Texas LAND•Spring 2017

As the
director of Farm
& Ranch at Keller Williams
Realty International (KWRI) and the
owner of Mock Ranches, Kasey Mock is a
man on the move.
“I don’t sit still very well, unless I’m hunting,” Mock,
who is a native of Kyle in Hays County, said. “While I love
the fast-pace and can’t imagine ever doing anything not
involving land, people and business, there are days I envy
mountain men just a bit. I love the solitude of leading a
pack train in the western mountains.”
Actually, it was his passion for the outdoors that
prompted Mock, in 2009, to found Fever Pursuit, a
consulting business designed to help landowners and
outfitters maximize trophy hunting opportunities. It was the
first company, in what has become a family of businesses,
created by the serial entrepreneur.
“At the time, I was working for [Texas AgriLife]
Extension, which gave me the opportunity to work directly
with a lot of landowners—and see what their needs were,”
Mock, a graduate of Tarleton State University, said. “Fever
Pursuit allowed me to fill in a niche in the marketplace, help
landowners and do what I love.”
Ranch real estate was a natural outgrowth of the initial
business.
“One day, as I was helping a landowner understand
the highest and best use of his property. It turned out the
landowner had used an agent to buy a small ranch, and the
agent had sold him the wrong one, prompting me to ask
myself, ‘Who’s the land professional here?’” Mock said.
“Because I was delivering experience and expertise, it
made sense that I should position myself to earn more than
a consulting fee, so I drew up a business plan with partners
to get into real estate.”
And, there was a natural synergy between the outdoors
enterprise and ranch real estate.
“Fever Pursuit is a sales funnel to the real estate
business,” Mock said. “It introduces us to landowners,
outfitters and their clients, all of whom have an interest
in land. Through our work in the hunting enterprise, our
clients learn to trust us, so when they need ranch real
estate they turn to us.”
In Mock’s world, there is no such thing as “one and
done,” so his team continues to serve clients after the sale.
“It’s not enough just to connect at the point of
sale,” Mock said. “My team and I have to deliver value
throughout a business relationship. It’s the only way clients
will give you permission to stay in front of them.”
One of Mock’s recent value-adds is a podcast called
Bucks To Business. During the hour-long segments, Mock
interviews entrepreneurs who have succeeded in outdoor-
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