Brand Showcase 2017: Directional Womenswear

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SUSTAINABLE FASHION INSIGHTS DYEING SYNTHETIC ● Chemical based - can include Azo and Azo-free dyes. Azo-free produce fewer chemicals that are banned in many markets ● Used in the vast majority of clothing ● Require a large volume of water ● Over 200,000 tons of dye, mostly unprocessed, enters the global water system each year from the textile industry ● Produces 568 million metric tons of greenhouse gases annually (more than 94 million passenger vehicles) NATURAL ● Made from plants, natural minerals, clay etc ● Require large volume of water ● Look for yarn & fabrics dyed without the use of heavy metal mordants (used to fix the dye, less polluting mordants are available) ● It can take up to 13 acres of land to produce enough natural dye to dye one acre of cotton but that can also be income generating for smallholder farmers. AIR ● ● Innovative new techniques* mean it is now possible to dye without the use of water Air dyeing can use up to 95% less water and 86% less energy See also: Introduction to Fashion’s Key Environmental Issues *See references at end of lookbook ETHICAL FASHION FORUM // BRAND SHOWCASE <strong>2017</strong> 20
SEXY WITH A SOUL GET THAT CALI-VIBE HAH | HOT AS HELL HQ USA USP Making sustainability sexy PRODUCTS Swimwear, lingerie and beach lifestyle apparel ETHICS Investing in innovative eco fibres, fabrics, and processes that are better for the consumer and the life of the garments WHOLESALE PRICES USD $14-$207 STOCKISTS ASOS, own webshop CONNECT www.hot-as-hell.com jilli@hot-as-hell.com ETHICAL FASHION FORUM // BRAND SHOWCASE <strong>2017</strong> 21
Page 1 and 2: DIRECTIONAL WOMENSWEAR BRAND SHOWCA
Page 3 and 4: Welcome to the first lookbook for t
Page 5 and 6: ETHICAL FASHION FORUM // BRAND SHOW
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Page 13 and 14: TAILORED ARCHITECTURE PIECES THAT R
Page 15 and 16: This is a risk worth taking. Just l
Page 17 and 18: REPORT WATCH A BURGEONING OPPORTUNI
Page 19: MORTAL FASHION FOR THE CONSCIOUS FE
Page 23 and 24: STYLE WITH CONSCIENCE CRUELTY-FREE
Page 25 and 26: ONE MAN’S TRASH... RECYCLED TREAS
Page 27 and 28: REFERENCES Examples of waterless dy

Brand Showcase 2017: Directional Womenswear

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