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A cam paign t o det er underage drinking and<br />
t he use of fake ID at live m usic event s.
BAND ON! is a campaign that aims to strengthen the relationships between independent<br />
<strong>venues</strong>, young people and local up-and-coming musicians. Helping to keep small <strong>venues</strong> and<br />
their licenses safe, BAND ON! has designed, created and is implementing a standardised way of<br />
checking ID at live music events open to under 18s.<br />
A social campaign, it aims to deter underage drinking, the use of fake ID and encourage young<br />
people to engage with local music.<br />
It has three sections: the wristband system, the blog and the research. All of which benefit<br />
venue owners, staff, gig-goers and the local community.
<strong>venues</strong> t hat w elcom e under 18s m ay adopt t he BAND ON! w rist band<br />
procedure <strong>for</strong> show s w it h a low age t icket dem ographic.<br />
WRISTBANDS<br />
A neon pink branded,<br />
t yvek w rist band is given t o<br />
t hose under 18 or w it hout<br />
valid ID t o prove<br />
ot herw ise.<br />
Bar st aff are able t o provide<br />
fast er service, under less<br />
pressure t o check ID in dark<br />
light . Tam pered w rist bands<br />
aren't accept ed.<br />
The one check procedure<br />
sees t hat <strong>venues</strong> check<br />
gig-goers ID on t he door<br />
w it h t heir t icket s.<br />
A neon green branded,<br />
t yvek w rist band is given t o<br />
t hose w it h valid ID t o show<br />
t hat t hey're over 18.<br />
Neon green st raw s are<br />
provided <strong>for</strong> m ixer drinks,<br />
and pink <strong>for</strong> soft . Making it<br />
even easier t o spot<br />
underage drinkers.<br />
Easy t o m onit or, and<br />
m aking a venue safer,<br />
BAND ON! prot ect s<br />
licenses and put s t he focus<br />
back ont o m usic.
Just follow t hese sim ple st eps!<br />
HOW IT WORKS<br />
When checking t icket s, also check t he guest 's ID. Make sure<br />
t his is done properly under good light ing. Depending on<br />
your venue layout , t his m ay be done out side be<strong>for</strong>e doors,<br />
or on ent rance t o a venue. It m ust be be<strong>for</strong>e access t o a bar.<br />
The bands m ay act as a signifier of a t icket t oo.<br />
If a gig-goer doesn't have<br />
valid ID t o show t hat<br />
t hey're over 18, put a neon<br />
pink branded w rist band<br />
around t heir w rist .<br />
Wit h t he w rist bands not<br />
being able t o be sw it ched,<br />
t hey act as a signifier of age<br />
t o bar st aff w ho can t rust<br />
t hem as ID. If t am pered<br />
w it h, t hey becom e void.<br />
If a gig-goer show s valid ID<br />
t o prove t hat t hey're over<br />
19, put a neon green<br />
branded w rist band around<br />
t heir w rist .<br />
Bar st aff use neon pink<br />
st raw s <strong>for</strong> soft drinks, and<br />
neon green <strong>for</strong> m ixer. It is<br />
easy t o spot if drinks are<br />
passing hands and act ion<br />
can be t aken.<br />
All st aff can m onit or how<br />
guest s are int eract ing w it h<br />
alcohol, so t he focus is<br />
back on t he live m usic.
