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THE RISE OF<br />
STREETWEAR<br />
WORDS: Rachel Evans<br />
The rise of streetwear is one<br />
massive trend that I can definitely<br />
get on board with. Being<br />
a fan of off duty dressing and<br />
luxe sportswear, it’s right up<br />
my street. Puffer jackets, hoodies,<br />
joggers, trainers and hands<br />
free bags - style AND comfort,<br />
what’s not to love? Of course<br />
streetwear is nothing new, the hip hop and skater<br />
scenes have been wearing it for years and homages<br />
surface on the runway every so often, but<br />
only recently has there been such a mass collective<br />
appreciation across the fashion industry. I like to<br />
think of it as ‘the Vetements effect’. Ever since the<br />
Parisian label burst onto our radar about a year<br />
or so ago, streetwear styles have been appearing<br />
at both ends of the retail spectrum from Selfridges<br />
to Forever 21 and high street copies have been<br />
off the scale. Pick up a cropped, slouchy hoody in<br />
Zara or H&M and chances are it’s been influenced<br />
by a Vetements design. Let’s just take a moment<br />
to thank them for making it not only acceptable<br />
but downright cool to wear your hoodie with<br />
just about anything and saving our hair from the<br />
winter elements - an added bonus! And how can<br />
we forget the popularity of the puffa jacket this<br />
past autumn/winter? Never again did I think i’d<br />
walk the streets in a puffa coat but after seeing<br />
Balenciaga’s red version I was easily swayed. Not<br />
long after I found myself in H&M’s fitting rooms,<br />
admiring a full length, cream puffa jacket which<br />
highly resembled a sleeping bag. It came home<br />
with me of course.<br />
Another label pushing the streetwear trend is<br />
DKNY. Their current collection sees bags, shoes<br />
and neoprene sweaters embossed with their logo<br />
and slogans with a sleek and minimal aesthetic.<br />
The effortlessly cool New York slogan tee is on my<br />
wish list. Forget difficult trends like the kitten heel<br />
or vinyl trousers - this trend is universally wearable<br />
and looking good has never been so easy!<br />
Reversible jacket,<br />
Vetements at<br />
mytheresa.com, £1595.<br />
DKNY<br />
Hoodie With Frill Sleeve<br />
And Spliced Print,<br />
ASOS, £30.<br />
Topshop<br />
We can all rejoice at the revival of branded<br />
slogans thanks to the likes of Gucci and Louis<br />
Vuitton. For those of us who aren’t filthy rich, if<br />
we’re going to spend half a months wages on<br />
one must have piece then we certainly aren’t<br />
going to favour subtlety - we want everyone to<br />
know exactly where it came from! Maybe it was<br />
Daniella Westbrook in her head to toe Burberry<br />
68 <strong>#INSPO</strong> Issue 9 | <strong>Spring</strong> <strong>2017</strong><br />
Distressed Logo T Shirt, Gucci<br />
DKNY<br />
at Flannels, £260.<br />
look, but obvious logos disappeared from the fashion scene<br />
and modest, discreet branding replaced it for some time. Only<br />
recently are we starting to embrace the slogan again. You<br />
only have to look at how many fashion bloggers have been<br />
seen in that Gucci t-shirt to be reassured that logos are back.
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