>de</strong><br />
Seite 2<br />
Page 3<br />
Page 4-6<br />
Page 7<br />
Page 8<br />
Page 9<br />
NEW TO TEAM<br />
<strong>ERDINGER</strong> NON-ALCOHOLIC<br />
Miriam Gössner and Lukas Hofer<br />
SPORT<br />
Vladimir Figari from Peru<br />
celebrates great successes<br />
New in the Netherlands:<br />
Voetbal Experience<br />
NEWS<br />
The World’s Most Popular Wheat Beer<br />
IMPRINT<br />
Page 10<br />
Page 11<br />
Page 10-11<br />
Page 11<br />
Greeting<br />
The most successful year in the history of <strong>ERDINGER</strong><br />
<strong>Weissbräu</strong> lies behind us. In spite of the global financial<br />
and economic crisis, we still succee<strong>de</strong>d in getting our<br />
customers excited about <strong>ERDINGER</strong>’s wheat beer specialties<br />
and were one of the few German beer brands to<br />
achieve growth in 2009. On top of this, there was also a<br />
special honor in store for me at the end of the year. I was<br />
able to celebrate my 70th birthday together with over<br />
1,000 guests, including friends and business partners<br />
from around the world, as well as employees and celebrities.<br />
My family and I were extremely moved by the<br />
unique atmosphere of this party, the numerous personal<br />
good wishes and the special presents and souvenirs. We<br />
will never forget the many touching moments – and<br />
would therefore like to express our sincere gratitu<strong>de</strong>!<br />
The new year got off to a great start with a further highlight.<br />
At the Winter Olympics in Vancouver we were able<br />
to generate additional awareness for our brand as partner<br />
of the Deutsche Haus. We took great pleasure in<br />
celebrating the success of our athletes by raising a glass<br />
of freshly poured <strong>ERDINGER</strong> with guests from around<br />
the world.<br />
Best regards from Erding,<br />
Werner Brombach<br />
Page 3
COVER FEATURE<br />
CELEBRATION<br />
Congratulations from around the world for Werner Brombach<br />
<strong>ERDINGER</strong> owner Werner Brombach celebrated<br />
his 70th birthday with a memorable party and<br />
over 1,000 guests. Among them were many good<br />
friends from around the world, as well as brewery<br />
employees and leading personalities from the<br />
world of business and politics.<br />
There was plenty of praise from all si<strong>de</strong>s for the<br />
birthday boy. The Presi<strong>de</strong>nt of the Bavarian Brewers’<br />
Association called Werner Brombach “one<br />
of the giants of his profession”. And Bavaria’s former<br />
Minister Presi<strong>de</strong>nt Günther Beckstein called<br />
“Bräu” (Werner Brombach’s nickname) a true<br />
friend, stating: “Your wheat beer is perfect;<br />
<strong>ERDINGER</strong> <strong>Weissbräu</strong> has shaped people’s image<br />
of Bavaria around the world”. There were some<br />
light-hearted comments from soccer legend<br />
Franz Beckenbauer, who told of Brombach’s<br />
spontaneous surprise visits, but ad<strong>de</strong>d: “He’s<br />
always welcome”. He also told the audience<br />
about a trip to the end of the world in Cabo San<br />
Lucas on the Baja California in Mexico: “There<br />
was nothing there, except of course <strong>ERDINGER</strong><br />
Weissbier”.<br />
Page 4<br />
The party was held “at home” in the brewery’s<br />
loading hall – and many a guest is likely to have<br />
rubbed their eyes in disbelief at the sight of the<br />
huge screens displaying an impressive Bavarian<br />
alpine panorama. The mountain scenery was<br />
complemented by the “Urweisse hut”, which together<br />
with the richly <strong>de</strong>corated tables created a<br />
unique backdrop for the birthday gala.<br />
Above all, however, it was the emotional moments<br />
which left an in<strong>de</strong>lible impression on the guests.<br />
In the course of the evening, it became increasingly<br />
apparent just how important the brewery’s<br />
employees are for Werner Brombach. Not only<br />
