BAND ON! information pack

A cam paign t o det er underage drinking and
t he use of fake ID at live m usic event s.

BAND ON! is a campaign that aims to strengthen the relationships between independent
venues, young people and local up-and-coming musicians. Helping to keep small venues and
their licenses safe, BAND ON! has designed, created and is implementing a standardised way of
checking ID at live music events open to under 18s.
A social campaign, it aims to deter underage drinking, the use of fake ID and encourage young
people to engage with local music.
It has three sections: the wristband system, the blog and the research. All of which benefit
venue owners, staff, gig-goers and the local community.

venues t hat w elcom e under 18s m ay adopt t he BAND ON! w rist band
procedure for show s w it h a low age t icket dem ographic.
WRISTBANDS
A neon pink branded,
t yvek w rist band is given t o
t hose under 18 or w it hout
valid ID t o prove
ot herw ise.
Bar st aff are able t o provide
fast er service, under less
pressure t o check ID in dark
light . Tam pered w rist bands
aren't accept ed.
The one check procedure
sees t hat venues check
gig-goers ID on t he door
w it h t heir t icket s.
A neon green branded,
t yvek w rist band is given t o
t hose w it h valid ID t o show
t hat t hey're over 18.
Neon green st raw s are
provided for m ixer drinks,
and pink for soft . Making it
even easier t o spot
underage drinkers.
Easy t o m onit or, and
m aking a venue safer,
BAND ON! prot ect s
licenses and put s t he focus
back ont o m usic.

Just follow t hese sim ple st eps!
HOW IT WORKS
When checking t icket s, also check t he guest 's ID. Make sure
t his is done properly under good light ing. Depending on
your venue layout , t his m ay be done out side before doors,
or on ent rance t o a venue. It m ust be before access t o a bar.
The bands m ay act as a signifier of a t icket t oo.
If a gig-goer doesn't have
valid ID t o show t hat
t hey're over 18, put a neon
pink branded w rist band
around t heir w rist .
Wit h t he w rist bands not
being able t o be sw it ched,
t hey act as a signifier of age
t o bar st aff w ho can t rust
t hem as ID. If t am pered
w it h, t hey becom e void.
If a gig-goer show s valid ID
t o prove t hat t hey're over
19, put a neon green
branded w rist band around
t heir w rist .
Bar st aff use neon pink
st raw s for soft drinks, and
neon green for m ixer. It is
easy t o spot if drinks are
passing hands and act ion
can be t aken.
All st aff can m onit or how
guest s are int eract ing w it h
alcohol, so t he focus is
back on t he live m usic.

The st andardised w rist band syst em ensures t hat drinks don't pass
hands, and t hat fake ID isn't accept ed
UNDERAGE DRINKING
The earlier a young person st art s t o drink, t he great er t he im pact on
t heir lat er life; t hey are m ore likely t o becom e dependent on alcohol,
engage w it h riskier behaviour including crim e and unprot ect ed sex, and
rest rict t heir ow n brain developm ent . Nearly half of all 10 - 17 year olds
w ho drink alcohol once a w eek adm it t o som e sort of ant i-social
behaviour (CAMY).
Underage drinking (drinking w hen under 18) in Brit ain is considered
am ong t he w orst in t he w orld. In 2014, Drinkaw are found t hat 28% of
school pupils aged bet w een 11 - 15 had got t en hold of alcohol w it hin t he
past w eek. Bet w een 2001 and 2008, t here w as a 37% increase in hospit al
adm issions of int oxicat ed children (World Healt h Associat ion), t oday
60% of young people class drinking alcohol as a norm al part of grow ing
up (Inst it ut e of Alcohol St udies).
63% of 16 - 17 year olds say t hey have successfully bought alcohol
out side of t he house in pubs, night clubs and bars (IOAS). Annually about
5000 people under t he age of 21 die from alcohol relat ed injuries - in car
accident s, 45% of young deat hs aren't t he drivers. If police w ere t o visit
t he place of t he last drink, venues can find t hem selves t hreat ened.
At BAND ON! w e don't believe t hat underage drinking should be
norm alised, and are aw are of w hy a young person m ay be led t o drink.
Music and m usic venues can provide support t o young people in indirect
w ays t hat can change percept ions.

