Global IoT in Agriculture Market – Analysis & Forecast- 2016 to 2022

Global IoT in Agriculture Market – Analysis & Forecast- 2016 to 2022 

(Focus on System Components; Tracking & Positioning, Monitoring & Detection, Telematics, Cloud 

Computing, Application & Region) 

Agriculture, being one of the most significant economic activities of a country, has gradually 

evolved from manual occupation to a highly mechanized practice in every aspect, including 

the data management practises. Reducing the technologies involved and the ease of their 

integration with the other devices is important to obtain a viable IoT system. Owing to the 

increasing emphasis on food security, growing adoption of ICT in agriculture, need of data 

management in agriculture, and growing popularity of UAVs & drones and precision agriculture, 

the IoT in agriculture market is expected to grow at a CAGR of over 16% in terms of market 

value through 2016 to 2022. 

The report is a compilation of the different systems, components, and applications of global IoT 

in agriculture market, including market breakdown by the application type, system type, and 

different geographical areas. Herein the revenue generated from each application type, namely: 

yield monitoring, variable rate application, filed mapping, soil monitoring, crop scouting, 

precision irrigation, and livestock management; and system component type, namely: tracking 

& positioning systems (GPS Devices, Radio Frequency Indentification (RFID)), monitoring & 

detection systems (sensors, UAVs/ drones, autonomous vehicles & tractors), telematics systems 

(network communication technologies & standards & protocols), and cloud computing devices 

is tracked to calculate the overall market size. While highlighting the key driving and restraining 

forces for this market, the report also provides a detailed summary of the IoT in agriculture 

market. It also includes the key participants involved in the industry at the relevant sections. 

The figure below represents the growth of the IoT in agriculture market 

from 2015 to 2022. 

Global IoT in Agriculture Market, Year-on-Year Growth, 2015- 

2022 

CAGR: XX% 

XX% 

XX% 

XX% 

XX% XX% XX% XX% 

XX 

XX% 

XX% 

XX 

XX 

2016 2017 2022 

2014 2015 2016 2017 2018 2019 2020 2021 2022 

Global IoT in Agriculture Market ($ Million) 

BIS Research Analysis 

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The report puts special emphasis on the market share of the system types in different 

geographies in IoT in agriculture market, owing to the increasing adoption of IoT technologies 

and techniques in agricultural activities. In spite of this, due to the lack of awareness in emerging 

economies, requirement of huge capital investment, lack of infrastructure and government 

support, a majority of potential new entrants resist from adopting IoT in agriculture and related 

technologies. The report further includes a thorough analysis of the impact of the five major 

forces to understand the overall attractiveness of the industry. This segment also focuses on 

key restraints and government framework regulating the IoT in agriculture market. 

The competitive landscape segment provides a holistic view of the key strategies & developmental 

activities of the recent years. The most often used strategy for developing a better hold on to 

the market has been through product launches, followed by business expansion strategies. 

Moreover, the company profile section highlights significant information about the key companies 

involved along with their financial positions and proper analysis of each company’s strengths, 

weaknesses, opportunities and threats. 

Further, the report includes a comprehensive analysis of the geographical split into North 

America, Europe, Asia-Pacific (APAC), and Rest of the World (R.O.W.). Each geographical 

region analysis details the individual push and pull forces in addition to the key players from 

that particular region. The prominent players operating in the global IoT in agriculture market 

are AGCO Corporation, CNH Industrial, John Deere & Company, Lindsay Corporation, Raven 

Industries, and Trimble Navigation among others. 

FACTORS INFLUENCING 

CURRENT MARKET 

INFORMATION 

Market Drivers 

Market Challenges 

Market 

Opportunities 

Key Strategies and Developments 

PESTLE Analysis 

By System 

KEY MARKET SEGMENTATION 

By Application/Function 

Type 

By Region 

• Tracking & Positioning Systems 

(GPS Devices & RFID) 

• Monitoring & Detection Systems 

(Sensors, UAVs/ Drones, & 

Autonomous Vehicles & 

Tractors) 

• Telematics Systems (Network 

Communication Technologies, 

Standards & Protocols) 

• Cloud Computing 

• Yield Monitoring 

• Variable Rate Application 

• Field Mapping 

• Soil Monitoring 

• Crop Scouting 

• Precision Irrigation 

• Livestock Management 

• Others (incl. fleet management 

& inventory management) 

• North America (U.S. & Others) 

• Europe ( U.K., France, 

Germany, Rest of Europe) 

• Asia-Pacific (China, Japan, 

India & Rest of APAC) 

• Rest of the World (Middle East 

& Africa & South America 

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The report addresses the following questions about the global IoT in agriculture market: 

• What are the different factors driving the market and how will the impact of those drivers 

change through the forecast period? 