did he invite all 480 current employees and pensioners,<br />
but also stressed: “You are my honorary<br />
guests. I owe my growth and success to these<br />
people. I would like to express my sincere gratitu<strong>de</strong><br />
for this”. There was also a clear sense of just<br />
how much the boss means to his employees. For<br />
example, the speech ma<strong>de</strong> by the company’s two<br />
Works Council chairmen was a particularly special<br />
moment. They presented Werner Brombach<br />
with a glass globe on which every country was<br />
marked in which <strong>ERDINGER</strong> Weissbier is available,<br />
signed by all members of staff.<br />
There were also moving speeches by the<br />
brewery’s two Managing Directors. “We have<br />
always been able to rely on you,” said Josef<br />
Westermeier, and ad<strong>de</strong>d: “We cannot imagine<br />
anyone better”. Peter Liebert reported lightheartedly<br />
about Werner Brombach’s passion for<br />
his wheat beer and his absolute obsession for<br />
quality – which often means receiving phone<br />
calls from his boss at any time of day or night and<br />
from every corner of the world. They presented<br />
him with a unique present: an original piece of<br />
the Berlin Wall with the brewery’s logo ad<strong>de</strong>d by<br />
an unknown graffiti sprayer. Werner Brombach,<br />
who had always hoped for reunification, was<br />
visibly moved by this remin<strong>de</strong>r of Germany’s<br />
recent history. He’d actually asked not to receive<br />
any presents, but for people to make a donation<br />
to Erding’s care facilities for the el<strong>de</strong>rly. However,<br />
an exception had to be ma<strong>de</strong> for such a highly<br />
symbolic souvenir of a past era. And a further<br />
exception had to be ma<strong>de</strong> for the town’s former<br />
priest, who presented him with a certificate from<br />
Pope Benedict XVI.<br />
A relaxed Werner Brombach with his wife Christine<br />
Page 5
COVER FEATURE<br />
Erding’s former town priest Josef Mundigl (right) presents Werner Brombach<br />
with a birthday message from Pope Benedict XVI.<br />
One huge surprise was saved until near the end<br />
of the evening, when Werner Brombach’s former<br />
classmates took to the stage. The members<br />
of the school’s former jazz band gave a special<br />
performance for their ex-bandlea<strong>de</strong>r – and<br />
Werner Brombach quickly <strong>de</strong>monstrated that<br />
rhythm was in his blood by spontaneously conducting<br />
the band.<br />
A whole array of people helped ensure that the<br />
evening’s celebrations in Erding were a complete<br />
success – from entertainers, to celebrity chef<br />
Alfons Schuhbeck to the many organizers behind<br />
the scenes. However, it was the highly personal<br />
atmosphere with numerous emotional moments<br />
which ma<strong>de</strong> the event so unforgettable. Only a<br />
truly special person like Werner Brombach can<br />
turn a gala with over 1,000 guests into such a<br />
warm and cozy evening.<br />
Soccer legend Franz Beckenbauer and<br />
his wife Heidi have long been close friends<br />
of brewery owner Werner Brombach.<br />
Page 6<br />
Stefan Bachofner (left), owner of <strong>ERDINGER</strong> location “On<br />
the Waterfront Café” came specially from California to<br />
congratulate Werner Brombach. Right in the picture is TV<br />
presenter Gerd Rubenbauer, who compèred the evening<br />
program.<br />
Swiss guests Hansueli Blickenstorfer (left),<br />
<strong>ERDINGER</strong> Area Sales Manager and Toni Schnei<strong>de</strong>r (right),<br />
Sales Director Heineken Switzerland AG,<br />
raise their glass to Werner Brombach.<br />
A moving moment: Werner Brombach receives<br />
an original piece of the Berlin Wall.<br />
Kurzvita<br />
Werner Brombach<br />
Werner Brombach was born in Erding<br />
in December 1939. After graduating in<br />
both beer-brewing and business administration,<br />
