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VERSANT

A travel magazine design project by Hannah Mintek with photography by Corinne Thrash

A travel magazine design project
by Hannah Mintek with photography by Corinne Thrash

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A ritualized toast-competition, called alaverdi, is often established<br />

between the men at the table. The tamada talks about a specific topic,<br />

and the other men must modify this topic in the subsequent toasts.<br />

When one alaverdi round is completed the tamada must decide who<br />

will open the next round. His decision should be based on the criteria<br />

of the toast’s originality, its formulation, and the approval it received<br />

from the table. Table rhetoric is an important sign of Georgian masculinity.<br />

Men who cannot take part are considered insufficient, weak,<br />

or unmanly.<br />

In the special form of alaverdi toasting competition, the tamada<br />

symbolically grants other men his power of speech. Whomever he<br />

hands the drink-horn or the glass to becomes temporarily the tamada,<br />

and as such, the center of attraction of the dinner-party. He is then<br />

expected to vary and elaborate on the topic already determined by<br />

the head-tamada.<br />

In formal contexts, the competition is about ‘who is the best.’ The<br />

head-tamada, taking into consideration the approval of the people<br />

present, judges who was best. In the next round, the winner is given<br />

the right to speak as the second tamada. It is frequently very obvious<br />

that the head-tamada himself was the best, and he laboriously tries to<br />

remain in that position.<br />

The audience at the table can express their appreciation of specific<br />

toasts by paying compliments, clapping, or making non-verbal gestures<br />

(however, this does not occur in the following example). In alaverdidrinking,<br />

it becomes especially apparent that the power of words is a<br />

sign of masculinity in Georgian culture.<br />

Two women ‘vakhtanguri’ at a wedding, symbolically<br />

drinking wine from a pair of high heels.<br />

versant.com • 21

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