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CONTENTS<br />
About <strong>AOD</strong><br />
Why <strong>AOD</strong>?<br />
<strong>Content</strong> <strong>Marketing</strong> Strategy<br />
Case Studies<br />
Investment
ABOUT <strong>AOD</strong><br />
MARKETING<br />
We work well together…
OUR TEAM
<strong>AOD</strong> MARKETING<br />
MISSION<br />
Provide measurable ROI through targeted, relevant & innovative online<br />
marketing strategies<br />
VALUES<br />
“Win-Win” Relationships<br />
Initiative<br />
Drive & Enthusiasm
THE TEAM<br />
OUR METRICS<br />
10<br />
Web experts with 5 to 10 years experience each<br />
5M<br />
Monthly visitors to our client’s websites<br />
20K<br />
Daily conversions on our client’s websites<br />
7<br />
SPECIALTIES: Global Strategy, Web Analytics,<br />
Conversion Optimization, SEO/SEM, Display &<br />
Social Media
STRATEGIC TEAM<br />
AUGUSTIN VAZQUEZ-LEVI<br />
CEO & Web Analytics expert | 12 years experience<br />
Has certified 2 agencies in Montreal with GAAC (Google Analytics Authorized<br />
Consultant) status in Québec.<br />
Speaker at several North American conferences (SMX, Infopresse, SEO Camp<br />
Montreal, etc.).<br />
SARAH BENMAZA<br />
Expert SEO/E-commerce | 10 years experience<br />
Expert-contributor with Moz’s Search Engine Ranking Factors.<br />
Integral role in building one of the largest SEO teams in Canada.
STRATEGIC TEAM<br />
ÉLISABETH<br />
DJÉNANDJI<br />
Director of Operations<br />
NAOISE OSBORNE<br />
SEO Expert<br />
CHANDAL<br />
NOLASCO DA SILVA<br />
Account Manager
OUTREACH & SOCIAL<br />
MARIO MIGNACCA<br />
Outreach Team Lead<br />
CHRISTOPHE DUBÉ<br />
Social Media Specialist<br />
FRANCESCA CARTA<br />
Outreach Coordinator<br />
CHARLOTTE CAHOUR<br />
SEM Manager<br />
SARA DI MAULO<br />
<strong>Content</strong> Copywriter
CLIENTS
WHY <strong>AOD</strong>?<br />
Clients come to us because…
WE CREATE<br />
a custom strategy for each business.<br />
WE OFFER<br />
relevant and intelligent insights for your business based on data.<br />
WE ADAPT<br />
in an ever changing industry.<br />
WE ARE INVESTED<br />
in your project and understand your objectives.
OUR COMMITMENT<br />
WORKING AS A TEAM<br />
We become an integral part of your team.<br />
24 BUSINESS HOUR RESPONSE TIMES<br />
Quick action is one of our keys to success.<br />
EXPERTISE AND ADAPTABILITY<br />
Each problem has a solution.<br />
SHARE THE KNOWLEDGE<br />
Our objective is your long term success. We can<br />
help you grow your internal team and train your<br />
staff.
CONTENT<br />
MARKETING<br />
STRATEGY
The purpose of this document<br />
is to propose a<br />
CONTENT MARKETING<br />
strategy to achieve your<br />
marketing goals with<br />
picreel.com
CONTENT MARKETING STRATEGY<br />
The process of content marketing requires planning and expertise to execute. You must understand your<br />
audience and define your content goals and then carefully marry each piece of content with these in mind:<br />
PLAN<br />
Define your content marketing goals and how to measure<br />
them with the appropriate KPIs and content ideas.<br />
AUDIENCE<br />
Discover your unique niche audience, what interests them,<br />
how to profile them and improve your understanding of how<br />
to speak to them.<br />
STORY<br />
We brainstorm ideas that speak to your goals and your<br />
audience.<br />
CHANNELS<br />
We select channels for your target audience and how to<br />
best use these marketing channels.<br />
PROCESS<br />
We keep you organized during the publishing process with<br />
an omni-channel strategy.<br />
CONVERSATIONS<br />
We expand the lifecycle of your content by making use of<br />
targeted social media strategies and leveraging the<br />
networking power of others.<br />
MEASUREMENT<br />
We use your KPIs to determine and measure for success,<br />
social interactions and to plan and adapt the future of the<br />
ongoing content marketing strategy.
CONTENT MARKETING STRATEGY<br />
Here’s what you can expect…<br />
• Competitive<br />
positioning<br />
analysis<br />
• Data analysis<br />
and persona<br />
creation<br />
<br />
• In depth reporting<br />
and personalized<br />
insights !<br />
• Establishing your<br />
competitive<br />
advantage
CONTENT MARKETING STRATEGY<br />
Here’s what you can expect…<br />
• Online relationships<br />
with your market’s<br />
influencers<br />
• Traffic generation<br />
through social<br />
media activity<br />
• Attract quality traffic<br />
and improve SEO<br />
performance
CASE<br />
STUDIES
iPERCEPTIONS<br />
CHALLENGE<br />
• Increased the number of prospects for<br />
iPerceptions online marketing tool<br />
• Increased brand awareness amongst influencers<br />
(marketing and technology agencies and<br />
management groups)<br />
SOLUTION<br />
• We implemented a content management strategy<br />
and forged online relationships on behalf of their<br />
brand, reaching their target audience and driving<br />
engagement on their website<br />
• We increased the brands search engine positioning<br />
for key terms significantly by marrying our content<br />
marketing efforts with organic SEO tactics<br />
+ 63%<br />
INCREASE IN ORGANIC TRAFFIC<br />
4 600+<br />
SOCIAL MEDIA SIGNALS
LINEN CHEST<br />
Increase search engine traffic and conversions on website<br />
CHALLENGE<br />
• The French version of the Linen Chest website<br />
was not indexed in Google. Website speed and<br />
performance were harming rankings and<br />
conversions. Many potential buyers were unable<br />
to complete purchases due to errors in checkout<br />
process.<br />
SOLUTION<br />
• Complete SEO audit and support with<br />
implementation. Measuring and improving the<br />
checkout funnel.<br />
+ 88%<br />
INCREASE IN ORGANIC TRAFFIC<br />
+ 29%<br />
INCREASE IN CONVERSIONS
INVESTMENT<br />
DELIVERABLE DATE BUDGET<br />
Ongoing <strong>Content</strong> <strong>Marketing</strong> Retainer*<br />
TBD $2500*<br />
Monthly $2500*<br />
*6 month minimum
CONTACT<br />
SITE WEB<br />
www.aodmarketing.com<br />
COURRIEL<br />
info@aodmarketing.com<br />
TÉLÉPHONE<br />
1-800-860-4807
THANK<br />
YOU!
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