he took over the private brewery<br />
from his father in 1975. That was<br />
the start of a major success story, as<br />
Werner Brombach had set himself the<br />
target of making his wheat beer not only<br />
famous throughout Germany, but also<br />
around the world. Within a few years, he<br />
succee<strong>de</strong>d in putting his brewery in top<br />
position. Today, <strong>ERDINGER</strong> Weissbier<br />
has come to symbolize Bavarian lifestyle<br />
and enjoyment around the world.<br />
Vladimir Zhossan (left), Import Division Director of the<br />
Moscow Brewing Company in Russia and Al<strong>de</strong>rt van <strong>de</strong>r<br />
Wijk (center), <strong>ERDINGER</strong> Sales Agent, were happy to have<br />
the opportunity to congratulate Werner Brombach.<br />
<strong>ERDINGER</strong> LOCATION<br />
„O’zapft is“ in Madrid<br />
The flair of Munich’s annual beer festival 365<br />
days per year – that’s what Madrid’s new “Oktoberfest”<br />
restaurant offers inhabitants and visitors<br />
of the Spanish capital. Friendly waitresses<br />
dressed in traditional costumes serve Bavarian<br />
specialties in an atmosphere straight out of<br />
Munich. Insi<strong>de</strong> the restaurant and its indoor beer<br />
gar<strong>de</strong>n, customers are treated to <strong>ERDINGER</strong><br />
Weissbier with fine yeast on tap, as well as Dark,<br />
Urweisse, Pikantus and Non-Alcoholic.<br />
Relaxed Bavarian-style enjoyment at the “Oktoberfest” in Madrid.<br />
The restaurant is located in one of Madrid’s largest<br />
and most beautiful shopping malls, the Centro<br />
Comercial Principe Pio. Formerly one of<br />
Madrid’s most important train stations, the historic<br />
and lovingly restored building is now home to<br />
113 shops on three floors, as well as a ninescreen<br />
cinema, and numerous restaurants and<br />
cafés. Access to the site is guaranteed by its surviving<br />
rail connection, a Metro and a bus station.<br />
The extravagant shopping mall offers its visitors<br />
the perfect mixture of shopping and entertainment<br />
seven days a week. With an interior created<br />
<strong>ERDINGER</strong> AROUND THE WORLD<br />
OUR IMPORTERS<br />
Skål auf in Norwegen<br />
The Kingdom of Norway stretches over an<br />
impressive area of 385,199 square kilometers.<br />
And <strong>ERDINGER</strong> Weissbier is served even in Ny-<br />
Ålesund – the northernmost village on the island<br />
of Spitzbergen and at the same time the world’s<br />
Arve Røys Stran<strong>de</strong>n (3rd from left), owner of Strag AS, with his team in Norway.<br />
most northerly settlement. This is in spite of the<br />
fact that Ny-Ålesund can only be reached by air in<br />
winter and by ship in the ice-free periods. We<br />
owe our tight-knit and far-stretching distribution<br />
network in Norway to Strag AS, which has been<br />
and supplied specially by Bavarian craftsmen, the<br />
“Oktoberfest” gives its customers a true sense of<br />
Bavarian lifestyle and relaxed enjoyment. The<br />
restaurant is located on the third floor and is<br />
open Monday to Wednesday from 12:30pm to<br />
midnight and from Thursday to Sunday from<br />
12:30pm to 1:00am.<br />
Whether for a quick snack or a traditional Bavarian<br />
evening – the “Oktoberfest” team and<br />
<strong>ERDINGER</strong> <strong>Weissbräu</strong> extend a warm welcome<br />
to all guests.<br />
importing <strong>ERDINGER</strong> to the country since 1997.<br />
During this 13-year cooperation, Arve Røys<br />
Stran<strong>de</strong>n, the owner of Strag AS, has succee<strong>de</strong>d<br />
in positioning <strong>ERDINGER</strong>’s beers as the most<br />
popular wheat beer specialties on the Norwegian<br />
market.<br />
The Norwegian beer market is dominated by the<br />
two major breweries: Carlsberg-Ringnes and<br />
Hansa-Borg. At just 51 liters per head, the<br />
country’s annual beer consumption is one of the<br />