The st andardised w rist band syst em ensures t hat drinks don't pass<br />
hands, and t hat fake ID isn't accept ed<br />
UNDERAGE DRINKING<br />
The earlier a young person st art s t o drink, t he great er t he im pact on<br />
t heir lat er life; t hey are m ore likely t o becom e dependent on alcohol,<br />
engage w it h riskier behaviour including crim e and unprot ect ed sex, and<br />
rest rict t heir ow n brain developm ent . Nearly half of all 10 - 17 year olds<br />
w ho drink alcohol once a w eek adm it t o som e sort of ant i-social<br />
behaviour (CAMY).<br />
Underage drinking (drinking w hen under 18) in Brit ain is considered<br />
am ong t he w orst in t he w orld. In 2014, Drinkaw are found t hat 28% of<br />
school pupils aged bet w een 11 - 15 had got t en hold of alcohol w it hin t he<br />
past w eek. Bet w een 2001 and 2008, t here w as a 37% increase in hospit al<br />
adm issions of int oxicat ed children (World Healt h Associat ion), t oday<br />
60% of young people class drinking alcohol as a norm al part of grow ing<br />
up (Inst it ut e of Alcohol St udies).<br />
63% of 16 - 17 year olds say t hey have successfully bought alcohol<br />
out side of t he house in pubs, night clubs and bars (IOAS). Annually about<br />
5000 people under t he age of 21 die from alcohol relat ed injuries - in car<br />
accident s, 45% of young deat hs aren't t he drivers. If police w ere t o visit<br />
t he place of t he last drink, <strong>venues</strong> can find t hem selves t hreat ened.<br />
At BAND ON! w e don't believe t hat underage drinking should be<br />
norm alised, and are aw are of w hy a young person m ay be led t o drink.<br />
Music and m usic <strong>venues</strong> can provide support t o young people in indirect<br />
w ays t hat can change percept ions.
Accept ing young people int o <strong>venues</strong> t o experience m usic can bet t er<br />
local com m unit ies<br />
THE ROLE OF THE VENUE<br />
Those w ho com m it yout h crim es have said t hat it 's because t hey feel<br />
frust rat ed, bored and pressured t o copy behaviour (St reet Gam es).<br />
Venues can provide a safe environm ent <strong>for</strong> young people t o m eet<br />
ot hers, enjoy ent ert ainm ent , support t heir local com m unit y and<br />
develop t heir t ast es and int erest s.<br />
Young people can give a posit ive cont ribut ion t o <strong>venues</strong> and t heir<br />
com m unit ies - recom m ending new act s, support ing local m usic and<br />
t heir peers.
BAND ON! host s a blog w here young people can subm it creat ive cont ent<br />
t hat support s local m usic, allow ing t hem t o build a port folio and learn<br />
new skills.<br />
Everyt hing from w ords t o videos t o phot ography<br />
t o art w ork, is accept ed and show cased. As w ell as<br />
st ories from young m anagers, event holders and<br />
PR.<br />
The BAND ON! blog allow s young people t o build a port folio of t heir<br />
creat ive t alent s and learn new skills.<br />
THE BLOG<br />
Art ist s are also able t o w rit e guest blogs<br />
prom ot ing t heir lat est single or t our, and share<br />
t heir st ories. Collaborat ion bet w een art ist and<br />
cont ribut or is encouraged.<br />
Venues can prom ot e t heir show s t o an<br />
audience in one place, and allow<br />
cont ribut ors t o cover t hem as press -<br />
giving opport unit ies and ensuring t hat t he<br />
room is full.<br />
Blogs from organisat ions and t hose w ho w ork in<br />
indust ry give an insight int o w ork w it h m usic<br />
and all of t he opport unit ies on offer.
BAND ON! can give insight about how your venue engages w it h young<br />
people, and help t o develop it in a safe environm ent .<br />
More t han 50% of independent <strong>venues</strong> do not cat er t o under 18s in t heir<br />
program m ing; w het her t his is by choice or by license. Though t he<br />
m ajorit y don't report negat ive feedback about young people (Music<br />
Venues Trust ).<br />
BAND ON! can provide in<strong>for</strong>m at ion about dem ographic and m usic<br />
int eract ion - you can pioneer.<br />
THE ENGAGEMENT<br />
BAND ON! can encourage young people t o your venue. They can t hen<br />
give you t ips on w ho you should book, m onit or t he t rends, and even<br />
give you access t o fresh per<strong>for</strong>m ers.<br />
The BAND ON! st reet t eam and blog are able t o prom ot e your venue,<br />
and you'll be able t o reach a pot ent ial audience of local people quickly<br />
and easily.<br />
BAND ON! is producing live m usic research. The cam paign requires t he<br />
venue t o feed back how m any of each colour w rist band w as used <strong>for</strong><br />
each gig. This dat a t ells us your dem ographic, and m ay be used w it h<br />
ot her research organisat ions.