• What are the major factors challenging the growth of global IoT in agriculture market 

and how can they be addressed throughout the forecast period? 

• How will the market players leverage on key developments such as acquisitions, 

partnerships, and product launches among others? 

• Which region will lead the global IoT in agriculture market by the end of the forecast 

period? 

• How much is the revenue generated by the key system components across different 

geographies? 

• What are the prevalent application types and what is the market size for each of them? 

• What are the prevalent systems and the components used in these systems and what is 

the market size for each of them? 

• How will the overall competitive rivalry in the market evolve through the forecast period? 

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TABLE OF CONTENTS 

Executive Summary 

1 Report Scope & Methodology 

1.1 Scope of the Report 

1.2 The IoT in Agriculture Market Research 

Methodology 

1.2.1 Assumptions & Limitations 

1.2.2 Primary Data Sources 

1.2.3 Secondary Data Sources 

2 Industry Analysis 

2.1 Technology Transformation 

2.2 IoT in Agriculture Ecosystem 

2.3 Key Restraints in the IoT in Agriculture 


2.4 Regulatory Framework Governing the IoT 

in Agriculture Market 

3 Market Dynamics 

3.1 Market Drivers 

3.1.1 Increasing Emphasis on Food 

Security 

3.1.2 Growing Adoption of ICT in 

Agriculture 

3.1.3 Adoption of UAVs and Drones in 

Agriculture Applications 

3.1.4 Growing Popularity of Precision 


3.1.5 Need of Data Management in 


3.2 Market Restraints 

3.2.1 Huge Capital Investment 

3.2.2 Lack of Awareness in Emerging 

Economies 

3.2.3 Lack of Infrastructure 

3.2.4 Data Accuracy and Reliability 

3.2.5 Lack of Government Support 

3.3 Market Opportunities 

3.3.1 Opportunities in Developing 

Countries 

3.3.2 Expansion of Smartphone 

Technology 

4 Competitive Landscape 

4.1 Key Market Developments & Strategies 

4.1.1 Mergers & Acquisitions 

4.1.2 Partnerships, Collaborations & Joint 

Ventures 47 

4.1.3 Product Launches 

4.1.4 Business Expansion 

4.1.5 Others (Awards & Recognitions) 

4.2 Industry Attractiveness 

4.2.1 Threat of New Entrants 

4.2.2 Bargaining Power of Buyers 

4.2.3 Bargaining Power of Suppliers 

4.2.4 Threat from Substitutes 

4.2.5 Intensity of Competitive Rivalry 

5 Global IoT in Agriculture Market by System 

5.1 Assumptions & Limitations for Analysis 

and Forecast of the Global IoT in 

Agriculture Market 

5.2 Market Overview 

5.3 Tracking & Positioning Systems 

5.3.1 GNSS/GPS Devices 

5.3.2 RFID 

5.4 Monitoring & Detection Systems 

5.4.1 Wireless Sensor Network 

5.4.2 UAVs/ Drones 

5.4.3 Auto-steering & Autonomous 

Vehicles 

5.5 Telematics Systems 

5.5.1 Network Communication 

Technologies 

5.5.2 Standards & Protocols 

5.6 Cloud Computing 

6 IoT in Agriculture Market By Application 

6.1 Yield Monitoring 

6.2 Variable Rate Application 

6.3 Field Mapping 

6.4 Soil Monitoring 

6.5 Crop Scouting 

6.6 Precision Irrigation 

6.7 Livestock Management 

6.8 Others 99 

7 IoT in Agriculture Market by Geography 

