Grassroots_LR

FOCUS ON 

MEAT 

in partnership with

Traditional meat preparation 

and modern butchery 

The grassroots STORY 

Grassroots is the product of our family’s passion for 

traditional farming and butchery mixed with an innovative 

and forward-thinking approach to the industry. 

Using strong business 

acumen and applying 

technological advances 

in the market, 

Grassroots brings 

quality meat products 

to Total Foodservice. 

Employing skilled butchers 

and a proficient production 

team, they have the 

capability to offer hand 

trimmed artisan products 

through to machine cut 

mass orders. 

Operating from 58k sq ft 

purpose-built premises 

in the heart of rural 

Lancashire, they have 

invested heavily in stateof-the-art 

machinery 

that enables speedy and 

efficient throughput. 

Grassroots pride 

themselves on their farming 

partnerships spanning the 

decades, which gives them 

the quality products they 

offer today. 

The Grassroots sourcing 

team engages regularly 

with the trusted supply 

chain of farmers which 

their family has built up 

over many years. Going 

direct to source enables 

Grassroots to offer a fairer 

price for the farmers and, in 

turn, a fairer price for Total 

Foodservice customers. 

• Strong retail back-ground, 

putting quality and 

consistency at the forefront 

of the business 

• We’ve merged traditional 

meat preparation with 

modern machinery. This 

allows us to give quality at 

competitive prices 

• State of the art machinery 

in a new 58,000 sq. ft 

warehouse facility

Back to our roots 

Grassroots heritage 

Grassroots is born from a long lineage of farming and butchery talent in 

the heart of Lancashire. This knowledge and experience, built up over three 

generations, comes together today to offer customers a butchery service 

steeped in tradition, yet meeting the demands of our fast-paced, modern age. 

Hailing from a 

passionate farming 

family, with a strong 

commitment to rearing 

British breeds using 

traditional pasture-fed 

methods, Grassroots 

understand the true 

value of the journey 

from farm to fork. 

Their family started out 

farming in the 1970s in the 

picturesque Ribble Valley 

before traversing over 

the hill into the equally 

stunning rural setting of 

Pendle. 

Leaning on their working 

knowledge of the farming 

industry, their grandad and 

dad opened up a butcher’s 

shop in the 80s and soon 

three generations were 

cutting, dicing and slicing 

behind the butcher’s block. 

Decades of experience 

within a family-run business 

taught they everything 

they know and gave them 

a good understanding of 

the industry ‘do and don’ts’; 

demonstrated to them in a 

blunt Lancashire manner, 

of course. 

Grassroots learned to 

respect the traditional 

working techniques and 

standards employed by 

their elders; and they 

maintain true to these 

standards to this 

very day. 

Over the past years, they 

have developed their skills 

and knowledge to build 

and grow Grassroots.

TOPSIDE BEEF JOINT 

64983 - £22.65 fixed weight price 

1x Joint 2.70kg - 3.00kg 

2.75kg Average Per Joint 

A truly superior fresh, roasting joint cut from 

grassfed, red tractor beef. Best served pink. This 

cut has a wonderful depth of rich, wholesome 

flavours. 

100% BRITISH BEEF 

MAXIMUM SHELF LIFE: MINIMUM PRODUCT LIFE: ORIGIN OF PRODUCT: 

10 DAYS 7 DAYS UK 

FACTORY ACCREDITATIONS: 

PRODUCED WITHIN A FSA ACCREDITED FACTORY

DICED BEEF STEAK 

82893 - £19.40 

1x 2.50kg 

This juicy handcut diced beef steak is produced 

from 28 day aged UK Red Tractor cattle. Using 

only the best forquarter cuts. 






MINCED BEEF 

85% LEAN MEAT 

12030 - £9.65 

1x 2.50kg 

A fabulous family staple. This minced beef 

is versatile and can effortlessly create many 

delicious dishes. From grassfed, Red Tractor 

cattle. 






LAMB LEG 

BONED & ROLLED 




Sweet tasting, Red Tractor lamb leg. Boned and 

rolled to make carving effortless. A great choice 

for your Sunday roast! 

100% BRITISH LAMB 





DICED LAMB 

38983 - £23.60 

1x 2.50kg 

Red Tractor diced lamb, boasting deep flavour 

and meltingly tender texture, this diced lamb is 

perfect for stews and curries. 






MINCED LAMB 

85% LEAN MEAT 

55672 - £22.95 

1x 2.50kg 

Meticulously trimmed of fat, this Red Tractor 

minced lamb is ideal for a variety of dishes 

including, mousakka, curries, shepherds pie etc. 