Aside from t he blog, BAND ON! w ant s t o offer young and engaged<br />
people t he opport unit y t o help t o shape t he cam paign. By co-ordinat ing<br />
a st reet t eam , t here's a physical part icipat ion in t he cam paign and a<br />
chance t o w ork on project s and gain experience in t he indust ries,<br />
BAND ON! is building a t eam of young people t o help t o spread t he<br />
m essage about t he cam paign, and m ake it st andard.<br />
THE STREET TEAM<br />
The st reet t eam at t end gigs using BAND ON! and gat her feedback from<br />
guest s <strong>for</strong> you t o know how it 's going. They explain t he cam paign t o<br />
anybody w ho m ay have any quest ions, let you know w ho you could be<br />
booking, and t hey also recruit new cont ribut ors and prom ot e your<br />
show s online am ongst t heir peers.<br />
These young people m ay grow t o be a valuable part of a venue's t eam ,<br />
as BAND ON! aim s t o give t hem opport unit ies t o observe how event s<br />
com e t oget her, how bands set up on st age and clear dow n, and how<br />
cam paigns w ork. You get t he opport unit y t o shape pot ent ial fut ure<br />
em ployees, and get a helping hand, w hilst t hey gain experience.
BAR STAFF<br />
Many people cont ribut ed t o BAND ON! t o m ake it t he cam paign it is<br />
t oday.<br />
WHAT HAS BEEN SAID?<br />
Many bar st aff at live m usic <strong>venues</strong> are young people and regularly<br />
st udent s, in creat ing BAND ON! t hose w ho w orked at <strong>venues</strong><br />
(14+/ 18+/ independent / academ y ow ned) raised several problem s t hat<br />
t hey face at w ork. These included rush periods w here t he bar w ould be<br />
busy and add pressure, not being able t o clearly see drinks passing<br />
hands aft er being served, confront at ion w it h <strong>for</strong>got t en ID or t hose<br />
asked <strong>for</strong> it on num erous occasions, and dark light ing m aking it difficult<br />
t o check ID. Many said t hat t hey'd benefit from a st andard and<br />
underst ood syst em , and BAND ON! can quicken service and m ake t he<br />
bar a m ore relaxed place.<br />
OTHER VENUE OWNERS<br />
All venue ow ners com m ent ed t hat t hey don't have a st andard ID syst em<br />
in place ot her t han sim ply checking at t he bar. How ever, t hey have<br />
not iced a reduced am ount of younger audiences, but t hen a decrease in<br />
18+ event s w here t icket s are hold t o sell. Independent venue ow ners<br />
have not ed t hat t heir regular guest s have grow n up, and t he new<br />
audiences are yet t o find t heir w ay t o t he venue and inst ead it s usually<br />
regular faces. BAND ON! is a w ay of connect ing young people w it h t heir<br />
local <strong>venues</strong>.<br />
YOUNG PEOPLE<br />
In t he Midlands, and Leicest er part icularly, local council cut s m ean t hat<br />
young people don't have anyw here t o go or any resources t o learn new<br />
skills and have fun w it h creat ive hobbies. From Dusk 2 Daw n and The<br />
Jit t y have been affect ed by t he cut s, so BAND ON! gives a place t o build<br />
a port folio and int eract w it h like-m inded people. Young people say t hat<br />
using fake ID <strong>for</strong> pubs and clubs is t ypical behaviour, and m any adm it t o<br />
doing t he sam e in m usic <strong>venues</strong>. If a young person how ever is engaged<br />
w it h t he m usic, and know t hat t heir ID w ill be checked t horoughly<br />
t hey'll be less likely t o be risky w it h behaviour.