lowest in Europe. In 2009, a total of 2.65 million<br />
hectoliters of beer were sold in Norway. Imported<br />
beers accounted for around 6 percent of this<br />
total. Sales of <strong>ERDINGER</strong> Weissbier, however, is<br />
making strong progress – with an increase of 25<br />
percent over 2008. <strong>ERDINGER</strong>’s wheat beer specialties<br />
are marketed in Norway’s major towns<br />
and cities, as well as in holiday regions – including<br />
the world’s most northern village.<br />
Page 7
SPONSORING<br />
Germany’s ladies relay team are still <strong>de</strong>lighted with their strong second place in Oberhof.<br />
<strong>ERDINGER</strong> AT THE IBU-WORLDCUP<br />
Non-Alcoholic<br />
on track to biathlon success<br />
The literal translation of the Greek word biathlon<br />
is “a sporting contest comprising two disciplines”,<br />
and that’s exactly what the professional<br />
biathletes of Team <strong>ERDINGER</strong> Non-Alcoholic are<br />
successfully <strong>de</strong>monstrating in the current IBU<br />
World Cup races. Team member Michi Greis has<br />
already picked up four medals: at the World Cup<br />
race in Hochfilzen, Austria, Greis won bronze<br />
with the German men’s team. The Olympic champion<br />
scored the same result at the World Cup<br />
race in Oberhof, Germany, and also came second<br />
in the 10 kilometer sprint. In Ruhpolding, Germany,<br />
Greis was third to sprint across the line<br />
after 10 kilometers.<br />
And <strong>ERDINGER</strong> Non-Alcoholic was a firm fixture<br />
at all events. Once again <strong>ERDINGER</strong> <strong>Weissbräu</strong> is<br />
a premium partner of this season’s IBU World<br />
Cup and is not only continuing its previous commitment,<br />
but expanding it. With Miriam Gössner<br />
and Lukas Hofer, Team <strong>ERDINGER</strong> Non-Alcoholic<br />
has been strengthened by two promising and<br />
talented young biathletes. In addition to the<br />
excellent performance of our team members,<br />
<strong>ERDINGER</strong> <strong>Weissbräu</strong>’s successful export strategy<br />
at the various international sporting venues is<br />
being promoted by top perimeter advertising<br />
along the routes, branding on starting numbers<br />
and of course the bright blue racing caps worn<br />
by Team <strong>ERDINGER</strong> Non-Alcoholic’s biathletes.<br />
<strong>ERDINGER</strong> Non-Alcoholic’s brand presence is<br />
also being strengthened by TV presentation on<br />
Germany’s public broadcasting channels as well<br />
Page 8<br />
as classic spots during biathlon events. At the<br />
events themselves, our Export team ensures a<br />
strong and compelling local presence for the isotonic<br />
thirst-quencher by providing incentives in<br />
the VIP tents and serving <strong>ERDINGER</strong> Non-Alcoholic<br />
in the sports and special guest areas.<br />
As a result, we’ve been able to strengthen and<br />
expand our existing customer relations in Östersund<br />
(Swe<strong>de</strong>n), Hochfilzen (Austria), Pokljuka<br />
(Slovenia), Antholz (Italy), Oberhof and Ruhpolding<br />
(Germany). <strong>ERDINGER</strong> Non-Alcoholic will<br />
also be <strong>de</strong>monstrating its isotonic, vitamin-rich<br />
and calorie-reduced qualities to customers,<br />
guests and athletes at the remaining events in<br />
Kontiolahti (Finland), Oslo Holmenkollen (Norway)<br />
and Khanty-Mansijsk (Russia).<br />
A crowd full of biathlon enthusiasts<br />
in Östersund, Swe<strong>de</strong>n.<br />
Magdalena Neuner put in a masterful performance in Antholz<br />
to win gold, while Ivan Tcherezov took top spot on the<br />
winner’s rostrum for his sprint in Östersund. Both athletes<br />
not only enjoyed taking first place but also taking a<br />
champion’s swig from the legendary <strong>ERDINGER</strong> 3-liter<br />
glass.<br />
WINTER SPORTS<br />
at the Winter-Olympics<br />
Germany’s athletes won a total of 30 medals at the Winter Olympics and fi nished second in the medals table. Magdalena Neuner<br />
