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Agnes dos Santos, author, entrepreneur,<br />
trained accountant and self-confessed eyelash<br />
extension perfectionist, gave up a corporate<br />
career to pursue her dream of becoming a<br />
certified eyelash technician and qualified international<br />
trainer. The team of Agnes dos<br />
Santos | Perfect Eyelashes is always striving<br />
for perfect results and have helped over 3000<br />
clients so far to feel more beautiful.<br />
to stay focused and disciplined. Persistence, passion and hard<br />
work always pay off. Always remember that and never let<br />
yourself, or anyone else, sabotage your dreams.<br />
WHAT’S THE BEST AND THE WORST ADVICE YOU<br />
EVER TOOK?<br />
HOW DID YOU COME UP WITH THE IDEA TO<br />
START AGNES DOS SANTOS | PERFECT EYELASHES?<br />
I found I could not wear mascara as part of my daily routine<br />
as I was quite sensitive to it so I was always looking for a<br />
solution to my problem. My personal need to find an alternative<br />
was my drive to create something unique that would<br />
help others as well and transform the lash industry.<br />
HOW DID IT FEEL TO GIVE UP YOUR ACCOUNTAN-<br />
CY CAREER FOR SOMETHING TOTALLY DIFFERENT?<br />
When I decided to leave the corporate world and pursue<br />
a career in the beauty industry, I felt a bit scared and overwhelmed<br />
because I was totally out of my comfort zone, but<br />
deep down I knew it was the right path for me. Entering<br />
upon a new career was the hardest thing that I’ve ever had<br />
to do, but it was also the most rewarding experience in my<br />
life. I am so grateful to myself for not giving up when I was<br />
experiencing some of the hardest moments when building<br />
my brand.<br />
WHO HAS INFLUENCED YOU THE MOST WHEN IT<br />
COMES TO HOW YOU APPROACH YOUR WORK?<br />
I was lucky to be born into a very loving family and when I<br />
was growing up my parents always encouraged me to do<br />
my best. My mother taught me that passion for what you<br />
are doing and hard work are the perfect combination for<br />
success. She has been working as an accountant for 40 years<br />
and she still talks about it with great passion and curiosity, as<br />
if she’s just started a week ago! This was probably the reason<br />
why I initially chose to pursue a career in accounting. From<br />
my father, I learnt optimism and that you have to believe in<br />
yourself. He would never speak about his problems; instead<br />
he would use them as a tool for improvement.<br />
WHAT’S YOUR STRATEGY FOR STAYING FOCUSED?<br />
I never let myself forget why I chose to completely change my<br />
career and become an international lash extensions specialist.<br />
I genuinely love what I do, so, I guess, it makes it easier<br />
I tend to take my own advice and come up with my own<br />
path. I know it is harder to learn and you do make mistakes,<br />
but the lessons you learn along the way are priceless and<br />
unforgettable.<br />
WHAT DOES WORK-LIFE BALANCE MEAN TO YOU?<br />
It means that regardless of having your own business, you<br />
always have to find time for yourself and your family. That’s<br />
why I love traveling; it teaches me so much about myself<br />
and life. Having your own business means that you are the<br />
driving force for your company. I know you need to work<br />
hard, but without balance in your life you will never be able<br />
to enjoy it. Ultimately, different life experiences bring brilliant<br />
ideas, strength and love, which are powerful forces<br />
that push your business forward.<br />
WHAT’S YOUR BEAUTY ROUTINE LIKE?<br />
My beauty routine is of course lashes, BB cream and lip oil.<br />
TO WHAT DO YOU ATTRIBUTE YOUR SUCCESS?<br />
I have been blessed with the people around me. I am so<br />
lucky to have my talented team at Agnes dos Santos. Without<br />
them, we would not have been able to successfully transform<br />
lashes for so many of our beautiful clients. What’s important<br />
is believing in myself and my vision, not giving up at<br />
the hardest moments and focusing on the solution instead<br />
of the problem. Don’t be afraid of taking chances because<br />
when the opportunity meets the preparation, that’s where<br />
the magic happens.<br />
WHAT’S IN THE FUTURE FOR AGNES DOS SANTOS<br />
| PERFECT EYELASHES?<br />
I am a very positive person, so I always see everything in bright<br />
colours. I am sure we will help many more women feel confident.<br />
We want to increase awareness of vegan products in the<br />
lash industry and you don’t need to harm animals in the process<br />
to create good lash products. Also, I plan on expanding<br />
the Agnes dos Santos | Perfect Eyelashes brand internationally.<br />
WWW.AGNESDOSSANTOS.COM<br />
<strong>2017</strong> <strong>Spring</strong> | Issue 9 <strong>#INSPO</strong> 15
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