Accept ing young people int o venues t o experience m usic can bet t er
local com m unit ies
THE ROLE OF THE VENUE
Those w ho com m it yout h crim es have said t hat it 's because t hey feel
frust rat ed, bored and pressured t o copy behaviour (St reet Gam es).
Venues can provide a safe environm ent for young people t o m eet
ot hers, enjoy ent ert ainm ent , support t heir local com m unit y and
develop t heir t ast es and int erest s.
Young people can give a posit ive cont ribut ion t o venues and t heir
com m unit ies - recom m ending new act s, support ing local m usic and
t heir peers.

BAND ON! host s a blog w here young people can subm it creat ive cont ent
t hat support s local m usic, allow ing t hem t o build a port folio and learn
new skills.
Everyt hing from w ords t o videos t o phot ography
t o art w ork, is accept ed and show cased. As w ell as
st ories from young m anagers, event holders and
PR.
The BAND ON! blog allow s young people t o build a port folio of t heir
creat ive t alent s and learn new skills.
THE BLOG
Art ist s are also able t o w rit e guest blogs
prom ot ing t heir lat est single or t our, and share
t heir st ories. Collaborat ion bet w een art ist and
cont ribut or is encouraged.
Venues can prom ot e t heir show s t o an
audience in one place, and allow
cont ribut ors t o cover t hem as press -
giving opport unit ies and ensuring t hat t he
room is full.
Blogs from organisat ions and t hose w ho w ork in
indust ry give an insight int o w ork w it h m usic
and all of t he opport unit ies on offer.

BAND ON! can give insight about how your venue engages w it h young
people, and help t o develop it in a safe environm ent .
More t han 50% of independent venues do not cat er t o under 18s in t heir
program m ing; w het her t his is by choice or by license. Though t he
m ajorit y don't report negat ive feedback about young people (Music
Venues Trust ).
BAND ON! can provide inform at ion about dem ographic and m usic
int eract ion - you can pioneer.
THE ENGAGEMENT
BAND ON! can encourage young people t o your venue. They can t hen
give you t ips on w ho you should book, m onit or t he t rends, and even
give you access t o fresh perform ers.
The BAND ON! st reet t eam and blog are able t o prom ot e your venue,
and you'll be able t o reach a pot ent ial audience of local people quickly
and easily.
BAND ON! is producing live m usic research. The cam paign requires t he
venue t o feed back how m any of each colour w rist band w as used for
each gig. This dat a t ells us your dem ographic, and m ay be used w it h
ot her research organisat ions.

Aside from t he blog, BAND ON! w ant s t o offer young and engaged
people t he opport unit y t o help t o shape t he cam paign. By co-ordinat ing
a st reet t eam , t here's a physical part icipat ion in t he cam paign and a
chance t o w ork on project s and gain experience in t he indust ries,
BAND ON! is building a t eam of young people t o help t o spread t he
m essage about t he cam paign, and m ake it st andard.
THE STREET TEAM
The st reet t eam at t end gigs using BAND ON! and gat her feedback from
guest s for you t o know how it 's going. They explain t he cam paign t o
anybody w ho m ay have any quest ions, let you know w ho you could be
booking, and t hey also recruit new cont ribut ors and prom ot e your
show s online am ongst t heir peers.
These young people m ay grow t o be a valuable part of a venue's t eam ,
as BAND ON! aim s t o give t hem opport unit ies t o observe how event s
com e t oget her, how bands set up on st age and clear dow n, and how
cam paigns w ork. You get t he opport unit y t o shape pot ent ial fut ure
em ployees, and get a helping hand, w hilst t hey gain experience.