(center) won two gold medals and one silver, while Simone Hauswald (right) won bronze twice.<br />
Every four years, the world looks forward to the<br />
next Olympic Winter Games. That time came<br />
again in early 2010 – the 21st Olympic Games<br />
were held in Vancouver, Canada. 5,500 athletes<br />
from 80 nations gave their best in the fight for the<br />
prestigious gold, silver and bronze medals.<br />
The inukshuk, an ancient stone landmark, was the logo<br />
of the 21st Winter Olympics.<br />
This was already the fourth Olympics at which<br />
<strong>ERDINGER</strong> <strong>Weissbräu</strong> was represented by members<br />
of its Team <strong>ERDINGER</strong> Non-Alcoholic. In<br />
2004, swimmer Thomas Rupprath took part in<br />
the Summer Games in Athens and won silver in<br />
the 4x100 meters medley relay. There was a veritable<br />
shower of medals in winter 2006, when<br />
biathlete Michi Greis won three golds and teammate<br />
Andi Birnbacher took the silver in Turin,<br />
Italy. At the 2008 Summer Olympics in Beijing,<br />
Team <strong>ERDINGER</strong> Non-Alcoholic was represented<br />
by Erich Winkler in the Paralympic Games. The<br />
handicapped cyclist put in an excellent performance<br />
in all his events and was unlucky to miss<br />
out on a medal. Five winter athletes from Team<br />
<strong>ERDINGER</strong> Non-Alcoholic qualified for Vancouver:<br />
the biathletes Michi Greis, Andi Birnbacher<br />
and Lukas Hofer, the cross-country skier Miriam<br />
Gössner and slalom specialist Felix Neureuther.<br />
The ski and sliding events were held 130 kilometers<br />
away from Vancouver, in Whistler. In the<br />
second week of the Games, the youngest member<br />
of Team <strong>ERDINGER</strong> Non-Alcoholic, Miriam Gössner,<br />
won Olympic silver in the cross-country<br />
relay event. Gössner was the third to enter the<br />
race and improved the team’s position from sixth<br />
to third, playing a pivotal role in helping win silver<br />
for the women’s relay team. Felix Neureuther<br />
can also be satisfied with his performance at the<br />
Olympics after finishing eighth in the giant slalom<br />
– the best result of his career so far in this event.<br />
After a hard day of events, athletes, officials and<br />
media representatives all met in the traditional<br />
official hospitality center of the German Olympic<br />
Sports Fe<strong>de</strong>ration (DOSB), the so-called “German<br />
House”. Due to the consi<strong>de</strong>rable distances<br />
between the two sporting venues in Vancouver<br />
and Whistler, the “German House” was represented<br />
at both locations. In the beautiful scenery of<br />
the Nicklaus North Golf Club, the “German House<br />
Whistler” offered 400 square meters of space for<br />
press conferences, receptions, live broadcasts of<br />
Germany’s public stations ARD and ZDF from a<br />
specially created TV studio, and for relaxing get-<br />
VANCOUVER 2010<br />
togethers with the athletes. In cooperation with<br />
the Bavarian Tourist Board, the “German House<br />
Whistler” was <strong>de</strong>corated in classic Bavarian style.<br />
One part of the “German House” – and a very<br />
special meeting place not only for German athletes<br />
– was the “Kufenstüberl”. In the style of a<br />
cozy mountain hut, the “Stüberl” provi<strong>de</strong>d winter<br />
sports enthusiasts with a typically relaxed Bavarian<br />
atmosphere to help them feel at home so far<br />
away from Germany. Guests were served such<br />
<strong>de</strong>licacies as “Leberkäs” and “Weisswurst” supplied<br />
by a German butcher in Vancouver, as well<br />
as fresh pretzels and the classic pancake specialty<br />
“Kaiserschmarrn”. The friendly service staff<br />
were dressed in traditional Bavarian costumes<br />
and served refreshing <strong>ERDINGER</strong> Weissbier specialties.<br />
