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With over 30 years of<br />
experience in the beauty<br />
industry, Rosi Chapman<br />
founded Transformulas in<br />
2003. She was the first person<br />
to bring pharmaceutical<br />
grade ingredients to the wider<br />
market and introduce the antiageing,<br />
works-just-like-surgery<br />
skincare routine that actually<br />
delivers visible results.<br />
TELL US A LITTLE BIT ABOUT YOUR BACKGROUND<br />
AND HOW YOU ESTABLISHED TRANSFORMULAS?<br />
Transformulas standing for transform-yourself was rooted in<br />
my fear and phobia of needles and a belief that there just<br />
had to be more out there than having to resort to cosmetic<br />
enhancements and procedures. I believed that women concerned<br />
with ageing and the physicals signs of ageing - like my<br />
friends and I - simply needed more options and choices when<br />
it came to skincare that actually works. I set myself the challenge<br />
of creating a skincare brand that when used emulated<br />
the instant and long-term results of surgery. I develop the<br />
products primarily to improve my own skin and that of my<br />
closest friends, so it’s very personal (and admittedly, a little<br />
selfish). I want to see the absolute maximum results, and<br />
quickly, which means using the highest quality ingredients at<br />
the highest concentrations. That has been the Transformulas<br />
aim ever since.<br />
Our treatments do not, and cannot, provide like-for-like<br />
results when compared to dermatological and surgical<br />
procedures, but our products are formulated with the<br />
finest natural ingredients to alleviate natural and secondary<br />
ageing, resulting in instant results, semi-permanent effects<br />
and long-term benefits.<br />
WAS THERE EVER A MOMENT WHEN YOU<br />
THOUGHT ABOUT GIVING UP? IF YES, WHAT DID<br />
YOU DO TO PULL THROUGH?<br />
Never. I’m 100% dedicated to pushing the industry forward<br />
by discovering new ingredients, formulating effective treatments<br />
and continuing to make landmark innovations. Our<br />
products take up to three years to develop, which of course<br />
can be frustrating, but it’s so important to me to personally<br />
work alongside experts to perfect new, ground-breaking<br />
formulations. Founding, and running a business is of course<br />
tough, but if you don’t have that drive, passion, hunger and<br />
tenacity to succeed and break barriers, it’s probably not the<br />
right move for you.<br />
HOW IMPORTANT IS THE RIGHT TEAM TO BE<br />
SUCCESSFUL?<br />
and Digital. The majority of my team have been with me for<br />
several years, and that trust and camaraderie allows us to<br />
talk openly, be honest with one another, to identify areas of<br />
improvement, and to find solutions together.<br />
WHAT IS THE HARDEST PART OF YOUR JOB?<br />
Being the CEO of a business means you have to wear many<br />
hats, be a jack of all trades, and there are often not enough<br />
hours in the day, that said I have a fantastic team to support<br />
when I need it most. Also as above, our products take up to<br />
three years to develop, which, of course, can be frustrating<br />
and at times hard but it’s important to me to bring out the<br />
very best skin care solutions for our customers.<br />
WHAT’S YOUR FAVOURITE PRODUCT FROM YOUR<br />
OWN LINE AND WHY?<br />
Our Marine Miracle Collection is a personal highlight for me.<br />
It’s a powerful, anti-aging collection, dedicated to peeling<br />
back the years with the help of active marine based ingredients,<br />
such as Giant Sea Kelp, Algae and Sea Salt. The range<br />
contains four crucial products that help to unveil youthful,<br />
vibrant skin, without the use of needles. The Daily Mail called<br />
our Marine Miracle Creme ‘A Facelift in a Jar’, and Woman<br />
& Home called it ‘Better than a Knife’, these were both very<br />
proud moments for the brand.<br />
WHAT MOTIVATES YOU?<br />
Striving to accomplish ultimate beauty without surgery, and<br />
educating women across the world that you can look fabulous<br />
at any age, without the use of needles and surgical procedures.<br />
It’s our mission to achieve rapid, real results and we<br />
believe cosmeceuticals are a natural progression for women<br />
who demand more from their current skincare products and<br />
want benefits that go beyond traditional methods. It’s not<br />
about undergoing unnecessary pain or altering the way that<br />
you look, Transformulas is about being you, about feeling<br />
better and being confident – at every age.<br />
CAN YOU GIVE SOME ADVICE TO SOMEONE<br />
LOOKING TO START A BUSINESS?<br />
My team is the backbone of the business, they are crucial to<br />
the success of Transformulas. I set up the business and have<br />
my individual expertise, but the most important thing I have<br />
learned along the way is to attract a group of experts who<br />
have experience in others areas – such as Marketing, Sales<br />
14 <strong>#INSPO</strong> Issue 9 | <strong>Spring</strong> <strong>2017</strong><br />
WWW.TRANSFORMULAS.COM<br />
My top five tips would be to get experience in your field,<br />
research the market thoroughly, talk to other entrepreneurs<br />
and take expert advice, know your potential consumer, and<br />
write a considered business plan.
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