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TABLE OF CONTENTS 

7.1 North America 

7.1.1 The U.S. 

7.1.2 Others 

7.2 Europe 

7.2.1 Germany 

7.2.2 The U.K. 

7.2.3 France 

7.2.4 Rest of the Europe 

7.3 Asia Pacific 

7.3.1 Japan 

7.3.2 China 

7.3.3 India 

7.3.4 Rest of APAC 

7.4 Rest of the World 

7.4.1 Middle East & Africa 

7.4.2 South America 

8 Company Profiles 

8.1 AGCO Corporation 

8.1.1 Company Overview 

8.1.2 Financials 

8.1.2.1 Financial Summary 

8.1.3 SWOT Analysis 

8.2 Agribotix 


8.3 AG Junction 





8.4 AG Leader Technology 


8.5 AG-NAV INC. 


8.6 aWhere 


8.7 CNH Industrial 





8.8 John Deere & Company 





8.9 Farmers Edge 


8.10 Lindsay Corporation 





8.11 Monsanto 





8.12 Precision Hawk 


8.13 Raven Industries 





8.14 Semios Technologies 


8.15 SST Development Group Inc. 


8.16 TeeJet Technologies 


8.17 Topcon 





8.18 Trimble Navigation 





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LIST OF TABLE 

Table 2.1 Key Players in IoT in Agriculture Market 

Table 2.2 Key Consortiums in IoT in Agriculture 


Table 3.1 Present & Estimated Change in the 

Population in the Ten Most Populous 

Countries 

Table 4.1 Key Mergers & Acquisitions (2014-16) 

Table 4.2 Key Partnerships & Collaborations (2014- 

16) 

Table 4.3 Key Launch Activities (2015-16) 

Table 4.4 Key Business Expansion Activities (2015- 

16) 

Table 4.5 Analysing the Threat of New Entrants 

Table 4.6 Analysing Bargaining Power of Buyers 

Table 4.7 Analysing the Bargaining Power of 

Suppliers 

Table 4.8 Analysing the Threat from Substitutes 

Table 4.9 Analysing the Intensity of Competitive 

Rivalry 

Table 5.1 Global IoT in Agriculture Market by 

System, 2016-2022 

Table 5.2 Market Players Providing GNSS/GPS 

Devices 

Table 5.3 Developments Pertaining to Tracking and 

Positioning System in IoT in Agriculture 


Table 5.4 Types of Sensors Used in Agriculture 

Table 5.5 Market Players Providing Sensing Devices 

Table 5.6 Developments Pertaining to Sensors in IoT 

in Agriculture Market 

Table 5.7 Developments Pertaining to UAV in IoT in 


Table 5.8 Examples of Network Connections 


Application, 2016-2022 

Table 6.2 Market Players Providing Yield Monitoring 

Products 

Table 6.3 Market Players Providing VRA Products 93 

Table 6.4 Market Players Providing Farm Mapping 

Products 

Table 6.5 Market Players Providing Soil Monitoring 

Solutions 

Table 6.6 Market Players Providing Crop Scouting 

Solutions 

Table 6.7 Market Players Providing Precision 

Irrigation Products 


Geography, 2016-2022 

Table 7.2 North America IoT in Agriculture Market 

by Country, 2016-2022 

Table 7.3 Europe IoT in Agriculture Market by 

Country, 2016-2022 

Table 7.4 Population Estimation of APAC 

Table 7.5 APAC IoT in Agriculture Market by Country, 

2016-2022 

Table 7.6 R.O.W. IoT in Agriculture Market by 

Country, 2016-2022 

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LIST OF Figures 

Figure 1 Global IoT in Agriculture Market Snapshot 

Figure 2 Global IoT in Agriculture Market by 

Application, 2016 and 2022 

Figure 3 IoT in Agriculture Market by System (%) 

