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CONTENT MARKETING STRATEGY<br />
The process of content marketing requires planning and expertise to execute. You must understand your<br />
audience and define your content goals and then carefully marry each piece of content with these in mind:<br />
PLAN<br />
Define your content marketing goals and how to measure<br />
them with the appropriate KPIs and content ideas.<br />
AUDIENCE<br />
Discover your unique niche audience, what interests them,<br />
how to profile them and improve your understanding of how<br />
to speak to them.<br />
STORY<br />
We brainstorm ideas that speak to your goals and your<br />
audience.<br />
CHANNELS<br />
We select channels for your target audience and how to<br />
best use these marketing channels.<br />
PROCESS<br />
We keep you organized during the publishing process with<br />
an omni-channel strategy.<br />
CONVERSATIONS<br />
We expand the lifecycle of your content by making use of<br />
targeted social media strategies and leveraging the<br />
networking power of others.<br />
MEASUREMENT<br />
We use your KPIs to determine and measure for success,<br />
social interactions and to plan and adapt the future of the<br />
ongoing content marketing strategy.
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