BAR STAFF
Many people cont ribut ed t o BAND ON! t o m ake it t he cam paign it is
t oday.
WHAT HAS BEEN SAID?
Many bar st aff at live m usic venues are young people and regularly
st udent s, in creat ing BAND ON! t hose w ho w orked at venues
(14+/ 18+/ independent / academ y ow ned) raised several problem s t hat
t hey face at w ork. These included rush periods w here t he bar w ould be
busy and add pressure, not being able t o clearly see drinks passing
hands aft er being served, confront at ion w it h forgot t en ID or t hose
asked for it on num erous occasions, and dark light ing m aking it difficult
t o check ID. Many said t hat t hey'd benefit from a st andard and
underst ood syst em , and BAND ON! can quicken service and m ake t he
bar a m ore relaxed place.
OTHER VENUE OWNERS
All venue ow ners com m ent ed t hat t hey don't have a st andard ID syst em
in place ot her t han sim ply checking at t he bar. How ever, t hey have
not iced a reduced am ount of younger audiences, but t hen a decrease in
18+ event s w here t icket s are hold t o sell. Independent venue ow ners
have not ed t hat t heir regular guest s have grow n up, and t he new
audiences are yet t o find t heir w ay t o t he venue and inst ead it s usually
regular faces. BAND ON! is a w ay of connect ing young people w it h t heir
local venues.
YOUNG PEOPLE
In t he Midlands, and Leicest er part icularly, local council cut s m ean t hat
young people don't have anyw here t o go or any resources t o learn new
skills and have fun w it h creat ive hobbies. From Dusk 2 Daw n and The
Jit t y have been affect ed by t he cut s, so BAND ON! gives a place t o build
a port folio and int eract w it h like-m inded people. Young people say t hat
using fake ID for pubs and clubs is t ypical behaviour, and m any adm it t o
doing t he sam e in m usic venues. If a young person how ever is engaged
w it h t he m usic, and know t hat t heir ID w ill be checked t horoughly
t hey'll be less likely t o be risky w it h behaviour.

BAND ON! is part nered w it h PASS card supplier, ONEID4U, w hich can
benefit your venue in a variet y of w ays. PASS is t he UK's nat ional proof
of age accredidat ion schem e, endorsed by t he Hom e Office, t he
Nat ional Police Chiefs' Council, t he Securit y Indust ry Aut horit y and t he
Chart ered Trading St andards Inst it ut e.
BAND ON! is part nered w it h PASS supplier, ONEID4U.
PASS PARTNERSHIP
Wit h BAND ON!, ONEID4U cards are used as proof of age cards. Working
in a sim ilar w ay t o BAND ON!, t he cards prove an age for under 18s
(orange) and over 18s (blue). BAND ON! prom ot es PASS t o venues, like
yourselves, and urges you t o accept t he cards as young people don't
have easy access t o ID, t o allow t hem int o say a 16+ gig.
ONE ID 4 U are pioneering PASS as the
youngest joiner, by including new and
innovative features in their card, with a focus
on protecting young people - sharing the
same ethos as BAND ON! and meaning that
there are many benefits.
The information
included on a ONE
ID 4 U card cannot
be used for identity
theft. The way that
the card is made
means that the
image cannot be
replaced, so
fraudulent either as
it would cover the
?PASS?logo that
appears under UV
light.
It is the only card in the world that has a shield
that when the card is placed in a purse/wallet
alongside contactless cards, it will protect them
from being thieved from. It also protects these
cards from accidental/double payment, at
contactless payment tills in venues, on transport
and in retail, ensuring that you do not pay for
someone else and that only the card you intended
to pay with gets charged.
For every application that
quotes BAND ON!, we
receive £1 reward. This
helps to keep the campaign
costs low for venues, and to
produce and promote the
cause. Forms must be
offered in venues.
When an application
comes in, ONE ID 4 U
will always ring the
person who has signed
the application on the
applicant?s behalf to
confirm identity. This is
more secure than a
passport application,
and they?re both Home
Office supported.
Costs under £10 to buy,
and even less to replace
if lost.