Three Bavarian musicians from Berchtesga<strong>de</strong>n<br />
ensured that the guests were in the right<br />
mood and provi<strong>de</strong>d a real “home-from-home”<br />
atmosphere.<br />
The Olympic fl ame burnt in Vancouver for 17 days. The next<br />
Winter Olympics will be held in Sochi (Russia) in 2014.<br />
<strong>ERDINGER</strong> <strong>Weissbräu</strong> enjoyed a strong presence<br />
as partner of the “German House” in Vancouver<br />
and Whistler, as well as supplying <strong>ERDINGER</strong><br />
Weissbier to visitors of the “Austrian House” in<br />
Whistler Mountain.<br />
Even after the Winter Olympics left town, nobody<br />
need do without their <strong>ERDINGER</strong> Weissbier in<br />
Whistler. At the exclusive hotel “Delta Whistler<br />
Village Suites”, for example, there is the “Elephant<br />
& Castle” pub where guests can enjoy fish<br />
'n' chips and <strong>ERDINGER</strong> Weissbier on tap.<br />
<strong>ERDINGER</strong> is also served at numerous outlets in<br />
Vancouver, such as the four top locations of the<br />
famous “Joey’s Restaurants” chain.<br />
Page 9
NEW TO TEAM <strong>ERDINGER</strong> NON-ALCOHOLIC<br />
Lukas Hofer<br />
Date of birth: September 30, 1989<br />
Resi<strong>de</strong>nt in: Montal, Italy<br />
Star sign: Libra<br />
Height: 174 cm<br />
Weight: 63 kg<br />
School education: Han<strong>de</strong>lsoberschule Bruneck<br />
Sport: Cross-country skiing, biathlon<br />
Club: A.S.D. Anterselva<br />
Miriam Gössner<br />
Date of birth: June 21, 1990<br />
Resi<strong>de</strong>nt in: Garmisch<br />
Star sign: Gemini<br />
Height: 167 cm<br />
Weight: 57 kg<br />
Occupation: Customs officer<br />
Sport: Cross-country skiing, biathlon<br />
Club: SC Garmisch<br />
Role mo<strong>de</strong>l: Liv Grete Poiree<br />
+ NEWS + + + + + + + + + + + + + + + NEWS + + + + + + + + + + + + + + + NEWS + + + + + + + + + + + + + + + NEWS + + +<br />
<strong>ERDINGER</strong> Weißbier Kristall<br />
2009 was marked by numerous awards for<br />
<strong>ERDINGER</strong> <strong>Weissbräu</strong>’s popular wheat beer<br />
specialties. The annual culinary gui<strong>de</strong> “Essen,<br />
Trinken und Genießen 2009” of German consumer<br />
magazine “ÖKO-TEST”, for example, gave<br />
<strong>ERDINGER</strong> Weissbier with Fine Yeast top marks<br />
(“very good”) in every category. <strong>ERDINGER</strong><br />
Urweisse was voted “Newcomer of the Year<br />
2008” by the prestigious tra<strong>de</strong> journal “Getränke<br />
Zeitung”. This opinion was shared by rea<strong>de</strong>rs of<br />
specialist catering magazine Fizzz, who voted<br />
<strong>ERDINGER</strong> Urweisse their “Beverage Highlight of<br />
Page 10<br />
Success in 2008: Italian Championship<br />
in Antholz, Italy<br />
Gold in mass start 2008<br />
Success in 2009: Biathlon Junior World<br />
Championships in<br />
Canmore, Canada<br />
Gold in sprint 2009<br />
Gold in pursuit 2009<br />
The South Tyrolean biathlete Lukas Hofer is<br />
regar<strong>de</strong>d as a major hope for the future and has<br />
already clearly <strong>de</strong>monstrated his talent and his<br />
iron will to succeed. The likeable and down-toearth<br />
20-year-old already picked up two gold<br />
medals – in sprint and pursuit – at the Junior<br />
World Championships 2009 in Canmore, Canada.<br />
Hofer’s aim: “I want to establish myself as<br />
one of the world’s best in the long term.”<br />
Success in 2009: Biathlon Junior<br />
World Championships<br />
in Canmore, Canada<br />
Gold in pursuit 2009<br />
Silver in sprint 2009<br />
Bronze in relay 2009<br />
4th place in individual 2009<br />
Cross-country<br />
World Championships in<br />
Liberec, Czech Republic<br />
Silver with the ladies<br />
relay team<br />
Success in 2010: Tour <strong>de</strong> Ski in Oberhof,<br />
Germany<br />
5th place in prologue 2010<br />
Winter Olympics in<br />
Vancouver, Canada<br />
Silver in 4x5 km<br />
cross-country ski relay<br />