BAND ON! is part nered w it h PASS card supplier, ONEID4U, w hich can<br />
benefit your venue in a variet y of w ays. PASS is t he UK's nat ional proof<br />
of age accredidat ion schem e, endorsed by t he Hom e Office, t he<br />
Nat ional Police Chiefs' Council, t he Securit y Indust ry Aut horit y and t he<br />
Chart ered Trading St andards Inst it ut e.<br />
BAND ON! is part nered w it h PASS supplier, ONEID4U.<br />
PASS PARTNERSHIP<br />
Wit h BAND ON!, ONEID4U cards are used as proof of age cards. Working<br />
in a sim ilar w ay t o BAND ON!, t he cards prove an age <strong>for</strong> under 18s<br />
(orange) and over 18s (blue). BAND ON! prom ot es PASS t o <strong>venues</strong>, like<br />
yourselves, and urges you t o accept t he cards as young people don't<br />
have easy access t o ID, t o allow t hem int o say a 16+ gig.<br />
ONE ID 4 U are pioneering PASS as the<br />
youngest joiner, by including new and<br />
innovative features in their card, with a focus<br />
on protecting young people - sharing the<br />
same ethos as BAND ON! and meaning that<br />
there are many benefits.<br />
The in<strong>for</strong>mation<br />
included on a ONE<br />
ID 4 U card cannot<br />
be used <strong>for</strong> identity<br />
theft. The way that<br />
the card is made<br />
means that the<br />
image cannot be<br />
replaced, so<br />
fraudulent either as<br />
it would cover the<br />
?PASS?logo that<br />
appears under UV<br />
light.<br />
It is the only card in the world that has a shield<br />
that when the card is placed in a purse/wallet<br />
alongside contactless cards, it will protect them<br />
from being thieved from. It also protects these<br />
cards from accidental/double payment, at<br />
contactless payment tills in <strong>venues</strong>, on transport<br />
and in retail, ensuring that you do not pay <strong>for</strong><br />
someone else and that only the card you intended<br />
to pay with gets charged.<br />
For every application that<br />
quotes BAND ON!, we<br />
receive £1 reward. This<br />
helps to keep the campaign<br />
costs low <strong>for</strong> <strong>venues</strong>, and to<br />
produce and promote the<br />
cause. Forms must be<br />
offered in <strong>venues</strong>.<br />
When an application<br />
comes in, ONE ID 4 U<br />
will always ring the<br />
person who has signed<br />
the application on the<br />
applicant?s behalf to<br />
confirm identity. This is<br />
more secure than a<br />
passport application,<br />
and they?re both Home<br />
Office supported.<br />
Costs under £10 to buy,<br />
and even less to replace<br />
if lost.
BAND ON! offers any venue a free t rial of w rist bands, w it h t he am ount<br />
of show s provided subject t o t heir capacit y. During t his t im e, BAND ON!<br />
w ill support and provide prom ot ional m at erial.<br />
How your venue can be helped, and help, BAND ON!<br />
FUNDING AND COSTS<br />
BAND ON! w rist bands are part nered w it h Aspinline, w here t hey m ay not<br />
be easily replicat ed and orders are prot ect ed and at a cheaper rat e.<br />
They cost 4p each. For each w rist band ordered w it h us, a 1p charge is<br />
added <strong>for</strong> BAND ON! service and m aint enance. Wrist bands are ordered<br />
in bulk and paid <strong>for</strong> upfront .<br />
There are t hree paym ent plans on offer if you t hen choose t o use BAND<br />
ON! <strong>for</strong> fut ure event s.<br />
MODEL 1<br />
TICKET COSTS<br />
A venue may choose to add a charge to their ticket price<br />
to use BAND ON!. By adding a small extra charge, you<br />
have opportunity to profit in faster bar service and by<br />
creating a safe environment with positive PR in<br />
welcoming young people.<br />
If you want to simply pay <strong>for</strong> wristband batches up<br />
front you may. BAND ON! may be able to support<br />
costs if funding were granted along the line, and help<br />
to collect donations to help to fund the cause.<br />
MODEL 3<br />
CROWDFUNDING<br />
MODEL 2<br />
VENUE COSTS<br />
For each city and each gig season, a crowd-funding page<br />
may be set up to cover the costs of the BAND ON!<br />
wristbands within participating <strong>venues</strong>. This may cover<br />
costs be<strong>for</strong>ehand or reimburse a venue.<br />
Each venue would have to provide incentives in the<br />
<strong>for</strong>m of tickets, drink, food, merchandise or gifts to<br />
encourage pledges. Local businesses may choose to<br />
also promote themselves by donating incentives too<br />
and BAND ON! will help and provide materials <strong>for</strong> this.