BAND ON! offers any venue a free t rial of w rist bands, w it h t he am ount
of show s provided subject t o t heir capacit y. During t his t im e, BAND ON!
w ill support and provide prom ot ional m at erial.
How your venue can be helped, and help, BAND ON!
FUNDING AND COSTS
BAND ON! w rist bands are part nered w it h Aspinline, w here t hey m ay not
be easily replicat ed and orders are prot ect ed and at a cheaper rat e.
They cost 4p each. For each w rist band ordered w it h us, a 1p charge is
added for BAND ON! service and m aint enance. Wrist bands are ordered
in bulk and paid for upfront .
There are t hree paym ent plans on offer if you t hen choose t o use BAND
ON! for fut ure event s.
MODEL 1
TICKET COSTS
A venue may choose to add a charge to their ticket price
to use BAND ON!. By adding a small extra charge, you
have opportunity to profit in faster bar service and by
creating a safe environment with positive PR in
welcoming young people.
If you want to simply pay for wristband batches up
front you may. BAND ON! may be able to support
costs if funding were granted along the line, and help
to collect donations to help to fund the cause.
MODEL 3
CROWDFUNDING
MODEL 2
VENUE COSTS
For each city and each gig season, a crowd-funding page
may be set up to cover the costs of the BAND ON!
wristbands within participating venues. This may cover
costs beforehand or reimburse a venue.
Each venue would have to provide incentives in the
form of tickets, drink, food, merchandise or gifts to
encourage pledges. Local businesses may choose to
also promote themselves by donating incentives too
and BAND ON! will help and provide materials for this.

BAND ON! can help you in lot s of w ays
THE BENEFITS FOR YOU
By creat ing a safer
environm ent , you can
prot ect your license
and your venue
Fast er service on t he
bar m eans t hat you
can m ake t he m ost
out of busy rushes,
and t he bar st aff w ill
be under less
pressure
Gain free prom ot ion t o
an already exist ing
pot ent ial audience
Learn m ore about
your dem ographic
and your best t im es
and dat es of
engagem ent w it h
ages
Opport unit ies t o sell
m ore t icket s by
appealing m ore t o
younger audiences
Engage m ore w it h t he
local com m unit y and raise
aw areness of causes
Ext ra prot ect ion w hen
checking ID as proof
of age for under 18s,
w it h t he support from
PASS
Help t o pioneer a new
cam paign, and w ork w it h
out side associat ions and
organisat ions

The boring but sensible bit s
AGREEMENTS AND NOTES
Whilst w e hope you choose t o support BAND ON! and allow us t o
support you, please do not e t hat w hilst w orking t oget her [BAND
ON! = t he cam paign st aff. Venue = you and your st aff]:
* BAND ON! t akes no responsibilit y for t he act ions of gig-goers in
your venue.
If implemented and used properly, BAND ON! will reduce the number
of fake IDs used and underage drinkers in your venue. It is the venue's
responsibility to fully check ID, and monitor guests.
* BAND ON! t akes no responsibilit y for t he st reet t eam 's act ions.
The street team are a group of young people who declare themselves
responsible for their own actions when signing a contract to join the
action in venues. Venues decide how much participation the street
team may have in the specific venue.
* BAND ON! m ust have paym ent for w rist bands ahead of ordering.
BAND ON! is a not-for-profit campaign and can not afford to pay up
front for wristbands. Venues will receive a sheet to fill out as an invoice,
and bands will be delivered to the venue and have to be signed for.
* BAND ON! requires dat a from t he venue
BAND ON! is collecting demographic data for outside organisations,
and to profile localities and how ages interact with music. After each gig
using the wristbands we will require you to document how many pink
and green wristbands were used. This data will have to be emailed over
regularly.
* BAND ON! m ay hire secret shoppers and m onit or perform ance
BAND ON! has the right to use secret shoppers within supporting
venues to monitor performance from staff and ensure that the practice
is carried out properly. We then have the right to remove partnership,
with no refunds or compensation, if the campaign is seen in jeopardy.
* Venues have t o sign a cont act w it h BAND ON!
Once the trial stage is over and a venue decides to use BAND ON!, the
venue must sign a contract to move forward.

To ask any quest ions, organise a m eet ing, gat her inform at ion or
request a t rial, please do get in t ouch.
Em ail:
bandoncampaign@gmail.com
Call:
07392832994
Go on, you know you w ant t o...
CONTACT US
Websit e:
www.bandoncampaign.com
Socials:
/bandoncampaign