the Year 2009” in November. <strong>ERDINGER</strong>’s nonalcoholic<br />
specialty also proved unbeatable.<br />
“Clear test winner <strong>ERDINGER</strong> Non-Alcoholic” –<br />
was the verdict of German magazine brigitte.<strong>de</strong><br />
in its product test of non-alcoholic wheat beers.<br />
<strong>ERDINGER</strong> Non-Alcoholic was judged to be particularly<br />
refreshing and thirst-quenching. The<br />
kitchen professionals of Germany’s “Gans und<br />
Gar” TV program came to the same conclusion<br />
and voted <strong>ERDINGER</strong> Non-Alcoholic their clear<br />
favorite. Crystal-clear, filtered wheat beers without<br />
yeast clouding are also highly popular. Once<br />
With its recruitment of Lukas Hofer, <strong>ERDINGER</strong><br />
<strong>Weissbräu</strong> has un<strong>de</strong>rlined its commitment to<br />
biathlon sponsoring. Lukas Hofer will start all his<br />
races wearing the <strong>ERDINGER</strong> Non-Alcoholic logo<br />
and hopes to celebrate further successes with a<br />
<strong>de</strong>ep swig from the famous 3-liter glass. The<br />
North Italian is the first foreign biathlete to join<br />
Team <strong>ERDINGER</strong> Non-Alcoholic. Italy, and especially<br />
South Tyrol, is one of <strong>ERDINGER</strong><br />
<strong>Weissbräu</strong>’s most important export markets.<br />
<strong>ERDINGER</strong> Non-Alcoholic has long enjoyed a<br />
strong presence at the biathlon center in Antholz.<br />
This market presence has now been strengthened<br />
on a personal level with the recruitment of<br />
Lukas Hofer.<br />
Miriam Gössner is not only an excellent crosscountry<br />
skier, but also one of our greatest biathlon<br />
talents. She proved this at the Junior World<br />
Championships in 2009, where she won gold in<br />
pursuit and silver in the sprint. She also got off to<br />
a great start in 2010 by taking 5th place in the<br />
cross-country event at the Tour <strong>de</strong> Ski in Oberhof.<br />
As a result, she was able to qualify for the<br />
Winter Olympics in Vancouver. At the 21st Winter<br />
Olympics she then won a silver medal in the<br />
cross-country relay event, thanks in part to her<br />
own fantastic performance.<br />
The easy-going yet highly ambitious 19-year-old<br />
fits perfectly into Team <strong>ERDINGER</strong> Non-Alcoholic<br />
and is an outstanding ambassador for the isotonic<br />
thirst-quencher <strong>ERDINGER</strong> Non-Alcoholic.<br />
again, <strong>ERDINGER</strong> took top spot in a test of filtered<br />
wheat beers conducted by “Men’s Health”<br />
magazine. <strong>ERDINGER</strong><br />
Weissbier Kristall received<br />
the best score.<br />
TRIATHLON<br />
The Hombre <strong>de</strong> Hierro from Peru<br />
Vladimir Figari is actually an architect in Lima.<br />
But at the same time, he is also Peru’s “Hombre<br />
<strong>de</strong> Hierro” – or Peru’s iron man. Among his<br />
greatest successes are the 1st place he took at the<br />
Great Floridian Triathlon 2008 in Clermont, Florida,<br />
with the third fastest time ever recor<strong>de</strong>d for<br />
this event. In 2009, the 38-year-old triathlete<br />
came 37th in the famous Ironman Florida in<br />
Panama Beach City, but was 6th in his age category.<br />
In his native Peru, Figari is one of the country’s<br />
best known and most popular athletes. In the Triathlon<br />
Paracas – on the peninsular of the same<br />
SOCCER<br />
Voetbal Experience in the Netherlands<br />
2010 is set to be dominated by soccer. When the<br />
FIFA World Cup is opened in South Africa on<br />
June 11, 2010, thousands of fans will be cheering<br />
on their teams – either at the matches<br />
themselves or in front of their TVs. In the Dutch<br />
town of Mid<strong>de</strong>lburg – on the Walcheren peninsular<br />
in the popular tourist province of Zeeland<br />
– soccer fans can already get in-<strong>de</strong>pth information<br />
on their favorite sport.<br />