2016 and 2022 

Figure 4 IoT in Agriculture Market by Geography, 

2016 and 2022 

Figure 1.1 The IoT in Agriculture Market Scope 

Figure 1.2 Top Down-Bottom Approach for Market 

Estimation 

Figure 2.1 Technology Transformation in IoT in 


Figure 2.2 IoT in Agriculture Ecosystem 

Figure 2.3 Key Restraints in the IoT in Agriculture 


Figure 3.1 Market Dynamics 

Figure 3.2 Impact Analysis of Drivers 

Figure 3.3 Role of ICT in Agriculture 

Figure 3.4 Need of Data Management by IoT 

Figure 3.5 Impact Analysis of Restraints 

Figure 3.6 Applications of Smartphones in 


Figure 4.1 Strategies Adopted by the Key Players 

Figure 4.2 Share of Key Market Strategies & 

Developments 

Figure 4.3 Porter’s Five Forces Analysis for the IoT in 


Figure 5.1 Global IoT in Agriculture Market by 

Systems 

Figure 5.2 IoT in Agriculture Market by Systems, 

2016 & 2022 

Figure 5.3 Tracking & Positioning Systems by 

Geography 

Figure 5.4 Drawback of Using RFID System on Cattle 

Figure 5.5 Monitoring & Detection Systems by 

Geography 

Figure 5.6 Challenges During Sensor Deployment 

Figure 5.7 Advantages of UAVs/ Drones over Aerial 

Imaging Systems 

Figure 5.8 Telematics Systems by Geography 

Figure 5.9 Challenges During Network Deployment 

Figure 5.10 Cloud Computing Systems by Geography 

Figure 5.11 Applications of Agricultural Information 

Cloud 

Figure 6.1 Global IoT in Agriculture Market by 

Application 

Figure 6.2 IoT in Agriculture Market by Application, 

2016 & 2022 

Figure 7.1 IoT in Agriculture Market- Geographic 

Snapshot, 2016 

Figure 7.2 Global IoT in Agriculture Market Size by 

Geography, 2016 & 2022 

Figure 7.3 Prevalence of Food Insecurity in the U.S., 

2015 

Figure 7.4 North America IoT in Agriculture Market 

($Million) by Country, 2016-2022 

Figure 7.5 Europe IoT in Agriculture Market Size 


Figure 7.6 APAC IoT in Agriculture Market Size 


Figure 7.7 R.O.W. IoT in Agriculture Market Size 


Figure 8.1 AGCO Corporation: Overall Financials, 

2013-15 

Figure 8.2 AGCO Corporation: Geographic Revenue 

Mix, 2013-15 

Figure 8.3 AGCO Corporation: Business Revenue 

Mix, 2013-15 

Figure 8.4 AG Junction: Overall Financials, 2013-15 

Figure 8.5 AG Junction: Geographic Revenue Mix, 

2014-15 

Figure 8.6 CNH Industrial: Overall Financials, 2013- 

15 

Figure 8.7 CNH Industrial: Geographical Revenue 

Mix, 2013-15 

Figure 8.8 CNH Industrial: Business Revenue Mix, 

2013-15 

Figure 8.9 Deere & Co.: Overall Financials, 2014- 

2016 

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LIST OF Figures 

Figure 8.10 Deere & Co.: Geographical Revenue Mix, 

2014-16 

Figure 8.11 Deere & Co.: Business Revenue Mix, 

2014-16 

Figure 8.12 Lindsay Corporation: Overall Financials, 

2014-16 

Figure 8.13 Lindsay Corporation: Geographical 

Revenue Mix, 2014-16 

Figure 8.14 Lindsay Corporation: Business Revenue 

Mix, 2014-16 

Figure 8.15 Monsanto: Overall Financials, 2014-16 

Figure 8.16 Monsanto: Geographical Revenue Mix, 

2014-16 

Figure 8.17 Monsanto: Business Revenue Mix, 2014- 

16 

Figure 8.18 Raven: Overall Financials, 2013-15 

Figure 8.19 Raven: Business Revenue Mix, 2013-15 

Figure 8.20 Raven: Geographic Revenue Mix, 2013- 

15 

Figure 8.21 Topcon: Overall Financials, 2013-15 

($Million) 

Figure 8.22 Topcon: Business Revenue Mix, 2013-15 

($Million) 

Figure 8.23 Topcon: Geographic Revenue Mix, 2013- 

15 ($Million) 

Figure 8.24 Trimble: Overall Financials, 2014-16 

Figure 8.25 Trimble: Geographical Revenue Mix, 

2014-16 

Figure 8.26 Trimble: Business Revenue Mix, 2014-16 

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Global IoT in Agriculture Market – Analysis & Forecast- 2016 to 2022

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