PORK LOIN 

BONED, ROLLED & SCORED 




A real pork lovers roast. This Red Tractor pork 

loin is boned, rolled and scored, making the 

joint tasty and tender. 

100% BRITISH PORK 





PORK LOIN STEAKS 

14773 - £12.25 

1x 10 Steaks 

Each Steak is 6-7oz 

These Red Tractor pork loin steaks are ideal for 

grilling, pan frying or oven cooking and are easy 

to prepare and cook. 






THICK PORK SAUSAGE 

GLUTEN FREE 

82453 - £10.55 

1x 2.50kg (6’s) 

Average 33 Sausages per pack. 

These gluten-free bangers are made from our 

own traditional family recipe and blended with 

perfectly pastured pork. 






GAMMON STEAKS 

35813 - £9.95 

1x 10 Steaks 

Each Steak is 6oz 

Popular among gammon connoisseurs, our 

gammon steaks are full of juicy flavour. 


10 DAYS 7 DAYS DENMARK 



Out and about with our farming 

partners in Lancashire and Yorkshire 

SOURCING THE MEAT 

Grassroots is committed to the welfare of all animals 

used in the production of its foods and adheres 

to stringent sourcing policies. 

It is vital that we provide 

our customers with 

the most natural and 

flavoursome products 

possible, using the 

purest farming methods 

and remaining true to 

the traditional farming 

and butchery patterns 

of our past. 

We hand pick our select 

group of farming partners 

and go to great lengths to 

ensure that the farm to fork 

journey of our products is 

traceable throughout. 

Our sourcing team insists 

that high standards of 

animal welfare are met and 

maintained at all stages of 

the animal’s life – on the 

farm, during transportation 

and at the place of 

slaughter. 

How our farming partners 

look after our animals is 

important to us, which is 

why we only work with 

producers and suppliers 

that adhere to, and share 

our commitment to animal 

welfare. 

We predominantly partner 

with farmers in the 

Lancashire and Yorkshire 

areas and we are proud to 

say that we have working 

relationships spanning 

decades. 

In this way, we can 

confidently confirm that 

the quality of our products 

are maintained and best 

practice is carried out at 

all times; meeting our 

own exacting standards as 

well as those of industry 

regulatory bodies. 

Regular site visits and farm 

audits are carried to support 

continuous improvement in 

animal health and welfare 

standards throughout our 

whole supply chain. 

And we look ourselves to 

farming regulatory bodies 

for guidance and advice in 

order that we maintain a 

clear, long term strategy for 

continual improvement. 

We hold FSA, Red Tractor 

and RSPCA Assured 

(formerly Freedom Foods) 

accreditations and work 

hard to maintain the 

standards laid out, including 

traceability, food safety and 

hygiene, animal welfare and 

environmental protection.

Together for success 

Simon & Sue Howarth 

with their daughter, Eve 

At Total Foodservice 

we are a family 

owned business with 

five generations of 

foodservice experience. 

We have always had a 

passion for meeting our 

customers needs and 

finding new products. 

As a local company with 

strong family values we 

don’t want to compete 

with the butcher down the 

road, but at the same time 

we want to grow and strive 

to become a truly “One 

Stop Shop” able to deliver 

everything a caterer will 

need. 

In Grassroots we have 

found a local business with 

values similar to ours. 

It’s all about exceptional 

product from a specialist in 

traditional, fine art butchery 

combined with the 

capability and technology 

to produce the volumes 

required by our customers. 

By partnering with 

Grassroots I am positive 

we can offer a quality fresh 

meat which is consistent in 

size and packaged well. 

We are impressed by the 

accreditations held by 

Grassroots, mirroring our 

own Quality Policy and 

Sustainable ethos. 

Simon Howarth 

managing director, 

Total Foodservice 

QUALITY GUARANTEED 

• By cutting our 

produce fresh to 

order, we can ensure 

that the products our 

customers receive 

have the maximum 

shelf life possible 

• We source all of our 

Beef, Pork and Lamb 

from local producers, 

farmers and auctions 

within the UK 

• Animal welfare and 

sustainable farming 

is at the heart of our 

business 

• Sourcing from 

trusted suppliers 

allows us to offer 

complete traceability 

and ensure 100% 

consistency in 

our lines 

Grassroots accreditations

in partnership with 

TRADITIONAL BUTCHERY 

FOR A MODERN AGE 

Are you ready to start a foodservice partnership focused on your success? 

To find out more about our Butchers Selection call your regional sales office 

Yorkshire 

01484 536 688 

North West 

01254 828 330 

or visit 

www.totalfoodservice.co.uk

Grassroots_LR

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