BAND ON! can help you in lot s of w ays<br />
THE BENEFITS FOR YOU<br />
By creat ing a safer<br />
environm ent , you can<br />
prot ect your license<br />
and your venue<br />
Fast er service on t he<br />
bar m eans t hat you<br />
can m ake t he m ost<br />
out of busy rushes,<br />
and t he bar st aff w ill<br />
be under less<br />
pressure<br />
Gain free prom ot ion t o<br />
an already exist ing<br />
pot ent ial audience<br />
Learn m ore about<br />
your dem ographic<br />
and your best t im es<br />
and dat es of<br />
engagem ent w it h<br />
ages<br />
Opport unit ies t o sell<br />
m ore t icket s by<br />
appealing m ore t o<br />
younger audiences<br />
Engage m ore w it h t he<br />
local com m unit y and raise<br />
aw areness of causes<br />
Ext ra prot ect ion w hen<br />
checking ID as proof<br />
of age <strong>for</strong> under 18s,<br />
w it h t he support from<br />
PASS<br />
Help t o pioneer a new<br />
cam paign, and w ork w it h<br />
out side associat ions and<br />
organisat ions
The boring but sensible bit s<br />
AGREEMENTS AND NOTES<br />
Whilst w e hope you choose t o support BAND ON! and allow us t o<br />
support you, please do not e t hat w hilst w orking t oget her [BAND<br />
ON! = t he cam paign st aff. Venue = you and your st aff]:<br />
* BAND ON! t akes no responsibilit y <strong>for</strong> t he act ions of gig-goers in<br />
your venue.<br />
If implemented and used properly, BAND ON! will reduce the number<br />
of fake IDs used and underage drinkers in your venue. It is the venue's<br />
responsibility to fully check ID, and monitor guests.<br />
* BAND ON! t akes no responsibilit y <strong>for</strong> t he st reet t eam 's act ions.<br />
The street team are a group of young people who declare themselves<br />
responsible <strong>for</strong> their own actions when signing a contract to join the<br />
action in <strong>venues</strong>. Venues decide how much participation the street<br />
team may have in the specific venue.<br />
* BAND ON! m ust have paym ent <strong>for</strong> w rist bands ahead of ordering.<br />
BAND ON! is a not-<strong>for</strong>-profit campaign and can not af<strong>for</strong>d to pay up<br />
front <strong>for</strong> wristbands. Venues will receive a sheet to fill out as an invoice,<br />
and bands will be delivered to the venue and have to be signed <strong>for</strong>.<br />
* BAND ON! requires dat a from t he venue<br />
BAND ON! is collecting demographic data <strong>for</strong> outside organisations,<br />
and to profile localities and how ages interact with music. After each gig<br />
using the wristbands we will require you to document how many pink<br />
and green wristbands were used. This data will have to be emailed over<br />
regularly.<br />
* BAND ON! m ay hire secret shoppers and m onit or per<strong>for</strong>m ance<br />
BAND ON! has the right to use secret shoppers within supporting<br />
<strong>venues</strong> to monitor per<strong>for</strong>mance from staff and ensure that the practice<br />
is carried out properly. We then have the right to remove partnership,<br />
with no refunds or compensation, if the campaign is seen in jeopardy.<br />
* Venues have t o sign a cont act w it h BAND ON!<br />
Once the trial stage is over and a venue decides to use BAND ON!, the<br />
venue must sign a contract to move <strong>for</strong>ward.
To ask any quest ions, organise a m eet ing, gat her in<strong>for</strong>m at ion or<br />
request a t rial, please do get in t ouch.<br />
Em ail:<br />
bandoncampaign@gmail.com<br />
Call:<br />
07392832994<br />
Go on, you know you w ant t o...<br />
CONTACT US<br />
Websit e:<br />
www.bandoncampaign.com<br />
Socials:<br />
/bandoncampaign