In the various areas of the mo<strong>de</strong>rn soccer theme<br />
park “Voetbal Experience”, recently opened in<br />
December 2009, visitors can experience the<br />
world’s most popular sport with all their senses.<br />
The soccer-based world of experience offers 21<br />
adventures – from the “Skills Zone”, where visitors<br />
can show off their ball skills, to the “Hall of<br />
Fame” with the world’s biggest soccer stars, to<br />
“You’ll never sing alone” where fans can find<br />
Internorga<br />
Internorga is Europe’s<br />
leading tra<strong>de</strong> fair for<br />
the out-of-house market.<br />
<strong>ERDINGER</strong> <strong>Weissbräu</strong> has enjoyed a strong presence<br />
at the Hamburg-based fair for many years<br />
now and will once again be presenting its wheat<br />
beer specialties to tra<strong>de</strong> experts from March 12<br />
to 17, 2010. <strong>ERDINGER</strong> <strong>Weissbräu</strong> will be erecting<br />
the Urweisse hut in Hall B1 OG (Stand No.<br />
104) to give each visitor a real sense of the true<br />
Bavarian lifestyle.<br />
name – Figari was among the winners in the last<br />
two years, thanks in part to the frenetic support<br />
from his fans. After the races, Figari likes to cool<br />
down with a chilled <strong>ERDINGER</strong> Non-Alcoholic,<br />
while at the same time benefitting from the isotonic,<br />
vitamin-rich and calorie-reduced properties<br />
of the non-alcoholic thirst-quencher.<br />
<strong>ERDINGER</strong> <strong>Weissbräu</strong> supports the likeable and<br />
successful triathlete and wishes him all the best<br />
for the sporting year 2010.<br />
their favorite soccer songs and sing along enthusiastically.<br />
In the aptly named restaurant “The<br />
Third Half”, visitors to this unique soccer world<br />
can look forward to tasty dishes, a massive<br />
screen for watching spectacular live soccer<br />
To accompany the FIFA World Cup in<br />
South Africa, <strong>ERDINGER</strong> is launching<br />
a special offer for all soccer fans:<br />
the <strong>ERDINGER</strong> 5+1 promotion pack.<br />
This handy box with stable carrying<br />
handle contains five 0.5-liter bottles of<br />
<strong>ERDINGER</strong> Weissbier with Fine Yeast<br />
and an original <strong>ERDINGER</strong> Cup glass.<br />
Cycling map<br />
Mallorca<br />
Cycling in Mallorca ma<strong>de</strong> easy:<br />
<strong>ERDINGER</strong> <strong>Weissbräu</strong> presents<br />
a new cycling map with ten<br />
attractive bike tours on the Spanish island.<br />
The tours inclu<strong>de</strong> both difficult mountain<br />
routes as well as relaxing trips along the<br />
coast. What’s more, the map shows all locations<br />
along the routes where thirsty cyclists<br />
can refresh themselves with a thirst-quenching<br />
<strong>ERDINGER</strong> Non-Alcoholic.<br />
IMPRINT:<br />
Published by:<br />
<strong>ERDINGER</strong> Weißbräu<br />
Lange Zeile 1 und 3<br />
85435 Erding<br />
Germany<br />
Tel: +49 8122 4 09-0<br />
Fax: +49 8122 4 09-317<br />
Editing and text:<br />
HW-Consulting,<br />
Munich<br />
Design:<br />
Signalwerk – Agentur<br />
für Kommunikation,<br />
Munich<br />
SPORT<br />
The winners of the Triathlon Paracas 2008: Fransisco Pinto<br />
from Chile, Vladimir Figari from Peru and Flavio Iskandarian<br />
from Brazil (from left to right).<br />
transmissions and, of course, <strong>ERDINGER</strong>’s everpopular<br />
wheat beer specialties. Further information<br />
is available on the Internet at<br />
<strong>www</strong>.voetbalexperience.nl.<br />
Printed by:<br />
Druckring, Munich<br />
Photos:<br />
Page 7 above:<br />
The Fly Factory (Juan<br />
Perez-Fajardo)<br />
Page 8:<br />
Viktoria Franke<br />
Page 8:<br />
Kjell Bollnert<br />
all others:<br />
<strong>ERDINGER</strong> Weißbräu<br />
April 2010<br />
Page 11
SPORT<br />
Michael Göhner, Triathlete<br />
100% Performance. 100% Regeneration.<br />
<strong>www</strong>.<strong>erdinger</strong>-non-alcoholic.com